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Government Marketing University Offers Online “Power Hour”

Government Marketing University

Government Marketing University (GMarkU), an innovative community-based learning platform for public sector marketers, announced details of its August virtual “Power Hour” aptly focused on “The Customer Journey: Harnessing the Power of Your Data.” “Marketing has become more data-driven, but the real challenge for marketers is not whether you have enough data. The key to taking your marketing to the next level is knowing which data is important and how to utilize valuable insights to improve the way you engage with your prospects,” said Stephanie Geiger, Chief Operating Officer and Co-founder, Government Marketing University. WHO: GMarkU in collaboration with Government Executive Media Group and data driven government industry marketing experts WHAT: The online event cultivates a learning environment for government marketers in all stages of their careers. Participants will learn how to increase prospect engagement and build loyalty by taking advantage of data. WHEN: August 20, 2020, 10:00 - 11:00 a.m. ET. WHERE: Register online at https://cvent.me/E51bE9 WHY: Participants who attend Power Hour will walk away with valuable insights and improvements to marketing data, including: Increased marketing efficiency with a data-driven approach to discovering, analyzing, and influencing your customers’ journeys. Enhanced ability to generate more qualified leads by combining marketing data with a lead scoring system to create and identify sales-qualified leads. Better marketing and sales alignment for engaging high-priority accounts by tapping into better visibility and insights into buying habits. Tools to conquer your quest for integrated marketing by learning the resources available for enabling multiple-touch campaigns. Government Marketing University (https://www.gmarku.com/) is an innovative learning platform that applies a collaborative, community-based approach toward knowledge sharing and skills development in the field of public sector marketing. Experts from all corners of the U.S. public sector marketplace — marketers, thought leaders, government, media and sales — are contributing their knowledge to this unique, content-rich platform. Government Marketing University offers training, research, certifications, mentoring, and community resources all in one place. Contact Details Duyen "Jen" Truong +1 703-584-5645 dtruong@aboutsage.com Company Website https://www.gmarku.com

August 12, 2020 09:03 AM Eastern Daylight Time

Cloud Conventions Prepares for Hybrid Tradeshows & Events to Flourish in 2021

Convey Services

Cloud Conventions , a full featured virtual tradeshow, conference and event technology solution is now offering hybrid event capability to blend an enhanced virtual and digital experience with live events as they begin to return in 2021. Hybrid events expand the audience at tradeshows and conferences, extend the time attendees can engage with exhibitors and sponsors and provide a storehouse for content, session recordings and education on-demand. Cloud Conventions is upgrading its technology to offer integration with services like Experient and Cvent that manage both live and virtual attendee registration. “Prior to COVID, the global marketplace for live expositions exceeded 33,000 events, producing $50 billion in revenue,” said Carolyn Bradfield founder of Convey . “The pandemic forced the cancellation of tens of thousands of events in 2020, but as they return in 2021, the strategy to connect attendees to exhibitors, training and content will evolve with the addition of a virtual component. It will increase the options for audiences to participate and engage and support attendees who either don’t want to travel or are concerned about risk.” Cloud Conventions automates every aspect of delivering a virtual tradeshow, conference or event from attendee onboarding to virtual exhibit booths. It creates a content-rich environment with enhanced views of marketing materials, educational classes, and product literature that live events can’t deliver. The platform analyzes all attendee interactions and presents them in detailed reports for the event host and exhibitors. Cloud Conventions supports any brand of conferencing solution, including Zoom Video Webinar, PGi GlobalMeet, GoToWebinar, Vonage Meetings or Microsoft Teams to execute keynotes or educational sessions. “The marketplace for live events will never be the same after COVID-19, but we think it’s going to evolve, grow and become more versatile,” added Bradfield. “Conferences and tradeshows are vital to the worldwide economy because they connect suppliers to buyers that keep their shelves, warehouses and online stores stocked with the latest merchandise. They offer professionals a forum for education, licensing renewal and connections. Hybrid events ensure that those activities will continue uninterrupted no matter what 2021 holds.” Hybrid events offer a coordinated way for attendees to register for both a live or virtual environment, as well as for exhibitors to have a physical and a virtual booth, and for content and education to be consumed in person or on-demand. Cloud Conventions is a virtual event SaaS platform from Convey Services . For ideas on how the industry is using Cloud Conventions to make their virtual events informative and engaging, visit the Online Resource Center at www.CloudConventions.com . About Cloud Conventions Cloud Conventions is a Virtual Trade Show and Conference Platform from Convey Services that brings new capabilities to a marketplace looking for solutions to replace the thousands of live trade shows, annual conferences and association meetings cancelled in the wake of COVID-19. Originally launched as ConveyLive, Cloud Conventions automates exhibitors and virtual booths, attendee registration, speaker sessions and reminders, invitations and email communication, while at the same time producing detailed analytics on attendee, session and exhibitor activity. Trade Associations and event managers can explore all of the Cloud Conventions solutions by visiting https://cloudconventions.com or contacting info@cloudconventions.com or call 888-975-1382. Cloud Conventions™, Conduct™, One-Touch Email Share™, Hub & Spoke™, 360° Virtual Exhibit Hall & Lobby Experience™ and ListLock™ are trademarks of Convey Services LLC Contact Details Bruce Ahern +1 770-580-0810 bahern@conveyservices.com Company Website https://cloudconventions.com

August 12, 2020 08:00 AM Eastern Daylight Time

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Cloud Conventions Virtual Event Platform Introduces Licensing Program

Convey Services

Cloud Conventions , a full featured virtual tradeshow and event technology solution today introduced a new Licensing Program for event management firms, tradeshow producers or others who want greater flexibility in customizing features or to resell a white-labeled platform. Licensing allows companies to enter the market quickly, customize their offerings and deliver fully managed or self-managed virtual events. “ Convey Services , Cloud Conventions’ parent company, began engineering this technology over eight years ago to deliver sophisticated content and marketing portal networks,” said Carolyn Bradfield founder of Convey. “When the pandemic crippled the market’s ability to conduct live tradeshows, or in-person conferences, Convey transformed its portal capability to deliver full-featured, content-rich, automated events. Our new licensing program allows event operators to collapse time-to-value by quickly deploying a robust technology solution. We offer three levels of licenses, with flexibility to take advantage of the common codebase, along with upgrades or use the software as a platform to independently develop customized capabilities.” Cloud Conventions automates every aspect of delivering a virtual tradeshow, conference or event from attendee onboarding to virtual exhibit booths. It supports a content-rich environment with enhanced access to marketing materials, continuing education classes, videos and product literature. The platform analyzes all attendee interaction and presents detailed reports for the event host and exhibitors. Cloud Conventions supports any brand of conferencing solution, including Zoom Video Webinar, PGi GlobalMeet, GoToWebinar, Vonage Meetings or Microsoft Teams to execute keynotes or educational sessions. “The underlying software of Cloud Conventions was developed in an Agile environment and the technology is modern and constantly updated,” added Bradfield. “We offer a white-label option with a shared common codebase, hosted in the Rackspace OpenStack® Private Cloud. You also can request custom feature sets exclusively for your clients or license the code for a completely customized environment, delivered and managed by your development team.” For more information on licensing options visit: Cloud Conventions Licensing or contact Convey at licensing@conveyservices.com . About Cloud Conventions Cloud Conventions is a Virtual Trade Show and Conference Platform from Convey Services that brings new capabilities to a marketplace looking for solutions to replace the thousands of live trade shows, annual conferences and association meetings cancelled in the wake of COVID-19. Originally launched as ConveyLive, Cloud Conventions automates exhibitors and virtual booths, attendee registration, speaker sessions and reminders, invitations and email communication, while at the same time producing detailed analytics on attendee, session and exhibitor activity. Trade Associations and event managers can explore all of the Cloud Conventions solutions by visiting https://cloudconventions.com or contacting info@cloudconventions.com or call 888-975-1382. Cloud Conventions™, Conduct™, One-Touch Email Share™, Hub & Spoke™, 360° Virtual Exhibit Hall & Lobby Experience™ and ListLock™ are trademarks of Convey Services LLC Contact Details Bruce Ahern +1 770-580-0810 bahern@conveyservices.com Company Website https://cloudconventions.com

August 11, 2020 01:00 PM Eastern Daylight Time

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Cloud Conventions Supports ADA Requirements for Virtual Event Accessibility

Convey Services

Cloud Conventions , a full featured virtual tradeshow and event technology solution supports ADA requirements for accessibility to help event operators accommodate people with disabilities and avoid increasing legal action being taken against failure to provide attendees easy access to content and programming. As most tradeshows, conferences and association events transition from live to virtual in response to COVID-19, accessibility is often overlooked when making the switch. Event planners who normally take steps to ensure their in-person events accommodate people with any level of handicap, are often unaware that virtual events must meet the same requirements. “Providing ADA accessibility is usually not top of mind, but it is an important component in your overall virtual event strategy not only to accommodate attendees with visual or hearing disabilities, but also to protect your organization from legal action being directed at non-compliant events,” said Carolyn Bradfield , founder of Convey . “Today, Title III of the Americans with Disabilities Act (ADA) is being interpreted to include websites and even virtual events as ‘places of public accommodation.’ Events that operate using online platforms that fail to provide accessibility can be viewed as discriminating against persons with disabilities. In 2020, plaintiffs’ lawyers along with certain states like California and New York are filing a significant number of ADA lawsuits for discrimination.” Cloud Conventions took steps in 2019 to ensure that virtual events on the platform could be ADA compliant. For a virtual event operator this means that Cloud Conventions’ technology supports ADA, enabling the event operator to ensure attendees have unrestricted access to the platform and the event content hosted on it. Visually impaired attendees can use web readers and view images that have “Alt” text to be read aloud on a screen reader. In addition, higher levels of color contrast on buttons or other graphics elements guides individuals through the site. “The phrase most often seen in lawsuits is ‘effective communication,’ in other words, does a virtual event provide effective communication for any and all persons who attend,” added Bradfield. “ADA is a strict liability law which means excuses or defenses for violations, like ignorance of the law or third-party responsibility, do not relieve accountability. Cloud Conventions makes complying with ADA requirements easier, but ultimately virtual tradeshow operators and event planners need to educate themselves on effectively applying Cloud Conventions’ underlying resources to their individual show.” For more ideas on how to make a virtual event both informative and engaging, visit the Online Resource Center at www.CloudConventions.com . About Cloud Conventions Cloud Conventions is a Virtual Trade Show and Conference Platform from Convey Services that brings new capabilities to a marketplace looking for solutions to replace the thousands of live trade shows, annual conferences and association meetings cancelled in the wake of COVID-19. Originally launched as ConveyLive, Cloud Conventions automates exhibitors and virtual booths, attendee registration, speaker sessions and reminders, invitations and email communication, while at the same time producing detailed analytics on attendee, session and exhibitor activity. Trade Associations and event managers can explore all of the Cloud Conventions solutions by visiting https://cloudconventions.com or contacting info@cloudconventions.com or call 888-975-1382. Cloud Conventions™, Conduct™, One-Touch Email Share™, Hub & Spoke™, 360° Virtual Exhibit Hall & Lobby Experience™ and ListLock™ are trademarks of Convey Services LLC Contact Details Bruce Ahern +1 770-580-0810 bahern@conveyservices.com Company Website https://cloudconventions.com

August 11, 2020 09:00 AM Eastern Daylight Time

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To meet the demands of modern storytellers, News Direct reimagined a platform purpose-built for the future of news and content distribution

News Direct

Contact Details Ally O'Hara +1 212-404-6609 aohara@hotpaperlantern.com Company Website https://www.newsdirect.com/

August 11, 2020 09:00 AM Eastern Daylight Time

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InterAct LifeLine Addresses Alarming Increase in Overdoses During COVID-19 Pandemic

Convey Services

InterAct LifeLine , a telehealth platform delivering education and content on addiction and wellness, has moved from a beta program to full release offering addiction treatment programs as well as state and local community groups the ability to use technology for remote patient monitoring and keeping individuals connected virtually after they have completed an addiction rehab program. InterAct LifeLine offers structure and accountability, virtual connections to support groups and treatment professionals, along with education about how to maintain recovery and individual monitoring when needed. InterAct is a sister company of Convey Services . “Every day, news reports are hyper focused on COVID-19, but they fail to see the devastation experienced by those struggling with addiction and mental health issues during the pandemic,” said Carolyn Bradfield CEO of InterAct LifeLine. “Addiction is a chronic disease requiring individuals to stay connected to longer term treatment, to implement healthy lifestyle changes, and to create a support system to help them stay in recovery. The pandemic has disrupted the ability for people with addiction to stay connected. This makes InterAct LifeLine’s capabilities all the more essential.” In a July 1, 2020 article, the Washington Post reports that drug overdoses are soaring during the pandemic.According to the article, “Suspected overdoses nationally jumped 18% in March, 29 % in April and 42 % in May, data from ambulance teams, hospitals and police shows.” According to research conducted by the Post, individuals who are suffering from the disease of addiction have felt an increasing sense of isolation, suffer from the disruption in the economy, are disconnected from treatment , accelerating the on-going pandemic of drug addiction and overdose. “I lost my first husband to suicide after a decades long battle with alcoholism and my daughter Laura to overdose a month before her thirtieth birthday,” added Bradfield. “The country cannot afford to ignore the addiction pandemic that takes more American lives annually than both the two Gulf wars and Vietnam War combined. The effects of addiction devastate families. InterAct has had a successful beta program this year and now we’re ready to expand our offering nationwide.” InterAct Lifeline operates on Convey’s portal network using its proprietary Hub & Spoke™ technology to deliver education and content to customized portals used by addiction treatment programs, as well as state and local community groups. The technology offers personalized calendars with reminders for individuals to attend support meetings, therapy appointments, or work commitments. Outbound messaging and short surveys help case workers monitor patient progress and alert staff if there are issues. The program offers additional telehealth connections to therapists and psychiatrists for medication management, as well as providing families with a support and family therapy program. About InterAct LifeLine Founded in 2019 by Carolyn Bradfield following the overdose death of her daughter, InterAct is a telehealth platform delivering education and content on addiction and wellness strategies to promote recovery, connections to community through discussion forums and virtual support groups, and continuous outreach to its members. InterAct’s portal technology is integrated with a HIPAA compliant mobile platform offering applications to families to engage individuals, organize their schedule with reminders and check ins, send secure messages and monitors vital signs through wearables to detect risk for overdose. InterAct’s technology produces detailed data used for treatment program outcomes studies. For information visit www.interactlifeline.com , info@interactlifeline.com or call 866-274-7539. Contact Details Bruce Ahern +1 770-580-0810 bahern@conveyservices.com Company Website https://interactlifeline.com

August 11, 2020 08:00 AM Eastern Daylight Time

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Cloud Conventions Virtual Event Platform Launches Channel Sales Program

Convey Services

Cloud Conventions , a full featured virtual tradeshow and event technology solution today launched a channel reseller program to allow telecommunications and cloud sales partners, event managers and marketing groups to represent and sell the platform to their customers and prospects. The new channel program pays commissions for direct referrals or offers a wholesale rate for white-label resellers. “ Convey Services , the parent company for Cloud Conventions has a long history serving channel partners, particularly in the telecom and cloud marketplace,” said Carolyn Bradfield , founder of Convey. “The pandemic has created a huge demand for platforms like Cloud Conventions that deliver virtual tradeshows, association meetings, sales conferences, expositions and other events. COVID-19 forced the cancellation of thousands of in-person events, generating increasing demand for virtual solutions. The Cloud Conventions platform engages attendees, drawing a larger audience of people who don’t need or want to travel to attend. It delivers more revenue to the event operator and better ROI to exhibitors and sponsors.” Cloud Conventions is a content-rich environment with enhanced views of marketing materials, educational programs and product literature. It automates every aspect of delivering a tradeshow, conference or event. It can also be used for internal sales conferences or large corporate events. Cloud Conventions is easily custom-branded and directed to any URL. The platform automates registering and attendee onboarding, offers virtual booths and sponsorship programs and delivers online educational and social interaction opportunities, including continuing education credit. Every attendee contact is analyzed and detailed in reports for the event host and exhibitors. “There is an explosion of interest and demand for Cloud Conventions and its ability to translate a live event into an engaging virtual experience in almost any market,” added Bradfield. “Cloud Conventions can replace a single live event or can be used year-round for multiple events to support sales, education or information outreach. Cloud Conventions offers a strong recurring revenue opportunity for channel partners who can augment that income by adding conferencing technology from their suite of services to host online sessions.” Agents, master agents or sales partners that want to include Cloud Conventions in their portfolio should contact agent@cloudconventions.com to explore the revenue opportunities and technology. For ideas on how organizations are using Cloud Conventions to make their virtual event informative and engaging, visit the Online Resource Center at www.CloudConventions.com . About Cloud Conventions Cloud Conventions is a Virtual Trade Show and Conference Platform from Convey Services that brings new capabilities to a marketplace looking for solutions to replace the thousands of live trade shows, annual conferences and association meetings cancelled in the wake of COVID-19. Originally launched as ConveyLive, Cloud Conventions automates exhibitors and virtual booths, attendee registration, speaker sessions and reminders, invitations and email communication, while at the same time producing detailed analytics on attendee, session and exhibitor activity. Trade Associations and event managers can explore all of the Cloud Conventions solutions by visiting https://cloudconventions.com or contacting info@cloudconventions.com or call 888-975-1382. Cloud Conventions™, Conduct™, One-Touch Email Share™, Hub & Spoke™, 360° Virtual Exhibit Hall & Lobby Experience™ and ListLock™ are trademarks of Convey Services LLC Contact Details Bruce Ahern +1 770-580-0810 bahern@conveyservices.com Company Website https://cloudconventions.com

August 10, 2020 01:00 PM Eastern Daylight Time

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Cloud Conventions Virtual Events Sets New Standards for Content Delivery

Convey Services

Cloud Conventions , a full-featured virtual tradeshow and event technology solution is establishing itself as the new standard for delivering content, audio and video presentations, PDFs, PowerPoint files, blogs, brochures, flip catalogs and live events to virtual audiences around the world. Cloud Conventions has a long history of content delivery to industry networks connecting indirect sellers in channel organizations to suppliers and vendors. At the core of Cloud Conventions is a sophisticated SaaS delivery engine that manages and graphically showcases content to create a powerful digital experience. “Many virtual event solutions being marketed today started life as webinar registration or webinar delivery platforms, but fall way short in presenting content effectively,” said Carolyn Bradfield , founder of Convey Services . “Some just offer links to downloadable PDFs when you click a generic icon. Specialized features within Cloud Conventions allow attendees to view or download content from an exhibitor or sponsor, share it on social media or email it to customers or colleagues. Our exclusive One-Touch Email Share ™ simplifies the distribution of product or educational material, as well as training and promotions. This ensures the exhibitor achieves a better ROI, increasing leads and ultimately sales.” One-Touch Email Share automatically launches the attendee’s email client, such as Outlook or Gmail. The attendee selects one or more recipient email addresses and includes their own message. The email contains a custom generated URL that directs the recipient to a unique landing page that displays only that item’s information, video, catalog or other type of content so it can be viewed or downloaded. Attendees can also bookmark content and return to it from their personal dashboard. “A virtual tradeshow or conference has to offer a content-rich experience to all attendees to keep them engaged,” added Bradfield. “Product companies need to showcase new merchandise and catalogs, associations have to deliver continuing education, technology businesses have video demos of their services that will sell their solutions. Cloud Conventions automates content delivery and offers a means for exhibitors, as well as attendees to consume content online and on-demand.” Every feature of content sharing is managed by the exhibitor inside their virtual booth. Access to content can be restricted to viewing online only or allowed to be shared or downloaded. Detailed reporting tracks viewings, including who saw it, for how long and if they downloaded or shared it. Cloud Conventions provides a personalized content experience with customized attendee dashboards, segmented email communication or the ability to restrict access to exhibit booths based on attendee type. Cloud Conventions is a virtual event SaaS platform from Convey Services. To learn more about the options available for a virtual conference, tradeshow or event, visit the Online Resource Center at www.CloudConventions.com . About Cloud Conventions Cloud Conventions is a Virtual Trade Show and Conference Platform from Convey Services that brings new capabilities to a marketplace looking for solutions to replace the thousands of live trade shows, annual conferences and association meetings cancelled in the wake of COVID-19. Originally launched as ConveyLive, Cloud Conventions automates exhibitors and virtual booths, attendee registration, speaker sessions and reminders, invitations and email communication, while at the same time producing detailed analytics on attendee, session and exhibitor activity. Trade Associations and event managers can explore all of the Cloud Conventions solutions by visiting https://cloudconventions.com or contacting info@cloudconventions.com or call 888-975-1382. Cloud Conventions™, Conduct™, One-Touch Email Share™, Hub & Spoke™, 360° Virtual Exhibit Hall & Lobby Experience™ and ListLock™ are trademarks of Convey Services LLC Contact Details Bruce Ahern +1 770-580-0810 bahern@conveyservices.com Company Website https://cloudconventions.com

August 10, 2020 09:00 AM Eastern Daylight Time

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Cloud Conventions Virtual Events Can be More Effective at Connecting Buyers & Sellers

Convey Services

Cloud Conventions , a full-featured virtual tradeshow and event technology solution delivers an effective means for suppliers to continue to move merchandise by providing better connection to buyers in a content rich virtual environment. Annual or regional tradeshows and industry conferences have traditionally been the primary way suppliers connect to their wholesale marketplace, educating buyers on new products, introducing the latest trends and receiving orders for merchandise for upcoming selling seasons. In a digital environment, Cloud Conventions is improving the overall sales process by better showcasing suppliers and their products, providing increased promotional opportunities and stronger connections with buyers, brokers and distributers in thousands of vertical markets in the U.S. and internationally. “People often perceive that tradeshows are just a getaway to visit a fun venue, connect socially and have a good time,” said Carolyn Bradfield , founder of Convey Services . “In some ways that can be true, however tradeshows are mission-critical in connecting buyers with suppliers and resellers in a single venue so they can keep their shelves, warehouses and online stores stocked with the latest merchandise. To keep product moving so suppliers can survive and grow in the face of COVID-19, Cloud Conventions offers a more enhanced digital experience delivering higher levels of product information, more interaction and a longer opportunity to connect.” A Cloud Conventions virtual tradeshow gives exhibitors a booth experience filled with opportunities to capture sales leads, attract and reward attendees, interact with live chat or video meetings and offer live or recorded in-booth sessions to showcase their products. Buyers can view new product lines, flip through digital catalogs, meet with designers, fill out requests for pricing, order product samples and receive show promotions and discounts. “Virtual tradeshows can offer significant advantages over live events,” added Bradfield. “The virtual exhibit hall is not restricted to specific hours, allowing attendees to view a booth online and on-demand 24/7. The attendee audience is often much larger because they can attend without the risk and expense of travel or taking time away from the business of selling. This can dramatically increase the number of sales leads from an event. In one of our recent tradeshows, there were 100 virtual booths. During the 3 days of the live show there were over 40,000 attendee interactions with exhibits and sales content. With a virtual event, those interactions can continue for days, weeks or a month or more afterward.” Cloud Conventions virtual booths offer varying levels of features with specialized sponsorship and advertising placements. Exhibitors can purchase banner ads on the homepage, inside the attendee dashboard and on directory pages. Sponsors can showcase themselves with session presentations, host social events like virtual wine tastings and be featured in email communication sent from the event platform. Analytics on Cloud Conventions detail every attendee interaction to validates the ROI for the exhibitor or sponsor. Cloud Conventions is a virtual event SaaS solution from Convey Services . To learn more about options available for a virtual conference, tradeshow or event, visit the Online Resource Center at www. CloudConventions.com. About Cloud Conventions Cloud Conventions is a Virtual Trade Show and Conference Platform from Convey Services that brings new capabilities to a marketplace looking for solutions to replace the thousands of live trade shows, annual conferences and association meetings cancelled in the wake of COVID-19. Originally launched as ConveyLive, Cloud Conventions automates exhibitors and virtual booths, attendee registration, speaker sessions and reminders, invitations and email communication, while at the same time producing detailed analytics on attendee, session and exhibitor activity. Trade Associations and event managers can explore all of the Cloud Conventions solutions by visiting https://cloudconventions.com or contacting info@cloudconventions.com or call 888-975-1382. Cloud Conventions™, Conduct™, One-Touch Email Share™, Hub & Spoke™, 360° Virtual Exhibit Hall & Lobby Experience™ and ListLock™ are trademarks of Convey Services LLC Contact Details Bruce Ahern +1 770-580-0810 bahern@conveyservices.com Company Website https://cloudconventions.com

August 07, 2020 03:45 PM Eastern Daylight Time

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