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LevLane Announces Multiple Promotions and Role Changes

LevLane

LevLane, a full-service, award-winning ad agency, now in its 37th year, has announced multiple promotions as the agency continues to see strong growth. “We are so proud of this team. Over the past year we have experienced challenges we never anticipated and despite that our team has continued to deliver,” said Josh Lev, SVP | Brand Engagement of LevLane. “As we emerge from one of the most difficult times in memory, we are excited to look to the future and the team who will help to get us there.” Web Development Megan Hegarty has been promoted to Vice President, Digital Services. Senior Living Beth Simos has been promoted to Vice President, Director of Client Engagement. Creative Taylor Irwin has been promoted to Associate Creative Director. Steven Graziano has been promoted to Senior Art Director. Joe Schoppy has been promoted to Senior Copywriter. Digital Media Ed Stec has been promoted to Vice President, Paid Search Director. Sarita Shinde has been promoted to Digital Analytics Manager. Life Sciences MaryPat Siwak has been promoted to Account Director. Gina Gattis has been promoted to Account Supervisor. Samantha Spurrier has been promoted to Account Executive. Content & Digital Strategy Gabrielle Costello has been promoted to Director of Content. Michele Burns has moved into the role of Content Project Manager. Tyler Heileman has moved into the role of Digital Content Writer. Emily Glorioso has moved into the role of Social Media Specialist. About LevLane LevLane is an award-winning, full-service, independent advertising agency in Philadelphia, PA that has been building brands that people love for nearly 40 years. Contact Details LevLane Liz Weir +1 610-401-4825 lweir@levlane.com Company Website https://www.levlane.com

May 13, 2021 07:06 AM Eastern Daylight Time

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Video On Demand Technology Provider Intelivideo and CIPIO Partner to Increase Customer Retention in the Hybrid B2C Subscription Economy

CIPIO.ai

CIPIO, a B2C Subscription Customer Success company, today announced the start of a strategic partnership with Intelivideo, a Video on Demand (VOD) and Livestreaming digital platform provider for gyms, health clubs, and fitness operators. The partnership empowers Intelivideo’s customers with unmatched visibility and actionable intelligence into subscriber behavior, helping them increase subscriber engagement while proactively preventing churn. The partnership will enable Intelivideo’s customers to acquire a competitive advantage in the rapidly transforming fitness market, fighting its way through the impact of the COVID-19 global pandemic. In today’s fitness market, where 76% of all consumers have had to switch to at-home workouts to accommodate the constraints of social distancing, Intelivideo has helped brick-and-mortar gyms and health clubs rapidly transform themselves to serve the needs of customers, in the process solidifying its role as a frontrunner in the digital fitness space. “Our customers have a significant amount of data and customer signals. CIPIO's capability to package those signals up in Data Apps with hyper-personalized predictions and recommendations for the digital subscriber is a game-changer” said Adam Zietsiff, President and CEO of Intelivideo. “We are very excited to partner with CIPIO to help our customers grow exponentially by providing them with predictive recommendations to proactively prevent subscriber churn – thus closing out a critical loop when it comes to retaining subscriptions.” To move beyond the BI and AI status quo, health club operators need solutions that help them deliver real business value instead of getting them stalled by technology and implementation hurdles. CIPIO eliminates all the bottlenecks from Data to ROI, thus accelerating time to value for businesses. With over two million subscriber churn-specific algorithms and nearly code-free building blocks, CIPIO’s Data Apps use AI to unify all the siloed data lifecycle steps, operationalize automated workflows, and recommend insights directly into engagement systems. This empowers fitness stakeholders and non-technical users across levels to rapidly uncover trends and engagement patterns and make timely decisions to delight subscribers across all channels and devices consistently. “Following the pandemic, health and fitness are more important to consumers than ever before. We are obsessed with helping fitness operators with the critical task of serving the health and wellness crises that the COVID pandemic has created,” said Growson Edwards, CEO of CIPIO. “CIPIO’s Domain-Infused Data Apps Platform™ arms health club operators with unprecedented customer intelligence aimed at enhancing subscriber engagement and retention for continued growth.” CIPIO’s entry into the OTT market could not have happened at a better time when the segment is witnessing skyrocketing demand for media and entertainment, virtual fitness, elearning, and gaming. CIPIO’s Domain-Infused Data Apps helps OTT players manage subscription fatigue and offers incentivized retention recommendations to increase member loyalty and minimize churn. About Intelivideo: Established in 2013, Intelivideo is a Video On Demand (VOD) and digital technology platform for gyms and health clubs. Intelivideo is committed to developing strong partnerships with the fitness industry to help deliver premium on-demand and livestreaming experiences to clients' member bases. The platform's end-to-end solution helps clubs build a successful Subscription Video On Demand (SVOD) business to complement brick-and-mortar facilities and services, helping them differentiate themselves from disruptive third-party digital fitness offerings in a hyper-local, hybrid fashion. About CIPIO: CIPIO is pioneering the Industry's first domain-infused Data Apps Platformâ¢ that humanizes and automates predictions and recommendations to increase Subscriber engagement, retention, and growth for B2C Subscription Companies. CIPIO's early adopters include Crunch Fitness, Industry's Gym, Xponential Fitness, Motor City Church, Pure Barre, Club Pilates, AKT, YogaSix, NCFit, Cyclebar, RowHouse, Stretch Lab, and Stride who have witnessed a significant return on investment in a short time. Contact Details CIPIO Chris Foudy +1 831-238-1905 chris@cipio.ai Company Website https://cipio.ai/

May 12, 2021 12:00 PM Eastern Daylight Time

LevLane Announces Hiring of Chief Talent Officer, Adam Heagy

LevLane

LevLane announced today that it has hired Adam Heagy as its new Chief Talent Officer. Heagy is an experienced leader in HR and talent acquisition and development, and a veteran of the advertising talent world. Prior to joining LevLane, Heagy was President of Interactive Recruiting Consultants for nearly 10 years where he led all recruiting and talent efforts. “We’ve worked with Adam for years as our contract recruiter and he’s always been a true partner, providing reliable guidance and sending us fantastic talent,” said Josh Lev, SVP Brand Engagement at LevLane. “It was a natural fit to bring Adam into the LevLane family full-time to help us find the best talent for our future growth.” While at Interactive Recruiting Consultants, Heagy worked with a wide range of advertising and marketing agencies to source and recruit top talent. “LevLane has a phenomenal culture that is truly unique in the advertising world, said Heagy. “So, when the opportunity arose to join the team full-time, it was a no-brainer. I’m excited to be part of such a talented team and can’t wait to find that next generation of LevLane talent.” Heagy will be responsible for all talent acquisition and will head up the Human Resources Department, reporting to Chief Financial Officer, Nicole Landau. --- About LevLane LevLane is an award-winning, full-service, independent advertising agency in Philadelphia, PA that has been building brands people love for nearly 40 years. Contact Details LevLane Liz Weir +1 610-401-4825 lweir@levlane.com Company Website https://www.levlane.com

May 12, 2021 07:56 AM Eastern Daylight Time

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Calls for housing and landmarks for UK’s derelict land - Romal Capital survey

Romal Capital

With Britain still in the grip of an on-going housing crisis, property developers Romal Capital sought the views of the British public on regenerating derelict land and brownfield sites. The national survey* found that 59% of Brits are calling for derelict land to be converted into modern, efficient housing and a place for cultural landmarks. More the three-quarters (77%) feel that when brownfield sites are regenerated, they bring a sense of freshness, art and culture to an area improving the lives of everyone around it. However, as these sites stand, 74% believe that derelict sites are eyesores on the nations landscape. Romal Capital’s survey reported that over four-fifths (83%) of respondents feel Westminster governments have failed to prioritise regenerating brownfield sites in their area, in recent years. People in the North East of England (90%) felt strongest about this followed by those in the South East (85%). It follows that a lack of commitment from central government will have a regional impact. 79% of people pointed the length of time it takes for decisions to be made as the most significant hurdle to change. “It’s great to see that people across the country want see their areas improved and repurposed. However, it is clear that speed is the issue more than ambition says Romal Capital’s CEO Greg Malouf. Regeneration and planning have a lot of due process and extensive local bureaucracy, and it is this that needs to be restructured to get things going. Local authorities need more support and resources to streamline these processes and fast track regeneration of these sites.” What to do with all this space? A 2020 report** from the countryside charity CPRE found there was over 25,000 hectares of brownfield land across 21,000 sites in the UK. Enough to fit over 1 million homes. The survey discovered that almost a third (30%) of people would most like to see cultural landmarks built on this unused, derelict land, while a similar amount (29%) want to see modern, efficient homes and communities built to help solve the nations crippling housing crisis. When it comes to regenerated outdoor space, over a quarter, (26%) are in favour of new recreational facilities. “Many people are desperate for somewhere permanent to live and keen to see former industrial and undeveloped areas turned into new, progressive housing neighbourhoods and community hubs.” says Malouf “The authorities must become far more proactive and flexible to allow this to happen.” Notes to the editor *Research findings based on a survey of 2,000 UK households carried out in April 2021 for Romal Capital by LMRMC (Market Research Society approved partner and ESOMAR corporate member). **CPRE Report 2020 About Romal Capital Romal Capital is an international award-winning property developer based in Liverpool. The team brings to the city over 60 years of combined property development experience from across Liverpool, and other major UK and international cities. Contact Details Romal Capital Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://www.romalcapital.co.uk/

May 12, 2021 06:30 AM Eastern Daylight Time

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Despite Gender Pay Gap, Women Lead The Next Wave of Wealth Transfer by Jennifer Lang Financial Services.

Jennifer Lang Financial Services, LLC

Contact Details Jennifer Lang Financial Services, LLC. Jennifer Lang +1 877-487-8926 mail@jenniferlangfinancialservices.com Company Website https://www.jenniferlangfinancialservices.com

May 11, 2021 10:05 AM Eastern Daylight Time

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Tayler Jade Hits Top 40 Mediabase Chart with "WYA"

Tayler Jade

Tayler Jade and artist development partners Thomas Barsoe of OC Hit and Dani Thompson of DNT Entertainment, released “WYA;” part two of Jades first ever dual single release “Temporary/WYA.” Within the first few weeks of release, a radio movement has pushed Tayler Jade onto the Mainstream Top 40 Mediabase Activator Chart alongside the biggest artists in the world such as Billie Eilish and Olivia Rodrigo. Since its chart introduction on April 24th at #94, “WYA” has climbed 19 spots and is holding strong at #75. In the first week the single started showing legs on the BDS Most Added List with three mainstream station pickups including Kiss FM and Q101. In the second week those adds doubled. “WYA” is currently playing on multiple Top 40 stations all across the country such as: WSKS/WSKU “Kiss FM 97.9,105.5,” KXNC “Kiss FM 104.7,” WJDQ “Q101,” KSPI “Hot 93.7,” WJYY “105.5 JYY,” WKMX “106.7 KMX,” WQRW “Q 93.5,” and WVIN 98.3 to name a few. “For an independent artist that was just introduced to the world in February of 2021 to be sharing the same airways as the biggest names in music is an amazing accomplishment. We are so proud of Tayler and can’t wait to see what's next.” - Dani Thompson An EDM dance remix will follow the original version of “WYA” which was written by Tayler Jade (Tayler Lynch) and Jacquie Hishmeh, produced by Mikey Francis and Robbie Dean (Robbie Crebar), mixed and mastered by Luca Pretolesi with the support of engineer Robert Guzman, and vocally produced by Thomas Barsoe. Tayler Jade is an American Pop/R&B singer-songwriter and recording artist from Southern California. She has spent the past 2 years in the studio working on her first original EP which will be released in 2021 as a series of singles, starting with “Temporary” on February 12th. Her electrifying voice and sultry beats create a physical reaction that is sure to send chills down your spine. Her main musical influences are female powerhouses such as Tori Kelly, Ariana Grande, Victoria Monet and Summer Walker. Learn more at https://www.taylerjade.com/ Contact Details DNT Agency Dani Thompson +1 714-496-5152 danithompson@dntagency.com Company Website https://www.taylerjade.com/

May 07, 2021 08:00 AM Eastern Daylight Time

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Graphic novel tackles disinformation around COVID-19 Vaccine and critical 5G infrastructure

Stockwood Strategy

Sophisticated social media campaigns sponsored by bad state actors are responsible for creating and spreading disinformation around the critical Covid-19 Vaccine and emerging infrastructure such as 5G technology for communications. Erly Stage Studios has today published Bug Bytes, the digital graphic novel, which sheds a light on the disruptive forces at work. This book is the second installment of the graphic novels that are a part of the Resilience Series commissioned by the US Cyber Infrastructure and Security Agency (CISA). Bug Bytes will inform and educate people on the dangers and risks associated with dis- and mis- information through fictional stories inspired by real-world events. In Bug Bytes, readers will meet the protagonist Ava Williams, a journalist and academic, patriot and member of Symous - a group fighting disinformation and foreign interference in elections as polling day approaches. Ava’s life gets tangled up in a web of lies as her father, a 5G technician gets hurt and she works to understand what a seemingly innocent poll online related to 5G technology has to do with the 5G Vaccine? Ava is surprised by the reaction of the anti-vaccination community at what is proven to be engineered data and has the unenviable task of making the case to the public at large for how they can be weary on data online with unproven provenance. Farid Haque, founder and CEO of Erly Stage Studios commented: “We’re delighted to have been commissioned by CISA to create a practical and engaging communication tool that highlights the existential threat of disinformation in the context of bad state actors. While the story is fictional many of the approaches shown are very much grounded in the reality of the technology we live with and are exposed to almost daily.” Bug Bytes provides a unique education for the reader about the world of social media and how digital resources can be hijacked to serve a more nefarious agenda. The ability for foreign bad state actors to weld this kind of influence on another nation is unprecedented as is their ability to twist and manipulate a narrative to use domestic groups to do their bidding. The work helps the reader understand the need to exercise care when it comes to consuming news and information via social media platforms and online sources of information. In the story, Ava Williams and a team of patriots are racing against the clock to shine a spotlight on the source of disinformation engineered to hurt critical communication infrastructure and damage the Vaccine roll-out efforts. Ava’s investigative journalism leads her through the metaverse to find allies and discovers through hard graft that foreign actors are tinkering with public data to maliciously mislead and influence perceptions of 5G as a communications technology and its fabricated link to vaccine effectiveness. “Bug Bytes is the culmination of the wealth of experience that Clint Watts brings in cyber warfare and disinformation and our studio’s creative direction and storytelling style. We spent months researching the real life incidents and then wrapped them into a fictional story” added Farid Haque. The graphic novel is being made available by CISA to the general public online as a free resource as the Covid19 vaccine roll out continues to have an impact across the United States and the world at large. The work is available for free for the public and media to read at the following URL: https://www.cisa.gov/cfi-resilience-series-graphic-novels. A first title in the series was released a few months earlier last year ahead of the US elections titled Real Fakes. Watch this space and log back into https://publishing.erlystagestudios.com/ to learn more. Contributing artists to Bug Bytes include: Jose Niño Galenzoga, Patricia Beja, Mona Shan and Joel Santiago. Lettering and layouts by Komal N. and Haroon M. Story by Clint Watts and Farid Haque, supported by the script writing team which includes Michael Gianfrancesco and Kabir Sabharwal. Edited by Tolly M. and Laila Khan. Special thanks to Randall Heather and Max Brooks. Erly Stage Studios is an indie publisher, headquartered out of London, United Kingdom, capturing iconic stories in serious graphic novels. We are an expert team of educators, storytellers, and artists working to create awareness about important topics using the graphic novel medium. The team loves shining a spotlight on stories that are yet to see the light of graphic novels. As an expert team of teachers, researchers and designers the team works with innovative organisations and policymakers around the world to deliver soft power through engaging and creative projects. Contact Details Erly Stage Studios Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://publishing.erlystagestudios.com/

May 06, 2021 05:00 AM Eastern Daylight Time

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Celebrating Mother’s Day With Nintendo

YourUpdateTV

Mother’s Day is arriving soon, and it’s a great chance to give the gift of family time. Recently, Host and TV Personality Lilliana Vazquez, teamed with Nintendo and YourUpdateTV on a satellite media tour to discuss how Nintendo is fostering connectivity for the entire family. A video accompanying this announcement is available at: https://youtu.be/azej87vU7tA For Mother’s Day, give the gift of self-care and family time with the Nintendo Switch family of systems. These systems, games and experiences can help foster connectivity for the entire family. This includes mom’s personal “me” time and game nights together with the family, while also allowing both moms and kids to connect with their friends. Here are some top picks: With the Nintendo Switch family of systems, families have the choice of a system that best fits their needs and play styles. Nintendo Switch can be played on the TV or taken on the go, while Nintendo Switch Lite is a dedicated gaming handheld system great for moms who love playing in handheld mode. Animal Crossing: New Horizons: There are so many ways to create, enjoy and share your island getaway. Explore and customize your island at your own pace, meet residents, discover new activities and share your unique island life with friends and family. With seasonal updates to the game releasing on a regular basis, now is the best time to jump into the world of Animal Crossing: New Horizons to see what everyone is talking about. Ring Fit Adventure: To help keep your family active, Ring Fit Adventure allows you to explore an adventure world and conquer enemies using the Ring-Con, Leg Strap and Joy-Con accessories that will respond to your movements, allowing the game to turn them into in-game actions. You can even pass the Ring-Con and Leg Strap accessories to a buddy and take turns in different mini-games, like breaking boxes with gusts of air and crafting pottery using squats. It’s a great way to stay active while at home! Just Dance 2021: Just Dance 2021 is the ultimate dance game for the whole family, with 40 hot new tracks, including chart-topping hits like “Don't Start Now” by Dua Lipa, “Feel Special” by TWICE, and “Señorita” by Shawn Mendes & Camila Cabello. Start a dance party your friends and family can enjoy together! ColourPop x Animal Crossing: New Horizons: Well-loved cosmetics brand ColourPop crafted a unique makeup collection inspired by aspects of Animal Crossing: New Horizons. These include lip tints, eyeshadow palettes and pressed blushes, all with colorful packaging featuring characters and themes from the game. Danielle Nicole x Super Mario: Innovative fashion brand Danielle Nicole designed and produced a nostalgia-inducing collection of bags based on the Super Mario franchise. These bags range from crossbodies to backpacks, all featuring Super Mario inspired images that are sure to excite trend-seeking moms everywhere. For more information, visit Nintendo.com. About Lilliana Vazquez: Lilliana is a trailblazing interviewer, style expert and author. The enterprising star has curated a career that began from a small blog, to being seen by millions daily on numerous nationwide platforms and morning talk shows. Lilliana has always been passionate about giving back and actively advocates on issues such as education, health, immigration and economic empowerment. She also embraces and welcomes her responsibility as a role model for others in the Latinx community who aspire to work in television. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 05, 2021 09:00 AM Eastern Daylight Time

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Shreesha Ramdas to join CIPIO’s Advisory Board to hyper accelerate growth

CIPIO.ai

CIPIO, a B2C Subscription Success company, today announced that Shreesha Ramdas has joined its board of advisors. Ramdas currently serves as SVP and GM for Medallia-owned Strikedeck – a powerful customer success automation solution. Prior to Medallia, Ramdas co-founded Leadformix, a marketing automation platform acquired by CallidusCloud in 2012. A seasoned entrepreneurial executive with a proven track record of launching and rapidly scaling automation solutions for customer success and marketing, Ramdas is constantly on the lookout for the “next big thing” in the customer engagement world – an attitude that led him to join CIPIO’s advisory board. Customer churn is a rampant reality in the B2C Subscription industry, given how easy it is for customers to downgrade, switch, or cancel service providers in a matter of just a few clicks. Industry study suggests that 96% of B2C Subscription businesses believe their customers churn for reasons that could have been prevented, managed, or fixed. Post Covid, Net Revenue Retention (NRR), and Customer Retention have become strategic priorities for B2C Subscription companies and will continue to become table stakes over time. According to Bain and Company, increasing customer retention rates by just 5% increases 25% profits for B2C Subscription companies. “In a world where the bar for customer engagement keeps going higher, I love how CIPIO is redefining customer retention - making it actionable, easy and impactful for B2C Subscription companies through its Data Apps,” said Ramdas. “The SaaS landscape continues to explode with solutions, yet there are literally very few solutions solving NRR and Customer Retention for the B2C Subscription companies. With its code-free Enterprise AI and Domain-Infused Data Apps Platform™, CIPIO offers the precise action to drive measurable results for B2C Subscription companies.” With the B2C Subscription Economy expected to be valued at a whopping $478 billion by 2025, it is surprising that the industry’s churn rate is two times that of the B2B SaaS Economy. CIPIO’s Domain-Infused Data Apps Platform™ aims to tip this balance back and level the playing field. “I’m ecstatic to have Shreesha onboard as we move full-speed into our next phase of growth and innovation. The hybrid economy is here, and you can no longer hope to just focus on acquisition as it costs five times as much to attract a new customer than to keep an existing one,” said Growson Edwards, Co-Founder, and CEO of CIPIO. “Our mission is to enable B2C Subscription companies to proactively prevent churn and achieve higher Net Retention Rate for consistent growth. Shreesha’s obsession and tremendous experience in launching customer success solutions and product experience will accelerate our product innovation yielding higher returns for our customers.” About CIPIO CIPIO is pioneering the Industry's first domain-infused Data Apps Platform™ that humanizes and automates predictions and recommendations to increase Subscriber engagement, retention, and growth for B2C Subscription Companies. CIPIO's early adopters include Crunch Fitness, Industry's Gym, Xponential Fitness, Motor City Church, Pure Barre, Club Pilates, AKT, YogaSix, NCFit, Cyclebar, RowHouse, Stretch Lab, and Stride who have witnessed a significant return on investment in a short time. Contact Details CIPIO Chris Foudy +1 831-238-1905 chris@cipio.ai Company Website https://cipio.ai/

May 04, 2021 02:20 PM Eastern Daylight Time

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