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New Report Shows Significant Socioeconomic Benefits of Large-scale Restoration Projects in Redwood National and State Parks Region

Save the Redwoods League

A new report released today by Save the Redwoods League and California State Parks reveals significant socioeconomic benefits of the Redwoods Rising and ‘O Rew Redwoods Gateway programs to Northern California counties around Redwood National and State Parks. These redwood ecosystem restoration programs bring much-needed revenue, quality jobs and critical environmental conservation benefits to the region, driving economic growth in an economically disadvantaged area of California. “ Assessing the Restoration Economy within Redwood National and State Parks ” examines new economic opportunities made possible by large-scale restoration programs in Humboldt and Del Norte counties. The report contrasts the growing restoration economy with the legacy of extraction-based industries in the region—namely the historic industrial-scale logging of coast redwood forests. "Together, Redwoods Rising and ‘O Rew Redwoods Gateway restoration programs have brought far-reaching benefits to our forests, local communities and beyond,” said Paul Ringgold, chief program officer for Save the Redwoods League. “Communities in Humboldt and Del Norte have experienced challenges following the decline of old-growth logging and fishing. This new report highlights how a restoration economy can provide stable, well-paying jobs that put valuable skills to work conserving redwood forests for future generations.” Key report findings: Generating Economic Impacts: In 2024, Redwoods Rising and ‘O Rew Redwoods Gateway restoration activities supported 200 jobs in the local economy. Many of these jobs were in industries related to tree harvesting and construction, which tend to pay higher wages than average jobs in Humboldt and Del Norte counties. Since 2019, Redwoods Rising has raised $97.1 million to invest in restoration work locally. This includes state and federal grant funding, private philanthropy, financial returns from the restoration work itself and California State Parks funding. Local and regional contractors and vendors are prioritized for the program’s implementation, ensuring that funds stay within the parks’ gateway communities. More than 90% of contractor hours from key partners are filled by workers from Humboldt and Del Norte counties. Creating a Restoration Economy: Restoration activities broaden the economic focus of the area from industries like commercial logging and cannabis cultivation to a restoration economy that includes forest management, wildlife conservation and environmental restoration, which fosters stable employment with higher wages. Redwoods Rising is training a future workforce through its apprenticeship program, which has provided on-the-ground restoration training to over 70 college students. Redwoods Rising has integrated new technologies and practices into its work, creating higher-quality, higher-paying jobs that appeal to a broader workforce. Biomass removed from the forest during restoration work is processed and sold within the region for use as lumber, chips or biofuel. As a byproduct of this work to improve forest and watershed health, the revenue generated is reinvested in the program. The entire process of removing biomass—from crews to transportation to sawmills—represents additional economic activity through local jobs. From 2020 to 2023, biomass sales yielded $18.5 million that was reinvested to help offset the costs of forest restoration, the removal of old inaccessible logging roads and restoration of aquatic habitats. These sales also yielded $350,000 in Timber Yield Tax revenues returned to Humboldt and Del Norte counties. Tribal and Community Engagement: Redwoods Rising and ‘O Rew Redwoods Gateway restoration work takes place in the ancestral lands of the Yurok, Tolowa and Chilula peoples. The programs engage tribal entities in restoration work and create employment opportunities in surrounding communities. Enhanced Ecosystem Health: Parks gateway communities benefit from the restoration efforts within Redwood National and State Parks in multiple ways: Watershed restoration and climate resilience work achieved by these programs benefit local communities through improved flood control and wildfire risk reduction. Improved ecosystems, such as healthy waterways and reconnected habitat, help create future recreational opportunities. Recreation and Tourism Benefits: In 2023 more than 400,000 people visited Redwood National Park, spending an estimated $29.6 million locally. As restoration makes possible new and improved recreational opportunities, increased park visitation would mean additional economic benefits. The ‘O Rew trails gateway construction is set to begin this year and significant habitat improvements at the confluence of Prairie and Redwood creeks will provide a world-class experience for visitors. While restoration work is the immediate focus of Redwoods Rising, restoration site improvements are creating opportunities for expanded public access and new infrastructure. Read the full report at RedwoodsRising.org. “Redwoods Rising is an ambitious restoration program that is bringing back the unique and wonderful coast redwood forest native to Northern California, and it serves as a model for public-private partnership-driven restoration,” said Jay Chamberlin, chief of the Natural Resources Division for California State Parks. “With nearly $31 million in economic output in 2024 alone, the program demonstrates that conservation and economic vitality can go hand in hand.” Funding for the socioeconomic study was provided by Redwood Parks Conservancy, the nonprofit partner supporting Redwood National and State Parks. “These restoration programs are examples of the power of partnerships focused on healing lands and waters collaboratively,” said Sal Munoz Moreno, executive director of Redwood Parks Conservancy. “By celebrating and stewarding our public lands, we can also ensure the health and wellness of our local communities.” About Redwoods Rising Redwoods Rising is a collaborative initiative among Save the Redwoods League, California State Parks and the National Park Service aimed at restoring the health and resilience of the iconic redwood forests in Redwood National and State Parks. It focuses on restoring 70,000 acres of degraded redwood forest landscapes heavily impacted by past industrial logging practices, with the goal of accelerating development of old-growth forest characteristics and protecting these unique ecosystems. Since 2018, the program has treated more than 4,200 acres of forest, removed or improved more than 70 miles of failing logging roads and restored nearly 6 miles of stream channels throughout the parks. About ‘O Rew Redwoods Gateway ‘O Rew is a 125-acre ecologically and culturally significant property adjacent to Redwood National and State Parks. Save the Redwoods League purchased it for conservation in 2013 following closure of the lumber mill that had operated onsite for decades. In 2026, the nonprofit will transfer ownership of the site to the Yurok Tribe. In a first of its kind agreement in 2024, the Yurok Tribe, the League, National Park Service and California State Parks signed a memorandum of understanding for the transfer as well as significant ecological restoration and to formalize the four partners’ shared vision for long-term co-stewardship of the site as a gateway for the visiting public to the parks. The agreement marks the first time state and federal agencies will assist with stewardship and public access on tribally owned land. *** To schedule an interview, contact Robin Carr at 415-766-0927 or redwoods@landispr.com. To access hi-res images or b-roll of Redwood National and State Parks, visit the Save the Redwoods League newsroom. Save the Redwoods League, one of the nation’s longest-running conservation organizations, has been protecting and restoring redwood forests since 1918. The League has connected generations of visitors with the beauty and serenity of the redwood forests. Our 600,000 supporters have enabled the League to protect more than 220,000 acres of irreplaceable forests in 66 state, national and local parks and reserves. For information, please visit SaveTheRedwoods.org. The mission of California State Parks is to provide for the health, inspiration and education of the people of California by helping to preserve the state's extraordinary biological diversity, protecting its most valued natural and cultural resources, and creating opportunities for high-quality outdoor recreation. Learn more at www.parks.ca.gov ### Contact Details Landis Communications Inc. Robin Carr +1 415-766-0927 redwoods@landispr.com Company Website https://www.savetheredwoods.org/

April 03, 2025 06:11 AM Pacific Daylight Time

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BELLAMI Hair Expands into the Textured Hair Category

BELLAMI

BELLAMI Hair, the #1 global hair extension brand trusted and preferred by celebrity hairstylists, salon professionals and beauty experts worldwide, proudly champions diversity in hair by introducing BELLAMI Silk Seam™ Textured Clip-In Hair Extensions to reaffirm our commitment to diversity and inclusion within the hair industry. As part of its national TEXTURED, YOUR WAY campaign, BELLAMI introduces the Silk Seam™ Textured Clip-Ins collection, designed to celebrate, enhance and define textured hair. These clip-ins empower customers to embrace their unique hair type and personal style while achieving expert-level results at home. Whether adding volume, length, or color, the collection allows for effortless transformation. “We believe hair is a tool for self-expression, and we’ve heard from our customers that our extensions make them feel amazing and more confident, all while looking like themselves,” says BELLAMI President Mary Burns. “We’ve spent years developing our textured collection so we can deliver this same confidence to our growing audience, who have a vast range of hair types. And we plan to expand this category over the next year as we continue to learn from our customers and stylist community.” Created in partnership with celebrity stylist Lacy Redway, BELLAMI Silk Seam™ Textured Clip-Ins are expertly designed to enhance and define natural curls, waves, and texture. Crafted with premium-quality materials and available in a diverse range of shades and textures, this collection delivers a flawless, natural look that blends seamlessly with various textured hair types—perfect for both everyday wear and high-profile styling. "BELLAMI is a go-to hair extension brand because it’s the best,” says celebrity stylist and brand spokesperson Lacy Redway. “My high-profile clientele ranges from every hair type, so having access to quality hair in various textures and shades is crucial. BELLAMI’s new texture collection can withstand whatever I throw at it, allowing me to deliver beautiful, natural-looking styles for my clients that stay intact, whether that be for a full day of photoshoots, press, or a red-carpet event. Wearing BELLAMI hair extensions can help you feel like a boss like it does for me when I wear them." Crafted with the finest, ethically sourced 100% Remy human hair, this collection features the brand’s innovative Invisi-Weft™ technology, making the wefts 30% thinner so they lay flatter against the head for a comfortable, natural, seamless wear. Its Vitamin Seal coating enables long-lasting performance, providing humidity resistance and curl retention even after ten washes. The quick and easy clip-in application delivers a secure and comfortable fit, and the high-density wefts boost volume for natural, salon-quality results instantly. BELLAMI Silk Seam™ Textured Clip-Ins are available in three textures and seven shades, each in 16” (200g), 20” (230g), and 24” (260g) lengths: 3A Spiral Curl – Medium density, defined, loose spirals with a smooth silky finish and a lightweight feel. Blends best with 2C-3B natural textures. 3C Ringlet Curl – High density, voluminous texture and tight, springy corkscrew curls with a natural, subtle matte finish. Blends best with 3B-3C natural textures. Blowout – Low luster, high density, voluminous hair that adds dramatic fullness with soft, touchable strands mimicking blow-dried coily hair. Blends best with lightly textured hair, resembling stretched, type 4 natural hair. Shades: Jet Black, Off Black, Dark Brown, Chocolate Brown, Chestnut Brown, Off Black/Almond Brown Ombre, Dark Brown/Ash Brown Ombre. BELLAMI Silk-Seam Textured Clip-In Hair Extensions are available at BELLAMIhair.com and BELLAMIprofessional.com, ranging from $210 - $540 depending on shade and length. Salon professionals receive industry discounts for all hair orders. Founded in 2012, BELLAMI is the world’s #1 hair extensions brand, trusted by celebrity and professional stylists. BELLAMI offers 100% Remy Human Hair in up to 70 shades, six lengths, and the most extensive range of clip-in and semi-permanent extension methods. With ethical sourcing, sustainable packaging, and full control over manufacturing, BELLAMI delivers premium, high-performance extensions. Our products, including clip-ins and four professional methods—sew-in wefts, tape-ins, keratin tips, and i-tips—are available at BELLAMIHair.com and BELLAMI Beauty Bars nationwide. Headquartered in Los Angeles, BELLAMI continues to expand into the textured hair market to serve all hair types. ABOUT BEAUTY INDUSTRY GROUP Established in 2004, Beauty Industry Group is an industry leader for professionally installed and DIY hair extensions and related beauty products. Beauty Industry Group's professional products are sold in more than 1,200 stores throughout North America and its collective brands service more than 30,000 salons across over 165 countries. Beauty Industry Group has offices in 6 countries and is headquartered in Salt Lake City, UT. Contact Details Linsey Tilbor Rubin +1 732-991-5294 ltilbor@rellmc.com Company Website https://www.bellamihair.com/

April 03, 2025 08:36 AM Eastern Daylight Time

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CSB Presents New Athleisure Collection with Focus on Everyday Comfort and Versatility

Grand Newswire

CSB, formerly known as Crop Shop Boutique, has released a new collection of athleisure wear designed to suit both active and relaxed settings. The brand, which began as a boutique activewear label, continues to evolve its offering with pieces that prioritise comfort, movement, and ease of wear. With an emphasis on versatile design, CSB’s latest range includes items such as sports bras, leggings, oversized tees, joggers, and loungewear sets. The pieces are made using soft, breathable fabrics developed to support a variety of daily activities — from gym sessions to rest days at home. The brand notes that its clothing is intended to offer a balance between function and casual wearability, with a focus on materials that allow for flexibility and long-term use. While the designs are aligned with current athleisure trends, the collection is rooted in practicality, offering options that suit different body types and routines. CSB has gradually built a strong following, particularly among customers looking for comfortable and adaptable wardrobe staples. In addition to its core collections, the brand periodically releases limited-edition drops and offers a rewards program aimed at fostering customer engagement. While rooted in activewear, CSB continues to expand its reach into sleepwear and leisurewear, reflecting the growing demand for garments that accommodate changing lifestyles and blurred boundaries between work, fitness, and home life. The new collection is now available online through the CSB website. About CSB: CSB is an Australian-based athleisure brand offering a range of activewear, sleepwear, and lifestyle essentials. Initially launched as Crop Shop Boutique, the brand focuses on comfort-driven design and functional fabrics intended for everyday movement and ease. Contact Details Crop Shop Boutique Rachel Dillon info@shopcsb.com Company Website https://www.shopcsb.com/

April 01, 2025 03:43 PM Eastern Daylight Time

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Introducing Saint Crewe, The New Clinically-Tested Skincare Brand For Gen Z Founded by Mom & Therapist to College-Aged Women, Erin Piper

Saint Crewe

Saint Crewe is a new dermatologist-tested, clinically backed skincare line designed specifically for Gen Z. Clinically tested on over 100 people, Saint Crewe is hypoallergenic, non-irritating, and suitable for all skin types, including sensitive skin. The brand’s four new products meet the clean beauty standards of Ulta, Sephora, and Credo while celebrating skincare as a fun, confidence-boosting ritual. As a mother of two and a therapist working with college-aged women, Saint Crewe Founder Erin Piper saw firsthand Gen Z’s growing curiosity about skincare and beauty trends. She realized that they were drawn to viral TikTok-famous products with bright, fun packaging, and the joy of experimenting with self-care. The issue? During the fun of applying face masks and creating skincare routines, the aggressive skincare ingredients were being overlooked. Many of these products contained harsh actives like retinol and glycolic acid – ingredients that weren’t suitable for their young skin. Saint Crewe Founder, Erin Piper, says, “As a mom and therapist to college-aged women, I’ve seen firsthand how much Gen Z loves experimenting with skincare. But there are too many trending products that cause more harm than good for young skin – damaged skin barriers, breakouts, irritation, you name it. That’s why I wanted to create a brand that is clinically effective, but still safe for everyday use. As a parent who has to say ‘no’ to so much – no to social media, to phones, to harmful ingredients, it feels really great to say ‘yes’ to skincare.” Erin sought out to create the ultimate solution to these concerns for the Gen Z community. She collaborated with leading labs, dermatologists, creatives, and beauty industry veterans – including the CEO of Saint Crewe, her long-time friend and skincare product development expert, Laura-Lucia Carothers – to develop a stunning range of vegan and cruelty-free skincare products that nurture this sense of curiosity while being expertly formulated to be gentle and safe for all skin types. Clean Beam Balmy Dream ($32): Lush cleansing balm formula that melts onto the skin as a foamy rinse-off cleanser that can remove sunscreen, makeup, and grime while bisabolol, ginger and calming turmeric soothes the skin. Team Gleam ($38): Daily water-gel serum that is loaded with superfruit goji berry and microalgae, helping balance the microbiome and fight against harmful blue light from screen time. Water Whip ($42): Light gel cream that delivers deep hydration and a natural glow with a boost of marine algae extract and vitamin E while soothing skin. Goji Go + Glow ($44): Packed with powerful aloe juice, microalgae and goji superberries to help keep breakouts at bay, this super mist balances excess oil while supporting your skin's microbiome. The brand’s name pays tribute to both a cherished family name and Sara Crewe, the beloved protagonist of A Little Princess. Saint Crewe isn’t just skincare, it’s innovation that redefines skincare for the next generation and anyone seeking a playful new way to care for their skin. Saint Crewe is redefining skincare for the next generation with fun, approachable, and age-appropriate formulas designed specifically for Gen Z. More than just skincare, Saint Crewe creates an experience, one that evolves with the brand’s community and becomes a playful part of their well-being. Built on the pillars of safety, individuality, integrity, well-being, and experience, Saint Crewe is committed to gentle formulations that nurture young skin with confidence and transparency. Trends fade. Skincare stays. With Saint Crewe, skincare isn’t just about looking good—it’s about feeling your best, inside and out. It will always be you. Contact Details Malinda Torres OGAKI mtorres@ogakidigital.com Company Website http://saintcrewe.com/

April 01, 2025 01:00 PM Eastern Daylight Time

SeaTrain Technology Receives Patent Approval for Revolutionary Approach to Meeting Needs of Shipping and Shipbuilding

Morgan Marketing & Communications

SeaTrain Technology, LLC, a pioneer in sustainable maritime solutions, received its patent approval today for its revolutionary application for shipping and shipbuilding. This will be particularly important to ship and shipbuilding enterprises interested in revitalizing their sectors. The company’s mission is to introduce its groundbreaking remote-controlled, and now patented, modular submersible glider technology to the global maritime community. This innovative technology transforms ocean freight transportation by offering unparalleled efficiency, profitability, reliability, and environmental sustainability. Additionally, it has extensive applications to the energy and defense industries. The design offered by SeaTrain lends itself to “series building” in shipyards of varying sizes due to its replicability. Stated SeaTrain Technology Founder and Chairman, Randy M. Durst: “With this patent, SeaTrain isn’t just innovating—we’re revolutionizing. SeaTrain is here to redefine maritime history. With this breakthrough, we’re setting the course for a new era of remote controlled, zero-emission ocean transport. The age of clean, safe, intelligent maritime movement is no longer a vision, it’s a reality.” SeaTrain Technology, established in 2023 and headquartered in Delray Beach, Florida, is on a mission to revolutionize the shipping, energy, and defense sectors through its patented submersible glider technology. The company’s core values—innovation, sustainability, efficiency, and safety—are at the forefront of its operations, aiming to set new standards in performance and environmental responsibility. “Sea Train’s patented technology is a game-changer for the maritime industry. Our modular, autonomous submersible system offers a scalable, cost-efficient solution that challenges the limits of traditional maritime logistics” declares Malia Van Horn, Chief Engineering Officer. “This is more than just an innovation— it’s a step toward a smarter, more resilient global supply chain.” ‘Our nation, and our world, are going through a period of massive disruption with the maritime industry right in the thick of it” observes SeaTrain Technology CEO Carleen Lyden Walker. “We need to demonstrate leadership, efficiency, and productivity in our ship designs and their construction. This leadership is not demonstrated by stamping out existing ship designs, but rather by producing a new design at scale that meets the needs of today into the decades to come. This is what SeaTrain provides.” For more information about SeaTrain Technology and its groundbreaking initiatives, please visit SeaTrain Technology. Photo: Carleen Lyden Walker, CEO Sea Train Technology Contact Details Carleen Lyden Walker +1 203-255-4686 c.walker@morganmarketcomm.com Company Website https://seatraintech.com/

April 01, 2025 12:00 AM Eastern Daylight Time

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SeaTrain Technology Appoints Maritime Industry Leader Carleen Lyden Walker as Chief Executive Officer

Morgan Marketing & Communications

SeaTrain Technology, LLC, a pioneer in sustainable maritime solutions, is thrilled to announce the appointment of Carleen Lyden Walker as its new Chief Executive Officer (CEO). Ms. Lyden Walker brings over four decades of maritime industry expertise, underscoring SeaTrain’s commitment to revolutionizing global shipping through innovation and environmental stewardship. Ms. Lyden Walker’s distinguished career encompasses significant roles such as Co-Founder and CEO of the North American Marine Environment Protection Association (NAMEPA), CEO of Morgan Marketing & Communications, and Chief Evolution Officer (CEO) of SHIPPINGInsight. Her dedication to marine environmental protection and sustainable shipping practices has been recognized globally, including her appointment as a Goodwill Maritime Ambassador by the International Maritime Organization (IMO) in 2015. In her new role at SeaTrain Technology, Ms. Lyden Walker will spearhead the company’s mission to introduce its groundbreaking remote-controlled modular submersible glider technology to the world. This innovative technology aims to transform ocean freight transportation by offering unparalleled efficiency, profitability, reliability, and environmental sustainability. Additionally, it has extensive applications to the energy and defense industries. Expressing her enthusiasm about joining SeaTrain, Ms. Walker stated, “I am honored to lead SeaTrain Technology at this pivotal moment in maritime history. SeaTrain’s innovative approach aligns perfectly with my lifelong commitment to advancing sustainable practices in the shipping industry. I look forward to working with the talented team at SeaTrain to bring this transformative technology to the domestic and global markets.” Randy M. Durst, Founder and Chairman of SeaTrain Technology, commented, “We are delighted to welcome Carleen as our CEO. Her extensive experience and visionary leadership in the maritime sector are invaluable assets as we embark on this journey to redefine maritime shipbuilding and transportation”. SeaTrain Technology, established in 2023 and headquartered in Boynton Beach, Florida, is on a mission to revolutionize the shipping, energy, and defense sectors through its patented submersible glider technology. The company’s core values—innovation, sustainability, efficiency, and safety—are at the forefront of its operations, aiming to set new standards in performance and environmental responsibility. For more information about SeaTrain Technology and its groundbreaking initiatives, please visit SeaTrain Technology. Contact Details Morgan Marketing & Communications Carleen Lyden Walker +1 203-255-4686 c.walker@morganmarketcomm.com Company Website https://morganmarketcomm.com/

March 30, 2025 12:00 AM Eastern Daylight Time

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Dokotoo Announces Global Bestseller Status of Leopard Print Tank Top, Marking Milestone in Women's Apparel Innovation

Grand Newswire

Dokotoo, a leading brand in Amazon’s women’s fashion category, has announced a major milestone with the global success of its Leopard Print Tank Top. The garment, now one of Amazon’s top-selling items across Europe and the United States, reflects the brand’s expanding influence in the women's apparel market and its commitment to blending inclusive design with premium manufacturing standards. The tank top, distinguished by its muted leopard print pattern and tailored construction, has rapidly gained attention for both its design versatility and mass appeal. Developed by Dokotoo’s Milan-based design team, the piece merges European aesthetic sensibilities with functional styling, suitable for both casual and professional wear. “Dokotoo’s success with this product signals a shift in consumer expectations,” said Emily, Brand Director for Dokotoo U.S. “Consumers are increasingly seeking fashion that is accessible, inclusive, and built with care—this design delivers on all three.” Global Design Meets Precision Manufacturing While the brand’s creative direction stems from Europe, Dokotoo leverages streamlined production to ensure consistency in quality and durability. The tank top features contoured seams and reinforced stitching that surpass typical fast-fashion standards, offering both structure and comfort across a wide size range from S to XXL. Independent product reviewers have highlighted the top’s fabric breathability and stretch retention, praising its ability to maintain shape after repeated wear. The emphasis on inclusive sizing and adaptable fit has also resonated with consumers, especially those looking for flattering options outside traditional size constraints. Cultural Recognition and International Appeal Beyond commercial success, the tank top has made notable appearances in media and fashion circles. Celebrities and influencers in New York, Los Angeles, and Tokyo have been photographed wearing the piece in a variety of settings—from casual street style to fashion-forward boutiques. Industry observers have noted the item’s transition from seasonal trend to wardrobe staple. The viral success is viewed internally as a reflection of Dokotoo’s broader brand philosophy. According to an internal memo from the company’s leadership team, “This is more than a single product—it’s a proof point that quality, inclusivity, and affordability can coexist.” About Dokotoo Dokotoo is a contemporary women’s fashion brand known for its affordable, design-driven clothing. With a presence in major online marketplaces, including Amazon, the brand offers wardrobe essentials that prioritize comfort, inclusivity, and elevated style. Drawing on international design influences and a precision-focused supply chain, Dokotoo serves a global audience seeking fashion without compromise. Contact Details Dokotoo Stanie Liu stanie0201@gmail.com Company Website https://www.amazon.com/stores/page/F1F283FF-D7A3-431C-8FA3-84D3B81094F5

March 28, 2025 03:44 PM Eastern Daylight Time

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Benestar Brands and Palmex Alimentos are now the new Monarca Authentic Snacks Company: Leading Hispanic Snacking in the Americas

Monarca Authentic Snacks

Benestar Brands (formerly Evans Food Group Ltd.) and Palmex Alimentos, S.A. de C.V. (“Palmex”) proudly unveiled their new unified brand identity: Monarca Authentic Snacks, which becomes the new premier leader in Hispanic snacking across the Americas. This milestone builds on the successful December 2023 merger of the two companies, transforming two respected industry names into a new category leader of Hispanic and Hispanic-inspired snacks, with authentic flavors and high-profile innovation that positions the company for accelerated growth in the Hispanic snacking category across North, Central, and South America. As a vertically integrated manufacturer of crispy snacks, pork rinds, tortilla chips, snack mixes and in-pack salsa solutions, Monarca Authentic Snacks is a powerhouse of consumer brands as well as a leading partner to snack manufacturers and retailers across the Americas, with the highest quality standards. With nine manufacturing plants in the U.S. and Mexico and distribution in over 17 countries, the company is uniquely positioned to lead the industry, leveraging over 90 years of heritage and commitment to excellence. A Vision for Growth and Leadership “Our ambition is to be the leading and fastest-growing crispy snacks company in the hemisphere,” said Jose Luis Prado, Chairman and CEO of Monarca Authentic Snacks. “For nearly a century, we have crafted pellets and snacks with delicious, authentic Hispanic flavors. With this new identity, we are not just embracing our legacy—we are positioning ourselves for the future. The Hispanic segment is the fastest growing in the U.S. and 75% of U.S. consumers are actively looking for new and unique flavors, reinforcing our strategy to lead and expand the market.” The Inspiration Behind Monarca Authentic Snacks “The launch of Monarca Authentic Snacks harnesses the combined strength of Benestar / Evans and Palmex under a singular identity inspired by the Monarch butterfly—a powerful symbol whose remarkable migration from Central Mexico to Canada, mirrors the company's path, embodying the heritage, resilience, and transformation that drive its vision forward,” said Jesus Velazquez, U.S. President, Monarca Authentic Snacks. Heritage –The Monarch butterflies’ migration from Mexico to the U.S. and Canada spans generations, always returning to its origins. Similarly, its brand stays rooted in tradition while looking to the future. Resilience –Throughout more than 90 years navigating market fluctuations and industry challenges, Monarca Authentic Snacks has demonstrated the same resilience as the Monarch butterfly, consistently emerging stronger after each challenge. Transformation –Just as the Monarch butterfly undergoes metamorphosis, Monarca Authentic Snacks has evolved through strategic mergers and acquisitions to expand its reach and capabilities. Transcendence –Just as Monarch butterflies possess extraordinary navigational abilities to reach their destination, Monarca Authentic Snacks maintains unwavering focus on its goal to become the premier and fastest-growing crispy snacks enterprise throughout the Americas. Community –Monarch butterflies contribute significantly to ecological well-being through pollination; similarly, Monarca Authentic Snacks demonstrates commitment to strengthening the communities it serves and the environment of the Monarch butterfly. A Powerhouse in Hispanic Snacking Monarca Authentic Snacks brings together a diverse and powerful portfolio of consumer and B2B brands, including: Mac’s – The #1 Pork Rind Brand in the U.S. 4505 – The #1 Premium Pork Rind Brand in the U.S. Turkey Creek – The #3 Pork Rind Brand in Convenience stores in the U.S. Chicas – The #2 fastest growing Premium Corn Tortilla Chip among Top Selling Brands in the U.S. Cazo de Oro – The fastest-growing Tortilla chips with authentic Mexican-recipe and Hispanic branded Pork Rinds and Bulk Las Ricas – The new leading brand for Hispanic-inspired “Street Snacks” Evans – A leading pork rind pellet ingredient brand Palmex – A leading crispy snacks pellet ingredient brand Source: Circana Unify+ - Mulo+ w/Conv L52wks ending 2/23/25 Delivering Value Through Innovation and Scale Monarca Authentic Snacks stands at the forefront of the Hispanic snacking market, offering unparalleled innovation capabilities, expanded production capacity, and deep category expertise. By combining the strengths of Benestar / Evans and Palmex, the company is uniquely positioned to drive exciting new snacking concepts, strategic partnerships, and meet the evolving needs of consumers and retailers alike. About Monarca Authentic Snacks Monarca Authentic Snacks is the premier Hispanic snack company in the Americas, dedicated to delivering bold, authentic flavors through crispy snacks, pork rinds, and tortilla chips. With a legacy spanning 90 years, Monarca Authentic Snacks continues to inspire and bring joy to consumers across the hemisphere. For more information, visit www.monarcasnacks.com. About Wind Point Partners Founded in 1984, Wind Point Partners is a Chicago-based private equity investment firm with approximately $6 billion in assets under management. The firm’s Vision, Talent, Transformation (“VTT”) investment strategy focuses on partnering with top caliber management teams around a clear and exciting plan to invest behind a business to achieve transformational growth and value creation. The firm’s Executive Advisor Partner (“EAP”) network is comprised of more than 40 high-caliber executives who are closely aligned with Wind Point and contribute across all aspects of the firm’s investment process. Wind Point targets well-positioned middle market businesses within the business services, consumer products and industrial products industries. Since inception, Wind Point has deployed ten private equity buyout funds in partnership with highly-regarded institutional investors around the world, including public pensions, insurance companies, endowments, foundations, fund of funds and family offices. Additional information about Wind Point is available at www.windpointpartners.com. About Highlander Partners Highlander Partners, L.P. is a Dallas-based private investment firm with more than $3 billion in assets under management. The firm focuses on making investments in businesses in targeted industries where the principals have significant operating and investing experience. Highlander employs a buy and build investment approach, creating value by helping companies grow both organically and through acquisitions. For more information, visit www.highlander-partners.com. Contact Details Monarca Authentic Snacks Michelle Suhrie +1 800-543-7113 Michelle.Suhrie@MonarcaSnacks.com

March 28, 2025 09:00 AM Eastern Daylight Time

French Pharmacy Expands Access to Dermatologist-Approved Skincare in the U.S

Rev Up Marketers

French Pharmacy, a provider of French skincare products in the U.S., offers a range of dermatologically tested and science-backed formulations. Featuring brands such as La Roche-Posay, Avène, and Bioderma, the company focuses on research-driven skincare solutions for various skin concerns. The company recently launched a full line of skincare products formulated using the clinically tested ingredients that French skincare is known for. Science-Backed Formulations for Skin Health French skincare brands are known for their use of clinically tested ingredients. French Pharmacy products incorporate active compounds such as hyaluronic acid for hydration, niacinamide for skin repair, and retinol for supporting skin renewal. Thermal spring water, a key component in several formulations, has been shown to soothe irritation and strengthen the skin barrier. Dermatologist-Tested Products French Pharmacy offers a selection of products formulated for sensitive, acne-prone, and aging skin. These include: A313 Vitamin A Pommade – A retinol-based cream designed for skin renewal. FrenchPharmacy FrostFat Cryo Anti-Cellulite Gel - Cream – Intensive Anti-Cellulite Gel active on all Cellulite Symptoms: Diminishes orange-peel skin and fatty deposits, drains excess fluids, and enhances skin texture for a smoother feel. Hexomedine Antiseptic Gel – A topical antiseptic used for minor cuts and wounds. Nuxe Huile Prodigieuse Dry Oil – A botanical oil blend for skin and hair care. FrenchPharmacy Advantage C-F-E Serum – Enriched with a stabilized form of vitamin C, ferulic acid, and vitamin E to protect the skin from oxidative damage, preventing fine lines, wrinkles, dullness, and dryness. Commitment to Dermatological Standards French Pharmacy focuses on formulations that are hypoallergenic, fragrance-free, and developed in collaboration with dermatologists. These products align with clinical recommendations for individuals with conditions such as eczema, rosacea, and acne. Availability French Pharmacy provides access to dermatologist-recommended skincare with a focus on scientific research and quality formulations. More information is available at www.frenchpharmacy.com About French Pharmacy French Pharmacy is a U.S.-based provider of French skincare products, featuring brands recognized for their dermatologist-tested and research-backed formulations. The company prioritizes high-quality ingredients and clinical effectiveness. Contact Details French Pharmacy Jerome Salem customerlove@frenchpharmacy.com Company Website https://frenchpharmacy.com

March 27, 2025 03:00 PM Eastern Daylight Time

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