Digital Asset DirectNews Direct
Contact Details News Direct Corp. Media at News Direct martha.pearlstone@newsdirect.com Company Website http://www.newsdirect.com
August 15, 2024 09:00 AM Eastern Daylight Time
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Digital Asset DirectNews Direct
Contact Details News Direct Media at News Direct sales@newsdirect.com Company Website http://www.newsdirect.com
August 14, 2024 09:00 AM Eastern Daylight Time
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News ReleaseNews Direct
News Direct proudly announces the launch of TradeUp, a cutting-edge new media outreach solution powered by Instinct, poised to transform trade media dissemination and engagement. For years, newswire users have faced difficulty in effectively connecting with trade journalists due to a reliance on ill-suited methods of outreach — choosing broad industry verticals and sending press releases to generic lists of publications and anonymous writers. The most common result has been an inability to determine if journalists are engaging with their content. TradeUp, empowered by Instinct’s innovative AI technology, represents a groundbreaking advancement in media outreach. TradeUp removes the guesswork and inefficiency offered by legacy newswires by offering a laser-focused, data-driven approach. TradeUp, allows issuers to move past generic media lists and instead begin engaging with journalists who have a genuine interest in, and have recently written about, their industry news. Key Features of TradeUp Include: Precise Journalist Identification: Instinct's AI instantaneously scans millions of articles in real-time, identifying and delivering key details about journalists, including contact information, beat, publication, recently published articles and even the Domain Ranking of the publishers' websites. This ensures news reaches the appropriate targets and enables interaction with individual journalists, thereby boosting the chances for earned coverage. Automated Pitching: Send personalized pitches directly from the Instinct platform, streamlining media relations efforts and making it easier to connect with the most relevant journalists. Reach More Than Just Trade Journals: The capabilities of TradeUp extend beyond solely vertical industry publications. The platform will generate data from reporters from a wide range of media outlets, from newspapers to broadcast stations, broadening the outreach footprint and increasing the chance to earn meaningful coverage. Elevates Trade Media Outreach Strategy TradeUp lets News Direct customers experience the new era of trade media engagement that uses an AI-driven approach to simplify the media targeting process and amplify the message by matching content with the appropriate journalists with the precision, speed and efficiency that only AI can deliver. About News Direct News Direct is a technology-driven content distribution and amplification platform for PR, IR, corporate communications and marketing professionals. Our automated platform delivers a completely reimagined, modernized user experience for newswire users that has reshaped the industry landscape. Additionally, the company has expanded its offerings to include an array of technology-enhanced message amplification tools ranging from sponsored content to podcasting products, all from a single online destination. Contact Details News Direct Gregg Castano, CEO +1 917-698-4131 gregg.castano@newsdirect.com Company Website http://www.newsdirect.com
August 14, 2024 08:45 AM Eastern Daylight Time
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News ReleaseComcast Texas
Today, Comcast announced the 100 businesses in the Greater Houston area that will receive comprehensive grant packages, which include business consultation services, educational resources, a $5,000 monetary grant, creative production, media schedule, and a technology makeover. The recipients are among more than 14,000 entrepreneurs nationwide who have been selected through the Comcast RISE program to date. Comcast RISE is committed to supporting the growth of all small businesses, while advancing the objectives of diversity, equity, and inclusion, as well as community investment. The program was created to help businesses and their communities thrive, with a focus on economic growth. The regions in this round included Atlanta, Houston, Jacksonville, Richmond, VA and southern Colorado. 100 grants per city, or 500 grants overall, were announced today and will be awarded in September 2024. A sample of Houston’s grant recipients include Red Circle Ice Cream in southwest Houston, and Miyagi Ken International Karate Academy in Spring. “I’m speechless. As a small business, this means the world to us,” said Nickey Ngo, owner of Red Circle Ice Cream. “We’re a small mom and pop ice cream shop, doing everything by ourselves. I feel like I won the lottery. Comcast RISE will help grow my business and keep up with the competition.” “Supporting small businesses means investing in the heart of our communities,” said Loren Hudson, SVP and Chief Diversity Officer, Connectivity and Platforms, Comcast. “By empowering entrepreneurs and small business owners with the skills and resources they need to grow and succeed, we help ensure our local neighborhoods can flourish and thrive too.” Comcast RISE was created in November 2020 to help small businesses hardest hit by COVID-19, from bakeries and barber shops to childcare centers and cleaning services, by providing the grants needed to survive and recover. The program has evolved from helping businesses survive the pandemic, to helping businesses and their communities thrive with a focus on economic growth. Grant packages include: COACHING SESSIONS - Business assessment and coaching that provide business owners with recommendations on how to help grow their businesses. EDUCATION RESOURCES - 12-month access to online entrepreneurship courses, learning modules and resources for small business owners. MONETARY GRANT - $5,000 monetary grant. CREATIVE PRODUCTION & MEDIA – Professionally produced 30-second TV commercial, plus a media strategy consultation and a 180-day linear media schedule. (Taxes and other fees may apply for production and media services.) TECHNOLOGY MAKEOVER - Computer equipment and Internet, Voice and Cybersecurity services for 12 months. (Taxes and other fees may apply for tech makeover services.) In addition, any small business owner can visit the Comcast RISE destination on X1 featuring aggregated small business news, tips, insights, and more. X1 customers can say “Comcast RISE” into the voice remote. Comcast RISE is part of Project UP, the company’s $1 billion commitment to advance digital equity through programs and community partnerships that connect people to the Internet, advance economic mobility and open doors for the next generation of innovators, entrepreneurs, storytellers and creators. More information is available at www.ComcastRISE.com. Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, our businesses reach hundreds of millions of customers, viewers, and guests worldwide. We deliver world-class broadband, wireless, and video through Xfinity, Comcast Business, and Sky; produce, distribute, and stream leading entertainment, sports, and news through brands including NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible theme parks and attractions to life through Universal Destinations & Experiences. Visit www.comcastcorporation.com for more information. Contact Details Ilona Carson +1 346-624-2074 ilona_carson@comcast.com Company Website https://houston.comcast.com/
August 13, 2024 11:06 AM Central Daylight Time
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News ReleaseK3 Holdings
K3 Holdings, a privately held real estate investment firm with extensive holdings throughout the United States and Alpine LA Properties, a leasing company providing newly remodeled apartments at affordable rates in Los Angeles, congratulated Team USA for their outstanding performance in the Paris Olympics. Following more than two weeks of competition and lifetimes of preparation, athletes representing the United States won 126 medals (40 gold) leading all other countries at the conclusion of the games in Paris. "Congratulations to Team USA for showcasing the true spirit of excellence and determination, bringing home the most medals and making us all proud,” stated Michael Kadisha, a Principal of K3 Holdings. "Winning the most medals is a triumph of skill and perseverance, and more so, a testament to the unity and resilience that define the American spirit. Dedication, hard work, and a never-give-up attitude leads to greatness, and we are all inspired by the performance of our athletes in Paris.” "In sports, as in life, the way we handle victory says as much about us as the victory itself. Gratitude and humility elevate every achievement. Winning with grace and losing with dignity are the hallmarks of true champions,” Michael Kadisha continued. “The K3 Holdings and Alpine teams were impressed at how Team USA proved themselves to be real winners by celebrating their victories while honoring their opponents with respect and gratitude.” The Olympics serve as a unique platform where nations from every corner of the globe come together in a spirit of friendly competition. Beyond the medals and records, the Olympics foster an environment where cultural exchange and mutual understanding thrive. In a world often divided by differences, the Olympics create a space where adversaries can engage in dialogue, learn from one another, and find common ground through shared values of sportsmanship and respect. "The Olympics is a powerful testament to how people from diverse cultures and backgrounds can come together to achieve greatness," stated Nathan Kadisha, a K3 Principal. "The actions of Olympic athletes in Paris show us that dedication, perseverance, and mutual respect transcend borders and ideologies. These are the values that can truly unite us and drive real change beyond the games." “We are excited that Los Angeles will be hosting the Olympics four years from now,” Michael Kadisha said. “By watching athletes from rival nations compete with honor and integrity, in our own community, we will once again be reminded that even in competition, there is room for cooperation, empathy, and the possibility of resolving conflicts peacefully.” ### For more information or to schedule an interview with a K3 spokesperson, please contact Dan Rene at 202-329-8357 or dan@danrene.com Contact Details K3 Holdings/Alpine LA Properties Dan Rene +1 202-329-8357 dan@danrene.com Company Website https://k3holdings.com/
August 12, 2024 11:30 AM Eastern Daylight Time
Digital Asset DirectNews Direct
Contact Details News Direct Media at News Direct sales@newsdirect.com Company Website http://www.newsdirect.com
August 12, 2024 11:01 AM Eastern Daylight Time
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News ReleaseGoodway Group
Goodway Cares, a 501(c)(3) charity arm of Goodway Group, is proud to announce donations totaling $27,285 to three local charities following Goodway Group’s annual all-company summit. During the summit, Goodway Cares hosted the Circle of Gratitude on the engagement floor, where Goodway employees shared gratitude and came together to support Washington D.C.-based organizations. Through employee votes, the Circle of Gratitude selected Hero Dogs ($10,095), An Open Book Foundation ($9,095), and Together We Bake ($8,095) as recipients of this year’s donations. The incremental $95 is a tribute to Goodway Group’s 95-year history. Hero Dogs: Based in Maryland, Hero Dogs is a 501(c)(3) non-profit organization dedicated to improving the quality of life for our nation’s heroes by placing assistance dogs with veterans of the U.S. military and first-responders with disabilities. Hero Dogs provides customized training and lifetime support to enhance the services of community organizations. An Open Book Foundation: Founded in 2010 by Dara La Porte and Heidi Powell, An Open Book Foundation aims to connect authors with students in under-resourced schools. By bringing authors into schools and providing free books, the foundation fosters a love of reading and learning. Since its inception, An Open Book has hosted numerous events and donated thousands of books to students and libraries. Together We Bake: Together We Bake’s mission is to empower women facing barriers to employment by providing a comprehensive workforce training and personal development program. This initiative helps participants gain self-confidence, transferable workforce skills, and hands-on experience, paving the way for sustainable employment and self-sufficiency. Nikki Charles, executive director of Hero Dogs, stated, “We’re thrilled to partner with Goodway Cares. With their support, we’re able to give more veterans and first-responders the service dogs they need.” For more information about Goodway Cares, please visit goodwaygroup.com/goodway-cares. About Goodway Cares: Goodway Cares, a 501©(3) charity arm of Goodway Group, provides business support to budding non-profit organizations who are helping shape a brighter tomorrow. Goodway Cares provides support to non-profits in varying methodologies including strategy, consultation, media activation, and financial donations. Goodway Cares is funded through Goodway Group employee contributions and employee’s volunteering their time for non-profit support. About Goodway Group: Goodway Group is a leading independent digital marketing agency fueled by data, technology and a dedicated purpose of making your media investment perform. Goodway Group’s Outcome Engineering™ powers our full ecosystem, a proprietary philosophy that connects strategy, analytics and precise execution for measurable growth. Goodway Group ranks among the top North American agencies, earning prestigious awards for innovative marketing technology, impactful work and fostering inclusive, remote-first workplaces. We've been honored as a multiyear Ad Age Best Places to Work and received AdExchanger’s Best Use of Technology by an Agency award among other accolades. Our collective media buying power has led to industry-renowned partnerships. We hold certifications and are recognized with preferred partner status across the Triopoly and all major marketing and media platforms. This ensures that our clients' media investments are optimally managed, minimizing fraud and waste, and maximizing effectiveness and value. Our company encompasses five distinct divisions: CvE, a marketing advisory firm; G-Comm, a retail media accelerator; TUFF, a performance marketing agency; Goodway, a managed service media and analytics partner; and GRADIANT, a modern funnel digital media agency. Together, we make up Goodway Group, the marketing engine that unlocks measurable growth for the world's most progressive brands. Contact Details Kite Hill PR for Goodway Group +1 973-722-7881 goodway@kitehillpr.com Company Website https://www.goodwaygroup.com/
August 12, 2024 10:00 AM Eastern Daylight Time
News ReleaseMedia and Democracy Project
Today, the Media and Democracy Project (MAD), along with 3,258 individuals, sent an open letter to executives, publishers, and union leaders of major media organizations urging them to adopt pro-democracy election coverage guidelines ( PDF ) that center fact-based reporting, push back against election lies, and uplift voting. MAD’s proposed guidelines respectfully request newsrooms switch their focus from polls and drama to candidates’ policies, past-governance, and behavior. “It’s time that newsrooms start to cover elections like they matter more than sports scores,” said Brian Hansbury, cofounder of MAD. “Our democratic institutions are under attack and it’s incumbent on newsrooms to recalibrate their political coverage to adopt and adhere to practices that are pro-truth, pro-voting, and pro-democracy.” MAD’s guidelines contain 18 recommendations organized into three categories—a focus on substantive issues coverage, extensive reporting on threats to democracy, and protecting Americans against the spread of disinformation. The guidelines provide specific actions reporters and editors can take to ensure practices that help voters make informed decisions at the ballot box. They include: Prioritize substantive coverage of the issues that matter to voters' lives; Make headlines accurate and informative, not clickbait; Stop making predictions and pushing polls at the expense of issue coverage; Celebrate and uplift election workers, voters, and the election process; Don’t set aside moral judgment when covering obvious lies and bigotry; Hold politicians to account for their positions, statements, and behavior, as well as those of their party’s leader; Expose candidates who foment political violence. The open letter emphasizes how crucial it is for voters to understand what’s at stake in November and the damaging impact that election lies have already had on our democracy. For instance, lies about the 2020 election have caused a spike in death threats for election officials and poll workers, making it difficult to recruit and retain them. Half of all female state legislators are considering leaving public office due to increased intimidation. Meanwhile, Trump allies are preparing plans like Project 2025, which would harm millions of Americans and cripple our democratic system. With 3,258 signatures and counting, the letter includes signatories such as Ruth Ben-Ghiat, NYU Professor of History and author of Strongmen: Mussolini to the Present and the Lucid newsletter, who stated, "It's never been more important for news organizations to analyze the threats to U.S. democracy in clear and precise terms. Americans deserve to know the scale and nature of the challenges we face this November and beyond." The rights and freedoms that Americans cherish are at risk. As an essential pillar of democracy, journalists and the news media have a moral responsibility to inform Americans about anti-democratic extremist movements. Another signatory, Mark Jacob, former Chicago Tribune editor and author of the Stop the Presses newsletter, said, “The news media know it's their job to warn people when a hurricane is bearing down on them. But when a fascist assault on our democracy is bearing down on them, the media sometimes think it would be biased to warn people about it. That has to change before it's too late.” It’s more important than ever for journalists, editors, and their publishers to step up and put the public before profit, democracy before tyranny, and truth before lies. "Democracy is at stake–and as the open letter so powerfully demands, we need our news media to step up and be responsible,” said Norm Ornstein, political scientist and Senior Fellow Emeritus at the American Enterprise Institute. To learn more about this effort advocating for pro-democracy election coverage, and see who else signed the open letter visit MAD’s website. The Media and Democracy Project: MAD is a non-partisan, all-volunteer, grassroots organization focused on strengthening a free and independent media in the public interest. MAD aims to improve our national discourse so that American voters can engage in informed decision-making. As part of that goal, MAD has an interest in the responsibility of journalists and media to report fully, accurately, and fairly on the electoral process and the outcome of elections. Additional information is available at www.MediaAndDemocracyProject.Org. Contact Details Aaron Alberico +1 202-744-0786 aalberico@raynoravenue.com Company Website https://www.mediaanddemocracyproject.org/
August 12, 2024 09:00 AM Eastern Daylight Time
Digital Asset DirectNews Direct
Contact Details News Direct Corp. Media at News Direct sales@newsdirect.com Company Website http://www.newsdirect.com
August 09, 2024 09:00 AM Eastern Daylight Time
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