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ThriveFantasy Closes $3M Funding Round as Platform Continues to Experience Sizable Growth

ThriveFantasy

ThriveFantasy, the leading player prop daily fantasy sports and esports platform, announced today the closure of its latest funding round, raising $3 million (USD). The round will be used to acquire strategic talent, solidify numerous sports/esports partnerships and continue its aggressive marketing programs to exponentially increase strong user growth. ThriveFantasy was created to give everyday fans a better chance at winning by challenging them to pick simple player props for sports or esports contests such as, over/under of yards, catches, touchdowns, assists or kills and more. The platform’s ease of use and focus on both sports and esports contests continues to attract many different types of users and led to significant growth over the past 12 months. “We are excited to see how ThriveFantasy has become the prop game of choice for the exploding number of fantasy players”, said Adam Weinstein, CEO of ThriveFantasy. “Our investors truly understand this unique value proposition and enthusiastically helped us complete this round very quickly to help supercharge our ongoing growth.” The round was led by Cardinal Sports Capital Inc. (formerly, Shore Capital Sports & Entertainment LLC), an advisory and investment firm with offices in Toronto and New York. As part of its strategic investment, Cardinal Sports Capital Inc. will take an active role assisting ThriveFantasy with business development, strategic partnerships as well as financial advisory services. Scott Secord, Managing Partner, will also join the ThriveFantasy Board of Directors. Mr. Secord is the former President/CEO of Gaming Nation Inc., a publicly traded company on the TSXV, which was acquired in 2018 by a private equity firm. Prior to Gaming Nation, Mr. Secord held the position of President/CEO of Pointstreak Sports Technologies Inc. from 2009 until 2015. “ThriveFantasy is exciting because it is a unique fantasy platform that gives both esports and traditional sports fans a fun and easy playing experience,” said Secord. “The opportunities in the sports and gaming industry seem limitless, but we understand that one of the strengths of this market lies in the quality and experience of the platforms. Thrive’s is one of the best we’ve seen. Our investment in Thrive shows our commitment to continually improving how these games are offered to the growing number of fantasy fans.” Due to ThriveFantasy’s popularity, current and former professional athletes participated in this investment round. Notable investors include: New York Angels members, Yolo Investments, Reflect Ventures and Stage 1 Ventures. For more information, please visit www.Thrivefantasy.com About ThriveFantasy ThriveFantasy is a Daily Fantasy Sports and Esports App for Player Props. Thrive eliminates the countless hours of research users have to spend, by only focusing on the top-tier athletes that have the biggest impact on the game. Follow ThriveFantasy on Instagram (@ThriveFantasy), Twitter (@ThriveFantasy) and Facebook (ThriveFantasy). Contact Details Michael Adorno madorno@hotpaperlantern.com Company Website https://www.thrivefantasy.com/

September 15, 2021 09:01 AM Eastern Daylight Time

The 2021 American Thoracic Society Virtual Event

Convey Services

In 2021 the American Thoracic Society hosted their annual conference as a virtual event. The ATS Virtual Conference provided both attendees and exhibitors with a virtual experience that would closely replicate the in-person environment. The ATS International Conference attracts pulmonary, critical care, and sleep professionals, from those in the earliest stages of their careers to those whose research or strides in clinical care has gained them international recognition. Each year, nearly 14,000 of these professionals choose to attend, present, and learn about the latest advances, meet with colleagues from around the world, and create new collaborations and connections. It is truly where today’s science meets tomorrow’s care. Download the case study for free at: Case Study in Virtual & Hybrid Events for Medical Organizations — The story of ATS 2021. “The MCI Group was tapped to be the event management company for the ATS virtual event, said Carolyn Bradfield, CEO of Cloud Conventions. “MCI is a global engagement and marketing agency that creates human-centric touchpoints to unleash the power of people to deliver innovation and growth. Cloud Conventions was selected as the virtual technology platform to manage the ATS virtual event. Our solutions is a sophisticated enterprise platform that manages everything needed to execute a flawless virtual event, tradeshow or conference.” ATS Virtual Conference Goal The virtual conference was designed around three main elements to meet the goal: • Presentations & Sessions • CME/MOC Education • The Industry Solution Center for sponsors Attendees at the ATS Virtual Conference engaged through networking events featuring experts from the medical industry, attendee-to-exhibitor real-time chat, online discussion forums and “ Community™ ” featuring searchable attendee directories, profile cards for each attendee and instant messaging between attendees. The live portion of the virtual conference was held over a five-day period, and on-demand content was made available for ninety days. Click here to download: Case Study in Virtual & Hybrid Events for Medical Organizations — The story of ATS 2021 About Cloud Conventions Cloud Conventions from Convey Services is Cloud Conventions is an enterprise virtual/hybrid event management platform that redefines the exhibitor and attendee experience to allow companies to provide easy access to in-depth product information, showcase their brands with graphics and videos, create calls to action and generate immediate sales leads. Used around the world for large managed events and smaller self-directed meetings, conferences and corporate kickoffs, Cloud Conventions automates exhibitors and virtual booths, continuing education, speaker sessions and reminders, invitations and email communication, while at the same time producing detailed analytics on attendee, session and exhibitor activity. Cloud Conventions supports multiple languages and currencies, internal, external and single-sign on registration, and supports all conferencing carriers and platforms. Trade Associations and event managers can explore all of the Cloud Conventions solutions by visiting https://cloudconventions.com or contacting info@cloudconventions.com or call 888-975-1382. Cloud Conventions™, Cloud Conventions Enterprise Event Network™, Community™, SafetyNet™, Cloud Kickoffs™, Conduct™, One-Touch Email Share™, Hub & Spoke™, 360° Virtual Exhibit Hall & Lobby Experience™ and ListLock™ are trademarks of Convey Services LLC Contact Details Bruce Ahern +1 770-580-0810 bahern@conveyservices.com Company Website https://cloudconventions.com

September 14, 2021 04:42 PM Eastern Daylight Time

Cloud Conventions Creates DIY Playbook for Managing & Delivering Virtual Events

Convey Services

Cloud Conventions today released a new Do-it-Yourself (DIY) eBook for associations, nonprofits, and businesses designed to reduce cost and increase efficiency with a self-managed program to create and deliver a virtual conference or trade event. It’s all outlined in “The DIY Virtual and Hybrid Event — Case Study,” available for free to download. Cloud Conventions is a sophisticated event management platform that redefines the attendee and exhibitor experience focused on delivering virtual and hybrid events for associations and business. “Most organizations with live events that were scheduled in 2020 and 2021 have now had the experience of staging those events virtually,” said Carolyn Bradfield, CEO of Cloud Conventions. “Even though live events are returning, maintaining a virtual event option will be vital to your event strategy, even after all of the challenges of COVID have passed. To simplify and demystify the process, we created a DIY program for meeting planners that have gotten comfortable with virtual events but want to maximize their effectiveness, while managing more of the elements themselves to reduce cost and maintain more control.” The cost and effort to add virtual options to complement a live event or as a stand-alone event has been overwhelming for many organizations with limited staff or a tight budget. Cloud Conventions’ DIY Virtual Events offer a low-cost subscription to the event management platform and a step-by-step playbook to simplify planning, execution, and management. The DIY event program shows you on how to create a content and session strategy, a virtual exhibit option for sponsors, expanded attendee engagement strategies and a way to automate onboarding attendees and manage the platform. A DIY platform comes configured and organized, making it easy to brand and add other elements without technical expertise or programming. “We generated two of our own virtual events before we began delivering virtual events to clients,” added Bradfield. “We took the lessons we gained from our events and coupled them with what we learned from executing hundreds of events for other customers. We created an eBook that outlines 9 key steps for executing a successful DIY virtual event. In this eBook, we relate those steps to how we delivered Cloud Conventions 2021, a virtual trade event for the telecommunications and cloud sales channel in May 2021.” The Cloud Conventions technology platform is designed with the non-technical user in mind with self-help and user tips built into administrative routines. The platform comes with templates for email communication, virtual exhibitor booths, session and content posts, directories and pages. Customers can take advantage of built-in Zoom or BlueJeans by Verizon conferencing capabilities to broadcast video sessions and keynotes. Event planners can also use their own preferred video accounts such as Teams, GoToMeeting or GlobalMeet. Analytics and reporting are automated to give the event organizer and exhibitors a detailed view of all attendee engagement. Click here to download: The DIY Virtual and Hybrid Event — Case Study About Cloud Conventions Cloud Conventions from Convey Services is Cloud Conventions is an enterprise virtual/hybrid event management platform that redefines the exhibitor and attendee experience to allow companies to provide easy access to in-depth product information, showcase their brands with graphics and videos, create calls to action and generate immediate sales leads. Used around the world for large managed events and smaller self-directed meetings, conferences and corporate kickoffs, Cloud Conventions automates exhibitors and virtual booths, continuing education, speaker sessions and reminders, invitations and email communication, while at the same time producing detailed analytics on attendee, session and exhibitor activity. Cloud Conventions supports multiple languages and currencies, internal, external and single-sign on registration, and supports all conferencing carriers and platforms. Trade Associations and event managers can explore all of the Cloud Conventions solutions by visiting https://cloudconventions.com or contacting info@cloudconventions.com or call 888-975-1382. Cloud Conventions™, Cloud Conventions Enterprise Event Network™, Community™, SafetyNet™, Cloud Kickoffs™, Conduct™, One-Touch Email Share™, Hub & Spoke™, 360° Virtual Exhibit Hall & Lobby Experience™ and ListLock™ are trademarks of Convey Services LLC Contact Details Bruce Ahern +1 770-580-0810 bahern@conveyservices.com Company Website https://cloudconventions.com

September 14, 2021 03:29 PM Eastern Daylight Time

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Cloud Conventions Releases New eBook for Associations Detailing 2021 Virtual & Hybrid Event Outlook

Convey Services

Cloud Conventions today released a new eBook exclusively for event planners of professional associations and trade groups entitled “2021 Virtual & Hybrid Event Outlook for Associations,” available free to download. It offers practical advice for associations to make their next live, hybrid or virtual event deliver the right experience for the organization, its members, and sponsors. The eBooks focuses on the business case for redefining online event experiences backed by research. “Professionals that manage live and virtual conferences for associations struggle with how they should engage their membership now that live events are starting to return,” said Carolyn Bradfield, CEO of Cloud Conventions. “We assembled this eBook to look at research from well-respected sources to see how having virtual event options has impacted how members engage with associations before, during and after the pandemic. We look at how sponsors view their investment in virtual events, and what it tells us about how associations should plan their event strategy moving forward.” In 2020 the pandemic forced associations to cancel in-person gatherings and pivot to everything from webinars to multi-day virtual conferences. Scrambling to offer some sort of online experience to replace the much-anticipated live conferences represented a fundamental change in the way an association and its membership connected historically. The result was a lower revenue producing virtual option that represented a huge decline in the association’s bottom line. However, the upside of virtual events, when effectively done, has been a game changer for many associations leading to increased attendance, greater member engagement and additional sponsorship revenue outside of membership or attendance fees. “Now that live events are starting to return, associations have asked themselves if continuing virtual events are really worth it,” added Bradfield. “ The 2020 study of 1,000 respondents, ‘Association Trends: From Disruption to Opportunity ’ produced by Community Brands reveals that having a virtual option for membership participation has moved from a nice to have, to a must have. Recent cancellations of live events because of renewed COVID concerns scheduled for this fall is an indicator that the pandemic is far from over. Having a virtual or hybrid option still is the best insurance that the show will go on, no matter what.” Although 2020 was disruptive, in the last several years revenue from membership dues has declined for many associations, while revenue from other sources increased, accounting for over half of the funding for a given group. “2021 Virtual & Hybrid Event Outlook for Associations” reviews the value delivered to the membership and key factors behind increased participation when doing virtual or hybrid events. Cloud Conventions is an event management platform that redefines the attendee and exhibitor experience with a strong focus on delivering virtual and hybrid events for association and nonprofit groups. Click here to download: 2021 Virtual & Hybrid Event Outlook for Associations About Cloud Conventions Cloud Conventions from Convey Services is Cloud Conventions is an enterprise virtual/hybrid event management platform that redefines the exhibitor and attendee experience to allow companies to provide easy access to in-depth product information, showcase their brands with graphics and videos, create calls to action and generate immediate sales leads. Used around the world for large managed events and smaller self-directed meetings, conferences and corporate kickoffs, Cloud Conventions automates exhibitors and virtual booths, continuing education, speaker sessions and reminders, invitations and email communication, while at the same time producing detailed analytics on attendee, session and exhibitor activity. Cloud Conventions supports multiple languages and currencies, internal, external and single-sign on registration, and supports all conferencing carriers and platforms. Trade Associations and event managers can explore all of the Cloud Conventions solutions by visiting https://cloudconventions.com or contacting info@cloudconventions.com or call 888-975-1382. Cloud Conventions™, Cloud Conventions Enterprise Event Network™, Community™, SafetyNet™, Cloud Kickoffs™, Conduct™, One-Touch Email Share™, Hub & Spoke™, 360° Virtual Exhibit Hall & Lobby Experience™ and ListLock™ are trademarks of Convey Services LLC Contact Details Bruce Ahern +1 770-580-0810 bahern@conveyservices.com Company Website https://cloudconventions.com

September 14, 2021 03:07 PM Eastern Daylight Time

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Cloud Conventions Announces New Virtual Event Management Platform Capabilities

Convey Services

Cloud Conventions today released a suite of new features and additional capabilities to improve the user experience for virtual or hybrid events, trade shows and association conferences. New features include integration with the BlueJeans by Verizon video conferencing platform, a new unique 2D Virtual Showroom and Virtual Booth display, additional exhibitor engagement capabilities and new session registration and notification options. These new capabilities further enhance Cloud Conventions’ position as one of the premier enterprise virtual/hybrid event management platforms that is redefining the exhibitor and attendee experience. “As we learn more about what drives attendee and exhibitor engagement, those insights direct us to add features and capabilities to address and improve the attendee and exhibitor experience,” said Carolyn Bradfield, CEO of Cloud Conventions. “The 2D Virtual Showroom and Exhibit Booth customizes the look and feel of the exhibit hall and offers a more engaging experience. It serves as a central navigation point using a unique image with embedded links, graphics and videos overlaid. We integrated with BlueJeans by Verizon to offer a conferencing platform that delivers high resolution video and Dolby-quality sound while allowing the participant to enter any session or keynote without leaving the platform. We also can cap registration on any session, creating a wait list and automatic notifications when the attendee has been cleared to attend.” The 2D Virtual Showroom and Exhibit Booth provides a self-managed, totally customized experience by adding a library of unique exhibit hall or virtual booth images and then overlaying them with interactive zones that link to embedded videos, navigational buttons, images, badge scan and message icons that link to other locations on the platform. Virtual showrooms can appear on the event site homepage or attendee dashboard to direct the user through the event experience or can become the main virtual exhibit hall. 2D virtual booths can be added to templates providing silver, gold and platinum exhibitors each with a distinctive booth experience based on sponsorship levels. BlueJeans by Verizon has a unique iFrame capability that allows attendees to connect automatically to live or keynote sessions from any location on the Cloud Conventions’ platform. Their attendee information is automatically transferred to BlueJeans, and their activity is recorded and delivered back to Cloud Conventions’ event reports. BlueJeans offers the industry's highest fidelity audio and video performance, as well as suite of comprehensive security features. It can host live events with up to 50,000 attendees and 150 presenters worldwide. BlueJeans streams to Facebook Live for larger audiences to view the session as it happens. About Cloud Conventions Cloud Conventions from Convey Services is Cloud Conventions is an enterprise virtual/hybrid event management platform that redefines the exhibitor and attendee experience to allow companies to provide easy access to in-depth product information, showcase their brands with graphics and videos, create calls to action and generate immediate sales leads. Used around the world for large managed events and smaller self-directed meetings, conferences and corporate kickoffs, Cloud Conventions automates exhibitors and virtual booths, continuing education, speaker sessions and reminders, invitations and email communication, while at the same time producing detailed analytics on attendee, session and exhibitor activity. Cloud Conventions supports multiple languages and currencies, internal, external and single-sign on registration, and supports all conferencing carriers and platforms. Trade Associations and event managers can explore all of the Cloud Conventions solutions by visiting https://cloudconventions.com or contacting info@cloudconventions.com or call 888-975-1382. Cloud Conventions™, Cloud Conventions Enterprise Event Network™, Community™, SafetyNet™, Cloud Kickoffs™, Conduct™, One-Touch Email Share™, Hub & Spoke™, 360° Virtual Exhibit Hall & Lobby Experience™ and ListLock™ are trademarks of Convey Services LLC Contact Details Bruce Ahern +1 770-580-0810 bahern@conveyservices.com Company Website https://cloudconventions.com

September 13, 2021 04:29 PM Eastern Daylight Time

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Cloud Conventions Launches Virtual Event Network Solution for Enterprise Business

Convey Services

Cloud Conventions today announced an enterprise virtual event management solution for Fortune 1000 businesses that need to manage both internal and customer facing events on a year-round basis. Cloud Conventions Enterprise Event Network™ is a SaaS platform that manages and delivers multiple virtual or hybrid events with capabilities and engagement features beyond a simple webinar or streaming event. Cloud Conventions Enterprise onboards and manages attendees, controls sessions and content, provides engagement tools and analyzes all attendee interactions. The platform can be administered at a corporate level to support standardized event programming and maintain content libraries and business resources. It can be connected to other internal or external systems for onboarding attendees and data exchange. “Cloud Conventions Enterprise grew out of requirements from large global businesses to needed to control and manage their sales, marketing and technical events on a single virtual event platform or on a series of platforms connected into an event network,” said Carolyn Bradfield, CEO of Cloud Conventions. “Cloud Conventions Enterprise is unique in that it integrates easily with other enterprise platforms that hold contact, digital content assets or learning management resources, managing a two-way dataflow of content and videos while monitoring and reporting on attendee engagement.” Cloud Conventions Enterprise is designed for organizations that need a solution for multiple events versus a single tradeshow or conference. The Cloud Conventions member API connects to internal systems to seamlessly add data records of staff or customer attendees and offers single sign-on from an enterprise application. The platform can be connected to marketing cloud solutions, digital content libraries, learning management systems or data analysis engines to deliver assets and receive transactional data from attendance at a virtual or hybrid event or conference. Groups using Zoom or BlueJeans by Verizon can connect their video accounts for use on the platform or can use other video solutions such as Teams, WebEx, GlobalMeet or GoToMeeting. “As a result of the virtualization of the workforce accelerated during the Pandemic, Cloud Conventions Enterprise is built to satisfy a growing need for virtual event options within an enterprise corporate environment,” added Bradfield. “Company meetings, internal or external trade events, user conferences, sales kickoffs, and even investor relations events or live virtual press conferences are all more streamlined with this platform. Using our proprietary Hub & Spoke™ capability, corporations can create a network of event platforms segmented by business unit or geography while still controlling access and brand identity from a centralized and monitored platform.” About Cloud Conventions Cloud Conventions from Convey Services is Cloud Conventions is an enterprise virtual/hybrid event management platform that redefines the exhibitor and attendee experience to allow companies to provide easy access to in-depth product information, showcase their brands with graphics and videos, create calls to action and generate immediate sales leads. Used around the world for large managed events and smaller self-directed meetings, conferences and corporate kickoffs, Cloud Conventions automates exhibitors and virtual booths, continuing education, speaker sessions and reminders, invitations and email communication, while at the same time producing detailed analytics on attendee, session and exhibitor activity. Cloud Conventions supports multiple languages and currencies, internal, external and single-sign on registration, and supports all conferencing carriers and platforms. Trade Associations and event managers can explore all of the Cloud Conventions solutions by visiting https://cloudconventions.com or contacting info@cloudconventions.com or call 888-975-1382. Cloud Conventions™, Cloud Conventions Enterprise Event Network™, Community™, SafetyNet™, Cloud Kickoffs™, Conduct™, One-Touch Email Share™, Hub & Spoke™, 360° Virtual Exhibit Hall & Lobby Experience™ and ListLock™ are trademarks of Convey Services LLC Contact Details Bruce Ahern +1 770-580-0810 bahern@conveyservices.com Company Website https://cloudconventions.com

September 13, 2021 03:38 PM Eastern Daylight Time

Quarter4 Launches Real-Time AI-Powered Predictions for 2021 NFL & NCAA Football Seasons

Quarter4

Quarter4, an easy-to-integrate, AI-driven predictive sports data and analytics provider for sports, media and betting companies, today announced the launch of its NFL and Division I NCAA college football predictions for the 2021 season. With the addition of the NFL and NCAA Football, Quarter4 will produce more than 2 million predictions per-day, including pre-game predictions and in-game player forecasts for all 2,180 NFL players and 16,900 college players. Quarter4’s verified and true deep learning neural network, analyzes 250,000 layers of statistical data and other variables that affect athlete performance. The company’s technology takes the human element out of creating the in-play data set. This provides its partners deeper insights into the game including the most robust, customizable predictive forecasts updated at the speed of the game, not at the end of the quarter. “Football is king in sports betting. Our new predictions and forecasts are empowering our partners to provide richer betting experiences for their audiences,” said Danijela Covic, CSO and co-founder of Quarter4. “Our in-game forecasts are especially exciting, given that every 60-90 seconds our partners will see updated player predictions. The depth and speed of our forecasts provide our partners with an exceptional value-add as their customers can take immediate action on the insights Quarter4 is powering.” Highlights of Quarter4’s new NFL and NCAA Football predictive analysis include: Fully customizable pre-game predictions and in-game forecasts Current game predictions as well as evolving futures outlooks for wildcard and playoff teams Data considers injury and trade impacts Key call-outs to star player performance and under-the-radar breakout candidates For more information please visit Quarter4.io. ABOUT QUARTER4 Quarter4 is a revolutionary artificial intelligence platform that generates thousands of daily predictions called 4Qasts. The easy-to-use sports technology delivers proprietary insights, related to team and player performance, in just seconds. Quarter4 provides sportsbooks, data providers, media agencies and sports bettors with predictive data that is unique, personalized and non-biased. Contact Details Michael Adorno +1 212-931-6143 madorno@hotpaperlantern.com Company Website https://quarter4.io/

September 13, 2021 09:01 AM Eastern Daylight Time

Tim Hortons® Smile Cookie™ Campaign is Back – Celebrating 25 Years of Supporting Local Charities Across the U.S.

Tim Hortons

Every year, Tim Hortons restaurant owners show their dedication to supporting their communities through the annual week-long Smile Cookies campaign. The annual campaign sees 100% of the purchase from each Smile Cookie – a chocolate chunk cookie topped with pink and blue icing drawing out a smile – donated to local charities. Last year, a record $245 thousand was raised to support over 27 charities and hospitals across the country. Back again for its 25th year, Tim Hortons Smile Cookie week is a much-anticipated event in so many U.S. and Canadian communities. “We’re honored to serve our local communities for the 25 th year in a row,” says Ricardo Azevedo, President of Tim Hortons, North America. “Every year, it’s so inspiring to see Tim Hortons guests and restaurant owners rally together to give back to their neighbors.” To participate in this year’s Smile Cookie campaign, visit your local Tim Hortons restaurant or place a digital order through the Tim Hortons app and/or website. The Smile Cookie sells for $1.00, excluding taxes. For a full list of local charities benefiting from Tim Hortons annual Smile Cookie campaign, visit www.timhortons.com/smile-cookie. Guests can also show how they are supporting the annual campaign by using #SmileCookie hashtag on social media. Smile Cookie Campaign Facts For over 25 years, Tim Hortons restaurant owners and guests across North America have been spreading smiles. The Smile Cookie campaign began in 1996 as a way to help raise funds for the Hamilton Children’s Hospital in Ontario and has grown to become a major fundraising event at Tim Hortons Restaurants in Canada and US. Nationally, Tim Hortons Restaurant owners support more than 27 local charities, hospitals and community programs through the Smile Cookie campaign. Last year, the Smile Cookie campaign raised $245,000 across US. Join the conversation online and share your smiles on social media using the hashtag #SmileCookie. About TIM HORTONS® In 1964, the first Tim Hortons® restaurant in Hamilton, Ontario opened its doors and Canadians have been ordering Tim Hortons iconic Original Blend coffee, Double-Double ™ coffees, Donuts and Timbits® in the years since. Over the last 55 years, Tim Hortons has captured the hearts and taste buds of Canadians. Tim Hortons is Canada's largest restaurant chain operating in the quick service industry serving over 5 million cups of coffee every day with 80% of Canadians visiting one of nearly 4,000 Tim Hortons in Canada at least once a month. More than a coffee and bake shop, Tim Hortons is part of the Canadian fabric and guests can enjoy hot and cold specialty beverages – including lattes, cappuccinos and espressos, teas and our famous Iced Capps™ – alongside delicious breakfast, sandwiches, wraps, soups and more. Tim Hortons has more than 4,800 restaurants in Canada, the United States and around the world. For more information on Tim Hortons visit TimHortons.ca. Contact Details Adrianna Lauricella +1 212-230-1800 tims@abmc-us.com Company Website https://www.timhortons.com/

September 13, 2021 07:02 AM Eastern Daylight Time

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SONG ZU DRIVES SOUND DESIGN FOR NISSAN Z

Song Zu

Song Zu, the most awarded music and sound design company in the Australia and Asia Pacific region, announced today their involvement in the 2022 Nissan Z launch. Song Zu handled the sound design, composition and licensing, while creative and production was by the Spinifex Group, for the two films produced to showcase the new model in North America. Motor enthusiasts around the world had been eagerly awaiting the launch of the seventh generation Nissan Z for months. However, due to challenges brought on by the pandemic, no large-scale unveiling could take place to reveal the car. Instead, two films were created to demonstrate the vehicle's capabilities with Song Zu’s own former professional race car driver turned Sound Designer Simon Kane tasked with crafting a sound that accurately represents the sound of the car driving through suburban and urban streets. “My approach was to bring to life the two personalities in the Nissan Z Escape spot; a car that you can drive to the shops or on the race track,” said Simon Kane, Head of Sound at Song Zu. “I used softer sounds during the slower suburban scenes with the yellow car to make it feel more sophisticated, but at the same time playing Lindsay Jehan's (Song Zu Composer) music underneath to invoke an edginess that is telling you - there’s more than meets the eye. With the blue car, I used harsher, more aggressive engine sounds, cinematic impacts and fast cuts that let you know just how intense this car can be.” Since the Nissan Z was unveiled on August 17, 2021 and the ads launched across multiple online verticals, the response from motor enthusiasts around the world has been overwhelmingly positive. The two videos can be viewed here and here. Song Zu was acquired by Songtradr, the world’s largest music licensing ecosystem, in March 2021. Song Zu works in all areas of sonic branding, including soundtracks for advertisements on TV and radio, online content, VR and installation spaces. With an unparalleled reputation for creative problem solving over the past 25 years, Song Zu continuously garners top awards including the Gold Clios, Cannes Gold Lions, London International Awards (LIA) for Best Music and Sound Design Company of the Year, and more. Credits: Sound Designer: Simon Kane, Song Zu Composer: Lindsay Jehan, Song Zu Producer: Ian Lew, Song Zu Agency: Spinifex Group, Los Angeles Director: Damian Fulton Producer: Donna Hampton Song Zu is the most awarded music and sound design company in Australia and the Asia Pacific region, with post-production studios in Sydney and Singapore. They work in all facets of sonic branding including soundtracks for advertisements on TV and radio, online content, VR and installation spaces. Song Zu’s unique position of being one of the longest standing companies of its kind is testament to their creative problem solving ability. Song Zu provides a full audio and post-production service, from music composition and sound design to voice over casting. The company has also sound supervised, scored and mixed a number of award winning TV series, documentaries and feature films. Contact Details Jive PR + Digital Maya Sarin +1 818-422-2248 maya@jiveprdigital.com Company Website https://songzu.com/

September 12, 2021 04:00 PM Pacific Daylight Time

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