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CvE Marketing Consultancy Welcomes Vanessa Miceli, New Global Data & Tech Practice Lead, Championing a New Era of Innovation

Goodway Group

CvE Marketing Consultancy is thrilled to announce the appointment of Vanessa Miceli as the new Global Data & Tech Practice Lead. Vanessa is a seasoned marketing leader with a career that spans over two decades, and whose expertise has been shaping the digital landscape since its inception as “new media.” She brings a wealth of experience from her valuable work with brands, start-ups, creative agencies, and media agencies. Vanessa has collaborated with several of the Fortune 100, driving go-to-market strategies, user acquisition, platform development, and optimal customer experiences with measurable success. In her new role, Vanessa is at the forefront of pioneering strategies for a cookie-less future, expanding CvE’s expertise in guiding clients through this evolving landscape. She is instrumental in strengthening the Tech & Data Practice, enriching it with a broader spectrum of martech and adtech platforms tailored to client needs. Vanessa’s vision and leadership are set to amplify the marketing consultancy’s presence, particularly among global clients with Marketing Analytics centers of excellence in the U.S., positioning CvE as a beacon of innovation and expertise in the marketing domain. “We are delighted to have Vanessa join our team,” said Paul Frampton-Calero, the Global President at CvE Marketing Consultancy. “Vanessa has established herself as a visionary solution architect and data strategist with her unique ability to synergize Marketing, IT, and Analytics enabling brands to build strategies that enhance customer experience and drive growth. Her appointment is a testament to our commitment to leading the charge in the ever-evolving role of marketing as a growth revenue engine for global brands.” In her previous role at Capgemini, Vanessa excelled at guiding marketing transformation engagements focused on customer experience and tech operations. She led audits, analyses, and workshops, creating roadmaps with tools like data platforms and interaction managers. Vanessa developed resources for the Customer First offerings, aiding clients’ shift to 1st party models and improving analytics. She also formed a team of experts in Customer Experience and Business Innovation. As a staunch advocate for women in technology, Vanessa is committed to breaking barriers and fostering an environment of inclusivity and empowerment. Her leadership is not only expected to propel CvE Marketing Consultancy service offering but also to inspire a new generation of data-driven marketers. About CvE Marketing Consultancy We are a consultancy dedicated to enabling marketing to be a more effective growth engine. Our team, comprised of industry experts and consultants with backgrounds spanning brand side, agency, technology, and publishing, advises Chief Marketing Officers (CMOs), senior marketers, and their teams on strategies that best suit their brand and business. We work with some of the world’s most progressive brands including Mars, Dell, Sainsbury's, 7-Eleven, Morrisons and Ulta Beauty. Contact Details Alexandra Morrison goodway@kitehillpr.com CvE Viviana Toro vtoro@controlvexposed.com Company Website https://controlvexposed.com/

June 03, 2024 02:00 PM Eastern Daylight Time

Shareholder Proposal Seeks Reevaluation of Exec. Incentives for EVs at GM

NLPC

On June 4, National Legal and Policy Center will present a shareholder proposal at the General Motors Company advocating for GM’s board of directors to reevaluate the electric vehicle expansion targets included in its executive compensation packages. The proposal, identified as Item No. 5 on the 2024 proxy ballot, argues that GM’s focus on electric vehicles is misaligned with both the market demand for EVs and the economic realities the company faces. Last month NLPC filed a proxy memo with the Securities and Exchange Commission that explains its rationale for the proposal. GM, like many in energy-intensive sectors, has increasingly aligned its corporate strategies with a poorly substantiated, government-subsidized, and corporate media-amplified “scientific consensus” that carbon emissions will result in catastrophic effects to the planet, and to humans. These scenarios are increasingly unlikely, yet the corporate media continues to portray them as the default. Supposedly, this climate crisis can only be averted if governments and consumers adopt environmentally friendly technology, such as electric vehicles, en masse. However, electric vehicles aren’t good for the environment. Even with government subsidies, they’re expensive and unprofitable. Further, consumers don’t want to make the switch. Luke Perlot, Associate Director of NLPC's Corporate Integrity Project, stated, “Our proposal encourages a reassessment of GM’s current executive compensation incentives, which overly prioritize electric vehicle production without adequate consideration of the associated economic, environmental, and ethical risks. Instead, the company should remove these incentives and give its executive team the opportunity to pursue growth strategies without political bias.” Key Details of the Proposal: Misalignment with Market Realities: Despite substantial investments and executive incentives, the anticipated demand for EVs has not materialized at the projected scale. An open letter to President Biden signed by over 5,000 auto dealerships warned of lack of demand for EVs. Economic Viability and Subsidy Dependence: GM's profitability in the EV sector is heavily reliant on government subsidies, which are subject to political changes and could be repealed as early as 2025. Without these subsidies, the division’s path to achieving positive pre-tax earnings, currently projected for no sooner than 2025, appears increasingly precarious. Environmental and Ethical Challenges: The extraction and processing of rare-earth elements, crucial for these batteries, are predominantly concentrated in regions with poor environmental and labor standards. This not only leads to severe ecological damage, but also involves significant human rights abuses, including forced labor. Further, these elements are primarily processed in China, a geopolitical adversary of the United States. “Consumers still want internal combustion engine vehicles,” Perlot added, “and GM’s competitors are making substantial investments to meet their demand. The company cannot afford to be left behind because of misguided incentives.” Founded in 1991, the National Legal and Policy Center promotes ethics in public life through research, investigation, education and legal action. Contact Details National Legal and Policy Center Dan Rene +1 202-329-8357 drene@nlpc.org Company Website http://www.nlpc.org

June 03, 2024 11:45 AM Eastern Daylight Time

Comcast Partners with Jaime Mendez News to Serve Hispanic Community in Seattle

Comcast Pacific Northwest

Comcast today announced a partnership with Se Habla Media to support and expand its Jaime Mendez News Spanish-language newscast to the more than 60,000 members of the Hispanic community in Seattle. The partnership includes a grant to support operations and technology along with a regular spot on Comcast’s Xfinity TV Channel 79 to air its broadcasts. “When Sinclair Broadcasting group let go of its Univison affiliate at the end of 2023, the only local Spanish newscast on TV in our area also disappeared,” said Diana Oliveros, co-founder of Se Habla Media. “This sudden lack of a newscast posed yet another barrier to important information for many Hispanics. So, we decided to create our own local media outlet.” Se Habla Media was born out of Oliveros’ and Jaime Mendez’s desire to fill the void left by the disappearance of Univision. The two decided that creating their own media outlet was the best and likely only solution to avoid the disappearance of local Spanish-language news. They also realized that they didn’t have time to waste. In roughly three months they created Se Habla Media and launched on Jan. 1, 2024. It was a labor of love in more ways than one—Oliveros and Mendez are married and live in the home that has also become their studio. "Our collaboration with Jaime and Diana aligns seamlessly with Comcast's mission to support our communities, advance digital equity, and help small businesses succeed," said Rodrigo Lopez, Senior Vice President of Comcast Pacific Northwest Region. "By supporting Se Habla Media, a news outlet created by Latinos for Latinos, we are helping to keep our Spanish-language community informed about local events and raise awareness of important local issues." Before the partnership with Comcast, Jaime Mendez News, the newscast produced by Se Habla Media, was limited to online broadcasts. Even without a lot of marketing or a TV cable channel, it was able to build a critical mass of more than 120,000 followers. Additionally, the outlet has reached more than a million viewers across Facebook, Instagram and YouTube. Most of the Se Habla Media’s online audience lives in the Puget Sound area, but it also has followers in Central and Eastern Washington, California and Mexico. The addition of a TV cable channel and the support of Comcast will help expand its reach and audience. “There is a huge technological gap for some members of the Hispanic community,” said Oliveros. “It is often taken for granted that anyone has access to internet connection and social media, but the truth is that TV is still an important, and sometimes the only source of information for some people. These are the people that tend to be some of the most vulnerable.” Mendez was the news anchor for the now closed Seattle Univision broadcast. He has been a pioneer in Hispanic media for the last 25 years. Oliveros is a career diplomat specializing in community outreach and local economic development. During her six years in Seattle, she acted as Consul for Community Outreach at the Consulate of Mexico in Seattle, leading the efforts of collaborating with the Mexican migrant community in Washington and Alaska, to provide health, education and financial literacy programs. Her position created a deeper and better understanding of the needs and culture of the local and regional Spanish speaking community. The financial support from Comcast will also aid in paying for freelance reporters to develop news stories. In the future, Mendez wants to provide more daily news and add a sports show with specialized segments. “We feel glad to see that other stakeholders, like Comcast, see the value of what we are doing and commit to strengthen projects like ours,” said Mendez. “The partnership with Comcast helps us bring reliable information to more people and gives us the exposure we need to raise awareness about the need in the Hispanic community.” Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, our businesses reach hundreds of millions of customers, viewers, and guests worldwide. We deliver world-class broadband, wireless, and video through Xfinity, Comcast Business, and Sky; produce, distribute, and stream leading entertainment, sports, and news through brands including NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible theme parks and attractions to life through Universal Destinations & Experiences. Contact Details Comcast Andy Colley andy_colley@comcast.com Company Website https://washington.comcast.com/

June 03, 2024 08:00 AM Pacific Daylight Time

Bevel Rebrands Under Avenue Z, Driving New Era of Media Convergence

Avenue Z

Avenue Z a strategic communications and marketing consultancy today announces the full unification and rebranding of Bevel, a strategic communications firm, to form a new driving force behind media convergence. This unique combination is a strategic venture, breaking the traditional boundaries of PR, marketing, media, and social commerce to drive influence across all digital channels. “We see the market as very open to a company like ours that brings these talents and technologies together under one roof, not just for clients’ benefit, but to build something that is differentiated in this space,” says Jeffrey Herzog, Chairman and CEO of Avenue Z. “The leadership team at Bevel, now fully unified under Avenue Z, is a critical part of helping our clients achieve greater reach, revenue, and returns.” Avenue Z aims to deliver consistent messaging that drives tangible action across multiple touchpoints. The “Convergence Media” approach addresses this need by seamlessly blending various disciplines to create narratives that drive commerce, forge meaningful connections, and spark impactful conversions. “By joining forces through a tech-forward approach to reputation management, our clients will be better connected to their audiences through an integrated communications strategy,” said Nneka Etoniru, EVP, Head of New York at Avenue Z, and one of Crain’s Most Notable Leaders in Advertising, Marketing and PR. “Avenue Z’s approach to convergence unifies the best of brand, media, marketing, and PR to supercharge client campaigns and ultimately yield higher conversions.” Merging traditional PR tactics with paid media, digital marketing, and performance media not only increases the frequency and consistency of brand interactions but also strengthens the narrative across every platform from the Wall Street Journal to TikTok. With teams in New York, Boston, Orlando, and Miami, Avenue Z is set to break boundaries and set the stage for groundbreaking achievements in the PR industry, and beyond. “PR and strategic communications are tools for driving awareness to support their launch initiatives, growth metrics, and raising funds. To achieve broader reach, it’s critical that those PR efforts tie in with digital marketing assets that convert, and performance media that drives connections with the right audiences. Our clients are always innovating, they expect their PR agency to do the same. That’s exactly what we’ve done.” said Libbie Wilcox, Director of Avenue Z New York and lead of their Alternative Assets practice. Avenue Z’s new Convergence PR solution is now available to existing clients. “As part of the leadership team, I know we are so excited for all that is to come. As a PR professional, I’m reassured that the industry is also in alignment. They see that PR is ready for a change. It’s ready for more. And, we’re going to be among the first to pave that path,” said Bristol Jones, Director and Head of Miami at Avenue Z. Avenue Z is a strategic marketing and communications company breaking traditional boundaries between marketing, advertising, and PR. From the Wall Street Journal to TikTok, PR to social and search, we create narratives that drive commerce, connections, and conversion, across all channels. With experts, tech, and teams based in New York, Boston, Orlando, Miami, and global reach - we drive influence. Visit www.avenuez.com Contact Details Avenue Z +1 407-637-2833 press@avenuez.com Company Website https://avenuez.com/

June 03, 2024 09:00 AM Eastern Daylight Time

Introducing the SIGMA 28-45mm F1.8 DG DN | Art, the First Full-Frame F1.8 Zoom Lens for Mirrorless Camera Systems

SIGMA CORPORATION OF AMERICA

SIGMA Corporation of America, the US subsidiary of SIGMA Corporation (CEO: Kazuto Yamaki. Headquarters: Asao-ku, Kawasaki-shi, Kanagawa, Japan) is pleased to announce the SIGMA 28-45mm F1.8 DG DN | Art lens. This is the world's first zoom lens with a constant F1.8 aperture for full-frame mirrorless camera systems. Available for Sony E-mount and L-Mount, this new wide-to-standard zoom spans several popular focal lengths from 28mm to 45mm, with image quality comparable to prime lenses. The SIGMA 28-45mm F1.8 DG DN | Art was developed as a full-frame successor to the SIGMA 18-35mm F1.8 DC HSM | Art (for APS-C DSLR cameras), which in 2013 became the first lens in the world to achieve F1.8 throughout the entire zoom range. While offering the convenience of a zoom, this new lens does not compromise on optical performance. By effectively arranging 3 aspherical lens elements and 5 SLD glass elements, this lens suppresses various aberrations and achieves performance comparable to single focal length lenses, even surpassing the SIGMA 24mm F1.4 DG DN | Art and SIGMA 50mm F1.4 DG DN | Art, which have an established reputation for their optical quality. In particular, the 28-45mm F1.8 DG DN | Art focuses on suppressing axial chromatic aberration, which is often noticeable in large-aperture lenses, to achieve images with minimal coloration on both the focus plane and bokeh, and to demonstrate high optical performance from open aperture. The minimum focusing distance is 30cm (11.8 inches) throughout the entire range, and the maximum magnification ratio of 1:4 is achieved at the 45mm focal length. Featuring internal zoom and HLA (High-response Linear Actuator) autofocus, and an optical design that minimizes focus breathing, the SIGMA 28-45mm F1.8 DG DN | Art is well-suited for video work, including gimbal setups, thanks to its balanced design. The click/de-click switch and lockable aperture ring are designed to suit a variety of personal capture preferences, and the dust- and splash-resistant design also makes it suitable for shooting stills and video out in the elements. The SIGMA 28-45mm F1.8 DG DN | Art lens will be available for $1,349 through authorized retailers in the US in late June 2024. Learn more at the SIGMA America website: https://www.sigmaphoto.com/28-45mm-f1-8-dg-dn-a Exclusively for mirrorless cameras | Compatible with full-frame cameras A | Art SIGMA 28-45mm F1.8 DG DN | Art The world's first* F1.8 full-frame mirrorless zoom. *as of June 2024 by SIGMA The world's first* full-frame, F1.8 maximum aperture zoom lens Excellent optical performance comparable to that of a prime lens High-speed AF and innovative features Supplied accessories: CASE, LENS HOOD LH878-06, FRONT CAP LCF-82 III, REAR CAP LCR Available mounts: L-Mount, Sony E-mount Launch date: June 20, 2024 * Product appearance and specifications are subject to change. * This product is developed, manufactured and sold based on the specifications of E-mount which was disclosed by Sony Corporation under the license agreement with Sony Corporation. * L-Mount is a registered trademark of Leica Camera AG. #SIGMA #SIGMA2845mmF18Art #SIGMAArt #SIGMAArtZoom #SIGMADGDN The SIGMA 28-45mm F1.8 DG DN | Art is the world's first full-frame zoom lens with a constant maximum aperture of F1.8, delivering sharpness and clarity comparable to that of a prime lens. Already the pioneer of unique, large-aperture zoom lenses including the SIGMA 18-35mm F1.8 DC HSM | Art and the SIGMA 24-35mm F2 DG HSM | Art, SIGMA introduces another fast, portable and versatile tool to its Art lineup. In addition to its unprecedented brightness, the SIGMA 28-45mm F1.8 DG DN | Art delivers sharpness and clarity comparable to that of a prime lens throughout its entire zoom range. Also equipped with fast and precise AF and superior operability, this innovative optic turns a new page in the history of zoom lenses and their creative possibilities. It is a lens that will inspire full-frame filmmakers, while bringing unparalleled versatility to stills photographers. * As of June 2024 by SIGMA [Key Features] 1. The world's first* full-frame, F1.8 maximum aperture zoom lens SIGMA has successfully developed the world's first full-frame zoom lens with a maximum aperture of F1.8. The SIGMA 28-45mm F1.8 DG DN | Art incorporates an inner zoom mechanism, a minimum focusing distance of 30cm across the entire zoom range, and a filter size of φ82mm. Despite its advanced feature-set, the lens weighs less than 1kg, making it a portable and versatile option for either hand-held shooting or a gimbal setup. Constant maximum aperture of F1.8 Once a privilege reserved only for prime lenses, the maximum F1.8 aperture allows full-frame camera users to expose hand-held in low light and produce beautiful bokeh, while enjoying the flexibility of a zoom. This unique optical achievement has been created through SIGMA's accumulated optical design experience and advanced production technology at the company's sole production base in Aizu, Japan. Practical and stable inner zoom Employing an inner zoom mechanism, the overall length of the lens remains constant when the focal length or focus distance changes. This means the lens is easy to use when shooting hand-held, highly stable when mounted on a tripod or gimbal, and more resistant to dust and water contamination. Consistent close focus The minimum focusing distance is a constant 30cm across the entire zoom range, with a maximum magnification ratio of 1:4 at the telephoto end, providing excellent close-up shooting capabilities. As well as offering precise focus in confined spaces, the lens can therefore be used close to a subject without affecting sharpness when using the zoom. Premium build at a lighter weight By rights, such a fast zoom should be big and heavy, but while the lens's rigidity and durability protect its sophisticated optical design, this is achieved at a weight of less than 1kg. What's more, this reliable photographic tool uses a versatile filter size of φ82mm, meaning no compromise in portability or convenience. 2. Excellent optical performance comparable to that of a prime lens With each optical aberration meticulously corrected throughout the zoom range, the SIGMA 28-45mm F1.8 DG DN | Art rivals prime lenses for clarity and definition. Thanks to its advanced coatings, the lens produces clear images, even in backlit environments, while focus breathing is thoroughly suppressed, bringing expressive power to filmmakers and photographers. The pinnacle of optical quality in a zoom Through the effective arrangement of 5 SLD elements and 3 aspherical elements, aberrations are rigorously corrected. Axial chromatic aberration, which is particularly noticeable with large-aperture lenses, has been thoroughly suppressed, and the lens delivers clear images with minimal coloration, from sharply focused details to large, smooth bokeh. Suppression of focus breathing When using regular lenses, the angle-of-view can change as focus moves from near to far, affecting precise composition. With the SIGMA 28-45mm F1.8 DG DN | Art this focus breathing is suppressed, enabling natural focus pulls when shooting video. Minimal flare and ghosting Flare and ghosting, which reduce image quality, have been largely eliminated using advanced simulation technology, ensuring the lens renders rich, high-contrast results in all conditions. In addition, in order to keep flare and ghosting to a minimum, the lens uses SIGMA's Nano Porous Coating and Super Multi-Layer Coating, producing superior resistance to backlighting and enabling clear, saturated images in all lighting conditions. 3. High-speed AF speed and innovative features The SIGMA 28-45mm F1.8 DG DN | Art delivers a range of professional features as impressive as its outstanding optical performance. With high-speed and adaptable AF, a durable weather-resistant structure, a de-clickable aperture ring, smooth manual focusing and on-barrel AFL buttons, all features combine to create a versatile photographic tool capable of responding to any situation. Faster focus with a linear motor The lens's AF mechanism uses an HLA (High-response Linear Actuator) to combine accelerated focusing speed with exquisite precision. And because the motor is near-silent it allows video recording without noise. Precise and comfortable manual focusing To deliver delicate and accurate manual focus, the lens employs a bi-wire driven focus ring with optimum torque setting, high resolution and an adjustable rotation angle between 90° and 720°*. This allows filmmakers to pull focus with organic smoothness, and photographers to focus manually with outstanding accuracy. * Only for L-Mount, and with compatible cameras. Aperture ring refinements The lens is equipped with an aperture ring as well as an aperture ring click switch and an aperture ring lock switch, allowing for aperture operation suitable for various shooting situations. Equipped with two AFL buttons Located on the side and on top of the barrel, two customizable* AFL buttons can be easily reached in either horizontal or vertical shooting positions. * Assignment of functions is limited to supported cameras and assignable functions vary depending on the camera. Built to withstand the elements In addition to a dust- and splash-resistant body*, the frontmost surface of the lens is coated with a water- and oil-repellent coating so that it can be used safely even in harsh outdoor environments. * The product is designed to be dust- and splash-resistant but is not waterproof. When using the lens near water, etc., take care not to allow large amounts of water to splash on it. If water gets inside the lens, it may cause a major malfunction and render the lens unrepairable. Includes locking petal-type hood A petal-type hood is included to shield the lens from light. It has a locking mechanism for secure attachment and can be reversed for easier storage. [ Additional Features ] Lens construction: 18 elements in 15 groups (5 SLD, 3 aspherical elements) Inner zoom Inner focus system High-speed AF HLA (High-response Linear Actuator) Compatible with Lens Aberration Correction * Only cameras that are compatible with the function are allowed to use this function. Also, the items that can be corrected may vary depending on the camera, or automatic correction may be performed. * On a camera that allows selecting ON/OFF for lens aberration correction, set the various aberration corrections to ON (AUTO) from the camera menu. Supports DMF and AF+MF Compatible with AF assist (for Sony E-mount only) Nano Porous Coating Super Multi-Layer Coating Water- and Oil-Repellent Coating (front element) Aperture ring Aperture ring click switch Aperture ring lock switch AFL button (2 locations) * Assignment of functions is limited to supported cameras and assignable functions vary depending on the camera. Focus Mode switch Support for switching between linear and non-linear focus ring settings (for L-mount only) * Only cameras that are compatible with the system are allowed to use the system. Dust- and Splash-Resistant Structure * The product is designed to be dust- and splash-resistant but is not waterproof. Take care not to allow large amounts of water to splash on the lens. If water gets inside the lens, it may cause a major malfunction and render the lens unrepairable. Petal-type hood with lock LH878-06 Compatible with SIGMA USB DOCK UD-11 (sold separately / for L-Mount only) Designed to minimize flare and ghosting Every single lens undergoes SIGMA's proprietary MTF measuring system 11-blade rounded diaphragm High-precision, durable brass bayonet mount Mount Conversion Service available "Made in Aizu, Japan" craftsmanship [ Key Specifications ] The following specifications are for L-Mount. Lens Construction: 18 elements in 15 groups (5 SLD, 3 aspherical elements) Angle of view: 75.4 - 51.3° Number of diaphragm blades: 11 (rounded diaphragm) Minimum aperture: F16 Minimum focusing distance: 30cm / 11.9 in. Maximum magnification ratio: 1:4 at 45mm Filter size: 82mm Dimensions (Max. Diam. x Length): 87.8 x 151.4mm / 3.5 x 6.0 in. Weight: 960g / 33.9 oz. [ Product Barcode ] Product Name Barcode L-Mount: 0085126 612696 Sony E-mount: 0085126 612658 [ Accessories: Supplied ] LENS HOOD LH878-06: 0085126 941444 FRONT CAP LCF-82 III: 0085126 930028 REAR CAP LCR II (for L-Mount): 0085126 937256 REAR CAP LCR II (for Sony E-mount): 0085126 929879 [ Accessories: Optional ] SIGMA USB DOCK UD-11 for L-Mount: 0085126 878696 SIGMA WR CERAMIC PROTECTOR 82mm: 0085126 931834 SIGMA WR PROTECTOR 82mm: 0085126 930974 SIGMA PROTECTOR 82mm: 0085126 931100 SIGMA WR UV FILTER 82mm: 0085126 930714 SIGMA WR CIRCULAR PL FILTER 82mm: 0085126 930844 [ Information ] SIGMA Corporation: https://www.sigma-global.com/ SIGMA Global Network: https://www.sigma-global.com/en/corporate/world-network/ Product Information: https://www.sigma-global.com/en/lenses/a024_28_45_18/ [ About SIGMA Corporation ] Craftsmanship. Precision. Dedication. Since 1961, SIGMA has been devoted to the pursuit of advancing photographic technology. Unique to the industry, the family-owned business produces its high-quality, award-winning still photo and cinema camera lenses, DSLR and mirrorless cameras, flashes, filters and accessories from its state-of-the-art manufacturing facility located in Aizu, Japan. In 2012, the company introduced SIGMA Global Vision with three distinct lens lines: Art, Contemporary and Sports. Designed for industry camera mount systems including Canon, Fujifilm, Leica, Nikon, Olympus, Panasonic, Sony and SIGMA, each lens is handcrafted and tested in Japan to ensure a high-performance, premium product that is purpose-built to last. In 2016, the SIGMA Cine lens lineup was launched, further cementing SIGMA as an innovator in imaging engineering. Embodying the core optical DNA that has defined the SIGMA benchmark of excellence, SIGMA Cine lenses meet the needs of advanced 6k and 8k cinema production. Forming the landmark L-Mount alliance alongside Leica and Panasonic in 2018, SIGMA continues its storied tradition of imaging excellence through groundbreaking innovations such as the native L-mount SIGMA fp and fp L full-frame mirrorless digital cameras, announced in July 2019 and March 2021 respectively. These products, along with dozens of award-winning SIGMA Global Vision lenses available in native L-Mount format, demonstrate SIGMA's continued commitment to the creative community through expanded product offerings. With the fp, fp L and these lenses, even more users can now leverage SIGMA's renowned optical formula to achieve their creative vision with ease. For more information about SIGMA America, please visit sigmaphoto.com and SIGMA Blog. Follow SIGMA America (Photo): Facebook | Twitter | Instagram Follow SIGMA Ameica (Cine): Facebook | Twitter | Instagram Contact Details SIGMA Corporation of America Jack Howard +1 631-201-7381 sigma.pr@sigmaphoto.com SDDPR Stacey Doss stacey@sddpr.com Company Website https://www.sigmaphoto.com/

June 03, 2024 08:00 AM Eastern Daylight Time

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Avenue Z and SourceMedium Join Forces to Revolutionize DTC Brand Performance

Avenue Z

Avenue Z, a leader in performance marketing and social commerce for direct-to-consumer (DTC) brands, has partnered with SourceMedium to introduce their new Convergence Dashboard and Data Analytics Solution. This innovative collaboration merges SourceMedium's advanced data infrastructure with Avenue Z's expertise in data visualization and strategy, redefining holistic, data-driven decision-making. Avenue Z’s new dashboard platform allows you to see performance from all marketing channels, down to specific ads by the hour, with customizable views for faster insights into trend analysis, creative performance, customer lifetime value (LTV), profitability, and contribution margin, website performance, merchandising, and more. As consumer behavior shifts and the market evolves, DTC brands confront challenges in optimizing marketing strategies. Avenue Z excels in driving profitable growth for DTC brands through performance media, digital marketing, PR, and strategic communications. With this collaboration, Avenue Z will leverage SourceMedium's proprietary data & technological infrastructure to optimize a brand's performance across the entire ecosystem, from The Wall Street Journal to Shopify and TikTok. “The DTC reporting landscape has often been fragmented, with brands grappling to piece together a coherent narrative from myriad data points. Our collaboration with Avenue Z aims to change this narrative. By merging our advanced data infrastructure with their adeptness in data visualization and interpretation, we’re setting a new gold standard in DTC analytics. It’s about connecting the dots in ways that were previously unimaginable,” said Fei Wang, Founder of SourceMedium. SourceMedium, a DTC data management, and AI infrastructure leader, equips brands with tools for digital success. Their robust infrastructure integrates seamlessly, ensuring efficiency and scalability in media buying. In building the Convergence Dashboard, a proprietary analytics dashboard with unmatched flexibility, Avenue Z is enhancing its capabilities to deliver even better client results. DTC brands that are clients of Avenue Z will now gain exclusive access to this proprietary tool and expert network. “We are excited to partner with SourceMedium to develop proprietary omni-channel analytics dashboards that leverage source-of-truth cohort data,” said Jonathan Snow, Author of the DTC and digital trends newsletter In The Snow, President and Founder of The Snow Agency, and Chief Innovation Officer at Avenue Z. The collaboration between Avenue Z and SourceMedium aims to create a third-party partnership focused on delivering unparalleled data-driven insights and strategies to its clients. “This collaboration aligns perfectly with our mission of driving profitable growth for DTC brands through the utilization of the most advanced tools and tactics available. In an ever-evolving market that emphasizes the efficiency of media dollars, we will now be able to provide our clients with an integrated, modeled data set that paints a clear picture of their entire digital ecosystem,” said Snow. Avenue Z and SourceMedium are working on integrating an additional technology partner to inject AI-driven predictive forecasting and a recommendation engine into the proprietary tool. This modernized approach to performance marketing is long-awaited and will level up the meaning of “data-driven” for the entire DTC industry. “The term ‘data-driven’ has been used and sometimes overused in the DTC space. However, with this partnership, we’re elevating its meaning. Being data-driven is no longer just about having access to numbers; it’s about understanding those numbers, predicting trends, and making informed decisions. By integrating AI-driven forecasting and recommendation engines, we’re pushing the boundaries of what it means to be truly data-driven, ensuring DTC brands not only stay ahead of the curve but redefine it,” Wang said. As the DTC market continues to evolve, Avenue Z introduces Convergence Analytics, a Data Analytics solution that transforms cross-channel reporting through customized data modeling. This innovation equips marketing teams with advanced tools for detailed insights into customer journeys, enhancing decision-making and strategic control. "Convergence Analytics, Avenue Z’s new Data Analytics solution, is revolutionizing cross-channel reporting by offering customized data modeling that delivers unparalleled accuracy for DTC media and marketing teams. We built this solution because our clients demanded better revenue attribution than what is typically available. By leveraging our platform, we can attribute clicks beyond standard tools like Meta, activating data that helps pinpoint the visits that yield more sales," said David Corchado, Chief Strategy & Technology Officer at Avenue Z. "This solution not only removes the guesswork from the path to conversion but also equips teams with control through focused dashboards, providing deep insights into the entire customer journey." Demos of the Data Analytics solution and Convergence Dashboard are available now at AvenueZ.com. About Avenue Z: Avenue Z is a strategic marketing and communications company breaking traditional boundaries between marketing, advertising and PR. From the Wall Street Journal to TikTok, PR to social and search, we create narratives that drive commerce, connections, and conversion, across all channels. With experts, tech, and teams based in New York, Boston, Orlando, Miami, and global reach - we drive influence. Visit www.avenuez.com About SourceMedium: SourceMedium is a pioneer in DTC infrastructure and data transformation. Their comprehensive suite of tools and solutions empowers brands with the insights and capabilities needed to navigate the digital landscape successfully. With a commitment to scalability and efficiency, SourceMedium provides the foundation for brands to thrive in the competitive DTC market. For more information, visit: https://www.sourcemedium.com/ Contact Details Avenue Z +1 407-637-2833 press@avenuez.com Company Website https://www.avenuez.com/

May 30, 2024 10:00 AM Eastern Daylight Time

Postie Debuts New CRM Optimization Engine to Maximize the Lifetime Value of Customer Relationships

Postie

Postie, the leading innovator of direct mail automation solutions, today announced the launch of its CRM Optimization engine, designed to enable businesses to automatically optimize customer relationship management (CRM) data helping brands achieve incremental profitability. The CRM Optimization algorithm runs campaigns autonomously using machine learning to maximize the lifetime value of customer relationships and improve return on investment (ROI), becoming more intelligent and delivering improved results with each successive campaign. As a marketing technology company that uses data science to transform direct mail into a performance-based digital platform for CRM and acquisition marketers, Postie's CRM Optimization algorithm uses advanced machine learning techniques to continuously analyze a company's entire CRM database and autonomously identify the most promising customers for direct mail campaigns. The algorithm uses a deep reinforcement learning modeling technique to pinpoint the optimal time to mail target audiences, increasing sales and deepening customer loyalty. The addition of CRM Optimization to Postie’s offerings has resulted in the following new capabilities for brands and marketers: Automatically identifying the best audience by finding the most promising segments within a brand’s CRM database, ensuring targeted and effective campaigns. Personalized recommendations on which products or offers to send to each audience segment, maximizing engagement and conversions. Real-time optimization by continuously learning from campaign performance and adjusting strategies, optimizing results and minimizing wasted ad spend. Analyze data by leveraging several years of transaction and mailing history to gain deep insights into customer behavior and preferences. Increase revenue by identifying a missing purchase window that exists for an individual and trigger a direct mail piece at the right time for conversion. Improved customer engagement by identifying high and consistent spenders, excluding people who should not be mailed beyond what they are already receiving. Reduced churn by providing a cohesive CRM offering that companies with large CRM databases will more easily see the value in during the sales or renewal process. Postie users employing CRM Optimization have witnessed significant campaign performance improvements. One outdoor retail brand’s campaign saw an average order value of $275, surpassing previous campaigns. Postie’s CRM Optimization audience outperformed the brand’s previous method of randomly pulling additional CRM contacts into the campaign by three times. The brand experienced a $200 increase in AOV and a remarkable 3951% return on ad spend (ROAS). This represents a staggering 2,488% incremental ROAS, indicating the tool's ability to identify high-value customers and drive incremental revenue. “CRM Optimization is a game-changer for large brands and retailers that want to get the most out of their CRM data and direct mail marketing strategies. Our algorithm learns as it goes, getting more accurate as time goes on, so our clients can be confident that they’re making the most intelligent decisions on how to interact with their customers,” said Dave Fink, CEO & Co-founder, Postie. “By utilizing our machine learning algorithm, brands can identify the right customers to mail and the right time and frequency to mail them, leading to significant increases in incremental revenue. We’re excited to offer something unique for companies with large CRM databases to more easily see the value during sales and renewal processes.” Postie's CRM Optimization engine is available now. To learn more or to book a demo, visit https://postie.com/crm-optimization/. About Postie Postie, a trailblazing marketing technology company, has revolutionized direct mail by infusing it with digital capabilities. As a leading end-to-end direct mail campaign platform, Postie is steeped in data science and purpose-built for empowering CRM and acquisition marketers with smarter targeting, simpler execution, and stronger measurement. Postie's robust platform offers an array of tools for optimizing direct mail campaigns through testing and attribution, with clients achieving an average campaign ROAS of 1,382%. For more information, visit: postie.com Contact Details Kite Hill PR for Postie +1 724-787-1565 postie@kitehillpr.com

May 30, 2024 09:00 AM Eastern Daylight Time

Comcast Expands into Chanhassen with Major Fiber Network

Comcast Twin Cities

Comcast announced today it will continue to significantly expand its next-generation Xfinity network into Chanhassen, Minnesota. The media and technology company will invest millions to install new fiber-rich highways that will provide multi-gig speeds and unmatched reliability to more than 10,500 homes and businesses with a planned completion by the end of 2025. The Chanhassen expansion adds to Comcast’s more than $525 million technology and infrastructure investments across Minnesota over the last three years. Comcast’s planned expansion follows February’s announcement of expanding its smart, fast, reliable fiber-rich network to seven cities in Minnesota, including Cologne and Nowthen, and parts of Corcoran, Grant, Hugo, Rogers and Stillwater Township by the end of 2024. In June 2023, Comcast completed an expansion to more than 2,300 homes and businesses in the City of Wayzata, where area businesses now enjoy Comcast Business’s suite of products, including broadband speeds of up to 100 Gbps, and Xfinity products for residents with Internet speeds faster than a gig over standard connections in the home. “We are pleased to welcome Comcast to our community. Access to high-quality cable and internet services is essential for our residents and businesses, and having more options ensures that everyone can find a plan that best meets their needs. We look forward to the benefits that increased competition and improved infrastructure will bring," said Chanhassen Mayor Elise Ryan. Residential customers will be able to take advantage of Xfinity’s full suite of products, including Internet, video, mobile, voice and managed home solutions. For local businesses, Comcast Business will offer a suite of connectivity, communications, networking, cybersecurity, wireless, and managed solutions to help organizations of different sizes prepare for what’s next. Comcast Business has been consistently recognized by industry analysts and associations as a leader and innovator, and one of the fastest-growing providers of Ethernet services. “Reliable high-speed Internet is essential in today’s digital economy, which is why Comcast continues its commitment to connect more Twin Cities families and businesses to the moments that matter most,” said Kalyn Hove, Comcast Midwest Regional Senior Vice President. “We are expanding our fiber highways in Chanhassen, strategically investing in areas undergoing significant growth. By establishing the best broadband infrastructure today, we are securing the economic prosperity of these communities for tomorrow.” Comcast’s commitment to new communities goes beyond the build—addressing digital opportunities in communities through Project UP, the company’s $1 billion commitment to help tens of millions of people connect to the Internet and build futures of unlimited possibilities. Over the past three years, Comcast has invested more than $5 million in cash and in kind donations in the Twin Cities to help shrink the digital divide. The focus includes helping people build digital skills in the workforce, expanding WiFi connected Lift Zones and funding connectivity and internet adoption programs. The funding also supports ongoing efforts to build awareness about affordable connectivity services like Internet Essentials, which offers eligible households high-speed internet for $9.95/month or Internet Essentials Plus for $29.95/month. Affordable computers are also available through Internet Essentials. Since its inception in 2011, the program has connected more than 480,000 students, parents, veterans and seniors in Minnesota. For more construction details and updates, visit https://midwest.comcast.com/network-expansion/. About Comcast Corporation Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, our businesses reach hundreds of millions of customers, viewers, and guests worldwide. We deliver world-class broadband, wireless, and video through Xfinity, Comcast Business, and Sky; produce, distribute, and stream leading entertainment, sports, and news through brands including NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible theme parks and attractions to life through Universal Destinations & Experiences. Visit www.comcastcorporation.com for more information. Contact Details Jill Hornbacher +1 651-425-1695 Jill_Hornbacher@comcast.com Company Website https://midwest.comcast.com

May 30, 2024 07:00 AM Central Daylight Time

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Just in Time for Father’s Day

SR Portables

Sunpower Renewables Pty. Ltd., just launching in the United States, just in time for Father’s Day. This Australian renewable energy solutions company has developed modern, efficient, and smart solar energy products that allow customers to achieve energy independence while being cost effective, long lasting, and environmentally friendly. These ‘Australian Made’ products, with cutting-edge technology, are designed for industrial, commercial, residential, and off-grid applications. “We are so excited to have our solar powered generators available in the United States, these items are created to empower every consumer to generate, store and use solar energy anytime, anywhere,” said Rahul Kale, founder of Sunpower Renewables. “These state-of-the-art, simple-to-use, and light-weight portable solutions have proven to be more sustainable & viable, both commercially and technically, than traditional solar and renewable alternatives.” SR Portables renewable energy generation and storage devices, ranging from hand-held to grid connected products, allow users to generate and store energy (from the grid, solar or external generators) and then intelligently release it to appliances based on user-programmed preferences to reduce the total electricity costs for the user. “From camping and powering homes to defense and humanitarian aid, these solar powered generators are your one-stop-shop for replacing portable diesel generators and home inverters,” said Kale. Sunpower Renewables are an all-in-one solution, fully integrating all the different components of the solar plant with additional features like an in-built Inverter, MPPT charge controller, a pure sine wave UPS, a reversible net meter and an in-built Li-Ion battery pack for energy storage. Integrating all these components into a single, compact, portable, plug and play product, which offers energy storage is a game changer for the renewable energy industry. Available on AMAZON, starting at $289. ### About Sunpower Renewables Pty. Ltd., Our core team of world-renowned energy experts recognized glaring gaps in the restrictive use of renewable energy across the globe. What began as a journey to implement existing options within the renewable energy ecosystem became the genesis for a revolutionary, new-age, sustainable concept. Inspired by the Latin phrase ‘avia pervia’ we set upon simplifying solar energy to make it easily available and usable to everyone. Our main objective was to provide energy independence to customers through accessible & easy-to-use renewable energy solutions with efficient energy storage for continuous power supply even during peak consumption. Contact Details absolute R relations Colleen Mathis colleen@absoluteRrelations.com Company Website https://srportables.com/

May 30, 2024 07:29 AM Eastern Daylight Time

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Postie Debuts New CRM Optimization Engine to Maximize the Lifetime Value of Customer Relationships

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Just in Time for Father’s Day