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MEDIHEAL Appoints AESPA as New Brand Ambassador

Mediheal

MEDIHEAL, a global cosmetic brand, has appointed a rising K-pop idol girl group, AESPA (Karina, Winter, Giselle, Ningning), as its new brand ambassador. Last November, AESPA’s debut song, “Black Mamba”, set the record in the industry for the fastest K-pop group debut music video to reach 100 million views. In May, AESPA’s new song, “Next Level”, topped multiple major Korean and international music charts, while in June and July, AESPA became the top trending, #1 K-pop girl group in popularity with the highest brand reputation rankings. In late July, AESPA signed a contract with CAA (Creative Artists Agency), one of the biggest agencies in the United States, expecting to enter the global market including the US. MEDIHEAL is looking forward to expanding the skincare category globally with AESPA as its ‘Next Level’. As MEDIHEAL’s new brand ambassador, AESPA will blend their bright, refreshing side with their chic, charismatic image on stage. A MEDIHEAL representative says, “We are expecting to create a synergy effect with AESPA and successfully expand globally as the K-beauty trend leader meets with the rising K-pop star. Starting with AESPA, we will begin one of several major brand transformations.” For more information on MEDIHEAL, please visit www.medihealus.com. About MEDIHEAL MEDIHEAL, Korea's #1 selling sheet mask brand*, is an established, global beauty brand specializing in providing step-by-step skincare routines at an affordable price. Known for their sheet masks, MEDIHEAL's portfolio of skincare has grown to include clean beauty and dermatologically tested products for all skin types and concerns. *Copyright© Worldpanel™, Kantar 2018 Contact Details Mediheal Kaitlyn Palocsko +1 215-870-8193 kaitlyn@incommn.co

November 16, 2021 08:04 AM Eastern Standard Time

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POCONO ORGANICS INTRODUCES NEW CBD GOURMET GUM DROP LINE

Pocono Organics

Pocono Organics’ CBD product line continues to grow as the woman-owned company introduced two new flavorful gourmet attractions, Lemon Chamomile and Vanilla Lavender CBD Gum Drops today. From hemp growing in the nutrient rich fields; transformed into new life as gourmet gum drops formulated by their scientists and Chopped Champion Chef, the pair puts Pocono Organics on the map with the number one form of CBD consumption. “Growing the first and only Regenerative Organic Certified (ROC) hemp in the world and being the largest ROC farm in the U.S.; we tend to set the bar kind of high for our CBD team to excel in creating a premium, wellness product line dedicated to providing convenience and taste-appeal,” smiles Ashley Walsh, Pocono Organics Founder/President. Formulated in-house, each Gourmet Gum Drop tin includes 25 servings and fits right in with Pocono Organics’ small batch, artisanal CBD product line featuring Bath Bombs, Nano-Particle Tincture, Hemp Extract Tincture, Creams, Salve Sticks, and Lip Balms. There’s even a pet-friendly Furry Friends Tincture! Learn more Pocono Organics CBD facts and focus on the future, including its water-soluble nano-particle technology, at PoconoOrganics.com/cbd. Pocono Organics – Inspiring People. Healing the Earth. 1015 Long Pond Road, Long Pond, PA – PoconoOrganics.com About Pocono Organics Pocono Organics is a health and wellness organization with a mission to inspire people and heal the earth. The Global Center for Research, Education, and Innovation grows the world’s first and only Regenerative Organic Certified (ROC) hemp and is one of the largest ROC farms in North America. Located in Long Pond, Pennsylvania, Pocono Organics has more than 380 acres of farmland and, at full build out, will have 120,000 square feet of greenhouse. Pocono Organics has a strategic partnership with Rodale Institute, the global leaders in Regenerative Organic Agriculture science and research and is their largest research satellite facility. Awarded the 2019 Environmental Innovator of the Year by the Green Sports Alliance, sustainability is a hallmark of Pocono Organics. The farm draws power from a 3MW, 25-acre solar farm and reclaims rainwater from 70,000 square feet of roofs for irrigation. Pocono Organics also serves the local community through its Clean Food, Dirty Hands school education program and veterans in transition through a Veteran Farmer Training Program. In addition, the property includes an organic farmer’s market and café featuring a Chopped Champion Chef, and with a 56-room adjoining hotel, is an agritourism destination, and host location for annual festivals. Please visit www.PoconoOrganics.com to learn more about Pocono Organics’ mission and work. Contact Details Pocono Organics Jeanine Hofbauer, Corporate Director of Marketing & Communications +1 570-517-1792 Jeanine@PoconoOrganics.com Company Website https://www.poconoorganics.com/

November 15, 2021 02:00 PM Eastern Standard Time

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Kids Who Move, Move the World: Nike’s New Footwear and Inclusive Line of Sports Apparel for Kids

YourUpdateTV

This month, Nike is launching a new footwear and inclusive sports apparel based on insights from girl basketball players: Nike Air Zoom Crossover and Inclusive Basketball Apparel Collection. It’s Nike Kid’s first collection of inclusive sports footwear and apparel, helping all kids, however they identify, bring their full and authentic selves to the game! During the nationwide media tour, Lisa Leslie, All-Star Basketball Player, Olympic Gold Medalist, 3X WNBA MVP and Karie Conner, Vice President of North America Nike Kids, discussed the importance of listening to kids - especially girls - to build products and programs that make sport more inclusive. Highlights include: By listening to the voice of kids, Nike created the Nike Air Zoom Crossover shoe to give all kids the best fit possible for any possible movements they make while still providing space for growing toes to move and spread during play. All-inclusive sizing so that any kid (him, her, they) can wear anything, increasing easy on and off solutions for athletes of all abilities so that Nike Kids product is the go-to item they grab and want to wear. Focus on style and gender expression through a full spectrum of choice so every kid can express themselves authentically. Parents and caregivers also know that active kids do better in school and in life. That’s why Nike invests in programs and initiatives that educate kids about the power of play and how they can inspire play within their own communities: Nike Game Growers: A program, in collaboration with the WNBA and NBA, that gives eighth-grade girls the tools and resources they need to increase girls' participation in sports in their local communities. Throughout the program, girls will attend online workshops and connect directly with their participating WNBA or NBA team to develop their idea. In 2022, the program will launch its third season with more than 40 participating WNBA and NBA teams. Girls can apply for Game Growers online at gamegrowers.com/apply before the competition closes on November 15, 2021. Nike PLAYlist: A sport-inspired series where kids and pro athletes come together to do what they do best: PLAY. The interactive content series is filled with creative activities for kids to do at home or outside. From creative games to challenges and awesome athlete interviews, kids are welcome to freely explore and interact with sports however they see fit. The next season of PLAYlist launches on October 23 and new episodes air every Saturday on YouTube. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 12, 2021 05:00 PM Eastern Standard Time

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Jalen Rose and Tracy McGrady Make Goodwill Trip to Qatar on Veterans Day

Blink

As part of a goodwill trip to Doha from Nov. 10-13, NBA Legends Jalen Rose and Tracy McGrady visited with U.S. Military personnel today and took a tour of some of Qatar’s 2022 World Cup sites. The Al Udeid Air Base in Doha serves as a primary logistics and command hub for U.S. operations in the Middle East. Rose and McGrady also visited with school-aged Qatari children and university students from Qatar’s Education City, learning more about the country’s efforts to partner with the top global universities to continue to be at the forefront of education both now, and into the future. “A highlight of our trip has definitely been visiting with our troops at the base in Doha on Veterans Day,” said Jalen Rose. “Qatar is clearly on a path to being the sports capital of the region. They’ll be on the world stage at the end of 2022 when they host the World Cup. It’s exciting to get a first look at how the preparations for the first large sporting event in a post-Covid pandemic world are coming along.” “This is my second trip to Qatar and my first since 2018 when I visited with Klay Thompson, Carmelo Anthony, and Luke Walton,” said Tracy McGrady. “Both times, I have been made to feel at home by the incredible hospitality and warmth of the people. But this time is certainly extra special because of our visit with the U.S. troops serving in Qatar right now.” The trip was organized by the U.S.-based event management company, Blink. Both NBA Legends will be documenting the trip on their social media channels. About Blink Established in 2020, Blink is an entertainment, promotions, and event management agency that helps clients deliver cutting-edge events, promotions, and initiatives. With a growing network of top sports and entertainment agencies, strategic partnerships with industry insiders, and experienced professionals on staff, Blink works with domestic and international clients seeking access to and/or visibility in the U.S. and North American markets. Contact Details Eric Nemeth +1 602-502-2793 nemeth@ericpr.com Company Website https://blink.global/

November 11, 2021 05:38 PM Eastern Standard Time

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Adore Stories announces Closed Beta for Adore Romance Stories in the hot Interactive Story Games Mobile Gaming Category

Adore Stories

Adore Stories, a woman-owned business focused on strengthening women’s voices at the intersection of literature and gaming, is pleased to announce the imminent launch of Adore Romance Stories, in Closed Beta. Sign up here to take part in this exclusive mobile gaming experience! In our competitive research, we have found that gaming companies are largely run by men, while the readership and audience for these story games is primarily women. The lack of gender equity in the gaming industry has long been established by articles in Forbes, The Guardian and many others, and we are here to help balance the scales. We also find that this genre calls for higher quality writing and so we are adopting best practices long-since established in the screenwriting industry that create better emotional engagement with our audience to craft captivating interactive stories. Similarly, we are focused on greater diversity in our characters, stories, and character customization, to provide important representation for the diverse gaming community that plays these games. With a background in literature and a passion for interactive experiences, it only made sense to take our abilities to the mobile gaming world, and create a better literary experience for all readers, whether male or female. Our stories contain a more diverse mix of characters, and are written to higher standards, with award-winning authors signed on and a 100% female editing staff ensuring that women’s voices are heard and supported, and that our stories feel as authentic as possible to lived experience, while retaining a fun, fantasy feel. About Interactive Story Games: Interactive story games allow you, the player, to step into the shoes of the protagonist in a story, choosing how you look, what your name is, and what actions you choose to take in the story. In our stories, you can choose who you want to date, what activities you take part in, and experience the life of a character in a story, whose actions and reactions are written to exacting literary standards. We feel that interactive story games are fundamentally a new category of media consumption, located somewhere between a book, a traditional gaming experience and a movie. The ability to have a choose-your-own-adventure type experience while having additional music, audio cues, and visual experiences create something that’s not quite a book, not quite a movie, and a fundamentally different experience from other mobile, console or desktop gaming experiences. About Adore Stories: Adore Stories has found acclaim for its writing tools like our Character Template, which helps aspiring and established authors provide more color and meaning behind their written characters. Adore Stories is building a writer community, starting with online writing contests, coming soon! The Adore Stories blog also reviews popular books and authors, and features writing tips and tricks to help you write the stories of your dreams, and the next bestseller! If you would like to learn more about Adore Stories or the mobile experience that we are crafting, please reach out to hello@adorestories.com - we will be happy to talk! Contact Details Adore Stories Media Contact hello@adorestories.com Company Website https://adorestories.com/

November 11, 2021 09:03 AM Pacific Standard Time

iTradeNetwork Introduces OrderMaestro - Turning Best-in-Class Order and Inventory Management into Revenue for Foodservice Operators

iTradeNetwork

iTradeNetwork, the food and beverage industry’s largest network with over 8,000 food and beverage trading partners, is proud to announce the launch of OrderMaestro - a new mobile solution that streamlines and automates order and inventory management for foodservice operators. OrderMaestro enables foodservice operators to create a branded ordering experience across all of their organizations and locations - providing critical business visibility and insights that increase productivity, reduce costs and drive revenue growth. Since the pandemic, foodservice operators are experiencing more challenges than ever before. Operators are facing unprecedented labor shortages and product supply chain issues - and with thousands of locations, distributor relationships and numerous manual ordering processes to manage, they are forced to do more with less and less. Without a centralized procurement platform in this increasingly complex supply chain, it’s impossible to manage business operations. This leaves foodservice operators with so many unanswered questions: Are your units maximizing spending on preferred products? Are you missing out on rebates? Are you failing to see major contracting opportunities? Whether operating 15 or 5,000 outlets, operators today need an e-commerce solution that is easy to use and scales with their business - one that streamlines communications, addresses supply chain challenges, ensures price and purchasing compliance, improves visibility and control over the supply chain, and ultimately maximizes profitability for their organization. About OrderMaestro OrderMaestro is a branded ordering experience that makes it easier than ever for operators to manage all of their units on a single mobile platform. With the look and feel of your business, it is designed to meet your specific needs and goals. Operators can control order guides across units, auto-generate orders from history and user-defined templates, and build configurable workflows to streamline PO approvals - but that just scratches the surface of OrderMaestro’s capabilities: Effortless Onboarding in an Intuitive, Easy-to-Use App: With widespread labor shortages, onboarding is top of mind. OrderMaestro requires no formal training, so new users will be submitting POs and taking inventory in minutes. Don’t Get Shorted, Before Placing an Order: With today’s on-going supply chain shortages, it’s hard to ensure that the products you order are actually in stock. With OrderMaestro, operators can save hours of time and costly reorders. Users can check inventory with Distribution Centers prior to ordering a product to confirm availability and order replacement products when needed. Seamless, better than Amazon Ordering Experience: OrderMaestro revolutionizes foodservice procurement with the Universal Shopping Cart. Users can place orders with multiple suppliers using a single shopping cart. Offline Inventory Management, Built for Real Working Environments: Leave time-consuming, manual inventory management on remote desktops behind. Now, users can take inventory from a mobile device in any environment, online or offline. The app automatically syncs when internet or cell service is restored. 3-Touch “Scan-to-Search” Smart Barcode Scanning: Place an order or take inventory in as little as three clicks. OrderMaestro’s barcode scanning and voice recognition functionality allows users to auto-populate product information right from their mobile devices. Real-time Collaboration: Communicate in real-time through in-app messaging and save the hours you spent on phone calls and emails. Share targeted announcements with units, regions, or organizations, and alert individuals to act quickly on PO changes, complete with audit trails. Earn Big with In-App Vendor and Product Promotions: Create new sources of revenue and build stronger relationships with suppliers through in-app promotions. Get rid of excess inventory quickly, promote rebate programs, run holiday and seasonal promotions, and more. Visibility and Analytics to Reduce Costs and Drive Revenue Growth: Operators can now access invaluable insights that will power business decisions and drive revenue growth. Discover the percentage of purchases that are under contract, find opportunities to rebate revenue, and so much more. “We’ve created a best-in-class solution that works for our users and with our users,” said Wills McMahon, senior product manager at iTradeNetwork. “We’ve added features like voice and text search, barcode scanning and offline synchronization to automate as much of the ordering and inventory process as possible.” “OrderMaestro’s insights will change the way our customers manage their businesses,” said Nathan Romney, chief product officer at iTradeNetwork. “We are thrilled to give our customers the powerful insights they need to optimize their current operations, make smarter business decisions and ultimately increase revenues.” The OrderMaestro mobile app is currently available for foodservice operators on the Apple and Android app stores. The app will also soon be available on tablets in the coming months. About iTradeNetwork iTradeNetwork, Inc. is the leading global provider of supply chain management solutions for the food and beverage industry. Built upon deep industry expertise, a rich data foundation and the industries’ most extensive trading partner network, iTradeNetwork’s collaborative solutions allow distributors, manufacturers, operators, retailers, suppliers, and wholesalers of all sizes to reduce cost, grow revenue and strengthen trading partner relationships. Today, iTradeNetwork’s growing customer list includes more than 8,000 companies globally. For more information, visit: www.itradenetwork.com. Media please note: Visual assets, including photos, are available. To interview ITN’s CEO Rhonda Bassett-Spiers or for other interview requests, please contact Robin Carr at (415) 971-3991 or itn@landispr.com. ### Contact Details Landis Communications Inc. Robin Carr +1 415-971-3991 ITN@landispr.com Company Website https://www.itradenetwork.com/

November 10, 2021 01:07 PM Pacific Standard Time

Justin Bieber and Tim Hortons® announce collaboration to bring new menu and merch items to restaurants in Canada and the U.S., starting with limited-edition Timbiebs Timbits®

Tim Hortons

Tim Hortons and Justin Bieber are proud to announce a partnership to collaborate on menu innovations and co-branded merchandise, all inspired by Justin’s fanatical love of the Tims brand. Tim Hortons guests in Canada and the United States will get their first taste of the collaboration on Nov. 29, with the launch of a limited-edition selection of Timbiebs Timbits in Chocolate White Fudge, Sour Cream Chocolate Chip, and Birthday Cake Waffle flavours. Justin shared with the Tims team that Timbits are his favourite item on the menu, which led to a multi-stage, iterative journey with Chef Tallis Voakes, Tim Hortons Director of Culinary Innovation, to experiment with different flavour combinations and collaborate on the recipes that guests can soon try for themselves. "Doing a Tim Hortons collab has always been a dream of mine,” said Justin. “I grew up on Tim Hortons and it’s always been something close to my heart." Tim Hortons is thrilled with how Justin has been all-in on this partnership, said Hope Bagozzi, Chief Marketing Officer for Tim Hortons, including filming a fun TV commercial for the Timbiebs launch. “What’s amazing about working with Justin is he has an authentic, lifelong relationship with Tims and he was so invested in working on Timbiebs and our future plans together,” said Bagozzi. “He knows exactly what our guests already love about the Tims brand and he’s helping us deliver new menu innovations that we know they’re going to love. We’re really looking forward to what’s next.” A lineup of Timbiebs merch will also be available in participating restaurants in Canada and the United States on Nov. 29 – more details will be announced soon. Tim Hortons® is one of North America's largest restaurant chains operating in the quick service segment. Founded as a single location in Canada in 1964, Tim Hortons appeals to a broad range of guest tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos, espresso, teas and our famous Iced Capps™), fresh baked goods, hot breakfast sandwiches, breakfast snacking items, and other food products. Tim Hortons has more than 4,800 system wide restaurants located in Canada, the United States and around the world. More information about the company is available at www.timhortons.com. Contact Details Alison Brod Marketing & Communications Adrianna Lauricella +1 212-230-1800 tims@abmc-us.com Company Website https://www.timhortons.com/

November 10, 2021 06:02 AM Eastern Standard Time

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BEASY Partners with Toldright to Provide Digital Asset Creation Services to Athletes, Musicians and Creators of all Types

Beasy, LLC

Blockchain Made Easy (dba BEASY) announced today it has agreed to a multi-year partnership with toldright, a first-of-its-kind production resource company dedicated to enhancing the video content of their clients through storytelling. Toldright will provide value added services to BEASY enabled communities. Toldright is a disruptive, new on-demand model for video production that matches clients with experienced creative professionals to elevate the look and feel of their video content. Founded by world-class industry leaders, toldright’s exclusive ‘Neighborhood’ includes more than 1,800 fully-vetted Emmy Award-winning artists around the country, featuring top-tier producers, editors, on-air talent, technical specialists, and more. Demand for video content has exploded in recent years, and professional athletes and brands continue to use video to tell their stories. “Offering BEASY creators access to toldright’s top-notch network of video talent and storytellers will help them produce innovative and engaging digital content in support of their own brands,” says Bob Kramich, Founder and CEO of BEASY. “Video and storytelling are key factors to successful sales and marketing, especially for athletes in this name, image and likeness (NIL) era. We are thrilled to be working with such an incredible player in the market,” he adds. The partnership between BEASY and toldright now offers smaller companies, organizations and individuals access to what has traditionally only been available to large corporations. “We are excited to work with BEASY to exclusively link its rapidly-growing community to our extensive ‘Neighborhood’ of global top-tier talent typically reserved for major networks,” says Max Heineman, CEO and Co-Founder of toldright. “BEASY participants now have access to the highest-quality people and production tools for telling and authenticating their digital legacies using blockchain technology.” This is the third press-release in recent weeks from BEASY. On October 21st and November 1st, BEASY announced multi-year agreements with Tykes, Inc., and the Recording Artists Guild (RAG), respectively. # # # About BEASY Blockchain Made Easy ™️, LLC is a Massachusetts-based technology and professional services company empowering retail and business customers with the ability to deploy customized blockchain-based strategies through easy-to-use blockchain software products. The company’s core product, BEASY Authentication ™️, is a multi-blockchain platform and associated wallet solution allowing users to seamlessly create, sell, and track digital goods in addition to a broad range of other applications such as digital identity management, fractional and whole digital asset ownership, royalties management, contract-to-smart contract management and more. BEASY does this without requiring owning or managing any cryptocurrency on major compatible blockchain networks such as Ethereum, Matic and more. BEASY is committed to making blockchain adoption easy. For more information, go to www.BEASY1.com About toldright Toldright is the first-of-its-kind on-demand production resource, transforming the video industry and empowering companies of all sizes the opportunity to tell great stories with an end-to-end solution that delivers accessibility, efficiency, unprecedented value, and amazing content. Through our exclusive “neighborhood” of 1,800 fully vetted production and content creators around the nation, that includes Emmy and Oscar Award winners, toldright has the flexibility to provide 5-star experts to meet the demands of any project. Founded by world-class industry leaders, toldright has already been trusted by iconic brands including ESPN, Tiger Woods Foundation, NFLPA, LPGA, Twitter, Showtime, Adobe, Citi, Xerox, and Dell. For more information on toldright, please visit www.toldright.com. # # # Media Relations Contacts: BEASY, LLC. Contact: David Kaupp info@beasy1.com Twitter: https://twitter.com/BeasyInc LinkedIn: https://www.linkedin.com/company/beasy-blockchain-made-easy-llc/ Instagram: https://www.instagram.com/beasy1859/ Toldright Matt Saler, Vice President M: +1 215 432 3149 301 E 57th Street New York, NY 10022 www.finnpartners.com Blockchain Made Easy, LLC is a Massachusetts-based technology and professional services company empowering retail and business customers with the ability to deploy customized blockchain-based strategies through easy-to-use blockchain software products. The company's core product, BEASY Authentication, is a multi-blockchain platform and associated wallet solution allowing users to seamlessly create, sell, and track digital goods in addition to a broad range of other applications such as digital identity management, fractional and whole digital asset ownership, royalties management, contract-to-smart contract management and more. BEASY does this without requiring owning or managing any cryptocurrency on major compatible blockchain networks such as Ethereum, Matic and more. BEASY is committed to making blockchain adoption easy. For more information, go to www.BEASY1.com Contact Details Beasy, LLC David Kaupp +1 978-360-6698 info@beasy1.com toldright Matt Saler, Vice President +1 215-432-3149 Company Website https://www.beasy1.com

November 09, 2021 11:06 AM Eastern Standard Time

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Logitix Names Greg Nortman President and Chris Zaber EVP of Business Development, Grows List of Partners to Over 100 Companies in Sports and Entertainment

Logitix

Logitix, the leader in live event ticketing technology and analytics, announced they have enhanced their executive team on the heels of renewing multiple long-term partnerships and establishing new ones. With more than 14 years of experience in the ticketing industry, Greg Nortman has been promoted to President of Logitix. As the new EVP of Business Development, Chris Zaber joins Logitix after more than 20 years of ticket sales experience across all four major sports leagues. Logitix also announced they have renewed multiple long-term partnerships, including a three-year extension with the Valero Alamo Bowl. They will continue to provide sophisticated technology and analytics throughout the entire ticketing process for the Valero Alamo Bowl, which is set to take place in San Antonio on Dec. 29, 2021. Logitix’s ability to shepherd the entire ticketing lifecycle is unique in the ticketing industry. Logitix has grown its client list to over 100 companies across the live event industry, including a new relationship with Bowl Season, the nation's collective coalition of 44 college football bowl games. From Oct. 1 through Dec. 31, 2021, Logitix expects to manage 2.4 million tickets that are estimated to be sold for a combined $300 million through teams across the NFL, NBA, and NHL, plus NCAA events and live event properties. Logitix optimizes ticket sales outcomes for all of its partners through proprietary dynamic pricing and distribution. Its unique platform analyzes millions of real-time data points, providing up-to-the-minute insights within the live event marketplace. In addition to Nortman and Zaber, Logitix made several moves at the Vice President level, including the promotion of Jaclyn Ross (VP of Operations), Stephanie Miller (VP of List Services), and Travis Underwood (VP of Partnerships). They also hired former Nashville Predators executive Jon-Thomas Louviere as the new VP of Strategy + Innovation for Logitix. "With these promotions and new hires, we continue to build an all-star team at Logitix," said Logitix CEO Stuart Halberg. "We have cemented our reputation as the best partner in the business. Logitix is unmatched when it comes to optimizing rightsholders' ticket sales, from the time the event is booked to when the buzzer buzzes and the curtain rises." “The Valero Alamo Bowl is excited to extend our partnership with Logitix to ensure we have the most advanced analytics for our event,” said Derrick Fox, the president and CEO of the Valero Alamo Bowl. “Logitix has the knowledge and technology to help us elevate our ticketing strategy to a level of sophistication that is unmatched in the industry.” As the new President of Logitix, Nortman was promoted after five years as the Chief Strategy Officer. His prior experience includes more than five years as Chief Operating Officer for PrimeSport and over three years between RazerGator as their Sr. Director of Business Development and Ticketmaster as their Director of Strategic Partnerships. Nortman graduated from Princeton University and earned his law degree from Tulane University. He will oversee business development, partnership operations, and marketing. Zaber joins Logitix after more than five years at the New York Mets as their SVP of Corporate Partnerships and Ticket Sales. Previously, Zaber spent six years with the Pittsburgh Pirates and three years with the Atlanta Hawks and Atlanta Thrashers. He also worked with the Charlotte Hornets and started his career with the Carolina Panthers after graduating from the University of North Carolina Chapel Hill. As EVP of Business Development, he will work to grow Logitix’s client base and partnerships across sports and entertainment. About Logitix Logitix is the preeminent monetization engine and ticketing platform for the live event industry, combining optimized pricing, distribution, and inventory management with real-time insights to help sellers and buyers respond to a rapidly changing market environment. The Logitix vision is to automate the entire ticket life cycle and provide data-driven insights to serve the diverse needs of its clients. The company is backed by ZMC and is privately held. For more information about Logitix, visit Logitix.com or find them on LinkedIn. # # # Contact Details Eric Nemeth +1 602-502-2793 nemeth@ericpr.com Company Website https://logitix.com/

November 09, 2021 09:03 AM Eastern Standard Time

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