Digital Asset DirectToday is National Pet Bird Day
BEAK
Contact Details Jamie Baxter +1 775-322-4022 jamie@theimpetusagency.com
September 17, 2021 08:08 AM Eastern Daylight Time
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Digital Asset Direct
News ReleaseCelebrate National Pet Bird Day on September 17
BEAK
The Bird Enjoyment & Advantage Koalition (BEAK), a concentrated effort to educate on and grow responsible bird ownership, is excited to announce the 3 rd annual National Pet Bird Day, which will take place Friday, September 17, 2021. Pet bird owners are encouraged to share stories, photos and videos of their birds using the hashtag #NationalPetBirdDay, while others can learn more about the joys and benefits of bird ownership. “Birds are amazing companion animals and are actually very connected to their owners,” said Brent Weinmann, BEAK Chairman. “National Pet Bird Day serves as a day to celebrate all the amazing ways pet birds enrich our lives, educate on responsible bird ownership and encourage others to consider adding a feathered family member to their flock.” What is it exactly that bird owners love most about their beloved companions? According to the American Pet Products Association, bird owners say the top benefits are that birds are fun to watch/have in the household, they provide love, companionship, company and affection, and even relieve stress. But there’s more, studies show birds can also increase social interaction, which is very important to mental health and wellbeing, and pets can be instrumental in teaching children empathy and responsibility. Currently, Millennials represent the largest demographic of bird owners with 45 percent of bird owners being Millennials. For those interested in adding a bird to their home, BEAK offers an interactive quiz at www.myrightbird.com where a series of questions help match users with the right bird for their lifestyle. Quiz questions range from time and financial commitments, living arrangements and noise tolerance, to birds’ level of affection and expected lifespan; all key factors for potential bird owners to consider. “We understand that birds like any pet can be a big commitment and through our resources like the quiz, bird locator, species information and avian vet locator we hope to provide new bird owners the information they need to enjoy the happiness and beauty they bring to a home,” said BEAK president, Dean Reyes. Follow @MyRightBird on social media leading up to National Pet Bird Day for live educational demonstrations, giveaways, photo contests and more! To learn more about National Pet Bird Day visit www.nationalpetbirdday.com for a downloadable toolkit and other ways to participate. About BEAKFounded in 2016, the Bird Enjoyment and Advantage Koalition (BEAK) consists of bird product manufacturers, associations and caregivers with shared interests to address the need for increased, responsible bird ownership. BEAK’s mission is to conduct research, identify existing resources, opportunities and challenges, and educate and drive awareness of the benefits of bird ownership through strategic communications, marketing, collaborations and initiatives. www.MyRightBird.com Contact Details Impetus Agency Jamie Baxter +1 775-322-4022 jamie@theimpetusagency.com
September 16, 2021 11:45 AM Pacific Daylight Time
News ReleaseGreat Place to Work® Announces the Best Workplaces for Women™ 2021
Great Place to Work®
Great Place to Work®, the global authority on workplace culture has determined the Fortune Best Workplaces for Women ™ 2021 by analyzing confidential employee surveys representing the opinions of 5.6 million U.S. employees. There are 38 new companies on this list this year and two of them, Bitwise Industries and Greenhouse) made it to the top five. Twenty-six of the 75 large organizations on the list are new, and 12 out of the 25 small- and medium-sized businesses (SMBs) are making their Best Workplaces for Women debut. Hilton tops the list this year, followed by financial corporations American Express and Bank of America. Impressively, Bank of America jumped 39 spots from their position on last year’s Best Workplaces for Women list. The number of participating organizations increased 40% from 2020, but the spots available this year remains at 100, making it more difficult than ever to earn a spot on the list. This year’s list is made up of 75 large companies and 25 SMBs. “These companies have made a commitment to fostering equity in the workplace. With the facts about gender inequity in mind, the Best Workplaces for Women braved the task of combatting gender inequity by ensuring their women employees feel safe, heard, challenged and valued,” says Michael C. Bush, CEO of Great Place to Work. COVID-19 was disproportionately hard on working women, who experienced more furloughs and layoffs and had higher quit rates compared to their male colleagues. Nowhere was this truer than in the hospitality industry. That makes it even more impressive that four hospitality companies—Hilton, Marriott, Hyatt and Kimpton—made the list in 2021. Hyatt even jumped seven spots to make this year’s top 10, powered by an incredibly strong representation of female leadership, a barrier many organizations struggle to overcome. In fact, half of the executive management at Hyatt identify as female. The company has made numerous internal investments to support their female employees, including Women@Hyatt Diversity Business Resource Group (DBRGs), which are akin to Employee Resource Groups (ERG) at other organizations. The group has since expanded to include Hyatt B.L.A.C.K, Hyatt Asian-Pacific Islanders, Latinos@Hyatt, Hyatt disABILITIES and HyPride. Though Nationwide, Rocket Companies, and Bank of America saw the largest improvement in their employee survey scores, many more on the list showed great improvement in how women were experiencing their workplace, despite the lasting impact the COVID-19 pandemic has had on the well-being of women worldwide. See the full list of the Best Workplaces for Women™ 2021 What are the top 10 companies to work for as a woman in 2021? About the Best Workplaces for Women methodology The methodology for determining the Best Workplaces for Women is unique in that it specifically analyzes how women are experiencing the workplace. In order to do this, we ask employees to respond to over 60 survey questions describing the extent to which their organization creates a great place to work For All™. Eighty-five percent of the ranking is based on what women themselves report about their workplace, and how fairly those experiences compare to men’s reports of the same workplaces. The survey measures the extent to which women report their organizations create a great place to work For All—for example, whether people trust each other and employees are able to reach their full human potential, no matter who they are or what they do. We analyze whether different identities women hold change their experience of the workplace. We analyze these patterns relative to each organization’s size, workforce makeup and what’s typical in their industry and region. We also measure the degree to which employees from all backgrounds are equally involved in innovation opportunities, believe company values are lived and breathed, and believe management is effective. Fifteen percent of the remaining rank is based on how well-represented women are in the workforce and throughout management, taking into account industry trends. To be considered, companies need to employ at least 50 women, at least 20% of their non-executive managers need to be female and at least one of their executives needs to be female. About Great Place to Work Great Place to Work is the global authority on workplace culture. Since 1992, they have surveyed more than 100 million employees around the world and used those deep insights to define what makes a great workplace: trust. Great Place to Work helps organizations quantify their culture and produce better business results by creating a high-trust work experience for all employees. Their unparalleled benchmark data is used to recognize Great Place to Work-Certified™ companies and the Best Workplaces™ in the US and more than 60 countries, including the 100 Best Companies to Work For® and World’s Best Workplaces™ lists published annually in Fortune. Everything they do is driven by the mission to build a better world by helping every organization become a great place to work For All™. To learn more, visit greatplacetowork.com, subscribe to their company culture newsletter and read “ A Great Place to Work for All. ” Join the community on LinkedIn, Twitter and Instagram. Contact Details Kim Peters +1 415-844-2574 kpeters@greatplacetowork.com Company Website https://www.greatplacetowork.com
September 16, 2021 07:00 AM Eastern Daylight Time
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News ReleaseOKY and SUZUKI Guatemala form Strategic Alliance
OKY
OKY, a cross-border e-commerce fintech platform, and Suzuki Guatemala have announced the formation of a strategic alliance for the Guatemalan marketplace. Suzuki Guatemala, one of the country’s leading companies, will now be selling their products through OKY’s innovative platform. The addition of Suzuki to the OKY network of over 100 leading brands enables immigrants in the United States to purchase Suzuki motorcycles in Guatemala through a variety of payment options, including cash, credit card, or direct transfer from a banking account. In addition, this partnership allows OKY users in the U.S. to give their loved ones increased mobility which opens new opportunities for economic advancement. The alliance came into effect on July 16, 2021. To use the service, the user must download the application and create an account. Then, they can make a purchase directly through the application or go to one of the 1,380 points of sale in more than 250 cities in the United States and add funds with cash. Once the recipient in Guatemala has received their digital voucher, they can present it to a salesperson at their nearest Suzuki branch and choose from more than 30 motorcycle models Suzuki Guatemala offers. The entire process is safe and immediate. “As immigrants, we understand what the needs of the region are, the challenges they face, and the type of support that is required from family or friends who are currently in the United States,” said Víctor Unda CEO of OKY. “Through this alliance, Guatemalans abroad will be able to offer their loved one’s access to one of the most popular and important motorcycle brands in Guatemala. This collaboration between OKY and Suzuki is unique. We will be able to observe the positive impact of the application of technology as a tool to promote inclusion and provide a better quality of life for all,” he added. Beyond providing them access to an effective, safe, and less expensive method of transportation, the alliance between OKY and Suzuki Guatemala allows immigrants in the United States to offer an indispensable work tool to their parents, children, or friends. In turn, this will enable them to continue the path toward financial independence. OKY is the only fintech platform designed to give immigrant communities the ability to digitize cash and engage in cross-border e-commerce activities. Through OKY, users can send funds directly to family members in their home country to make purchases at participating retailers such as Suzuki. By removing these barriers, a motorcycle company like Suzuki can now sell products to Guatemalans in the United States who do not have access to traditional financial tools, making it a unique alliance for immigrants and their families in the region. This alliance not only adds a leading global brand to OKY’s network but also aligns itself with the mission of providing immigrants in the United States with a greater number of resources that contribute to closing the geographic divide with more appropriate and equitable financial solutions. Through OKY, users can continue to participate and contribute in a meaningful way to the lives of those they had to leave. “Suzuki is one of the most popular motorcycle brands in Guatemala, and we are committed to the progress and economic development of the communities we serve. We are proud to be a part of the OKY network,” said Ing. Balmory Leck, Suzuki Sales Manager in Guatemala. “The work and dedication of the immigrant community in the United States is admirable and we are confident that, together with OKY, we can continue to support and have a positive impact on the economic development and growth of their home countries,” he added. ABOUT OKY OKY was launched in the summer of 2020 for immigrants and by immigrants, with the vision of helping underserved communities achieve financial equity and overcome common financial barriers through the use of technology. OKY achieves this by enabling users to make e-commerce transactions without the support of financial institutions, which often impede the immigrant community from attaining financial stability. Today, OKY users across the United States and other countries have access to a marketplace that connects the Central American region including retail service providers in Guatemala, El Salvador, Honduras, and some offerings for México. For more information, please visit the company’s website, https://okyapp.com/en/ ABOUT SUZUKI SUZUKI, with more than 50 years in the Guatemalan market, currently being the leader of Motorcycles in Guatemala. It has the largest stock of Parts and Accessories in Central America. Its mission is to be a comprehensive and productive organization for Guatemalans, sell motorcycles and high-quality products with the best support, generating business opportunities through a network of employees, trade agents, and satisfied customers. Contact Details Julio Ligorria julio@balserapr.com Company Website https://okyapp.com/en/
September 15, 2021 01:16 PM Eastern Daylight Time
News ReleaseNSI Insurance Group Acquires Fourth Agency in 15 Months
NSI Insurance Group
NSI Insurance Group, a leading independent insurance agency specializing in risk management, employee benefits, and insurance services for businesses and individuals, recently made its third and fourth acquisitions in the past 15 months, with the purchase White Cloud Insurance and Express Insurance, both in Miami. NSI Insurance Group now has four offices throughout South Florida. NSI Insurance Group, founded in 1958, ranks among the largest privately owned firms in Florida and operates within five business segments including personal and commercial insurance, employee benefits, and specialty programs. The company has achieved robust growth, driven by a combination of expansion in existing verticals and strategic acquisitions. The company has been continuously recognized as a “Best Practices” agency in a survey of the largest insurance agencies in the United States. “We have continued our long-standing pattern of consistent yet conservative growth through growing our existing client base and making strategic acquisitions of top-quality insurance companies throughout South Florida,” said NSI Insurance Group CEO Oscar Seikaly. “We believe our strategy brings exceptional new opportunities for our clients and our employees as we continue to develop our firm.” Last year, NSI Insurance Group acquired Fort Lauderdale, Florida-based Pallant Insurance, one of the largest LGTBQ-owned and managed agencies in the state. The Pallant brand continues under the same leadership as a subsidiary of NSI Insurance Group. Last summer, the company acquired Ensurgroup, based in South Miami, while the Express Insurance and White Cloud acquisitions closed in the past few months. “As the South Florida population grows and density increases, we must become more geographically diverse and reinforce our back-office operations,” said Seikaly. “The acquisitions enable us to move quickly and improve our leverage with major carriers, which is critical during a tight market.” According to Seikaly, the acquired agencies were all excellent cultural fits, and each firm brings expertise that benefits the entire organization. Executive leaders of each firm have been retained and continue to work with the company. Contact Details David PR Group John P. David +1 305-274-3903 john@davidpr.com
September 15, 2021 10:59 AM Eastern Daylight Time
News ReleaseThriveFantasy Closes $3M Funding Round as Platform Continues to Experience Sizable Growth
ThriveFantasy
ThriveFantasy, the leading player prop daily fantasy sports and esports platform, announced today the closure of its latest funding round, raising $3 million (USD). The round will be used to acquire strategic talent, solidify numerous sports/esports partnerships and continue its aggressive marketing programs to exponentially increase strong user growth. ThriveFantasy was created to give everyday fans a better chance at winning by challenging them to pick simple player props for sports or esports contests such as, over/under of yards, catches, touchdowns, assists or kills and more. The platform’s ease of use and focus on both sports and esports contests continues to attract many different types of users and led to significant growth over the past 12 months. “We are excited to see how ThriveFantasy has become the prop game of choice for the exploding number of fantasy players”, said Adam Weinstein, CEO of ThriveFantasy. “Our investors truly understand this unique value proposition and enthusiastically helped us complete this round very quickly to help supercharge our ongoing growth.” The round was led by Cardinal Sports Capital Inc. (formerly, Shore Capital Sports & Entertainment LLC), an advisory and investment firm with offices in Toronto and New York. As part of its strategic investment, Cardinal Sports Capital Inc. will take an active role assisting ThriveFantasy with business development, strategic partnerships as well as financial advisory services. Scott Secord, Managing Partner, will also join the ThriveFantasy Board of Directors. Mr. Secord is the former President/CEO of Gaming Nation Inc., a publicly traded company on the TSXV, which was acquired in 2018 by a private equity firm. Prior to Gaming Nation, Mr. Secord held the position of President/CEO of Pointstreak Sports Technologies Inc. from 2009 until 2015. “ThriveFantasy is exciting because it is a unique fantasy platform that gives both esports and traditional sports fans a fun and easy playing experience,” said Secord. “The opportunities in the sports and gaming industry seem limitless, but we understand that one of the strengths of this market lies in the quality and experience of the platforms. Thrive’s is one of the best we’ve seen. Our investment in Thrive shows our commitment to continually improving how these games are offered to the growing number of fantasy fans.” Due to ThriveFantasy’s popularity, current and former professional athletes participated in this investment round. Notable investors include: New York Angels members, Yolo Investments, Reflect Ventures and Stage 1 Ventures. For more information, please visit www.Thrivefantasy.com About ThriveFantasy ThriveFantasy is a Daily Fantasy Sports and Esports App for Player Props. Thrive eliminates the countless hours of research users have to spend, by only focusing on the top-tier athletes that have the biggest impact on the game. Follow ThriveFantasy on Instagram (@ThriveFantasy), Twitter (@ThriveFantasy) and Facebook (ThriveFantasy). Contact Details Michael Adorno madorno@hotpaperlantern.com Company Website https://www.thrivefantasy.com/
September 15, 2021 09:01 AM Eastern Daylight Time
News ReleaseKnowledgehook enters Mexico to level up math attainment
Knowledgehook
Knowledgehook, the world’s most comprehensive mathematics learning platform, has launched in Mexico as the country fights back from the devastating impact of COVID-19. It is now available to schools across the country for children in Year 3 to Year 9 classes, through RadIx Education, a change consultancy working with local governments and schools across Mexico. Knowledgehook’s proprietary technology harnesses the power of data to track where students are on their math journey. Their programmes connect a child’s at-home learning with in-school education, providing real-time insights to teachers on learning gaps. The platform empowers teachers to develop an understanding of the maths concepts related to their students’ challenges, enabling them to adjust instruction and monitor student progress. The launch of Knowledgehook in Mexico comes at a time when Mexican teachers and officials are working hard to improve math outcomes for their students. Math achievement is at a low ebb with 35% of 15-year-olds not achieving the minimum level of proficiency in math, according to the recent International Student Assessment (PISA) 1. Indeed, Mexican 15-year-olds rank last among students in the 36 OECD member countries in mathematics, reading and science, according to a recent International Student Assessment (PISA) survey. Moreover, UNICEF reported that, on average, schools in Latin America were closed longer than any in any other region as a result of the COVID-19 pandemic. Qamar Qureshi, President of Knowledgehook, commented:“This is an amazing opportunity for everyone involved in education in Mexico to turn the tide and accelerate change in math outcomes for young people. Having the right, personalised guidance for teachers makes all the difference. Every student deserves to have a teacher who has access to the best pedagogical tools, and parents who have insights into their learning. Our platform is not a game, it pulls together a 360 view on a child’s learning journey, enabling people around them to improve the child’s math experience and outcomes”. Knowledgehook’s AI-enabled platform has grown to support schools across the US, Mexico, and the UK. It is designed to scale across multiple countries and languages, developing teacher capacity while engaging students and providing actionable insights for parents. Over the years, Knowledgehook’s research-based solution has garnered industry-leading partnerships and investments from the most recognised global education bodies, notably from the University College of London (UCL), the global leader in education research. In launching Knowledgehook across Mexico, Erik Ramírez Ruiz, founder of Radix Education, commented: “Despite the historical lows in math attainment levels for Mexican children, we know that the gap between the top and bottom performers in math and science has shrunk over time. It’s now time to accelerate this change and move the needle further. Knowledgehook has proven across the world it makes a difference. We have already seen this first hand during the testing phase and are optimistic the technology will help teachers and improve the life chances of many young people ''. Knowledgehook actively collaborates with governments around the world while also working directly with schools and their suppliers, to offer curriculum-aligned solutions. The company currently empowers teachers in more than 100,000 schools. In 2021, it is anticipated the solution will reach 50,000,000 students globally. Launching Mexico is the first time Knowledge will be available in Spanish. The solution is also available in French. We have received growing interest for our technology and expertise to be applied to other subjects and we look forward to expanding our solution to empower more educators and support the learning of students to become the problem-solvers of tomorrow,” Qamar Qureshi added. Ends 1 Based on the 2018 Programme for International Student Assessment (PISA) survey. It is conducted once every three years and is the most extensive and widely accepted measure of academic proficiency among lower secondary school students around the world. About Knowledgehook Knowledgehook, a leading educational technology company, empowers hundreds of thousands of teachers and parents to collaboratively support the mathematics learning journey of millions of students worldwide. Winner of Google’s Game Changer Award and named Top Disruptor by BNN, its platform analyses student understanding through engaging assessments, providing real-time personalised solutions to close learning gaps between classroom teaching and at-home learning. Designed by leading numeracy and research experts, Knowledgehook’s Instructional Guidance System is known for reinventing how online technology supports education and educators, while inspiring the problem solvers of tomorrow. Knowledgehook is backed by UCL’s VC fund Discentia Capital, Mesoamerica’s Alexandria Corp., Nelson Education and John Abele’s North Point Ventures. Contact Details Knowledgehook Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com
September 15, 2021 09:00 AM Eastern Daylight Time
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News ReleaseThriveFantasy Partners with NFL’s Los Angeles Chargers for 2021 Season to be Daily Fantasy Sports Partner
ThriveFantasy
ThriveFantasy, the leading player prop daily fantasy sports, announced today it has signed on as a proud daily Fantasy Sports partner of the Los Angeles Chargers. The partnership provides Chargers fans with opportunities to participate in Thrive’s customized daily fantasy contests throughout the season. Of equal importance, ThriveFantasy will donate $25,000 to the Chargers Impact Fund to help those within the greater Los Angeles community who are most in need. “The Chargers are a great organization in so many ways,” says Adam Weinstein, founder and CEO of ThriveFantasy. “This partnership allows us to both give back to those who need it most, at a time when so many are hurting, as well as offer creative ways to help the Chargers engage their fanbase.” ThriveFantasy was created to give everyday fans a better chance at winning by challenging them to pick Chargers-only contests within its app to offer Chargers fans the chance to win tickets to Chargers Games at SoFi Stadium. Fans can visit their mobile app store to download the ThriveFantasy app today. “We’re excited to welcome ThriveFantasy into the Chargers family, especially as fantasy sports continues to grow in popularity. We also thank them for this wonderful donation to the Chargers Impact Fund which will truly help so many in the Los Angeles Community,” said A.G. Spanos, Chargers President of Business Operations and the Chargers Impact Fund. “Thrive will give our fans a unique and engaging way to interact with their favorite team and, in this case, win cash prizes and tickets to Chargers Games at SoFi Stadium.” In the coming months, Chargers fans can download the ThriveFantasy app and keep an eye out for: Match first time deposits up to $100 Custom Chargers-only contests throughout the 2021-2022 season About ThriveFantasy ThriveFantasy is a Daily Fantasy Sports and Esports App for Player Props. Thrive eliminates the countless hours of research users have to spend, by only focusing on the top-tier athletes that have the biggest impact on the game. Follow ThriveFantasy on Instagram (@ThriveFantasy), Twitter (@ThriveFantasy) and Facebook (ThriveFantasy). Download the app today via the App Store and Google Play. App Store https://apps.apple.com/us/app/thrivefantasy/id1240062484 Google Play https://play.google.com/store/apps/details?id=com.appster.p2f&hl=en_US About the Chargers Impact Fund The Chargers Impact Fund is committed to helping families thrive in and around Southern California. The Fund focuses on four pillars in the community – youth empowerment, supporting families, animal welfare and emergency response – to help families thrive in their community. Over the years, the Fund has awarded more than $12 million in direct community assistance, including more than $6 million to public schools for badly needed physical fitness, nutrition and athletic programs and equipment. Today, in partnership with Chargers fans, volunteers and donors, the Chargers Impact Fund continues to honor Alex and Faye Spanos’ legacy by helping to build strong support structures for youth, families, and their communities across Southern California. For more information on the Chargers Impact Fund, please visit www.chargers.com/community/impact-fund/. Contact Details Hot Paper Lantern for ThriveFantasy Michael Adorno madorno@hotpaperlantern.com Company Website https://www.thrivefantasy.com/
September 09, 2021 09:01 AM Eastern Daylight Time
News ReleaseSIGMA Announces 90mm F2.8 DG DN | Contemporary I series lens
SIGMA CORPORATION OF AMERICA
SIGMA Corporation of America, in conjunction with SIGMA Corporation (CEO: Kazuto Yamaki), announces the release of the SIGMA 90mm F2.8 DG DN | Contempary “I series” lens in the US market. The new premium compact prime lens for full-frame mirrorless camera systems will be available for $639.00 through authorized US retailers in late September 2021. Exclusively for mirrorless cameras | Compatible with full-frame cameras Capture every inspiring moment. I series | Premium Compact Primes for mirrorless users New standards of optical performance for the Contemporary line Exceptional I series build quality with a compact form-factor Supplied accessories: Magnetic metal lens cap (LCF55-01M), Hood (LH576-02), Front Cap (LCF-55III), Rear Cap (LCRII) Available mount: L-Mount, Sony E-mount * The appearance and specifications of the product are subject to change. * This product is developed, manufactured and sold based on the specifications of E-mount which was disclosed by Sony Corporation under the license agreement with Sony Corporation. * L-Mount is a registered trademark of Leica Camera AG. #SIGMA #SIGMA90mmF28Contemporary #SIGMAContemporary #SIGMAContemporaryPrime #SIGMADGDN #Iseries #SIGMAIseries Introducing SIGMA's all-new, mid-telephoto I series prime for mirrorless systems. This compact 90mm F2.8 optic is versatile, well-built and offers stunning optical performance, making it perfect for portraits, close-ups, weddings and events. A brand new 90mm F2.8 DG DN | Contemporary premium compact prime has been added to SIGMA's growing I series range. It joins four existing I series primes as well as the all-new 24mm F2, offering superb optical performance, a bright F2.8 aperture, an all-metal build and a manual aperture ring. Designed especially for mirrorless systems it feels well-balanced on modern full-frame bodies, and boasts exceptional resolving power that can keep up with the latest ultra-high-resolution cameras. With its versatile mid-telephoto focal length, the lens is the longest I series lens yet, but still remains remarkably compact and light so is ideal for day-to-day use. It is fully-optimized for mirrorless systems with ultra-fast and accurate AF performance, and it boasts outstanding optical capabilities. The rich, smooth bokeh makes for attractive backgrounds, which is perfect for portraits, and the minimum focusing distance of 50cm allows photographers to get closer to their subject. With its versatile mid-telephoto focal length, the lens is the longest I series lens yet, but still remains remarkably compact and light so is ideal for day-to-day use. It is fully-optimized for mirrorless systems with ultra-fast and accurate AF performance, and it boasts outstanding optical capabilities. The rich, smooth bokeh makes for attractive backgrounds, which is perfect for portraits, and the minimum focusing distance of 50cm allows photographers to get closer to their subject. This high-quality, everyday lens is able to bring scenes to life with its beautiful rendering and ultra-sharp optics, all in a portable, robust and tactile lens body. [Key features] 1. I series | Premium Compact Primes for mirrorless users The SIGMA I series features full-frame-compatible lenses that offer mirrorless users a new and better alternative, both in the experience of shooting with the lens and in the impressive results it is able to achieve. One of the key advantages of mirrorless cameras is their smaller form-factor, and this new 90mm optic is designed to be perfectly matched to these more compact systems without sacrificing performance. This combination of superb optical quality with exceptional portability, not previously possible with DSLR systems, will bring new opportunities to this and future generations of photographers. Simultaneously, SIGMA is aware that, in this day and age when we have such huge diversity when it comes to what we use to photograph, as represented by smartphones, people look for something more than a mere act of "taking pictures" when they choose to own a camera and lenses. SIGMA's excellence in development and processing technologies has been built up since it was founded in 1961, and has become further sophisticated with the introduction of the SIGMA Global Vision in 2012. With this as a base SIGMA has given careful thought to how photographers use and enjoy their lenses, including optical design, advanced functionality, build quality and the experience of picking up and using the lens, and with all of this carefully considered the I series was born. 2. New standards of optical performance for the Contemporary line The SIGMA 90mm F2.8 DG DN | Contemporary boasts exceptional optical performance with a ultra-high resolving power to match the latest high-resolution mirrorless cameras. The lens is built using the very latest optical technology, and includes five SLD glass elements. This helps to reduce axial chromatic aberration that cannot be corrected in-camera, allowing the lens to achieve high resolution and clear image quality with no color bleeding. A high-precision glass molded aspherical lens provides both high resolution and beautiful bokeh. Photographers can enjoy shooting with soft, large bokeh without coloration and this is something that only a full-frame lens is able to deliver. The lens also utilizes the camera's optical correction functionality, which is an advantage of mirrorless systems, SIGMA's optical designers were therefore able to concentrate on correcting aberrations that can only be corrected by the optical design, thereby improving rendering performance and reducing the size and weight of the lens. With a minimum focusing distance of 50cm and a maximum magnification ratio of 1:5, close-up macro-style photography is possible. The lens highlights the subject, allowing photographers to focus in on fine details or create more abstract compositions. The AF drive system incorporates a quiet, high-speed stepping motor, making it suitable for still images as well as video recording. 3. Exceptional I series build quality with a compact form-factor All I series lenses have an all-metal construction. The precision-cut aluminum parts not only give the barrel a sleek, stylish finish, but provide superb durability that improves the quality of the entire product. Metal materials are also used in internal structures that slide with the operation ring for added robustness. These high-precision components crafted with SIGMA's cutting-edge metalworking technology are also used in SIGMA's cine lens line-up for professional cinematographers and provide a tactile, ergonomic feel that make the lens a pleasure to use. The 90mm F2.8 DG DN | Contemporary shares the same φ64mm maximum diameter and 55mm filter size as the 24mm F3.5 DG DN | Contemporary and the 45mm F2.8 DG DN | Contemporary, making them a natural trio, especially for filmmakers who use filters more regularly. With a combined weight of only 735 grams / 25.9 oz.*, these three lenses (wide-angle, standard, mid-telephoto) can be used in tandem as part of a high-spec and compact camera system that covers a wide range of shooting situations. * The figures are for L-Mount. [Additional features] Lens construction: 11 elements in 10 groups, with 5 SLD and 1 aspherical lens elements Inner focus system Compatible with high-speed autofocus Stepping motor Compatible with lens aberration correction * Function available on supported cameras only. Available corrections may vary depending on the camera model. Support DMF and AF+MF Super Multi-Layer Coating Aperture ring Focus Mode switch Round-type lens hood (LH576-02) Magnetic metal lens cap (LCF55-01M) Mount with dust and splash resistant structure Compatible with SIGMA USB DOCK UD-11 (sold separately / for L-Mount only) Designed to minimize flare and ghosting Every single lens undergoes SIGMA's proprietary MTF measuring system 9-blade rounded diaphragm High-precision, durable brass bayonet mount “Made in Japan” craftsmanship To learn more about SIGMA's craftsmanship, please visit SIGMA website at: https://www.sigma-global.com/en/about/craftsmanship/ [Key specifications] The figures below are for L-Mount: Lens construction: 10 groups, 11 elements (5 SLD and 1 aspherical lens) | Angle of view: 27.0° | Number of diaphragm blades: 9 (rounded diaphragm) | Minimum aperture: F22 | Minimum focusing distance: 50cm / 19.7 in. | Maximum magnification ratio: 1:5 | Filter size: φ55mm | Dimensions (Maximum Diameter x Length): φ64mm x 59.7mm / φ2.5 in. x 2.4 in. | Weight: 295g / 10.4 oz. [Barcode] L-Mount: 0085126 261696 Sony E-mount: 0085126 261658 [Accessories: Supplied] Name of product / barcode Magnetic metal lens cap FRONT CAP LCF55-01M: 0085126 938680 FRONT CAP LCFIII 55mm: 0085126 930066 LENS HOOD LH576-02: 0085126 939526 REAR CAP LCR II (L-Mount): 0085126 937256 REAR CAP LCR II (Sony E-mount): 0085126 929879 [Accessories: Optional] Name of product / barcode SIGMA USB DOCK UD-11 for L-Mount: 0085126 878696 SIGMA WR PROTECTOR 55mm: 0085126 930912 SIGMA PROTECTOR 55mm: 0085126 931049 SIGMA WR UV FILTER 55mm: 0085126 930653 SIGMA WR CIRCULAR PL FILTER 55mm: 0085126 930783 Magnetic metal lens cap holder SIGMA LENS CAP HOLDER CH-11: 0085126 938666 [Contact] For further information, please contact your local authorized SIGMA Service Station listed at the link below: https://www.sigma-global.com/en/world-network/ [Information] SIGMA Corporation | https://www.sigma-global.com/en/ Product information | https://www.sigma-global.com/en/lenses/c021_90_28/ Contact Details SIGMA CORPORATION OF AMERICA Jack Howard +1 631-585-1144 SIGMA.PR@sigmaphoto.com Company Website https://www.sigma-global.com/en/
September 09, 2021 08:30 AM Eastern Daylight Time
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