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Premier Rugby Sevens Crushes Expectations in 2021 Debut

Premier Rugby Sevens

Coming off its successful Inaugural Championship event in October, Premier Rugby Sevens (PR7s) has positioned itself as the league of the future as it prepares for a nationwide launch in 2022. PR7s’ debut was a watershed moment for the sports industry, as they became the first U.S. sports league to launch with men and women earning equal pay. The league made history as the first professional women’s rugby league in North America. Supported by six league sponsors and broadcast partners at FOX Sports and TSN, PR7s announced it will formally launch in 2022 with a series of events across North America. “Our debut in 2021 was more than just a proof of concept for rugby sevens in North America,” said Owen Scannell, CEO of Premier Rugby Sevens. “Based on the feedback we received from our fans, players, and partners, our debut turned out to be the launching pad for a rocket that’s about to take off next year. This is the perfect sport at the perfect time. We will expand our touring model to multiple North American cities, widen our broadcast reach, create new and exciting ways to engage fans through gaming, and offer innovative, custom content and activations for new partners. We have a shortlist of cities and dates for 2022 and will be finalizing our schedule in the coming weeks.” The Fox Sports telecasts of the PR7s Inaugural Championship attracted a cumulative audience of 472,000 viewers across FS1 and FS2 in the US, with additional live viewing on TSN3 in Canada and Facebook outside of North America. Other key indicators of success include: Total social media impressions: 5.7 million Total social media engagement: 177,000+ Instagram engagement rate: 7.05% (vs industry average of 1.79% for sports teams ) Matchday web traffic increase: 398% Matchday all-platform audience growth: 32% As the league continues to grow, PR7s announced they have started a search to expand and scale their league, including a search for specialists in marketing, finance, HR, on-field talent scouting, and partnership development. Job seekers can apply at https://prsevens.com/careers/. About Premier Rugby Sevens Premier Rugby Sevens (PR7s) is a groundbreaking professional sports league in North America that debuted on Oct. 9, 2021, on Fox Sports and TSN. PR7s is the first league of its kind with both women’s teams and men’s teams under one umbrella with equal pay. With a focus on accessibility and entertaining content for fans, the league will showcase the electrifying sport of rugby sevens through a single-day touring format in cities across the United States and Canada. To learn more about Premier Rugby Sevens, go to PRSevens.com and follow the league on Twitter, Instagram, Facebook, and LinkedIn. Contact Details Eric Nemeth eric.nemeth@prsevens.com Company Website https://prsevens.com/

November 18, 2021 01:29 PM Eastern Standard Time

COMCAST INVESTS $16 MILLION TO EXPAND BROADBAND SERVICE TO MORE COMMUNITIES THROUGHOUT COLORADO

Comcast Colorado

Comcast today announced it invested more than $16 million to expand its network and connect more rural communities in Colorado since the end of 2020, including major projects in the towns of Eagle, Gypsum and Kremmling. These network expansions are the most recent examples of the company’s investment in Colorado to ensure residents and businesses have access to innovative, reliable, fast and secure broadband services. Since 2017, Comcast invested more than $1.3 billion in technology and infrastructure developments in Colorado, including upgrades to its broadband network. “We live and work in Colorado, and our commitment is to deliver innovative media and technology experiences and an incredible customer experience with our broadband. It is what we do,” said J.D. Keller, Senior Vice President of Comcast’s Mountain West Region, which covers Colorado, Utah, New Mexico and Arizona. “We’re innovating to bring you incredible products you can use to connect and protect, entertain and communicate now and into the future.” Comcast is a leader in the global 10G initiative, which leverages new standards and technology to dramatically increase speeds. In 2020, the company demonstrated 1.25-gigabit-per-second (Gbps) symmetrical speeds over a live network. Earlier this year in Colorado, the company conducted a lab test of “Full Duplex DOCSIS 4.0” technology and showed the ability to deliver 4-Gbps upload and download speeds. “Since Comcast’s founding more than 50 years ago, our mission and purpose has been to connect people to the moments and experiences that matter most,” said Stephanie Rideau, Senior Director of Business Development for Comcast’s Mountain West Region. “Thriving communities are built on connections whether they are hard wired or through experiences that bring us together. The more that people in our communities are connected with each other, the more we share, grow, and succeed.” “Broadband intersects with Economic Development in many ways. It can be the deciding factor for expanding or relocating businesses, effectively creating or eliminating the opportunity to retain and grow jobs,” said Kim Woodworth, Executive Director for the Economic Development Council of Colorado. “Reliable broadband services are essential to competitive communities. Comcast’s network investment ensures that our community can support any healthcare, educational or business data needs, and keep pace with the broader economy,” added Jeremy Rietmann, Gypsum Town Manager. The network expansions Comcast is currently completing in Eagle, Gypsum and Kremmling, bring the entire suite of Xfinity and Comcast Business services to these communities. In addition to Gigabit Internet service and unique home WiFi control capabilities with xFi, residential customers in these communities have access to all Xfinity services, including the award-winning Xfinity X1 video platform, Xfinity Home, and Xfinity Mobile. Comcast provides unmatched value to Xfinity Internet customers through superior WiFi coverage, control of connected devices with xFi in the Xfinity App, xFi Advanced Security for cyber security protection at the gateway level, a free Xfinity Flex 4K streaming device, as well as access to Peacock Premium and thousands of hours of free content. Businesses in these areas can get the full suite of Comcast Business products and services, including Ethernet network speeds up to 100 Gbps. Comcast continues to invest in its Colorado network to meet consumer demand, providing among the fastest, most reliable Internet speeds over its fiber-rich network, and one of the fastest in-home WiFi experiences. Comcast also offers Internet Essentials, the national’s largest and most comprehensive broadband adoption program, providing low-cost broadband service, digital literacy training and discounted computers. In the last 10 years, more than half a million people in Colorado have been connected through Internet Essentials. ### Media contact Leslie Oliver, Comcast Colorado Email: leslie_oliver@comcast.com Mobile: 303.810.6326 About Comcast Corporation Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company with three primary businesses: Comcast Cable, NBCUniversal, and Sky. Comcast Cable is one of the United Statesâ largest high-speed internet, video, and phone providers to residential customers under the Xfinity brand, and also provides these services to businesses. It also provides wireless and security and automation services to residential customers under the Xfinity brand. NBCUniversal is global and operates news, entertainment and sports cable networks, the NBC and Telemundo broadcast networks, television production operations, television station groups, Universal Pictures, and Universal Parks and Resorts. Sky is one of Europe's leading media and entertainment companies, connecting customers to a broad range of video content through its pay television services. It also provides communications services, including residential high-speed internet, phone, and wireless services. Sky operates the Sky News broadcast network and sports and entertainment networks, produces original content, and has exclusive content rights. Visit www.comcastcorporation.com for more information. Contact Details Leslie Oliver +1 303-810-6326 leslie_oliver@comcast.com Company Website https://colorado.comcast.com/

November 18, 2021 09:00 AM Mountain Standard Time

AMPEX BRANDS NATIONAL DAY OF GIVING FEEDS NEIGHBORS IN NEED

AMPEX BRANDS

Ampex Brands, a local Yum! Brands Inc. and 7-Eleven franchisee and owner/operator of Au Bon Pain, is celebrating its 11 th annual National Day of Giving today by donating more than 23,000 meals in communities surrounding over 350 Ampex KFC and Pizza Hut locations across twelve states. Economically disadvantaged students and families were given free meals by way of school events and homeless shelter outreach. National Day of Giving was created by Ampex Brands CEO Tabbassum Mumtaz, an immigrant raised in poverty who started his career with an entry-level job at a local fast-food restaurant. Today, he owns more than 400 Pizza Huts, KFCs, Taco Bells and Long John Silver’s restaurants. In 2021, he purchased bakery-café chain Au Bon Pain. Mumtaz believes in giving back, stating, “as you grow in your success, don’t raise your standard of living, raise your standard of giving.” The company hosted school-based events near its Richardson-based headquarters, where local restaurants donated over 4,000 meals to students in the Dallas, Richardson and Plano Independent School Districts. In Dallas and Richardson, Mumtaz and other corporate staff handed out free KFC meal boxes and Pizza Hut pizzas at E.B. Comstock Middle School and Forest Lane Academy, where an overwhelming majority of the student population are economically disadvantaged. In Plano, the company delivered meal vouchers to the district’s 500 students who are classified as homeless. Beyond the Dallas area, another 19,000 meals were donated by Ampex’s Kentucky Fried Chicken and Pizza Hut locations. Staff members identified their community’s most disadvantaged populations, and each location donated 50+ meals to local homeless and Veteran shelters. “We are honored to serve our neighbors through the National Day of Giving,” said Ampex Brands CEO Tabbassum Mumtaz. “Many of our guests have weathered another difficult year. This is one way we lend a hand because even small gestures can add up to make a difference.” ABOUT AMPEX BRANDS Founded in 2005 by Tabbassum Mumtaz, Ampex Brands LLC is a Yum! Brands and 7-Eleven franchisee with almost 600 QSR and fast-food restaurants and convenience stores. The Richardson, Texas-based company employs more than 6,500 team members in 12 states. In 2021, Ampex Brands acquired Au Bon Pain, catapulting the company into the franchisor role and expanding its footprint internationally. Contact Details Center Reach Communications Tracy Henderson +1 720-989-3530 tracy@centerreachcommunication.com

November 18, 2021 08:06 AM Central Standard Time

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SmartCone Technologies to Deliver Critical Process Validation Systems for a Safer Workplace

SmartCone Technologies, Inc.

SmartCone Technologies, Canada’s leader in IoT (Internet of Things) solutions announces a license agreement that integrates proprietary Disney technology into SmartCone’s technology eco system to create multiple critical process validation systems. Developed in collaboration with Disney Parks, Experiences and Products, this technology will push forward a more connected experience to ensure the highest level of safety at Disney Parks and beyond. “Working with Disney is a dream come true. They recognize SmartCone’s ecosystem has the ability to solve multiple use cases and are collaborating with us on a handful of projects already, which is very exciting and rewarding.” Said Jason Lee, CEO of SmartCone. By integrating Disney’s world class safety practices with SmartCone’s advanced technology solutions, a system is being created to integrate various sensors to guide users through critical processes, with visual and audible validation along the way. For example, using artificial intelligence, the system can ensure all steps of any desired process are met according to the company’s standards. In the event there is a discrepancy, the system can recognize and communicate any issue via visual and audio alerting both directly to an employee or customer so they can correct the issue. Basically, creating a “virtual guide” with an extra set of eyes. All events can be documented automatically for digital record keeping. “We have made a commitment of sharing our safety best practices and solutions with other industries and are pleased to be able to work with SmartCone to collaborate in ways to bring safety solutions to both our Disney Parks and other industries,” said Greg Hale, Chief Safety Officer and Vice President of Worldwide Safety and Assurance Disney Parks, Experiences and Products. About Disney Parks, Experiences and Products Disney Parks, Experiences and Products brings the magic of The Walt Disney Company’s powerful brands and franchises—including Disney, Pixar, Marvel, Star Wars, ESPN, Twentieth Century Studios and National Geographic—into the daily lives of families and fans around the world to create magical memories that last a lifetime. When Walt Disney opened Disneyland in Anaheim, California, on July 17, 1955, he created a unique destination built around storytelling and immersive experiences, ushering in a new era of family entertainment. More than 60 years later, Disney has grown into one of the world’s leading providers of family travel and leisure experiences, with iconic businesses including six resort destinations with 12 theme parks and 53 resorts in the United States, Europe and Asia with more than 170,000 cast members; a top-rated cruise line with four ships and plans for three more to be completed in 2021, 2022 and 2023; a luxurious family beach resort in Hawaii; a popular vacation ownership program; and an award-winning guided family adventure business. Disney’s global consumer products operations include the world’s leading licensing business; one of the world’s largest children’s publishing brands; one of the world’s largest licensors of games across platforms; more than 300 Disney store locations around the world; and the shop Disney e-commerce platform. These experiences are created by Disney Imagineers, the creative force behind experiences found in Disney theme parks, resort hotels, cruise ships and consumer products—including books, games and merchandise. About SmartCone SmartCone Technologies Inc. (SCTI) is a unique data sensory company that commercializes new Internet-of-Things (IoT) technologies powering a wide array of sensors, edge computing, sensor fusion and artificial intelligence (AI). TheSmartCone™ solutions have been used most recently in “ Return to Work ” solutions during the COVID-19 pandemic, as well as securing dangerous work sites, controlling bicycle lane traffic, managing vehicle fleets, smart warehouses, crowd control, and more. Visit us at www.thesmartcone.com For more information, please contact Tenille Houston at 1 (343) 804-0727 or tenille@thesmartcone.com Contact Details SmartCone Tenille Houston +1 343-804-0727 tenille@thesmartcone.com Company Website http://www.thesmartcone.com

November 17, 2021 10:00 AM Eastern Standard Time

Crown Media Taps into Mirriad’s In-Video Advertising Opportunities for Holiday Season

Mirriad

Mirriad, the leading in-video advertising company powered by Academy Award Winning technology, today announced its partnership with Crown Media, enabling in-content advertising as a new avenue for brands and advertisers to engage with audiences including access to Hallmark Channel's Countdown to Christmas in 2021. The partnership has yielded early success across key advertising categories such as, Automotive, Financial and Retail and more. Utilizing a mix of creative executions enables wider category participation for in-content advertising campaigns vs. traditional product placements. This capability has resulted in new advertisers for Crown Media and has become a powerful tool for Crown Media’s sales team to extend value to existing clients. “Our partnership with Crown Media has accelerated quickly to include so many leading brands, which proves the growing demand for in-content advertising,” said Mark Melvin, EVP Sales and Brand Partnerships U.S. at Mirriad. “Brands are seeking new solutions to contextually target their consumers in a seamless and authentic way. We’re seeing massive brand interest for quality programming, such as Hallmark’s original movies.” Through the partnership, brands now have access to content on one of the highest-rated cable networks in the U.S. The success of the partnership will expand into Hallmark Channel's marquee event of the year Countdown to Christmas, which kicked off on October 24 and features an extensive slate of holiday content, including new movie premieres every Friday, Saturday, and Sunday and fan-favorite original seasonal films from years past. “We’re always looking for new technology that will enable our marketing partners to incorporate their brand messages into our programming and reach viewers in an organic way that optimizes impact,” said Chris Ward, SVP of Midwest Ad Sales at Crown Media. “Mirriad has quickly experienced great success in the first few months of our partnership. We’re excited to build on these results by expanding our partnership to enable advertisers to leverage this newly unlocked inventory during the holiday season – the most popular, highest-rated time of the year on our channels.” About Mirriad Mirriad's award-winning solution unleashes new revenue for content producers and distributors by creating new advertising inventory in content. Our patented, AI and computer vision technology dynamically inserts products and innovative signage formats after content is produced. Mirriad's market-first solution seamlessly integrates with existing subscription and advertising models, and dramatically improves the viewer experience by limiting commercial interruptions. Mirriad currently operates in the US, Europe and China. About Crown Media Family NetworksOwned and operated by Hallmark Cards, Inc., Crown Media Family Networks is home to Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama. Hallmark Channel features an ambitious slate of new, original content, including movies, scripted series, and annual specials. Hallmark Channel is also home to the popular annual holiday franchise Countdown to Christmas featuring a 24/7 lineup of holiday programming. Hallmark Movies & Mysteries is a 24-hour cable network featuring a unique mix of new, original movies and acquired series focused on the lighter side of the suspense and mystery genres. The network also features its own annual holiday programming franchise, Miracles of Christmas. Hallmark Drama showcases the rich legacy of the Hallmark Hall of Fame library and spotlights movies and series from Crown Media’s collection of original dramatic content. Crown Media Family Networks is also home to Hallmark Movies Now, the company’s subscription streaming service, which offers commercial-free, feel-good movies and series from Hallmark Channel, Hallmark Movies & Mysteries, and more, including exclusive content you can’t find anywhere else. Crown Media Family Networks’ publishing extension, Hallmark Publishing, offers original novels, as well as books adapted from Hallmark original movies. Contact Details Kite Hill Shania Roper +1 843-693-7161 shania@kitehillpr.com Company Website https://www.mirriad.com/

November 17, 2021 09:15 AM Eastern Standard Time

HowToBet.Com Shares That Male Professional Athletes Earn Exponentially More Money Than Women ― But Not For The Obvious Reasons

HowToBet.com

HowToBet.com outlines the sports pay gap and the reasons behind it in the recent article “Gender Pay Gap: Understanding the Gender Gap in Sports Pay.” The U.S. women’s soccer team has made international headlines with their campaign to bring their salaries and benefits on par with the U.S. men’s team. But the pay difference between female and male professional athletes is not limited to the country’s top soccer stars. In fact, the gap is even larger in many sports, and staggering across the board. The National Basketball Association’s (NBA) highest player for the fifth year in a row is Stephen Curry, with a salary of $45,780,966. Curry earns over $550,000 per regular-season game. By comparison, Women's National Basketball Association (WNBA) legend Sue Bird earns the league’s maximum salary of $221,450 per year, or $6,900 per regular-season game. Bird’s salary is matched by just six other top performers in the WNBA league including Brittney Griner and Diana Taurasi. To reach parity, the women would need a 20573.27% raise. The NBA’s audience and marketing revenues are famously huge, but HowToBet.com dismantles the argument that women’s professional athletes’ salaries are always objectively dictated. The U.S. women’s soccer team brought in $50.8 million in revenue in 2016 to 2018, while the U.S. men’s team brought in $49.9 million during that time. Merchandise was also selling well, with Nike CEO Mark Parker remarking on a 2019 earnings call that the USA women’s home jersey was the best selling soccer jersey, men’s or women’s, ever sold on Nike.com in one season. Yet, in the 2021 season, women’s players’ salaries ranged from $22,000 to $52,500 while no male players earned less than $63,547 (the baseline for the reserve roster). The average male player earns $398,725 while, according to the National Women’s Soccer League Players Association (NWSLPA) estimates, three-quarters of the women players earn $31,000 or less. Earlier this year, the NWSLPA launched a campaign called #NoMoreSideHustles to bring awareness to salaries below a livable wage. Performance is also not a reason for the soccer pay disparity. The women’s soccer team has consistently far outperformed the men’s team in competition, with a FIFA ranking of #1, four world cup titles, and seven Olympic medals ― four of them gold. By contrast the men's team is ranked #13 by FIFA, has never won a world cup, and has failed to qualify for the last three Olympic games. Even in their losses, the men are better compensated. After winning the World Cup in 2015, the women’s team received a bonus of $1.725 million from the United States Soccer Federation. The men’s team, eliminated in 2014 in the 16th round,earned an extra $5.375 million. Team star Megan Rapino has publicly stated that men are “compensated on the potential that they show,” whereas “women are so often paid on what they have actually done — which normally I would say, we outperform what our contract was.” The issue is not limited to basketball or soccer, but widespread, with the British Open, the U.S. Open, and the PGA Championship offering men’s first-place prizes over $1 million above the women’s. This takes place despite large viewership and wide sponsorships for the women’s competitions. HowToBet.com looks at arguments like the theory that women’s leagues and high performance competition are relatively new and still maturing as commercial entities. The WNBA was established in 1996, whereas the NBA began in 1946. But this argument for “organic” growth does not account for non-market driven resistance. A major hurdle is attitudes. British tennis player Andy Murray, who advocates for equal prize purses in his own sport, claims that some male tennis players are deeply opposed to women receiving equal pay. Murray said in a CNN interview that some male players he has spoken with would prefer lower first-round elimination checks, for example, than higher ones that were matched by women players. HowToBet.com considers these attitudes and how they may affect the future of the pay gap, proposing that as the women’s teams become better established, their stars will have more bargaining power. Another possible influencer could be the newer niche sports like CrossFit, which have inherently more gender parity. Not incidentally, CrossFit Games has always offered an identical prize purse for male and female competitors. For More Information To learn more about gender inequalities in sports please visit https://www.howtobet.com/understanding-the-gender-gap-in-sports-pay/. About HowToBet.com HowToBet.com offers one of the world’s most comprehensive betting guides that can be accessed via a user-friendly web app. Its mission is to help make online betting safe, fun and as easy as performing a search on the web. There are already more than 400+ how-to guides freely available, all written by seasoned betting professionals. More guides are being added on a weekly basis in a continued effort to educate anyone interested in what is now a $199 billion betting industry. For more details, visit: https://www.howtobet.com/about-us/. Contact Details HowToBet.com Cristian Campan +45 50 30 42 66 cristian.campan@raketech.com Company Website https://www.howtobet.com

November 17, 2021 07:45 AM Eastern Standard Time

MEDIHEAL Appoints AESPA as New Brand Ambassador

Mediheal

MEDIHEAL, a global cosmetic brand, has appointed a rising K-pop idol girl group, AESPA (Karina, Winter, Giselle, Ningning), as its new brand ambassador. Last November, AESPA’s debut song, “Black Mamba”, set the record in the industry for the fastest K-pop group debut music video to reach 100 million views. In May, AESPA’s new song, “Next Level”, topped multiple major Korean and international music charts, while in June and July, AESPA became the top trending, #1 K-pop girl group in popularity with the highest brand reputation rankings. In late July, AESPA signed a contract with CAA (Creative Artists Agency), one of the biggest agencies in the United States, expecting to enter the global market including the US. MEDIHEAL is looking forward to expanding the skincare category globally with AESPA as its ‘Next Level’. As MEDIHEAL’s new brand ambassador, AESPA will blend their bright, refreshing side with their chic, charismatic image on stage. A MEDIHEAL representative says, “We are expecting to create a synergy effect with AESPA and successfully expand globally as the K-beauty trend leader meets with the rising K-pop star. Starting with AESPA, we will begin one of several major brand transformations.” For more information on MEDIHEAL, please visit www.medihealus.com. About MEDIHEAL MEDIHEAL, Korea's #1 selling sheet mask brand*, is an established, global beauty brand specializing in providing step-by-step skincare routines at an affordable price. Known for their sheet masks, MEDIHEAL's portfolio of skincare has grown to include clean beauty and dermatologically tested products for all skin types and concerns. *Copyright© Worldpanel™, Kantar 2018 Contact Details Mediheal Kaitlyn Palocsko +1 215-870-8193 kaitlyn@incommn.co

November 16, 2021 08:04 AM Eastern Standard Time

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POCONO ORGANICS INTRODUCES NEW CBD GOURMET GUM DROP LINE

Pocono Organics

Pocono Organics’ CBD product line continues to grow as the woman-owned company introduced two new flavorful gourmet attractions, Lemon Chamomile and Vanilla Lavender CBD Gum Drops today. From hemp growing in the nutrient rich fields; transformed into new life as gourmet gum drops formulated by their scientists and Chopped Champion Chef, the pair puts Pocono Organics on the map with the number one form of CBD consumption. “Growing the first and only Regenerative Organic Certified (ROC) hemp in the world and being the largest ROC farm in the U.S.; we tend to set the bar kind of high for our CBD team to excel in creating a premium, wellness product line dedicated to providing convenience and taste-appeal,” smiles Ashley Walsh, Pocono Organics Founder/President. Formulated in-house, each Gourmet Gum Drop tin includes 25 servings and fits right in with Pocono Organics’ small batch, artisanal CBD product line featuring Bath Bombs, Nano-Particle Tincture, Hemp Extract Tincture, Creams, Salve Sticks, and Lip Balms. There’s even a pet-friendly Furry Friends Tincture! Learn more Pocono Organics CBD facts and focus on the future, including its water-soluble nano-particle technology, at PoconoOrganics.com/cbd. Pocono Organics – Inspiring People. Healing the Earth. 1015 Long Pond Road, Long Pond, PA – PoconoOrganics.com About Pocono Organics Pocono Organics is a health and wellness organization with a mission to inspire people and heal the earth. The Global Center for Research, Education, and Innovation grows the world’s first and only Regenerative Organic Certified (ROC) hemp and is one of the largest ROC farms in North America. Located in Long Pond, Pennsylvania, Pocono Organics has more than 380 acres of farmland and, at full build out, will have 120,000 square feet of greenhouse. Pocono Organics has a strategic partnership with Rodale Institute, the global leaders in Regenerative Organic Agriculture science and research and is their largest research satellite facility. Awarded the 2019 Environmental Innovator of the Year by the Green Sports Alliance, sustainability is a hallmark of Pocono Organics. The farm draws power from a 3MW, 25-acre solar farm and reclaims rainwater from 70,000 square feet of roofs for irrigation. Pocono Organics also serves the local community through its Clean Food, Dirty Hands school education program and veterans in transition through a Veteran Farmer Training Program. In addition, the property includes an organic farmer’s market and café featuring a Chopped Champion Chef, and with a 56-room adjoining hotel, is an agritourism destination, and host location for annual festivals. Please visit www.PoconoOrganics.com to learn more about Pocono Organics’ mission and work. Contact Details Pocono Organics Jeanine Hofbauer, Corporate Director of Marketing & Communications +1 570-517-1792 Jeanine@PoconoOrganics.com Company Website https://www.poconoorganics.com/

November 15, 2021 02:00 PM Eastern Standard Time

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DOM PÉRIGNON ANNOUNCES DONATION OF OVER HALF A MILLION TO LADY GAGA’S BORN THIS WAY FOUNDATION AT WORLD KINDNESS DAY DINNER IN NEW YORK CITY

Dom Perignon

This past weekend, on November 13, 2021, Dom Pérignon came together with Lady Gaga’s Born This Way Foundation, to reveal a total donation of $570,000 to the organization. For the occasion, guests from all walks of life came together to celebrate kindness at the Museum of Modern Art in NYC, including: Amanda Seyfried, Billy Porter, Pom Klementieff, Evan Mock, Tommy Dorfman, Indya Moore, Cindy Bruna, Ella Hunt, Antoni Porowski, Helena Christensen, Joshua Jackson, Brandon Blackwood, Sophie Auster, Derek Lam & Jan Schlottman, Jill & Harry Kargman, Char de Francesco, Stella Maxwell, Thomas Hayo, and Stephanie Goto, among other personalities from music, fashion, film, television, and design. Dom Pérignon x Lady Gaga: a collaboration that gives back Earlier in 2021, the paths of Dom Pérignon and Lady Gaga crossed in an inspired collaboration, sparked by a shared belief in creative freedom. Beyond creation, Dom Pérignon has long been drawn to Lady Gaga’s generosity, as she has been at the forefront of empowerment and well-being issues for 10 years. Generosity forges an essential foundation of their collaboration today. Through artistic collaborations, Dom Pérignon stands with creators to support their causes and foundations, including Lenny Kravitz and the Let Love Rule Foundation, which provides care and raises funds for communities in need. This year, as part of their collaboration with Lady Gaga, Dom Pérignon announced that it would support Born This Way Foundation. One limited-edition sculpture, two ways to embrace generosity The Dom Pérignon donation centered upon a series of limited-edition sculptures created by Lady Gaga for Dom Pérignon, in association with creative and fashion director Nicola Formichetti. From the very inception of the piece, Dom Pérignon pledged to donate the entirety of its profits from sales of the sculpture to Born This Way Foundation, a nonprofit co-founded by Lady Gaga and her mother, Cynthia Germanotta, which aims to create a kinder and braver world. “What I love most about this sculpture is that it is made with a deep purpose. Generosity always makes a difference, and I’m honored that Dom Pérignon is kind enough to give back as part of our collaboration,” said Lady Gaga. Furthermore, Dom Pérignon widened the circle of giving back with a new way to support Lady Gaga’s cause. The Maison partnered with Born This Way Foundation to create a charitable sweepstakes offering participants around the world a chance to win the most exclusive limited-edition sculpture of them all: the N° 1 in the numbered series, hand-signed by Lady Gaga. The sweepstakes closed on World Kindness Day, and Dom Pérignon donated all funds raised to Born This Way Foundation. “An act of kindness is more important today than ever before. At Born This Way Foundation, we are very appreciative of the generous donation from Dom Pérignon and also Lady Gaga’s passionate fans around the world who participated in the charitable sweepstakes,” said Cynthia Germanotta, President and Co-Founder of Born This Way Foundation. “Moments like these help fuel our belief that we can and will build a kinder, braver world – together.” For more information, please visit www.domperignon.com and bornthisway.foundation. ------- About the Dom Pérignon x Lady Gaga Limited-Edition Sculpture Designed by Lady Gaga for Dom Pérignon in collaboration with Nicola Formichetti, the enthralling sculpture acts as a veil, enfolding a majestic jeroboam of Dom Pérignon Rosé Vintage 2005. The swathe of iridescence reflects the flow and movement of a magnetic dress. Produced in 110 exclusive and numbered pieces, the limited-edition sculpture is available upon request via private sales. About Born This Way Foundation: Born This Way Foundation, co-founded and led by Lady Gaga and her mother, Cynthia Germanotta, supports the mental health of young people and works with them to create a kinder and braver world. Through high impact programming, youth led conversations and strategic, cross-sectoral partnerships, the Foundation aims to make kindness cool, validate the emotions of young people, and eliminate the stigma surrounding mental health. Learn how the Foundation encourages people to practice kindness towards themselves and their communities at bornthisway.foundation and learn more about their new book CHANNEL KINDNESS at channelkindness.org/book. About Dom Pérignon Rosé When Dom Pérignon chooses to be rosé, it is a radical declaration of freedom. Freedom to explore, to cast aside conventions and push the boundaries of creation. Dom Pérignon Rosé springs from this desire to dare, seizing the red of the Pinot Noir grape in its primal radiance, capturing its vital power in a bold, assertive assemblage. www.domperignon.com #DomPérignonXLadyGaga IG @DomPérignonOfficial FB @DomPérignonOffical ENJOY RESPONSIBLY Contact Details BPCM Sarah Pallack +1 310-850-7094 sarah@bpcm.com Company Website https://www.domperignon.com

November 15, 2021 01:48 PM Eastern Standard Time

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