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Healthy Living for the Whole Family

YourUpdateTV

This month of March many families are looking for ways to update their lifestyle to stay healthy for the long term. They might be looking for ways to get outdoors, improve personal care habits, eat right, or check in on loved ones. Recently, Wellness and Lifestyle Expert, Terra Wellington, teamed up with YourUpdateTV to discuss a few ideas on how to improve your wellness choices. A video accompanying this announcement is available at: https://youtu.be/d193y7OYZaE Refresh Your Wellness Routine One thing the majority of us are looking for is a boost of happiness and health this spring. Recent studies say about 50 percent of us have experienced anxiety and depression over this past year. But the good news is that your wellness routine, like good sleep and regular exercise, can really help. One fun and meaningful tech tool you can look into for your wellness is with Amazon’s Alexa on Alexa-enabled devices like Echo Show 10. It’s a great motivator for making it easy to stay on top of your health and wellness. You can say to it, “Alexa, what is my wellness tip of the day?” or “Alexa, recommend a health and wellness podcast.” Alexa can give you guided meditations, play sleep sounds, suggest workouts and recipes, and so much more. Get Your Omega-3’s 70 percent of Americans have low levels of essential Omega-3s, which support our immune system, heart, brain, joint, eye, and skin health. To help you get your Omega-3s, you can check out Kori Pure Antarctic Krill Oil. It delivers Omega-3s in their natural phospholipid form. This means it has excellent absorption in your body compared to fish oil, and it has no fishy aftertaste. Plus, it’s certified sustainable. Watch That Kids Get Their Nutrition For children, you can check out Childlife Essentials and their LiveBiotics Immune & Digestive Support, and Zinc Plus. These vitamins and supplements have been around for 20 years and can help close the nutritional gap for your kids. They are gluten-free, non-GMO, and have no artificial colors, flavors, or sweeteners. They are great tasting too, with natural ingredients. And they are available at iHerb, Amazon, Whole Foods, and Sprouts. Setting Aside Time for Personal Care After a very stressful year, it’s important for your family healthy living to set aside time for personal care. On tip to remember is to take care of your skin. It’s part of a healthy lifestyle. There’s a skincare company from the UK that has just exclusively launched at Target — it’s Amie Skincare. This line was developed by a mother for her daughter to meet the changing needs of young skin. The company’s products are unique, affordable, vegan, and cruelty-free. They have three lines, depending on your skin type, with natural ingredients and gentle enough for daily use. Each skincare regime includes a wash or cleansing balm, moisturizer, a treatment (such as a mask, mist, or polish), and biodegradable cleansing wipes. The wipes biodegrade in 15 days, which is a huge plus for sustainability! For more information, visit simplemomsguide.com About Terra Wellington: Terra Wellington is a lifestyle media personality and actress who is one of the country’s foremost authorities. She has conducted more than 2,000 television interviews sharing wellness advice and tips. Terra is Editor in Chief at SimpleMomsGuide.com, an inspirational lifestyle site. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

March 23, 2021 09:15 AM Eastern Daylight Time

Video

Koalifyed Breaks New Ground In The Influencer Marketing Space With Innovative End-to-End Platform

Koalifyed

Koalifyed, an influencer marketing platform for social-first brands, today announced the release of its end-to-end solution for modern influencer campaign management. Koalifyed enables brands to centrally manage all parts of the influencer ecosystem – from identification, contract management and creative execution, to payment and performance tracking. This model creates efficiencies and deeper collaboration between in-house marketing teams, agencies and creators to come together in one workspace. The vision behind Koalifyed is what makes it different from other platforms in the marketplace – it is built to continuously evolve with the ever-changing influencer industry, providing more effective ways to strengthen relationships with creators, incorporate more transparent data and analytics, and ensure security and operational efficiencies are at the core. And no matter the campaign size, it’s designed to address critical issues like real fraud detection, ROI measurement and manual content reviews – with the end goal of more effective, results-driven content. This approach offers unique benefits: Fraud Detection: Koalifyed’s proprietary bot detection service S.N.I.F.F. applies the power of commercialized government intelligence agency technologies to identify up to 10 times more bots than other products. Negotiate Rates in Real-Time: By applying S.N.I.F.F.’s authenticity score to rate discussions, brands can make more informed investment decisions directly in the platform. Contract In-Platform: Contracts and transactions happen securely in-platform, making the process five times faster than contracting outside the platform. Collaborate Seamlessly: Versatile content features allow marketers and creators to review, edit, track changes and approve content all within Koalifyed. Prove Performance: With creators opting in to Koalifyed, brands gain instant access to proof of performance, minimizing the stress of compliance and governance requirements, and creators can ensure their campaign insights are easily accessed by brands. With the end-to-end nature of the platform, Koalifyed can minimize the time historically spent on manual-intensive tasks, enabling brands to shift their focus to building stronger relationships with their influencer communities and driving more powerful content. Koalifyed was developed by Stagwell Technologies in collaboration with leading consumer marketing agency MMI Agency. “As new social platforms emerge and influencers take up a greater share of marketing budgets, we saw an opportunity to create an innovative solution that allows brands to gain efficiencies while showing the business value of influencer marketing,” said Charles Hu, Partner & CTO at Stagwell Technologies. “The options available today simply have not evolved with the needs of our industry and its users. Koalifyed facilitates and enhances the relationships between brand and creator, and it’s built to iterate, learn and grow with the changing needs of all stakeholders.” Today there are nearly 300 active creators on the platform and that number is quickly growing. Active user and Houston Lifestyle and Fashion Blogger, Jordyn Rush said, “Having access to technology like Koalifyed isn’t just about making my everyday tasks as a creator faster and more seamless, it’s also about having access to opportunities that can become real business partnerships.” “This space is growing and changing, and I see myself as an increasingly important marketing medium for brands. Like many others in the creator community, I take what I do very seriously, and the more that platforms like Koalifyed can help me start conversations with brands that recognize my expertise and my value, the better the ecosystem will be for all parties.” Koalifyed is now available to all brands and offers solutions for influencer marketing budgets of all sizes. Creators can also sign up to join the Koalifyed creator database to get discovered by brands via Koalifyed’s website. To learn more, sign up to be a part of Koalifyed’s creator database or request a demo, visit koalifyed.com. About Koalifyed Koalifyed is an influencer marketing platform designed by and for social-first brands that are boldly shaping culture. Born out of Stagwell Technologies, a member of The Stagwell Group, and incubated within one of the world’s top 5 advertisers, Koalifyed’s technology offers more speed, efficiency and trust in influencer campaign management. As the only end-to-end platform of its kind, marketers can now leverage a single platform to identify influencers, negotiate and draft contracts, and measure the success of campaigns. Koalifyed provides greater insight and protection against bots through a proprietary bot detection engine called S.N.I.F.F, which provides brands and influencers insights into real reach, quality and engagement levels of social audiences, so brands’ influencer dollars work smarter. To learn more, visit koalifyed.com. Contact Details KWT Global for Koalifyed Olivia Janicelli +1 646-989-3919 koalifyed@kwtglobal.com Company Website https://www.koalifyed.com

March 23, 2021 09:00 AM Eastern Daylight Time

CMMC Center of Excellence Announces Engagement Agreement with TechnoGen & TechnoGen Cybersecurity

Interoperability Clearinghouse

The Cybersecurity Maturity Model Certification Center of Excellence ( CMMC COE ), hosted by the Information Technology Acquisition Advisory Council (IT-AAC), a public-private partnership serving the public and private sectors for more than 15 years, is excited to announce a partnership with TechnoGen, Inc., an ISO 9001:2015, ISO 20000-1:2011, ISO 27001:2013 and CMMI Level 3 Global IT Services and Consulting Company headquartered in Chantilly, Virginia and Offshore Development Center in Hyderabad, India. This unique partnership will extend efforts to identify and include proven capabilities within the CMMC COE Marketplace to improve cybersecurity protection and resilience for the global defense industrial base network of contractors, vendors, and suppliers. In addition, the partnership with TechnoGen and TechnoGen Cybersecurity establishes a presence for the CMMC COE in India with a future plan for a Center of Excellence- India in collaboration with the CMMC COE APAC. With over 16 years of experience providing end to end IT Services and Solutions to the Public and Private sectors, TGI provides highly skilled and certiﬁed professionals committed to helping clients solve complex problems and achieve their goals, on time and under budget. “This is exciting opportunity for us”, said Mr. John Weiler, Chairman of the Board at CMMC Center of Excellence, “This new partnership will further help advance the goals and objectives for improving the supply chain security and resilience of the US Department of Defense (DoD)”. Mr. Lax Chepuri, CEO of TechnoGen, Inc. expressed confidence and delight in the newly formed relationship with the CMMC COE saying, “Both TechnoGen, Inc. and TechnoGen Cybersecurity and will bring enthusiastic support for the goals and standards of the CMMC COE in both the U.S. and India Defense sectors.” The executed Engagement Agreement establishes a collaborative engagement between TechnoGen and the CMMC COE to partner in the furthering of their respective and complementary missions and objectives regarding the adoption, use, and expansion of CMMC based cybersecurity practices, risk management, and compliance for the DIB contractor, vendor, and supplier community of providers creating a broader CMMC ecosystem globally to improve security and resilience. Specific actions will include: The co-development of CMMC advisory services, cyber training and education programs to accelerate CMMC certification, increase cyber adoption and improve cyber protection & resilience. Co-sponsor symposiums, training programs and podcasts leveraging their combined cyber and IT expertise. Host regular working groups, with other partners, to enable collaboration and communications. Establish an independent Industry Cyber Security Advisory Council with peer organizations to advise and educate leaders across government and industry on the continued evolution and effectiveness of CMMC. The CMMC-COE ( http://cmmc-coe.org ) and TechnoGen partnership will focus on bringing together the many disparate cyber and national security communities of interest to reduce complexity, improve awareness, and accelerate industry effort to become more cyber resilient against the growing threats from nation states and criminal enterprises. The CMMC-COE establishes both a Market Place and Knowledge Clearinghouse that will include resources that support the overall effort, including white papers; tutorials; recorded webcasts; presentations; and more that will help reduce the cost and burden on small and medium size contractors already struggling from the impact of COVID. For more information on the CMMC COE, please visit http://cmmc-coe.org, email info@cmmc-coe.org or call 703-863-3766 For more information on TechnoGen, please visit https://www.technogeninc.com/ About Us ---------- CMMC-COE.ORG is a unique non-profit public-private partnership, with a vision to accelerate Cybersecurity Maturity Model (CMM) adoption, and reduce time & cost for security compliance for our partners by leveraging commercial best practices, CMMC standards, and innovative solutions for a measurable success. Our mission, focused on DOD mission objectives, cost containment and expeditious CMMC compliance, is to help the DIB improve cyber posture and resilience, and simplify its acquisition. The CMMC-COE is hosted by the Information Technology Acquisition Advisory Council (IT-AAC), a public/private partnership (P3) chartered in 2007 as an honest broker to reach outside the confines of the Federal IT advisories that lack dynamic reach into the Global IT Market, and dedicated to the adoption of commercial IT management standards of practice and innovations emanating from the Global IT market. Team IT-AAC has already demonstrated the value of its decade long investment, and provides a unique value to agencies seeking to achieve accelerate the transformation of legacy processes and systems. Our Just-in-Time SMEs apply an innovative suite of Technology Business Management and Agile Acquisition Processes needed to assure the business value of commercial IT. The Interoperability Clearinghouse (ICH), is the managing partner that make up the 24 NGO/SDO organizations that make up the IT-AAC. ICH provides the contract vehicles, clearances, and critical resources proven to guide sustainable, measurable and repeatable processes needed to drive better investment decisions as the speed of mission need, while aligning existing processes, methods and workforce with IT reform mandates contained in Clinger Cohen Act, FITARA, IT MGT Act, EO13838. Contact Details Bob Dix +1 703-975-6633 bob.dix@it-aac.org Company Website https://cmmc-coe.org

March 22, 2021 08:00 AM Eastern Daylight Time

Tips on Making (and Sharing) Instagram-Worthy Smoothie Bowls

YourUpdateTV

If you scroll through Instagram, you’ll find over 2.6 million posts with the hashtag #smoothiebowl. There are entire accounts dedicated to this fresh food trend, because not only do they taste great – they look like a piece of art. From Instagram feeds to home kitchens, colorful smoothie bowls are becoming a breakfast staple in the U.S. Recently, Ninja’s first-ever Smoothie Bowl Sommelier, Gillean Barkyoumb, MS, RDN, participated in a nationwide satellite media tour to discuss this new breakfast trend and to provide some great tips and recipes. A video accompanying this announcement is available at: https://youtu.be/pUFS1i2uVG8 In comparison to a typical smoothie, smoothie bowls have a thick, spoonable texture. The base goes into a bowl and then the fun happens – you can artfully decorate your bowl with a variety of toppings. With the Ninja® Foodi® Smoothie Bowl Maker and Nutrient Extractor*, which is designed specifically with smoothie bowls in mind, even novice home chefs can create spoonable smoothie bowls right in their very own kitchens. The Ninja® Foodi® Smoothie Bowl Maker and Nutrient Extractor* with smartTORQUE™ technology is designed to power through heavy loads at high speed without stalling or the need to stir or shake, making the creation of a smoothie bowl quick and easy from the comfort of your own home. The 14-oz. Smoothie Bowl Maker with built-in tamper blends and powers through frozen foods with less liquid for perfectly thick smoothie bowls. This blender has 4 preset Auto-iQ® programs which allow for one-touch smoothies, extractions, bowls, and spreads. For more information, visit NinjaKitchen.com and follow @NinjaKitchen on Instagram. About Gillean Barkyoumb: In addition to her title as Ninja’s Smoothie Bowl Sommelier, Gillean Barkyoumb, MS, RDN, is a registered dietitian, speaker and writer from Phoenix, Arizona who is committed to making nutrition doable for everyone. Gillean’s food philosophy focuses on simplicity and convenience to build balanced meals, including thick, spoonable smoothie bowls. Gillean has contributed to publications such as Shape, Women’s Health, Well + Good, MyFitnessPal, and Daily Burn and frequently shares nutrition tips on various networks including ABC, NBC, and FOX. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

March 18, 2021 12:15 PM Eastern Daylight Time

Video

Dade County Federal Now Official Credit Union of Miami Dolphins

Dade County Federal Credit Union (DCFCU)

Dade County Federal Credit Union recently renewed its marketing partnership with the Miami Dolphins, and the credit union is now the “Official Credit Union of the Miami Dolphins.” The growing, multi-year arrangement relationship enables Dade County Federal to continue year-round initiatives featuring member, community, and marketing programs with the oldest major-league professional sports franchise in the state of Florida. “We couldn’t be more pleased to expand our partnership with the Miami Dolphins,” said George Joseph, CEO of Dade County Federal. “We have worked closely with the team to strengthen bonds with current and potential credit union members, and we are proud to work with an organization that helps us champion financial literacy in Miami-Dade County.” Dade County Federal will serve as a partner on a variety of Miami Dolphins events, including some surrounding youth financial education and food relief for the local community. The credit union will also have a significant online presence with the team, such as the 305 Check Down Small Business Program, which awards selected businesses in the Miami area with financial assistance and brand awareness through a variety of Miami Dolphins platforms. As part of the continued partnership, Dade County Federal will continue to hold car sale events at Hard Rock Stadium. “The Miami Dolphins are excited for this extended opportunity with Dade County Federal that will both maximize our efforts in the South Florida community and enhance the fan experience,” Miami Dolphins Vice President of Corporate Partnerships Steve Mullins said. “Through this partnership renewal, we look forward to continuing and developing new programs geared towards making this community healthier, more educated and united.” Dolphins fans will have access to special programs and promotions including merchandise giveaways and the opportunity to receive Dolphins tickets. In addition, Dolphins players and staff will continue to have access to the full array of Dade County Federal’s financial services offerings. “Even during a global pandemic, we have seen that sports unites communities,” said Mauricio Morales, senior vice president of marketing and information technology for Dade County Federal. “We look forward to a long and successful relationship with the team and to expanding our outreach to more fans when the stadium is full, hopefully soon.” Dade County Federal Credit Union maintains 11 branches including its mobile branch and is a not-for-profit financial institution that is owned by the members and operated exclusively for their benefit. Dade County Federal is the Official Credit Union of the Miami Dolphins. For more information, visit www.dcfcu.org. Contact Details David PR Group John P. David +1 305-724-3903 john@davidpr.com Company Website https://www.dcfcu.org

March 18, 2021 08:15 AM Eastern Daylight Time

Clearbanc and Pencil partner to help ecommerce businesses grow using creative AI

Stockwood Strategy

Creative AI company Pencil has partnered with the world’s largest e-commerce investor Clearbanc to provide their customers with the latest innovation in online video advertising, Machine Generated Creative (MGC). These ads can be created in minutes and consistently double return on ad spend for brands. It is anticipated that companies using the Pencil platform will be able to unlock new audiences on Facebook and Instagram and grow revenue faster. MGC online video ads are generated by artificial intelligence (AI), while learning what resonates with audiences, in order to systematically deliver better results for brands. Using historic ad performance data, Pencil is able to understand what in the ad is resonating with customers. It can then generate new batches of ad ideas which are new and distinct, but which share winning characteristics with past winners. In this way Pencil learns what works while continuously exploring new ideas that could resonate with audiences. Pencil analysed over 100 campaigns that used MGC video ads and found the best MGC ads delivered an average return on ad spend (ROAS) 2x that of other ads the brands were running. One brand’s MGC campaign delivered 7x higher ROAS. Will Hanschell, CEO and co-founder of Pencil commented: “This partnership with Clearbanc underlines the success we’ve had with our Machine Generated Creative ads for brands around the world. These ads are helping ecommerce brands and agencies grow, and I am confident we can help them scale further.” This partnership announcement comes hot o n the heels of Pencil joining as a creative partner in Facebook Marketing Partners, a program that connects businesses to an ecosystem of specialists. More than 200 million businesses worldwide use Facebook’s apps to connect with customers and grow, and over 10 million of them run advertising campaigns each month. Pencil customer James Harding, Head of Growth at Lyka Pet Food commented: "Pencil gives us the ability to generate ads quickly and more importantly, come up with ideas we might not have otherwise. It's been a massive win for us essentially." Pencil leverages proprietary technology to generate ad video, derive insights and make predictions, as well as integrating the OpenAI API to generate ad copy. The OpenAI API provides access to GPT-3, one of the world’s most powerful language models. Pencil is among the first companies approved to use it commercially. This approval requires strict criteria in AI safety and ethics. Daniel Rodic, Head of Market Development commented: “Clearbanc was created to help Founders grow their businesses by using our non-dilutive capital to invest in predictable and repeatable expenses like marketing spend. Pencil’s technology offers a simple solution for brands in our portfolio to improve their return on ad spend and ultimately maximize the effectiveness of the capital they deploy.” Clearbanc has deployed over US$1.6b to more than 4,000 ecommerce and SaaS businesses. EndS Notes to the editor About Pencil Pencil is a Creative AI company on a mission to generate unexpected ideas that get results. Pencil generates ads that learn to perform, delivering the return on ad spend that helps brands scale their businesses. Pencil invented Machine Generated Creative (MGC), a new way of making ads that algorithmically optimises for creative novelty, brand relevance and return on advertising spend. It always starts from a human brief and it always involves total human editorial control. Pencil’s MGC platform generates ads in minutes and has been shown to generate ads that double returns for brands. Pencil was founded in 2018 with a team from Google, Facebook and Uber and is backed by Sequoia Capital India, Wavemaker Partners, Singapore Innovate and Entrepreneur First. About Clearbanc Founded in 2015 by Michele Romanow (Canada’s Shark Tank), Andrew D’Souza, Ivan Gritsiniak, Charlie Feng, and Tanay Delima, Clearbanc is changing the way companies raise money by providing fast, affordable capital to online brands and B2B SaaS companies. Clearbanc’s data-driven algorithm has invested in 4,000+ companies across 50 states and backed 8x more female-founders than traditional VC. Clearbanc customers span small businesses across the United States, Canada, and the UK to some of the fastest-growing consumer brands today, like Le Tote, Leesa Sleep, Farmgirl Flowers, and Public Goods. For more information visit Clearbanc.com Contact Details Bilal Mahmood +44 7714 007257 press@trypencil.com Company Website https://www.trypencil.com/

March 17, 2021 12:00 PM Eastern Daylight Time

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TeamSnap Announces New Technology Partnership with NFL FLAG

TeamSnap

TeamSnap, the industry-leading sports management platform provider for youth sports, today announced a new technology partnership with NFL FLAG, the official flag football league of the National Football League (NFL) and the largest youth flag football organization in the United States. With a multi-year agreement, TeamSnap Tournaments will serve as the official tournament app of NFL FLAG. NFL FLAG organizes and operates 12 marquee tournaments in partnership with NFL clubs and eight expanded tournaments, NFL FLAG Opens, each year. This includes the NFL FLAG Bowl and NFL FLAG Championships at Pro Bowl which attract hundreds of teams from across the country. NFL FLAG is operated by Reigning Champs Experiences (RCX). TeamSnap is a long-time partner of Next College Student Athlete (NCSA), sister company to RCX. Both businesses are owned by Reigning Champs. “As the NFL FLAG Tournament Series continues to expand, we need the best technology partners to support our growing event infrastructure,” said Garland Cooper, Vice President of Event Operations for Reigning Champs Experiences (RCX). “TeamSnap’s customizable platform allows us the flexibility to create exactly what we need to help NFL FLAG provide a world class flag football experience.” “NFL FLAG is a fun and accessible way to get kids across the country involved in football. TeamSnap is thrilled to provide a comprehensive management solution to support NFL FLAG’s tournaments and scheduling needs,” said Dave DuPont, TeamSnap co-founder and CEO. “Reigning Champs has been a leader in the youth sports industry. We look forward to expanding our relationship by working with RCX and supporting the iconic NFL FLAG brand.” NFL FLAG is a NFL-licensed property of more than 1,600 leagues and 500,000 youth athletes across 50 states. TeamSnap supports more than 24 million users, 3 million unique teams and 19,000 clubs across 100 different sports. ABOUT TEAMSNAP Since its formation in 2009, TeamSnap has been single-mindedly focused on taking the work out of play. 24 million coaches, administrators, players and parents rely on TeamSnap’s powerful and easy-to-use tools for communication, scheduling, payment collection and registration, organizing every sport and group activity in the world. For more information, visit https://www.teamsnap.com/. About NFL FLAG NFL FLAG is an NFL-licensed property of more than 1,600 locally operated leagues and over 500,000 youth athletes across all 50 states. NFL FLAG is a fun and accessible non-contact program available for girls and boys ages 5-17. Players benefit by being physically active through non-contact, continuous action while learning the fundamentals of football as well as lessons in teamwork and sportsmanship. Reigning Champs Experiences (RCX) is the official operator of NFL FLAG. About Reigning Champs Experiences Reigning Champs Experiences (RCX) is the premier youth-sports experiences business, running and operating leagues, camps, combines, tournaments and events. Part of Reigning Champs LLC, RCX works with professional leagues, national governing bodies, sports-centric businesses and brands to reimagine youth sports experiences. RCX produces events with world-class partners including the NFL, Jr. NBA, NAIA, Rivals.com and the 2022 World Games. RCX is committed to improving the accessibility and inclusivity of sports by enhancing the youth sports experience and creating opportunities for all athletes to play. We believe sports have the power to transform lives and that every athlete should have the opportunity to experience the value of sports. For more information, visit www.rcxexperiences.com. Contact Details TeamSnap Greg McIsaac +1 416-458-3591 greg.mcisaac@teamsnap.com Reigning Champs Experiences (RCX) Lauren Pulte 248-885-2607 lpulte@reigningchamps.com Company Website https://www.teamsnap.com/

March 16, 2021 12:00 PM Eastern Daylight Time

Alternative Ways Investors Can Reach Higher Interest Potential by Jennifer Lang Financial Services

Jennifer Lang Financial Services, LLC

Contact Details Jennifer Lang Financial Services, LLC. Jennifer Lang +1 877-487-8926 mail@jenniferlangfinancialservices.com Company Website https://www.jenniferlangfinancialservices.com

March 16, 2021 10:05 AM Eastern Daylight Time

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SharpLink and RealTime Fantasy Sports Announce Strategic Technology Partnership

SharpLink

SharpLink, a middleware technology company that connects sports enthusiasts, leagues, and publishers to the most relevant and timely sports betting content in the industry, announced today a strategic technology partnership with RealTime Fantasy Sports (RTFS). RTFS has utilized SharpLink technology to upgrade and enhance the overall user experience for RTFS customers while providing them with direct access to legal sportsbooks in their area for the 2020 NFL season. Currently, these services are only available for RTFS users in Colorado, New Jersey and West Virginia. “The natural overlap between fantasy sports users and sports bettors is nearly 90%, however fantasy sites are finding that they don’t have a strategy or solution to effectively convert and monetize their userbases for sportsbook revenues,” said Rob Phythian, CEO of SharpLink. “Our partnership with RTFS is a perfect example of how SharpLink can be the bridge between the platform and the sportsbook creating sustainable affiliate revenue all while staying engaged and providing a strong user experience for its audience.” SharpLink’s AI and machine learning-enabled sports betting conversion and engagement technology delivers and determines the best sportsbook betting offers and experience for each targeted user. SharpLink created a plug and play version of a contextualized betting experience for RTFS utilizing minimal internal RTFS resources. SharpLink deployed: JavaScript modules for clean and simple integration Backed by GraphQL API's and dynamically scaling cloud infrastructures Custom graphical modules and styling to complement the existing UI/UX “The future of fantasy sports will incorporate an element or connection to sports betting. We recognized quickly that as a leader and first mover in the market that we could help direct our engaged audience towards legal sports betting operators but needed help on how to efficiently develop that conversion,” said Mark Hanna, President of RTFS. “SharpLink’s technology integrated seamlessly into our platform providing our users unique information and access to legal sportsbooks in their area while allowing us to stay connected with our users rather than just passing them off to another site.” For more information on SharpLink’s products and services, please visit - www.sharplink.com About SharpLink Founded in 2019, SharpLink is a middleware technology company that connects sports enthusiasts, leagues, and publishers to the most relevant and timely sports betting content in the industry. SharpLink’s AI and machine learning-enabled sports betting conversion and engagement technology delivers and determines the best sportsbook betting offers and experience for each targeted user. SharpLink executives have founded, built, and sold sports-related companies for more than 120MM in enterprise value. Contact Details HPL Digital Sport Michael Adorno +1 212-931-6143 madorno@hotpaperlantern.com

March 16, 2021 09:01 AM Eastern Daylight Time

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