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Hi-Tech Holiday Gift Guide

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/8TiX7QwCt14 With the holiday hustle and bustle in full swing, many U.S. consumers are still struggling to find the perfect tech gifts for our loved ones. A new study from the Consumer Technology Association found that this season’s tech sales will hit $142.5 billion. Tech Expert, Dave King has a few ideas to help shoppers score this year’s hottest gadgets and gear. TECH & SELF-CARE: Tech has helped transform aspects of our daily lives, including fitness, productivity, and mindfulness. One area King is excited to talk about is oral care. The Oral-B iO Series 8 combines powerful, but gentle micro-vibrations with a unique dentist-inspired round brush head design for a professional clean feeling every day. The Smart Pressure Sensor helps to keep people from brushing too hard to protect their gums and enamel. AI Recognition, plus an interactive display, helps guide brushers to their best clean for all areas of the mouth. A 2-minute quadrant timer comes built-in that pulsates every 30 seconds, ensuring a complete clean. King adds, “The frictionless, smooth magnetic drive system transfers energy to the bristle tips for spectacular clean teeth.” The Oral-B iO Series 8 is available at oralb.com and all major retailers. For more information, visit https://oralb.com/en-us/products/electric-toothbrushes/oral-b-io-series-8-electric-toothbrush-black-onyx/?utm_source=google&utm_medium=cpc&utm_campaign=&utm_term=&gclid=Cj0KCQjwtrSLBhCLARIsACh6RmiEbq-V4oACt4hbQA_DLBSabI5mKHcPOutf6QUoarstrWysIoViKx4aAroYEA. Facebook: https://www.facebook.com/oralb Instagram: https://www.instagram.com/oralb/ Twitter: https://twitter.com/OralB UP YOUR PROFESSIONAL GAME WITH TECH GEAR: All signs are pointing to remote work persisting and trending permanent for many American businesses. King says we’ve learned so much about managing hybrid and remote work over the past year-and-a-half. “At this point, it’s really time to up our professional games to look and sound our very best,” highlights King. The tech expert recommends the Poly Studio P5 kit with Sync 20, a high-performance webcam optimized for video conferencing with 1080p resolution that works with any cloud-based video platform such as Zoom and Teams – paired with the Poly Sync 20 smart speakerphone to deliver a premium audio experience. This pro-grade kit is the perfect choice for the remote or hybrid worker in your life. These tech items are available through Poly.com, Amazon, Best Buy, and other major retailers. For more information, visit https://www.poly.com/us/en/shop/holiday-promotions. Facebook: https://www.facebook.com/PolyCompany/ Twitter: @PolyCompany Instagram: @PolyCompany Hashtags: #PolySync #PolyStudio UPGRADE - FOCUS ON PRODUCTIVITY & EFFICIENCY: King says there are other ways tech can be used to increase work from home productivity and efficiency. One of his top recommendations is to upgrade everyday gadgets to something special. One of the tech expert’s favorite finds is the Happy Hacking Keyboard (HHKB) from Fujitsu Computer Products of America. He says it has an incredible following of loyal programmers, developers, and coders all over the world. “I like it’s compact, highly-customizable design and connectivity options,” adds King. The HHKB comes in three different models, two different colors — ivory and charcoal, and with either stamped or blank keys. One keyboard King highlights is the Professional HYBRID Type-S. “This keyboard is ideal for people working from home, programmers, and all computer pros. Its exclusive use of Topre silent switches provides supreme tactility, extra comfort and keystroke precision eliminating keyboard clacking,” King continues, “It’s also compact — 60% of the size of standard keyboards — and features Bluetooth compatibility so users can connect to smartphones, tablets and more.” The Professional HYBRID Type-S is available on Amazon.com or at HHKeyboard.us. For more information, visit https://hhkeyboard.us/. Facebook: https://www.facebook.com/hhkbUS/ Instagram: https://www.instagram.com/hhkb_realforce_us/ Twitter: https://twitter.com/HHKB_RF_US RESEARCH & REVIEW: A record 191 million U.S. adults plan to purchase tech items this holiday season. King says consumers can make sure they’re getting the right gift at the best price. Another one of his recommendations is to stay calm and focused. Additionally, it’s important to rely on great reviews to manage shopping expectations. King turns to the community at Slickdeals. “No one is selling anything. The service is about shoppers helping shoppers,” says the tech expert. “It’s the only shopping platform powered by millions of real people who are out there discovering, sharing, and vetting the best deals.” The site, apps, browser extension, and new loyalty program have millions of users who connect and discover the very best deals from all the top retailers, like Walmart and Amazon. King says this is important, “So you can know if you're actually getting the best product at the best price,” adding, “It’s like having 12 million friends help you understand where the best deals on the best products are happening. If you’re shopping for something specific, set a deal alert, so you’re notified when something matching your criteria gets posted.” To find reviews, go to https://slickdeals.net/. Social Media Channels: @slickdeals About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

December 20, 2021 05:00 PM Eastern Standard Time

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Mike Bako Presents His Holiday Gift Guide: GIFT IDEAS FOR EVERYONE ON YOUR LIST

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/ZxlS9kIS6CE For more information, visit DailyNational.com Every holiday season, we hear it again and again…The holiday season and the rush make it impossible to shop for everyone. Your spouse doesn’t know what they want, your kids have everything already, and yet, they keep dropping hints and making their wish list. With the holidays quickly approaching, many people are scrambling to track down the perfect gift for everyone in their lives. This year, there’s help. Digital Journalist and Trend Expert, Mike Bako, teamed with YourUpdateTV on a nationwide media tour to discuss great holiday gifting options for this year. Sending money for gathering and gifts: It’s the season of gatherings and gifts! With PayPal and Venmo, you can manage any group expense with digital payments – be it brunches with friends or that group gift for Grandma & Grandpa. PayPal also lets you personalize a free digital greeting and attach a gift of money so recipients can spend however they’d like. And New PayPal customers can earn $5 just by downloading the app, signing up and adding a payment method. Ways to Start a New Family Tradition: What better way to build traditions than through family. Ancestry helps families learn more about themselves by connecting them to family history so they can build more meaningful connections to each other and their heritage. AncestryDNA is a best-selling kit that makes it possible for people to find their unique story - from ethnic origins in precise geographic regions to the most connections to living relatives. With billions of historical records, like census, immigration, birth, marriage and military records, Ancestry helps people make meaningful discoveries about the places and people who came before them, and how they got to where they are today. Creating Your Holiday Wish List: Beyblade Burst Surge Speedstorm Motor Strike Battle Set has everything needed for battle including the first ever motorized Beystadium, 2 right/left spin launchers, and 2 spinning tops! Check this out, it features a spinning Motor Vortex disc in the center of the Beystadium and you can compete in head-to-head battling games with Beyblade Burst spinning tops, launchers, and Beystadium toys. For boys and girls ages 8 and up. Shop For Last-Minute Gifts: Target makes it easy and affordable for guests to shop for essentials and gifts up until the last minute, even when there is no longer time to ship. Target is truly a one stop shop for holiday needs, offering the most sought-after national brands such as Ulta Beauty gift sets and a curated assortment of only-at-Target products like the Target edition of Monopoly, limited-time-only LEGO® Collection x Target and popular heyday™ AirPods cases. And, knowing how important it is to get a great deal – especially in the final days of holiday prep – Target is adding new last-minute deals on thousands of gifts across its entire assortment from toys and electronics to apparel, home and beauty from Dec. 19-25. No matter how guests choose to shop, Target makes it easy to get last-minute gifts just in time for the holiday. With Target’s Drive Up service, guests can place orders online, let the store know they’ve arrived via the Target App and have a team member bring it out to their car. All without ever needing to unbuckle their seatbelt. With Order Pickup, guests can collect their online orders inside the store quickly and contactless with the scan of a barcode. Visit your local Target store, Target.com or the Target App to find and collect great holiday gifts in time for everyone on your shopping list. Last Minute Stocking Stuffers Gopuff is the leader in immediate delivery of everyday essentials. Gopuff delivers your everyday essentials in minutes, from cleaning and home products to baby and pet items, even local brands, food and drinks, including alcohol in many markets. Great for last minute gifts or stocking stuffers, Gopuff offers Gift Cards. Available for anywhere from $5 to $200, Gopuff Gift Cards can be used for any item on Gopuff, whether a high-end bottle of wine, coffee beans from a favorite local coffee shop or even a card game. The gift cards are delivered electronically, so there’s no waiting for shipping and since Gopuff features thousands of local brands on its platform, they’re a great way to shop local. About Mike Bako: Mike Bako is the Trends Editor for DailyNational.com. Mike is also the father to two beautiful boys, Evan and Henry. Reuters, FOX News, Fox Business, WPIX in New York, and ESPN Radio all frequently rely on Mike’s insights on new trends, current events, sports, and culture. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

December 20, 2021 11:07 AM Eastern Standard Time

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News Release

New tech at ShowStoppers press event during CES 2022 gets kids outside to play, and sleeping better

ShowStoppers

New tech gets the kids outside to play, and sleeping better, at ShowStoppers® at CES, the press event scheduled for 5 Jan. 2022 during the CES tradeshow in Las Vegas. For press registration, please contact Steve Leon, sl@showstoppers.com, +1 310-936-8530. Picoo, https://picoo.com/, the world's first outdoor game console for kids, makes its debut at CES and ShowStoppers. Picoo gets kids actively running, jumping and playing together outdoors, and helps to reverse the decline of physical fitness and isolation caused by excessive screen time. Xplora, https://shop.myxplora.com/, will showcase a smartwatch for kids that provides security and peace of mind for parents, while also encouraging physical activity. Hatch, https://hatch.co, the brand that’s helped millions of people of all ages sleep more soundly, will introduce a new and dreamy product for little ones. The press event organizes product launches, sneak previews and hands-on demonstrations of new tech for work, home and play for journalists, industry and financial analysts, venture capitalists and business executives -- from AI to 5G to cloud, VR to digital health; to better, safer, healthier tools for working from home or going back to the office; to future mobility and autonomy, robotics or smart cities; to apps and hardware that drive mobile and desktop innovation; to wearables, IoT, appliances, entertainment, and more. About ShowStoppers Now in its 26th year, ShowStoppers, https://www.showstoppers.com/, is the global leader in producing press and business events spanning the U.S., Europe and Asia. Each event organizes product launches, sneak previews and demonstrations for selected journalists, bloggers, industry and financial analysts, venture capitalists and business executives. Industry leaders, innovators and startups exhibit to generate news coverage and product reviews, make new connections, promote brand and open new markets. ShowStoppers produces official press events at CE Week, IFA and NAB; partners with CTA, IFA, GSMA and CEATEC; and produces events during CES, IFA, MWC, NAB, CE Week, CEATEC and other tradeshows. ShowStoppers streams online, broadcasting live events, month after month. To learn more about how you and your company can meet the press at ShowStoppers press events in person and online at ShowStoppers TV, contact Lauren Merel, lauren@showstoppers.com, +1 908-692-6068, or Dave Leon, dave@showstoppers.com, +1 845-821-6123. Contact Details For press registration, please contact: Steve Leon +1 310-936-8530 sl@showstoppers.com Company Website https://showstoppers.com

December 20, 2021 09:45 AM Eastern Standard Time

Shop the Hottest Jewelry Trends for The Holidays

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/6_rpbsyq4eY Jewelry will be at the top of many holiday shopping lists as the gift that gives year-round. If you are thinking about giving the gift of jewelry you might be wondering, where do you start, what are the hottest trends, what is the gift that she is sure to love and how do I stay in the know and get the best value and style? On December 14 th, Anna De Souza – Beauty & Lifestyle Expert Journalist, conducted a nationwide media tour discussing holiday jewelry trends that will turn heads as well as offer product demonstrations. Unlike many other retailers struggling with inventory challenges, this season's most desired jewelry styles are in stock and ready to gift at Kay, Zales, Jared and Banter by Piercing Pagoda. You can get your gold and diamond gifts fast by shopping in store, with buy online and pick up at your local store or getting Same Day Delivery service to your home in select areas! You can also connect live with their Jewelry Experts in person or virtually and they'll help you find the perfect gift, but I hope I can help with that today, too! Top trends that Anna discussed included: The best gift to give HIM this holiday: Men’s jewelry is really hot right now, everything from statement watches like a Tag Heuer watch from Jared, to gold chains and diamond link bracelets from KAY and diamond studs from Banter by Piercing Pagoda that sit a little higher on the ear, really a thoughtful piece that makes a major statement. Diamond necklaces and earrings always make great gifts Look for beautiful necklaces you can stack shorter and longer. You always need some classic bling and a sapphire choker from Zales and sparkling diamond tennis necklace from Jared definitely do this nicely! Hoops are a HOT trend too! Yellow gold hoops are versatile and amust have, always a great place to start gifting with these styles from KAY. And for a romantic gift she’s sure to love, newest take on the hoop with a Vera Wang multi-hoop style from Zales. Shopping for diamonds for either anniversary or commitment jewelry: For a twist on a classic anniversary band, this Monique Lhuillier Bliss ring at KAY with round and pear-shaped diamonds. And keeping with the layering trend of the year, stacking multiple delicate and bold rings of different colors of metal really creates a gorgeous statement, and of course, you can also elevate your engagement ring with Jared’s lab-created diamonds, it’s a modern approach to classic jewelry! The Forever Connected necklace is also a must have with two touching center diamonds symbolizing those forever connected by love and is a gorgeous gift for her from KAY! For more information, go online or visit your local jewelry store by Kay, Zales, Jared and Banter by Piercing Pagoda. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

December 16, 2021 05:00 PM Eastern Standard Time

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Conscientious Consumers Misled by Humanewashing Food Certifications According to New Farm Forward Report

Farm Forward

American shoppers encounter a wide range of welfare claims on animal products, from loosely regulated terms like “humanely raised” and “free range,” to third-party certifications like Global Animal Partnership (GAP). Farm Forward’s new survey is the first of its kind to look at consumer expectations of animal welfare certifications, and its results demonstrate the demand for higher welfare animal products, including chickens who are not genetically modified for fast growth—which GAP has pledged to address. The survey results showed that there is a huge gulf between what consumers expect certifications to mean and what they actually mean. The vast majority of American consumers are impacted by humanewashing: deceptive marketing tactics used by meat producers and retailers to mislead shoppers about animal welfare. Conscientious shoppers who regularly seek humanely raised meat are the most susceptible to the effects of humanewashing. “All certifications, from the industry-aligned American Humane Certified, to the independent Global Animal Partnership, in our survey fell short of consumers’ beliefs about them,” said Andrew deCoriolis, Farm Forward’s Executive Director. “Many shoppers believed that all of these certifications guaranteed that animals were raised outdoors or weren’t genetically modified, when they don’t. The unfortunate reality is that, today, most certifications are marketing tools for factory farms.” Key Findings Americans largely cannot distinguish between independent certifications and those devised by industry. Survey findings paint a disturbing picture of rampant humanewashing by even the most trusted retailers, like Whole Foods, whose products are GAP-certified. Those who reported buying humane-labeled meat more often were also more confused about the meaning of certain labels. For virtually all certifications examined, consumers who purchased humane-labeled products at least once per month agreed with incorrect statements more, often by at least 20 percent, than those who never purchased them. There is a stark difference between what consumers believe to be true, what they believe should be true, and what is actually true with GAP, American Humane Certified (AHC), and One Health Certified (OHC) welfare labels. On measures like whether animals are raised on pasture, whether animals are genetically modified for rapid growth, physical mutilations, and more, Americans want higher welfare standards on farms and overestimate how much these certifications ensure. Cage-Free Confusion Over the past 10 years, hundreds of restaurants, retailers and food companies have committed to shifting toward cage free eggs. Farm Forward found that more than 50 percent of Americans believe that cage-free should mean that hens spend their whole lives on pasture, while 62 percent believed cage-free labels should at least guarantee consistent outdoor access (notably, only 9 percent disagreed with this statement). Regarding what the cage-free label actually guarantees, 38 percent believed it ensures that birds spend their whole lives on pasture, and 47 percent believed they have consistent outdoor access. In reality, cage-free merely refers to the absence of battery cages within an indoor, industrial-scale operation. Consumers expect that the "cage free" eggs and corporate pledges are much more meaningful for welfare than they are. These findings are particularly concerning when considered alongside the premium prices consumers pay for cage-free eggs that fail to meet their expectations. According to the USDA egg market report (Dec. 3, 2021), the average price for one dozen cage-free eggs (white/brown) was $2.63, versus the average price of one dozen conventional eggs at $0.97. Consumers are paying, on average, two and a half times as much for cage-free eggs expecting them to mean the animal welfare is meaningfully higher than conventional when in many cases, it’s not. In reality, producing “cage free” eggs costs approximately 25% more than conventional eggs, but retailers are banking on consumer misunderstanding of the “cage free” label and charging 200% more. It’s clear that consumers want hens to be given, at least, access to pasture and expect the “cage free” label to guarantee those standards. Retailers must do more to meet consumer expectations for welfare and animal advocates need to do more to educate the public that the modest improvements in systems like cage free still fall far short of their expectations. Methodology Farm Forward’s online survey was conducted by YouGov from September 3 through 7, 2021. The total sample size was 1,219 adults. The figures have been weighted and are representative of all U.S. adults (aged 18+). Participants were asked a series of questions about three certifications, GAP, AHC, and OHC, as well as the label claims to ascertain their expectations for products bearing these labels as well as their beliefs about what these labels actually mean. About Farm Forward Farm Forward works to improve the lives of more than 400 million farmed animals annually. Since 2007, its mission has been to end factory farming by changing farming, changing policy, and changing the stories told about animal agriculture. Contact Details Susan Peters susan@farmforward.com Company Website https://www.farmforward.com

December 16, 2021 02:20 PM Eastern Standard Time

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Instant Grocery Startup VOLY raises one of the largest seed rounds in Australia at $18m

VOLY

Australia's first instant online grocery supermarket, VOLY, has raised AU$18M in one of the nation’s largest ever seed rounds led by Sequoia Capital India, with increased backing from Global Founders Capital (GFC) and Australian-based Artesian Capital. This funding round will enable VOLY to continue to scale, expand the team, rapidly increase operations across key urban centres and start the national rollout. Following its launch in July 2021, VOLY has been preparing to take on the rapid food delivery market by delivering groceries to customers at incredible speed. It aims to make ordering groceries as easy and engaging as browsing Instagram and get them to you faster than you could do a trip to the supermarket yourself. Employing its own riders, delivery centre and store staff, VOLY does away with the need for customers to spend time in physical retail environments by giving people the power to order and receive their groceries in minutes. With a delivery promise of 15 minutes or less; VOLY is set to disrupt the +$122bn local grocery industry. Mark Heath, Co-CEO and Co-founder of VOLY, said: “VOLY is here to completely change the way people shop for groceries by giving Australians back their most precious resource, time. Our model, from a fully employed delivery and dispatch team to the way we use electric bikes to deliver, is designed around the way people live. We firmly believe that our customers have a better experience when our riders and other staff are part of the company, working with us.” VOLY retails most key household products available at any major supermarket - from fresh produce to baby formula and cleaning products - everything you could possibly need, available online seven days a week from 8am-10pm. The winning recipe is instant and free delivery, together with the best quality fresh produce; all sold at retail prices. “We’re doing away with the need to do a weekly grocery shop by providing convenience alongside reliability in a market that offers some of the slowest delivery times in the world. By owning our own supply chain, VOLY delivers at blazing fast speed without compromising on price, quality or availability. We source directly from suppliers, store in our own micro-fulfilment centres and deliver using fully employed and mostly full-time staff. VOLY is the supermarket of the future that is built around our customers, not the other way around,” said Thibault Henry, Co-CEO and Co-Founder. The seed funding announcement sets a new record for a food delivery company in Australia with support from Sequoia Capital India, a renowned venture capital firm. The interest in VOLY follows a new wave of investment in Aussie startups seen as world-class tech companies with potential to scale globally. "Australia's grocery market, which sees $90B in annual spends, is a large and profitable space that continues to be dominated by offline retail. The Sequoia Capital India team was impressed by the strong consumer love for VOLY, their compelling value proposition, and an impressive team of repeat founders that has blitzscaled businesses in Australia before. With on-demand models traditionally scaling very successfully in the country, the decision to lead their seed round and help them scale their business across Australia was an easy one to make," said Abheek Anand, Managing Director, Sequoia India. VOLY was co-founded by Mark Heath and Thibault Henry, who are also co-CEOs of the company and have experience working with on-demand technology brands across the food supply and logistics industries. Mark Heath helped launch Uber in Australia after a career at Goldman Sachs and Thibault Henry built, scaled and sold Balto which was a B2B last-mile business with clients such as HelloFresh, Marley Spoon and YouFoodz. VOLY’s management team includes Chief Technology Officer, Anthony Rey, Head of Procurement Lyana Labrode and Head of Marketing, Josh Peacock. VOLY has been an early hit with customers flocking to the app, spiking a rise of new users and incredibly strong week-on-week growth in sales. While currently available in Sydney across 42 suburbs - VOLY has plans to rapidly expand its offering from January 2022 to reach millions more Australians around the country in the coming months and year ahead. The VOLY application is available on both iOS and Android and at https://www.getvoly.com/ Ends Additional media images can be found here. About VOLY VOLY is an online supermarket and delivery service committed to disrupting the Australian grocery market by offering instant grocery delivery to millions of Australians through its mobile app. Setting new standards in the delivery industry, VOLY employs its own people and riders across micro fulfillment centres around Australia, offering household items to its customers in less than 15 minutes of placing an order. The move to employ riders full-time together with a strategy of vertical integration sets VOLY apart from the ‘gig economy’ and enables it to offer speed and quality without compromising on price. For more visit: https://www.getvoly.com/ About Sequoia Capital India Sequoia helps daring founders build legendary companies, from idea to IPO and beyond. Sequoia India operates in Southeast Asia and India where we actively partner with founders from a wide range of companies, across categories, including BYJUs, Carousell, Druva, Gojek, OYO Rooms, Tokopedia, Truecaller, Zilingo, Zomato and more. We spur founders to push the boundaries of what’s possible. In partnering with Sequoia, startups benefit from over 49 years of tribal knowledge and lessons learned working with companies like Airbnb, Alibaba, Apple, Dropbox, Google, LinkedIn and Stripe early on. From the beginning, universities, endowments and other non-profits have been the backbone of our investor base, which means founders’ accomplishments make a meaningful difference. For more information on Sequoia’s work in India and SE Asia, visit sequoiacap.com/india Contact Details VOLY Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://www.getvoly.com/

December 16, 2021 08:00 AM Eastern Standard Time

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Completed Redwood Genome Sequence Reveals Genes for Climate Adaptation and Offers Insights into Genetic Basis for Survival

Save the Redwoods League

Save the Redwoods League, University of California, Davis, Johns Hopkins University, University of Connecticut and Northern Arizona University today announced new research that identifies the makeup of the coast redwood and giant sequoia genomes. The information helps scientists and conservationists better understand the genetic basis for these species’ ability to adapt to their changing environments. Through comparative analysis, the research also indicates that the coast redwood genome evolved from a single ancestral species. Today’s announcement follows the official publication of the coast redwood genome research this week in G3: Genes, Genomes, Genetics. The researchers previously made available the completed giant sequoia genome sequence, published in G3 in November 2020. The coast redwood and giant sequoia genome sequence data is available to the scientific community on Neale Lab’s UC Davis website. “It’s remarkable how far genomics research has come since we undertook this challenge in 2017,” said David Neale, Ph.D., plant sciences professor emeritus at UC Davis and lead author on the new coast redwood genome research. “Our work on the coast redwood and giant sequoia genomes will enable us to develop modern genetic tools that can be used in the restoration and conservation of these ecologically important tree species.” The League and its research partners launched the Redwood Genome Project in 2017. Project partners outlined an ambitious plan to fully sequence the coast redwood and giant sequoia genomes for the first time, using new conifer genetic sequencing techniques. The genomic resources and screening tools that can now be developed will allow researchers to quickly assess evolutionary adaptive potential in these forests and ultimately inform forest restoration and management plans. The Coast Redwood Genome The coast redwood is the world’s tallest tree, and its genome is among the most complex sequenced. Nearly nine times larger than the human genome, it is also the second-largest genome sequenced. The redwood genome has 26.5 billion base pairs of DNA, and it is hexaploid, meaning redwoods have six sets of chromosomes. Humans have 3 billion base pairs of DNA and are diploid, with two sets of chromosomes. When comparing the coast redwood genome sequence to that of other conifer species, researchers found hundreds of gene families that are unique to the coast redwood. Many of these are genes that help the trees respond to stress and play a role in resistance to fungal disease, detoxification, repair after injury and the synthesis of flavonoids, which help fight stress on the cellular level. The new research also sheds additional light on the origin of the rare and large hexaploid genome of the coast redwood. Multiple genes exist in triplicate, and those copies share more similarities to each other than to the sequences of other species. This analysis supports the hypothesis that the redwood genome originated from a single ancestral species (autopolyploidy), rather than through hybridization with other conifer species. The Giant Sequoia Genome The giant sequoia is the world’s largest tree species and among the oldest on the planet. As reported by the research team in November 2020, its genome contains 8.125 billion base pairs of DNA. Similar to the human genome, the giant sequoia genome is diploid. The reference genome produced for this study represents the first genome sequenced in the Cupressaceae family, and it lays a foundation for using genomic tools to aid in giant sequoia conservation and management. The genomes of conifers are three to 10 times larger than the human genome. They are highly repetitive and complex. The first conifer genomes ever sequenced were the Norway spruce in 2013 and loblolly pine in 2014, 10 years after the human genome was completed. Sequencing conifer genomes was not previously feasible due to economic and technological limitations. With technological advancements that also reduced the cost, 10 conifer genomes have now been sequenced, including the coast redwood and giant sequoia. The reference genome sequences of coast redwood and giant sequoia enabled the preliminary identification of genes that determine drought-related traits and those that determine adaptation to the environment. These discoveries are reported in papers published in The Plant Journal and Genes. About the Redwood Genome Project Save the Redwoods League has provided strategic guidance and funding for the Redwood Genome Project specifically to inform forest restoration and stewardship activities that will maintain the adaptive genetic diversity of the coast redwood and giant sequoia forests. In the last 160 years, commercial logging and clearcutting claimed 95% of the coast redwood range and about one-third of the giant sequoia range. In 2020, an estimated 10% to 14% of giant sequoia died from high-intensity wildfires, and in some areas, the seedbank also died. Two wildfires also burned through large sections of the giant sequoia range in 2021, and mortality from those is currently estimated to impact another 5% of the mature trees. As a result, both forests have experienced significant losses in total acreage and potentially a loss of genetic diversity as well. With these significant impacts to both populations, the League is leading restoration projects in both forest ranges. It aims to use this and future genetic research to inform efforts to restore and maintain genetic diversity and bolster the resilience of these species in the face of rapid, unprecedented environmental change. “This ambitious scientific research provides a critical foundation for the League and the entire redwoods community. It will ultimately help us understand the incredible range of responses that coast redwood and giant sequoia species have exhibited in the face of climate change and how native genetic diversity has informed these responses,” says Joanna Nelson, Ph.D., director of science and conservation planning for Save the Redwoods League. “The Redwood Genome Project helps us see, for the first time, the full genetic diversity that has allowed these forests to adapt and survive for millennia — and could protect them against a suite of conditions they have never experienced.” The Redwood Genome Project is made possible by Save the Redwoods League, University of California, Davis, Johns Hopkins University, University of Connecticut and Northern Arizona University. Generous donors of Save the Redwoods League have contributed more than $1 million to the project through Forever Forest: The Campaign for the Redwoods, including a significant lead gift from Ralph Eschenbach and Carol Joy Provan. In addition, genomic services companies Illumina, Oxford Nanopore Technologies and Dovetail Genomics contributed in-kind. To learn more about and support this groundbreaking initiative, visit the League’s website at SaveTheRedwoods.org/Genome. *** To schedule an interview, contact Robin Carr at (415) 971-3991 or redwoods@landispr.com. Save the Redwoods League One of the nation’s longest-running conservation organizations, Save the Redwoods League has been protecting and restoring redwood forests since 1918. The League has connected generations of visitors with the beauty and serenity of the redwood forest. The nonprofit’s 29,000 members have enabled the organization to protect more than 216,000 acres of irreplaceable forest in 66 local, state and national parks and reserves. For information, please visit SaveTheRedwoods.org. University of California, Davis UC Davis is a public institution, land-grant university and pioneer in interdisciplinary problem-solving. Its four colleges, five professional schools, more than 100 academic majors and 90 graduate programs make it the most comprehensive of all the University of California campuses. Johns Hopkins University Johns Hopkins is America’s first research university. For more than 140 years Johns Hopkins has been a world leader in both teaching and research, with nine academic divisions — the Krieger School of Arts and Sciences, the Whiting School of Engineering, the Bloomberg School of Public Health, the Carey Business School, the Peabody Institute, the Paul H. Nitze School of Advanced International Studies, and the schools of Medicine, Nursing, and Education — plus the Applied Physics Laboratory, a nonacademic division that supports national security and pursues space science. The University of Connecticut The University of Connecticut is a national leader among public research universities, with more than 32,000 students seeking answers to critical questions in classrooms, labs, and the community. A culture of innovation drives this pursuit of knowledge throughout the University’s network of campuses. Connecticut’s commitment to higher education helps UConn attract students who thrive in the most competitive environments, as well as globally renowned faculty members. Our school pride is fueled by a history of success that has made us a standout in Division I athletics. UConn fosters a diverse and vibrant culture that meets the needs and seizes the opportunities of a dynamic global society. Northern Arizona University Northern Arizona University is a high-research institution providing exceptional educational opportunities in Arizona and beyond. NAU delivers a student-centered experience to its nearly 30,000 students in Flagstaff, statewide and online through rigorous academic programs in a supportive, inclusive and diverse environment. Dedicated, world-renowned faculty help ensure students achieve academic excellence, experience personal growth, have meaningful research opportunities and are positioned for personal and professional success. ### Contact Details Landis Communications Inc. Robin Carr +1 415-971-3991 redwoods@landispr.com Company Website https://www.savetheredwoods.org/

December 16, 2021 12:15 AM Pacific Standard Time

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Brevvie Chosen by Albertsons as In-Store Value Add Amenity

Brevvie

Earning acclaim for its ease of access, affordability, and its mission to be a leader in sustainability, Brevvie has forged a pivotal partnership with the nation’s second-largest supermarket chain, Albertsons Companies, Inc. Brevvie kiosks are now available in four stores in Southern California within Orange County and San Diego County. The kiosks offer everyday items such as Dyson vacuums, power washers, ladders, moving dollies, beach chairs, coolers, kayaks and more, for rent via the Brevvie mobile app. This partnership will further enhance each customer’s shopping experience as they now have access to even more in-demand items through one destination. From renting items to enjoy on an adventure or for entertainment, to practical items for completing chores, Brevvie allows consumers to have on demand access to these items without the hassle of storing them afterwards or a large upfront investment. Brevvie kiosks are currently located at these Albertsons locations: Albertsons at UCI: 4541 Campus Dr, Irvine, CA 92612, 14201 Jeffrey Rd, Irvine, CA 92620, 655 14th St, San Diego, CA 92101 and 8920 Fletcher Pkwy, La Mesa, CA 91942. Consumers simply need to download the Brevvie App, and then they are ready to start renting. A list of FAQs can be found here. In addition to a surge in sales through its product rental kiosks– which have experienced 51% year over year growth – Brevvie has received widespread customer and media interest in its business philosophy and industry-first retail rental lockers which are ideal for storing items for customers with limited space. “Imagine a life less confined, where all of the items you need are nearby to simply rent and return. No need to store them. No need for a costly upfront investment. No maintenance. This is the way of the future where exceptional quality of living goes hand in hand with sustainable living.” –Kristine Everly Smith, Co-Founder, Brevvie About Brevvie: Brevvie is a leading provider of consumer product rental management solutions for multi-family communities, commercial office buildings, city and state beaches, retailers and universities throughout North America. Brevvie’s mission is to reduce waste and free up storage space for consumers who value sustainable living. Brevvie combines renting consumer goods, electronic lockers and mobile applications to create a seamless customer experience, while increasing available amenities and property revenue for each retailer/location. Interested parties may contact Brevvie directly to learn more: (657) 204-5944 or via Brevvie.com. Contact Details Sterling Public Relations Paula Steurer +1 949-200-6566 concierge@sterlingpublicrelationsoc.com Company Website https://www.brevvie.com

December 15, 2021 03:20 PM Pacific Standard Time

How a Mountain Was Made by Greg Sarris Now Available on Audible

Greg Sarris

About the Book: How a Mountain was Made by Greg Sarris Narrated by Tanis Parenteau Length: 5 hours 39 minutes In the tradition of Calvino’s Italian Folktales, Greg Sarris, author of the award-winning novel Grand Avenue, turns his attention to his ancestral homeland of Sonoma Mountain in Northern California. In 16 interconnected original stories, twin crows Question Woman and Answer Woman take us through a world unlike yet oddly reminiscent of our own: one that blooms bright with poppies, lupines, and clover; one in which Water Bug kidnaps an entire creek; in which songs have the power to enchant; in which Rain is a beautiful woman who keeps people’s memories in stones. Inspired by traditional Coast Miwok and Southern Pomo creation tales, these stories are timeless in their wisdom and beauty, and because of this timelessness, their messages are vital and immediate. The figures in these stories ponder the meaning of leadership, of their place within the landscape and their community. In these stories we find a model for how we can all come home again. At once ancient and contemporary, How a Mountain Was Made is equally at home in modern letters as the ancient story cycle. Sarris infuses his stories with a prose stylist’s creativity and inventiveness, moving American Indian literature in a new and emergent direction. “These are charming and wise stories, simply told, to be enjoyed by young and old alike—'stories need us if they are to come forth and have life too.'” – Kirkus Reviews “Stunning.... Neither an arid anthropological text nor another pseudo-Indian as-told-to fabrication. Instead, Sarris has breathed new life into these ancient Northern California tales and legends, lending them a subtle, light-hearted voice and vision.” – Scott Lankford, Los Angeles Review of Books About the Author: Greg Sarris is author of the anthology Keeping Slug Woman Alive: A Holistic Approach to American Indian Texts, the novel Watermelon Nights, and scripts for screen and stage. He is Chairman of the Federated Indians of Graton Rancheria and holds the Endowed Chair in Native American Studies at Sonoma State University. ### Contact Details Landis Communications Inc. Brianne Miller +1 650-575-7727 brianne@landispr.com Company Website https://greg-sarris.com/

December 15, 2021 07:15 AM Pacific Standard Time

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