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Revolutionizing rewards: KwikClick CEO unveils game-changing platform for brands and influencers

KwikClick

KwikClick Inc CEO Fred Cooper discusses the company's unique software platform in an interview with Proactive's Stephen Gunnion. KwikClick serves as a comprehensive rewards program for brands, catering to those without existing programs or seeking customization. The platform offers modules for loyalty points, cashback, rewards, and lottery giveaways. It also monetizes word-of-mouth marketing through an affiliate program. Cooper emphasized tailoring rewards programs to individual companies, ensuring they align with customer acquisition goals. Influencers play a crucial role, earning commissions for driving sales and generating new customers. KwikClick's growth is notable, with one brand experiencing a 250% increase in sales within the first week of adopting the platform. Recent enhancements, including Zapier integration and improved checkout, aim to simplify the rewards process. Cooper hinted at a potential uplisting and expressed optimism for KwikClick's 2024 focus on client adoption and sales growth. The platform's ease of use and innovative approach position it as a promising player in the rewards program market. Contact Details Proactive Canada Proactive Canada +1 604-688-8158 action@proactiveinvestors.com

February 07, 2024 11:10 AM Eastern Standard Time

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Oreo Called Out for Backing PFLAG’s Agenda; Supporter of Gender Ideology, Explicit Books in Schools

NLPC

As Oreo prepares to make a splash with its first Super Bowl commercial in 10 years, National Legal and Policy Center today released a 30-second video that delivers stinging criticism of the cookie brand over its longtime partnership with PFLAG. The LGBTQ advocacy group condones gender transition treatments for children as young as three years old, and battles to make sure books with explicit content are allowed in public schools and libraries. You can watch the video here. NLPC owns stock in Oreo’s parent company, Mondelez International, and will sponsor a shareholder proposal at the annual meeting in May. The nonprofit corporate watchdog and shareholder activist initiated its campaign to highlight the cookie-maker’s inappropriate relationship with PFLAG after it noticed the brand’s social media accounts – primarily on X.com (formerly Twitter) – were heavily populated with posts in support of PFLAG’s various narratives, causes and social advocacy. Oreo has promoted various short films, special packaging and fundraisers, utilizing the company’s popularity and resources to advance PFLAG’s agenda. The pro-transgender ideology group lobbies against laws that seek to protect children from indoctrination efforts and so-called “gender affirming” medical treatments before they are mature enough to make such decisions, and also laws that protect kids from so-called “transition care” without their parents’ consent. In October Oreo also co-sponsored PFLAG’s National Convention, where the theme was “ Learning with Love.” The meeting’s first session was titled, “Let Freedom Read! Read with Love to Support Inclusive Books and Education.” PFLAG characterizes its gender ideology indoctrination efforts in schools as a so-called prevention against alleged “censorship.” PFLAG co-sponsors a “banned books” website as part of a coalition that includes the Marxist-led American Library Association. Titles such as “ This Book is Gay,” “ Gender Queer,” “ All Boys Aren’t Blue,” “ Flamer,” and “ Lawn Boy ” are among the stories with explicit content that PFLAG and its allies believe should be easily accessed by kids. “Oreo is a beloved brand with a strong identity and a reputation for connecting with all ages, especially kids, because it’s not only delicious, but fun,” said Paul Chesser, director of NLPC’s Corporate Integrity Project. “Now the cookie’s image-managers are taking it down the same dangerous path that Bud Light, Disney and Target have trodden, which led to extensive brand destruction. We urge Mondelez to terminate Oreo’s controversial relationships before it’s too late.” NLPC’s shareholder proposal asks the Board of Directors “to examine the risks and consequences of the Company’s associations with external organizations, to determine whether they threaten the growth and sustainability of the Company.” “We call upon our fellow shareholders to join us to express concern to the Mondelez board and to Chairman/CEO Dirk van de Put over this treacherous direction in which Oreo has turned,” Chesser added. “If they don’t, perhaps parents and consumers will have something to say about it.” ### For more information or to schedule an interview with Paul Chesser, contact Dan Rene at drene@nlpc.org. Please visit http://www.nlpc.org. Founded in 1991, the National Legal and Policy Center promotes ethics in public life through research, investigation, education and legal action. Contact Details National Legal and Policy Center Dan Rene +1 703-237-1970 drene@nlpc.org Company Website http://www.nlpc.org

February 07, 2024 09:30 AM Eastern Standard Time

FuelRod Deploys Swappable Charging Program at Miami International Airport

Fuel Rod

FuelRod, a leading provider of portable power solutions, announced today that Miami International (MIA) is the latest airport to deploy their innovative charging service with the installation of ten automated kiosks in select locations throughout the airport. By implementing the FuelRod program, the airport now provides the more than 50 million annual passengers with an environmentally friendly, portable option to power their devices—helping to eliminate “low power anxiety” and creating a more connected and less stressful traveling experience. FuelRod kiosks allow travelers to buy a kit with a fully charged FuelRod and all necessary cables to support any phone or pad. The rods may be recharged by the user or swapped for a fresh, fully charged replacement at any one of the many kiosk locations nationwide so travelers never need to worry about running out of power on the go. MIA is the newest addition to a rapidly growing list of more than fifty U.S. airports that have adopted the patented FuelRod two-way exchange mobile charging program, which includes major hubs such as Hartsfield-Jackson (ATL), John F. Kennedy (JFK), Dallas Fort Worth (DFW), Boston Logan (BOS), and Harry Reid Las Vegas (LAS). “We're thrilled to kick off 2024 with the installation of FuelRod kiosks at Miami International Airport,” said FuelRod COO Joe Yeagley. “This latest expansion to our kiosk network at MIA highlights our commitment to providing travelers with easily accessible and reliable power solutions. We believe that staying charged should be easy and convenient, and our continued focus on expanding our presence in airports reinforces this belief.” It is FuelRod’s hope that their collaboration with airports such as MIA will improve the overall quality of the traveling experience and allow passengers to focus on the matters that are most important to them. About FuelRod FuelRod is a California-based portable power solutions company and developer of the FuelRod kit—the first reusable, portable charging system that allows you to charge your mobile device on the go, and then recharge or swap for a fresh one. With a growing network of kiosks nationwide, FuelRod can keep your devices powered virtually anywhere you go. Learn more at www.fuel-rod.com. Contact Details FuelRod Claudio Frescas +1 423-914-9647 claudio@fuel-rod.com Company Website https://www.fuel-rod.com/

February 07, 2024 09:00 AM Eastern Standard Time

Primer Selected for the 2024 GSV Cup 50

Spark Metro PR

Primer has been named to the 2024 GSV Cup 50 out of 1,000 nominations of pre-seed and seed-stage companies. The GSV Cup, presented by Google Cloud and GSV Ventures, and supported by HolonIQ, recognizes the world's most innovative digital learning and workforce skills startups. The GSV Cup 50 will be featured at the 15th Annual ASU+GSV Summit, the preeminent global gathering for “Pre-K to Gray” education leaders, in San Diego, CA. The GSV Cup 50 highlights the most promising startups that support learners across the Pre-K to Gray spectrum, distributed across early childhood education, K-12, higher education, workforce learning, and adult consumer learning. All nominees were evaluated against GSV’s “Five P’s” framework: People, Product, Potential, Predictability, and Purpose. "Being chosen for the GSV Cup 50 is a great honor, highlighting our alignment with GSV's values and our commitment to innovation in digital learning,” said Mark Naufel, Founder of Primer. “Being part of this elite group starts a new chapter for Primer, as we continue to revolutionize the idea of a lifelong adaptive learning experience powered by an AI personal companion." “This year’s GSV Cup was both incredibly competitive and incredibly inspiring,” said Deborah Quazzo, Managing Partner of GSV Ventures and Co-founder of the ASU+GSV Summit. “The GSV Cup 50 are undoubtedly the stars of tomorrow. With almost 80% of the companies focused on leveraging AI, they’ve got both eyes on the future of education – not just what we can see now, but what we can build beyond view. We’re so excited to see the transformative effects of these companies over the next five, ten, even fifteen years.” The 2024 GSV Cup 50 companies are poised to make a global impact, with 34% headquartered outside of the United States and representation from 15 unique countries. This year’s GSV Cup 50 also represent a variety of diverse perspectives and experiences, with 66% of the companies led by female or BIPOC founder(s). The GSV Cup 50 join a prestigious group of past Cup startups, including Ello, Ethena, LingoAce, Prenda, Stride, TransfrVR, and TeachFX. See Primer and all of the companies selected to the GSV Cup 50 at https://www.asugsvsummit.com/gsv-cup. About Primer Primer is an AI personal companion poised to revolutionize the digital learning landscape, with the market expected to reach heights of $370 billion by 2026. Leveraging a patent-pending, generative AI system, Primer offers tailored, engaging experiences that enhance both learning and daily life. Beyond traditional education, Primer learns and grows with each user, continuously evolving to meet their personal needs. It’s this seamless ability to customize learning for everyone, from inquisitive schoolchildren to professionals advancing their careers, that underscores Primer’s dedication to ensuring no one navigates through life without a worldclass advocate. About ASU+GSV Summit Now celebrating its 15th year, the ASU+GSV Summit has become the world's most important and impactful gathering of leaders across "Pre-K to Gray" education and workforce learning. Hosted in San Diego, the annual event attracts over 7,000 in-person and 10,000 virtual registrants. Past GSV keynote speakers and honorees have included Presidents George Bush, Barack Obama and Vicente Fox Quesada, Former Secretaries of Education Arne Duncan and John King, Surgeon General Vivek Murthy, Gina Raimondo, Reed Hastings, John Legend, Condoleezza Rice, Justice Sandra Day O'Connor, Priscilla Chan, Laurene Powell Jobs, and more. ### For Media Relations contact: Mark Naufel,, info@primer.net Contact Details Primer Mark Naufel +1 302-597-6768 info@primer.net Company Website https://primer.net/

February 07, 2024 12:10 AM Eastern Standard Time

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Doceree Secures Patent for its Groundbreaking Technology Empowering Marketers to Elevate Patient-Physician Engagement Through Real-Time Triggers on EHR Platforms

Doceree

Doceree, the leading global healthcare marketing platform building unprecedented solutions for programmatic HCP marketing using proprietary data tools, today announced the grant of a patent by US Patent and Trademark Office (USPTO) for its distinguished feature ‘Triggers’ that uses clinical data as real-time prompts for messaging to HCPs on Electronic Health Record Platforms, in a HIPAA-compliant and privacy-forward way. In the United States, physicians possess the potential to enhance healthcare delivery by leveraging relevant information; however, the challenge lies in the timely accessibility of crucial data. Despite the ongoing digital transformation in the healthcare sector, Healthcare Professionals (HCPs) continue to face a notable gap in accessing up-to-date information, a resource that is currently exclusive to life sciences organizations. As the industry undergoes rapid digitization, the need for efficient information dissemination to empower healthcare providers becomes increasingly evident. Bridging this information gap, Doceree introduced Triggers- a technological solution designed to guarantee the delivery of optimal and well-informed care to patients. Doceree's groundbreaking patent, officially paves the way for the integration of Doceree Triggers into the pharmaceutical marketing landscape. This patent encompasses a sophisticated medical product processing system that employs a first graphical user interface connected to an Electronic Health Record (EHR) platform. The system is designed to display messages in real-time to medical providers, tailored to their patients' predefined conditions. These conditions are inputted into the patient's electronic health record during the interaction between the patient and the healthcare provider, encompassing crucial details such as definitions of international classifications of diseases (ICD) codes. This patent not only represents a pivotal achievement, affirming Doceree's pioneering strategy in revolutionizing the interaction between pharmaceutical marketing and healthcare professionals, but it also plays a crucial role in aiding Electronic Health Record (EHR) platforms. The patent ensures real-time clinical data mapping in a HIPAA-compliant manner, contributing to the optimization of EHRs for health data interoperability. This optimization holds significant importance in supporting clinical research efforts. The seamless integration of research and clinical care within a health system has the potential to boost clinical trial participation rates, enhance health outcomes, reduce the cost of care, and foster greater patient satisfaction. " This patent not only signifies our steadfast dedication to pushing the boundaries and creating pioneering solutions for addressing the industry's most intricate challenges but also stands as a significant milestone in our journey towards establishing leadership in healthcare innovation and technology," stated Harshit Jain MD, Founder, and Global CEO of Doceree. " Beyond its legal implications, this inaugural patent reflects the resilience and forward-thinking ethos that defines our company. It serves as the bedrock for sustained success in the ever-evolving landscape of innovation, embodying our commitment to continuous advancement. The issuance of this patent is a powerful reminder of what can be achieved through collaborative efforts and a shared dedication to our strategic objectives," he emphasized. Doceree Triggers stands out by offering pharmaceutical manufacturers a distinctive set of capabilities. It enables the strategic planning and coordination of healthcare provider and direct-to-consumer campaigns, leveraging comprehensive insights into patient and provider behaviors, including the evaluation of past and present script performance. The platform empowers users to activate media seamlessly across various channels, encompassing display, video, and connected TV, all while optimizing bids to enhance overall business outcomes. Real-time performance measurement is a key feature, providing immediate insights into each campaign's effectiveness. Moreover, Doceree Triggers facilitates the dynamic optimization of ongoing campaigns by automatically adjusting parameters, enhancing audience quality, boosting script lift, and maximizing overall media efficiency. This multifaceted approach ensures that pharmaceutical marketing efforts are not only well-informed but also agile and responsive, driving impactful results in the competitive landscape. About Doceree: Doceree is a global platform building unprecedented solutions for healthcare professional (HCP) messaging with proprietary data and advanced tools. Utilizing an extensive global network of digital endemic and point-of-care platforms, Doceree facilitates seamless and meaningful communication between life sciences brands and HCPs, ensuring delivery of highly personalized messages to HCPs at scale. To learn more, https://doceree.com/us/doceree-triggers/. Contact Details Doceree Priyanka Bhasin +91 78387 03702 priyanka.bhasin@doceree.com Doceree Tanya Singh +91 70420 89805 tanya.singh@doceree.com Company Website https://doceree.com/us/doceree-triggers/

February 06, 2024 09:00 AM Eastern Standard Time

LIVE WORLD-WIDE TELETHON TO HELP FIGHT HOMELESSNESS AND BENEFIT THE LAS VEGAS RECUE MISSION DEBUTS LEADING UP TO THE BIG GAME

YourUpdateTV

Las Vegas Rescue Mission announced today that they will play host to the 1st Annual Alvin James, Approaching Life Under the Bridge Telethon on Wednesday, February 7th, 2024, from The Chapel, at their Las Vegas Rescue Mission location. This groundbreaking special event will be hosted by actor, musician, and former NFL player Julian Horton, and is sponsored by Door2Door Anywhere.com. All proceeds from the on-line telethon will go directly to the Las Vegas Rescue Mission as they have been recognized for the impactful work they are doing in the Las Vegas area. A video accompanying this announcement is available at: https://vimeo.com/910236902/36f170d396?share=copy The Alvin James, Approaching Life Under the Bridge Telethon is the brainchild of musician / songwriter and Executive Producer McKinley Horton who wanted to take his passion for fighting homelessness in the US to the next level and at the same time, honor one of his mentors, the late Alvin James. “Alvin James inspired me to look deeply into myself and my desire to help those in need it in any way I could, and with his recent passing last fall, I decided that the time was right “says Horton. The concept Mr. Horton came up with was to create a meaningful live event that not only includes an array of entertainers, but to also focus on the great work local non-profits are doing and try to shed light on their great work, the staff and volunteers that they have, and help them raise funds to benefit their programs and increase the impact they have on those who rely on them and the services they provide. “We all know how hard it is for local non-profits that deal with the homeless and other members of the underserved communities nation-wide face when it comes to financial support, so we decided to make sure 100 percent of all proceeds go directly to the local non-profit so that they can do what they do best which is help the people who need it.” Horton added. The result of that thinking was to honor the non-profit that is selected by The Alvin James, Approaching Life Under the Bridge selection committee, to coincide with a time of year where everyone is focused on an annual event and there is no event bigger than the annual big game. “As a sports fan and the father of a former NFL player, the committee and I came up with the idea of doing our telethon during the week before the big game in the city that the big game takes place” said Horton whose son, actor, musician and former NFLer, Julian Horton, will be one of the telethons host “so its so great to be partnering with the Las Vegas Rescue Mission, who the committee felt deserved the spotlight, for the amazing work we got to see first hand when we visited them “ Las Vegas Rescue Mission CEO, Heather Engle is super supportive of the goals of the Alvin James, Approaching Life Under the Bridge Telethon and with the Las Vegas Rescue Mission (LVRM ) as its partner, in what will now be an annual event with the 2nd Annual Telethon taking place in New Orleans site of the next Big Game, Engle and the staff at LVRM have also played a big role in getting the event off the ground. “Anytime we can get to share our mission statement with a wide audience we are always thankful and willing to help. This event will not only help people here in Las Vegas, but we hope to shed a brighter light on what we all know is as a major problem world-wide.We serve over 1,000 meals a day and have programs that not only deal with homelessness, but other important issues like addiction and mental health so we are very happy to be a part of this amazing event “ Engle noted Door2Door Anywhere.com, one of the world’s leading transportation companies, led by CEO Rattan Joea, is the sole sponsor of this years event and as Joea explains, the brand couldn’t be happier to be involved with the Alvin James, Approaching Life Under the Bridge Telethon for more than just brand exposure “For me and Door2Door Anywhere.com this isn’t about brand exposure, it’s about helping people, which has always been a part of my personal brand as well as our DOOR2Door Anywhere identity. We transport people all over the world and have a real worldview of the issues humanity is facing so to be able to play a role in helping the homeless and other underserved members of communities everywhere is vital to me..Our sponsorship of this 1st annual event is just the beginning of what we think will be a huge event going forward that will help people so we are all in and will be with the Telethon in Vegas this year, and then on to New Orleans next year, “ said Joea Host Julian Horton, (whose acting credits include a featured role in the hit film, National Champions, along with TV credits on Tyler Perry’s “Bruh”, Tough Love Atlanta, and others) didn’t need to be recruited by his father, his desire and passion to help change the lives of those less fortunate started at an early age. “ My passion has always been about helping those less fortunate than me …I was lucky, I’ve he had support throughout my life and I know how important it is to have that and when I see all the hurt, harm and pain going down on the streets these days as well as the struggle those without homes, support, and love face every minute of their lives…I just cant sit back and act like it isn’t there so I’m asking EVERYONE out there to tune in” For more information about the live stream and to donate go to www.vegasrescue.org and click on the events tab for THE ALVIN JAMES, APPROACHING LIFE UNDER THE BRIDGE TELETHON About the Las Vegas Rescue Mission: The Las Vegas Rescue Mission (LVRM) was founded in 1970 by a pastor and six businessmen who had calling to help those who were homeless and hungry. Together, they secured a tiny storefront at 414 West Bonanza Road. By God’s grace, they provided sandwiches and drinks, along with mats and blankets for men to eat and sleep away from the elements. LVRM is more than just a shelter, we stand as a beacon of hope. We continue to adapt to meet the needs of men, women, and their children in an ever-changing society. Through effective, innovative Christian recovery programs, the Mission provides a path for those who want to escape the despair of the streets. For more information about the live stream and to donate go to www.vegasrescue.org and click on the events tab for THE ALVIN JAMES, APPROACHING LIFE UNDER THE BRIDGE TELETHON Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

February 06, 2024 08:00 AM Eastern Standard Time

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Explore the Enormous Benefits of Multigenerational Living in This Essential Guide For the Modern American Family

Greenleaf Book Group

In today's rapidly evolving world, the modern American family encounters unprecedented challenges without a roadmap for guidance. Addressing this pressing need, Under One Roof (River Grove Books, Feb. 5, 2024) emerges as a comprehensive guidebook authored by Emily K. Graham, Angel L. Vargas, and John L. Graham. With a wealth of experience and insights, the authors present innovative approaches to multigenerational living, shedding light on its opportunities and complexities. John L. Graham, a seasoned writer in this field, collaborates with Emily K. Graham and Angel L. Vargas to offer practical solutions and insightful perspectives on navigating multigenerational living. Through compelling narratives and thorough research, Under One Roof delves into various aspects of this lifestyle, including: Designing communities and homes to accommodate an aging population Exploring the benefits of elders providing childcare Managing relationships with aging parents Addressing privacy, space, and communication challenges Understanding the evolving healthcare landscape, from home caregiving to hospice care Coping with the loss of a loved one Pick up your copy of Under One Roof and stay updated on Emily K. Graham, Angel L. Vargas, and John L. Graham’s endeavors by visiting www.grahamsbooks.com. “ Under One Roof: Creating Harmony for Multigenerational Living is an inspiring and comprehensive read that explores the benefits, practicalities, and challenges of multigenerational living. Authors Emily K. Graham, Angel L. Vargas, and John L. Graham present compelling stories from diverse families who have found innovative ways to live together and meet the evolving needs of our society. By highlighting the advantages of living together, the authors offer a fresh perspective on fostering strong intergenerational relationships. From designing and remodeling homes to finding suitable housing, this book provides practical guidance for those considering multigenerational living arrangements. Moreover, it addresses cultural stigmas and financial concerns, offering valuable insights to overcome these challenges. With their extensive research and thought-provoking approach, the authors inspire readers to embrace the power of multigenerational living to create harmonious and fulfilling family environments. In a society facing changing needs and constraints, this book serves as a beacon of hope, encouraging readers to embrace the unity, support, and creativity that multigenerational living can provide. An excellent read for anyone interested in creating stronger family ties and finding innovative solutions to the challenges facing American families today.” —Donna Butts, Executive Director of Generations United “This book is a guidebook to a solution that this country desperately needs—aging in place. The COVID-19 pandemic left many family members that were in nursing homes alone and without support from their families; it stressed the need for a different solution. Reading this book can help you map out the financial, emotional, and physical needs of the family when the decision is to live under one roof.” —Amy Irvine, CFP®, EA, MPAS®, CCFC, CDFA®, CFT-I™, Certified Financial Therapist-Level I™ Professional “Emily, Angel, and John’s book is a wonderful read on the difficulties, pitfalls, and, yes, opportunities that confront families and households when generations come together under one roof (or at least neighboring roofs). The authors provide us with the facts, but perhaps more importantly, they relate the wide range of lived experiences of families past and present, from all over the world, and with a variety of household arrangements, lifestyles, and resources. Their stories and this book inspire but also advise us, wisely, sympathetically, and with practicality.” —Professor Edward Coulson, Director of the Center for Real Estate, Merage School of Business, University of California, Irvine About the Authors Emily K. Graham, formerly of Kaiser Permanente is a Licensed Clinical Social Worker (LCSW) and has her own private counseling practice. Angel L. Vargas is a healthcare executive in one of the largest healthcare delivery systems in the US, with over nineteen years of experience in the ambulatory and care-at-home settings. John L. Graham has a deep understanding of multigenerational living through his work with a variety of cultures and their practices. He is the author of nine other books and writes for the New York Times, Los Angeles Times, the Harvard Business Review, and several other publications. About Greenleaf Book Group Greenleaf Book Group is a publisher and distributor best known for its innovative business model, distribution power, and award-winning designs. Named one of the fastest-growing companies in the United States by Inc. Magazine, Greenleaf has represented more than 3,800 titles, including more than 55 New York Times, Wall Street Journal, and USA Today bestsellers. Learn more at www.greenleafbookgroup.com. Contact Details Greenleaf Book Group Gwen Cunningham +1 512-891-6100 media@greenleafbookgroup.com Company Website https://www.greenleafbookgroup.com/

February 05, 2024 04:58 PM Eastern Standard Time

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Heart of Florida United Way's Digital Transformation Empowers Community Impact

Avenue Z

Avenue Z, a strategic communications and marketing company, and Zillas, a top digital marketing agency in Orlando, are thrilled to announce Heart of Florida United Way's ( HFUW ) digital transformation with the launch of their new website. This transformative project underscores HFUW's dedication to serving the Central Florida community while aligning perfectly with Avenue Z’s mission of leveraging strategic communication and digital marketing to build brand reputations, foster relationships, and enhance return on investment. At the core of HFUW's mission is the belief in the power of collective action to bring about positive change in the community. The organization is steadfast in addressing the most pressing challenges facing Central Florida by uniting individuals, groups, and institutions to strategically and efficiently tackle these issues. Key Highlights of the Digital Transformation: 1. Community-Centric Design: The meticulously crafted website not only embodies HFUW's mission but also prioritizes the Central Florida community's needs in reaching digitally marginalized audiences. The user-centric design ensures seamless navigation, enabling visitors to easily access vital services and support, regardless of device or digital savvy. 2. Enhanced Accessibility: The redesigned website places a strong emphasis on accessibility, catering to diverse demographics, including seniors and younger audiences. Features such as clear fonts, large buttons, and responsive design ensure an inclusive user experience. 3. User Journey Content Alignment: HFUW had a wealth of existing content: inspiring stories, multilingual information, and helpful resources — all of which needed to be more visible to communicate the organization's impact and ways they can help. The website now features three key action items: procuring donations, recruiting volunteers, and providing help. After the redesign, the website is also better positioned to showcase HFUW's diverse programs and initiatives, inspiring community members to actively participate in driving positive change. 4. Streamlined Resource Access: The website provides corporate partners, volunteers, and individuals with effortless access to information about the many ways they can engage with HFUW, effectively reducing barriers to community engagement and support. Dani Moritz, Director of Marketing and Communications at HFUW, expressed her excitement about the project, stating, " Avenue Z has not only rejuvenated our website — making it more visually appealing than ever before — but has also helped us effectively communicate our unwavering commitment to the Central Florida community. This digital transformation empowers us to better serve our community and make a lasting impact. " Karlye Martorelli, Business Engagement Manager at HFUW commented on the impact this transformation will have on the population HFUW serves, which spans generations. “ We are working to inspire youth to take on STEM careers and more modern concepts. We want to reach younger generations and need our website to reflect that. I love the new design because it really does accomplish that, but it’s also user-friendly for seniors to navigate, as well. ” Avenue Z is immensely proud to have played a central role in advancing HFUW's mission to create enduring solutions that enhance the well-being of Central Florida residents. According to their 2021-2022 Annual Report, HFUW’s impact generated: $50 million invested into the community 703,000 people served 411,000 community members supported with basic needs 27,000 hours served by volunteers This digital transformation marks a significant milestone in HFUW's journey toward a stronger, more connected community, and should provide a measurable increase in impact performance. “ We are thrilled at the end result of partnering with Avenue Z on HFUW’s new website, ” said Jeff Hayward, President and CEO at HFUW. “ The design modernizes our brand and, most importantly, more effectively communicates who we are and what we do. My hope is that this digital marketing development helps us better communicate to a wider audience — so that we can work hand-in-hand with individuals and organizations across Central Florida to solve our community’s most pressing challenges. ” " As a proud supporter of Heart of Florida United Way, we are thrilled to have been a part of this transformative project. The redesigned website reflects our shared mission to create enduring solutions and enhance the well-being of Central Florida residents. Together, we are changing lives and making a significant difference, ” said Johnny Hughes, Chief Digital Officer at Avenue Z. Avenue Z also recently partnered with Heart of Florida United Way on their Change Maker Impact Awards. These awards recognize the individuals and groups who are making significant contributions to the Central Florida community. This year, Avenue Z was pleased to present the Women United Impact Award to Mia Poinsette of The Poinsette Foundation, for her work in uplifting children and families in Central Florida. Guided by disruptive philanthropy, her mission is to ‘serve the underestimated,’ addressing gaps in service and fulfilling immediate needs for women and children of color with over 80 partners and $100k reinvested in the local community, to date. About Heart of Florida United Way: Heart of Florida United Way (HFUW) stands up for the education, financial stability, health, and basic needs of every person in Central Florida. Since 1939, HFUW has delivered programs, invested dollars, and convened community members around important issues impacting Orange, Seminole, and Osceola counties. As Central Florida’s most comprehensive health and human services nonprofit, HFUW created a $50 million impact in Central Florida last year. In 2021-22, HFUW served more than 703,000 people through its direct service and funded programs. HFUW is home to notable community resources like the 211 Information & Referral Crisis Line; 988 Suicide Prevention Lifeline; Mission United program for Veterans; TECHquity, an initiative bridging the digital divide; Destination Graduation at Seminole State College; the Ryan White Part B & General Revenue program, which administers nearly $2.3 million to provide HIV/AIDS services and referrals; the Planning Council Support program that facilitates community planning and priority setting for HIV services. United Way partners with individuals, local businesses, government, and other nonprofit agencies to open opportunities and close gaps in Central Florida. Visit www.HFUW.org for more information, or call (407) 835-0900. Avenue Z is a leading strategic communications and digital marketing company specializing in convergence marketing - uniting communications, media, creative, and proprietary analytics to transform public perception and accelerate growth. With offices nationwide, Avenue Z grows companies, causes, challengers, and changemakers to capitalize on the future with an unfair advantage: our converged capabilities and platforms. Visit: www.AvenueZ.com. Contact Details Avenue Z Press Inquiries press@avenuez.com Company Website https://www.avenuez.com/

February 02, 2024 08:45 AM Eastern Standard Time

National Day of Action Spurs 280,000+ Calls, Emails, and Tweets to Save Critical Broadband Subsidy

Raynor Ave.

Today, the Affordable Broadband Campaign shared the outputs from its national day of action: Americans made more than 280,000 calls, emails, and social media posts to Congress in support of funding for the Affordable Connectivity Program (ACP). The program provides discounts to nearly 23 million American households and needs $7 billion in funding from Congress to ensure people aren’t disconnected from the internet this year. Don’t Disconnect US Day, which took place on January 25, spurred those who care about affordable internet to contact their congressional representatives by phone or email by visiting www.dontdisconnectus.org or partner platforms. The resulting actions from supporters calling for Congress to fund the program included: More than 281,000 emails, calls, and tweets to Congress in one week More than 225,000 emails and calls to Congress in one week More than 114,000 emails and calls to Congress on one day alone (January 25) More than 55,000 posts on social media, including from Sen. Peter Welch (VT) and Rep. Yvette Clark (NY-09) Dozens of op-eds, blogs, and news reports published in a variety of publications, including The Dallas Morning News, News Center Maine, Broadband Breakfast, Benton Institute, and more Don’t Disconnect US also coincided with the date the Federal Communications Commission instructed internet service providers to inform customers that the ACP credit on their bill is ending. One in six U.S. households is currently enrolled in the program, including approximately 960,000 veterans, 3.1 million families with a K-12 student receiving free or reduced-price lunch, and 5 million seniors. “Phones were ringing off the hook in Congressional Offices, plus inboxes were flooded with emails from all 50 states,” said Gigi Sohn, spokesperson for the ‍Affordable Broadband Campaign. “We launched Don’t Disconnect US Day because the situation facing 23 million American households is dire: unless Congress acts now, approximately 50 million Americans could be without their internet. Members of Congress need to listen to their constituents and fund this program now.” A bipartisan, bicameral group of lawmakers has introduced a path forward with the Affordable Connectivity Program Extension Act of 2024, which would provide $7 billion to extend the ACP through the end of the year. The effort is led by Sen. Peter Welch (VT), Sen. J.D. Vance (OH), Sen. Jacky Rosen (NV), Sen. Kevin Cramer (ND), Rep. Yvette D. Clarke (NY-09), Rep. Brian Fitzpatrick (PA-01), Rep. Anthony D’Esposito (NY-04), Rep. Marcus Molinaro (NY-19), and Rep. Mike Lawler (NY-17). Don’t Disconnect US was led by the Affordable Broadband Campaign, a non-profit organization dedicated to ensuring affordable and robust broadband for all. About the Affordable Broadband Campaign The Affordable Broadband Campaign is a group of like-minded nonprofit, industry, civil society, and public interest groups that have come together around one issue: sustainable broadband affordability. The U.S. needs a sustainable policy solution to the problem, and the Affordable Broadband Campaign is focused on securing that through an informed, deliberate strategy. Contact Details Aaron Alberico +1 202-744-0786 aalberico@raynoravenue.com Company Website https://www.dontdisconnectus.org/

February 01, 2024 03:05 PM Eastern Standard Time

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