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The TikTok viral diaper brand adored by moms adds 800 additional Walmart stores in the USA thanks to hugely successful launch in 2020

Rascal + Friends

Globally adored diaper brand Rascal + Friends has been added to another 800 Walmart stores across the United States, thanks to last year’s hugely successful launch in Walmart stores throughout Texas. Rascal + Friends’ expanded Walmart reach across the US now includes distribution in California, Colorado, Florida, Georgia, Illinois, Indiana, Kansas, Missouri, North Carolina, Nebraska, Ohio and Oklahoma, as well as Walmart.com. Celebrated by parents and their little ones around the world, Rascal + Friends have set a new standard in baby essentials. Earlier this year parents took to TikTok to show the impressive absorbency of the diapers, pouring cup after cup of water in them with no leaks. The videos went viral as more and more families switched to Rascal + Friends. What sets Rascal + Friends diapers apart? Well, pretty much everything. Parenting outlets like Motherly, Red Tricycle and The Everymom have praised the brand on everything from their affordable prices and clean ingredients, to their ability to keep even the biggest messes contained. They offer seriously good performance, with innovative features like a 3D core for an increased absorbency area, custom-designed grip tabs, a unique deep pocket design, high back waistband, breathable back sheet and double leak guard. Rascal + Friends was born when a New Zealand mother of four identified the need for a premium diaper that checked all the boxes: premium yet affordable, exceptional performance and gentle on the most delicate skin. After testing hundreds of designs and unique features they set about creating an affordable diaper that didn’t compromise on quality and performance. With no nasties and boasting premium features, R+F diapers are designed to help prevent sneaky leaks and blowouts, while looking great too!. Keeping Rascal + Friends affordable was also key. “Diapers are a high turnover product that babies wear pretty much 24/7, so as well as ensuring little ones are comfortable and dry and parents are confident, we wanted to keep our diapers affordable,” says Matt Banfield, COO. “We’ve partnered with Walmart to distribute Rascal + Friends to help keep our prices affordable and our products accessible,” says Banfield. “Starting from just 17 cents per diaper, it’s our goal to provide seriously good diapers to as many people as possible, without breaking the bank.” Born in clean, green New Zealand, being both free of harmful chemicals and as environmentally conscious as possible are also of major importance for Rascal + Friends. Their products are certified by OEKO-TEX’s stringent Standard 100 materials certification, confirming the materials used are 100% free from harmful substances. Their products are also certified cruelty free and vegan by PETA! The brand is constantly evolving and fully dedicated to continually developing even better products that are also better for the planet. Finally, Rascal + Friends is all about community. Passionate about sharing its affordable-yet-premium baby products with families across the globe, the Rascal + Friends team take genuine joy in seeing happy little Rascals wearing their diapers and hearing success stories from happy parents via their social media channels. That’s where the ‘Friends’ part comes in! Last year Rascal + Friends donated more than 130,000 diapers between Hope Supply Co. in Dallas and the Houston Diaper Bank to help families during COVID. “This has been an incredibly tough time for families in need, so it was a priority for us to support our friends in Texas, who have welcomed us so warmly,” says Rascal + Friends CEO, Nick Mowbray. The donation came about from a conversation between Mowbray and award-winning actors Blake Lively and Ryan Reynolds. “Blake and Ryan contacted us about donations to charities and hospitals across the United States, so our Texas team suggested these diaper banks in Dallas and Houston that do incredible work in their communities,” says Mowbray. The final piece (for now!) in the Rascal + Friends puzzle are its Sensitive Wipes, made from natural and soothing ingredients such as moisturizing aloe, soothing chamomile and anti-inflammatory pomegranate extract. The perfect finishing touch for the happiest baby bums in town. Rascal + Friends premium diapers and sensitive wipes are available exclusively at Walmart. Premium diapers are available in sizes 1-6 across Bulk, Jumbo and Super Jumbo RRP $7.97, $19.97 and $39.97. Sensitive Wipes are available in a Single pack (72 wipes), Multi-pack (216 wipes), Carton (648 wipes) and Jumbo Box (1296 Wipes), for $2.97, $5.97, $15.97, and $29.97. For a full list of Walmart stockists please visit: https://www.rascalandfriends.us/stockist For more information on Rascal + Friends please visit: https://www.facebook.com/rascalandfriendsUSA www.rascalandfriends.us https://www.tiktok.com/@rascalandfriends?is_copy_url=1&is_from_webapp=v1 Contact Details Charlotte Hennington +1 469-387-6095 charlotte@teamrascals.com

August 11, 2021 01:30 PM Pacific Daylight Time

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VBox ATSC 3.0 TestBed

VBox Communications

FOR IMMEDIATE RELEASE: Jonathan Rind VBox Communications Ltd +972-9-9502821 Marketing@vboxcomm.com VBOX ATSC 3.0 Testbed New Enhanced Version of TV Gateway for NextGenTV Developers & System Integrators HERZLIYA, ISRAEL August 11 th 2021 – VBox Communications, a pioneering specialist in broadcast TV streaming, recording and digital datacasting, announced the availability of its new ATSC 3.0 Testbed – an enhanced version of the company’s original ATSC 3.0 Android TV Gateway product released earlier this year. The VBox ATSC 3.0 Testbed is designed for TV stations, broadcast engineers, video system integrators, digital app developers, and others in the emerging NextGenTV technology development ecosystem looking to test “real-world” ATSC 3.0 features and functionality. As US deployments of the ATSC 3.0 broadcast standard approach 50% market penetration later this summer – and more than 70% by the end of 2021 – a priority shift towards commercial productization and monetization of potential NextGenTV capabilities is quickly coming into focus. VBox’s ATSC 3.0 Testbed provides an ideal, ready-made toolkit for monitoring service performance and ascertaining technical viability for product field trials and market launches. The VBox ATSC 3.0 Testbed offers the ability to analyze both linear and “beyond-TV” ATSC 3.0 signal provision through features such as: ATSC 3.0 Signal Reception: Ensuring signals arrive as expected, via ROUTE and DASH protocols; Advanced Emergency Alerts Reception: Enabling AEA-standard weather and storm information as well as localized emergency messaging; Electronic Service Guide Reception and Visualization: Monitoring of broadcaster/3 rd -party programming information for accuracy and timeliness; SDK Provision and Testing Documentation: Enabling oversight of 3 rd -party application development, deployment and compliance testing. AEA Advanced Emergency Alerts example: As an official member of the Advanced Television Systems Committee VBox Communications is committed to implementing ATSC 3.0 VBox’s ATSC 3.0 Testbed offers a unique approach to addressing the advanced features and benefits of the new ATSC 3.0 standard in addition to the video and audio features enhancements it provides. ESG Electronic Service Guide in ATSC 3.0 example: About VBox Communications: VBox Communications ( https://vboxcomm.com/ ) is an expert in Digital TV, offering products that deliver live TV broadcasts (e.g., DVB-T/T2, DVB-C, DVB-S2, ISDB-T/ATSC) to IP combined with OTT video streaming services, for home and business use. VBox’s innovative, end-to-end firmware, software, and hardware solutions empower telcos, STB/streamer OEMs, and integrators to harness the benefits of converged live broadcast and IP- based TV – while helping grow revenues, streamlining communications and reducing costs. The company is also an active contributor and participant in the evolving 5G Broadcast standard, with planned products in the pipeline. For more details about the ATSC 3.0 Testbed, please contact us at: marketing@vboxcomm.com. More information about the VBox ATSC 3.0 TV Gateway can be found at: https://vboxcomm.com/landing/landing-atsc3/ About VBox: VBox Communications is an expert in digital TV and new media, combining Live TV broadcast to IP and OTT. Our solutions empower Telco's, STB/streamer OEMs and integrators to harness the benefits of converged live broadcast TV and OTT services. VBox enables outstanding viewing experience (watch, stream and record at home and on the go) encompassing Live TV broadcast with OTT, supporting a variety of worldwide TV Sources. Contact Details VBox Communications Jonathan Rind +972 9-950-2821 jonathanr@vboxcomm.com Company Website https://vboxcomm.com/

August 11, 2021 09:12 AM Eastern Daylight Time

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Cyvatar’s Craig Goodwin Named a Finalist for the Top 10 Cybersecurity Experts at the 2021 Black Unicorn Awards

Cyvatar

Cyvatar today announced the selection of a member of its senior executive team as a finalist for outstanding achievement at this year’s Cyber Defense Magazine Black Unicorn awards, announced during the 2021 Black Hat USA conference. Craig Goodwin, Cyvatar co-founder and chief product and strategy officer, was selected as a finalist for the Top 10 Cybersecurity Experts; he competed against the industry’s leading cybersecurity experts for this prestigious award. “We’re pleased to name Craig Goodwin as a finalist for the Top 10 Cybersecurity Experts among the elite group of information security professionals at the third annual Black Unicorn awards,” said judges Robert R. Ackerman Jr., David DeWalt, Dr. Peter Stephenson, and Gary Miliefsky. “This year’s competition was fierce, and he should be proud of his achievement.” Craig was selected from security practitioners around the world that vied for top honors. He is a battle-tested CISO who has built a successful career delivering transformative IT and security programs by combining holistic security, IT, and business leadership expertise to produce extraordinary results. Craig’s innovation brings the membership economy to cybersecurity with Cyvatar’s CSaaS platform, which is rapidly becoming the de facto operating system for today’s security programs. “At a time when so many companies struggle to find top security resources, we’re blessed to have an exceptional talent like Craig leading company strategy,” said Corey White, Cyvatar co-founder and chief executive. “Because we offer cybersecurity as a service, people are the lifeblood of our organization. The work Craig and his team have done to bring the award-winning Cyvatar platform to customers enables us to deliver fast, affordable, fully managed security programs to any size business at prices that don’t break the bank. His achievement means no customer has to go without the very best cybersecurity available today.” Only Cyvatar offers subscription-based CSaaS designed to provide outcomes, continuous remediation, ongoing solution maintenance, and the ability for all of its customers to execute their security strategies at speed and scale. Find out how CSaaS can work for your business at cyvatar.ai. About Cyber Defense Awards This is Cyber Defense Magazine’s 9th year of honoring cybersecurity innovators, in this case the Black Unicorn Awards for 2021 on our Cyber Defense Awards platform. In this competition, judges for these prestigious awards includes cybersecurity industry veterans, trailblazers and market makers Gary Miliefsky of CDMG, Dr. Peter Stephenson of CDMG, Robert R. Ackerman Jr. of Allegis Cyber and David DeWalt of NightDragon with much appreciation to emeritus judge Robert Herjavec of Herjavec Group. To see the complete list of finalists for the Black Unicorn Awards for 2021 please visit https://cyberdefenseawards.com/black-unicorn-awards-finalists-2021/ About Cyvatar Cyvatar is committed to making cybersecurity effortless for everyone. As the industry’s first subscription-based, cybersecurity-as-a-service (CSaaS) company, it’s our mission to transform the way the security industry builds, sells, and supports cyber solutions. We empower our members to achieve successful outcomes by providing expert advisors, proven technologies, and a strategic process roadmap to guarantee results that map to their business drivers. Our approach is rooted in proprietary ICARM (installation, configuration, assessment, remediation, maintenance) methodology that delivers smarter, measurable security solutions for superior compliance and cyber-attack protection faster and more efficiently, all at a fixed monthly price. And because we’re a subscription, members can cancel anytime. Cyvatar is headquartered in Irvine, California with locations around the world. Begin your journey to security confidence at https://cyvatar.ai/ and follow us on LinkedIn and Twitter. Contact Details Cyvatar KC Higgins +1 303-434-8163 kc@cyvatar.ai Company Website https://cyvatar.ai/

August 11, 2021 07:00 AM Eastern Daylight Time

Palm Communities Unveils 50-Unit Affordable Housing Community

Palm Communities

Palm Communities announces the grand opening of Cedar Glen II, an affordable housing community in Riverside, California, that will assist rent-burdened families and provide permanent supportive housing for special needs individuals. Palm’s affordable housing community supports Riverside County’s Housing First goals as an approach to successfully connect people experiencing homelessness to services and permanent housing. “Preserving and increasing the quality of life for Riverside residents is one of my top priorities,” said Jim Perry Riverside City Council, Ward 6. “Strong public and private partnerships to provide affordable housing and services are imperative to reduce and prevent homelessness in the community. Permanent supportive housing options like Cedar Glen II is one way the city is investing in long-term infrastructure to support, improve and enrich the economic and social opportunities for Riverside residents.” Cedar Glen II is the second phase of a broader affordable development community. It is the fifth community in which Palm Communities and Riverside County have partnered to provide permanent supportive housing in the area. Additionally, this is the first community in Western Riverside County to utilize “No Place Like Home” funds from the State of California, specifically targeting individuals and families who have been homeless. “Restoring private-sector jobs, improving local infrastructure, and investing in affordable housing are ideal opportunities to increase economic development in Riverside,” said Kevin Jeffries, Riverside County Board of Supervisors, 1st District. “It is essential that quality permanent supportive housing opportunities are built to keep the positive trajectory of growth for our neighborhoods, businesses and families.” Located at 9830 County Farm Road, the community offers one- and three-bedroom apartments. The service-enriched community includes a clubhouse, kitchen, free computer lab, tot-lot, basketball/futsal court, and a walking circuit with exercise equipment. Additionally, residents will have access to on-site case management and connectivity to other services in the community. “California is experiencing an extreme shortage of nearly one million affordable rental housing units for low-income renters. Riverside is ramping up its efforts to meet this demand, and we are thankful to the Riverside City Council and the County Board of Supervisors for supporting the development of Cedar Glen,” said Dan Horn, President, Palm Communities. “Affordable housing is making a clear difference in the lives of our residents and improving the communities in which we build.” Palm has been developing tax credit communities in Riverside County for nearly 40 years and has partnered with the county since 2010 to provide permanent supportive housing. Palm was also the first affordable housing developer to leverage the county’s Mental Health Services Act (MHSA) funds. Cedar Glen II is leased up and will be fully occupied by August 2021. For more information about our properties and availability, please visit Our Communities! About Palm Communities Palm Communitie s is an affordable housing developer in California specializing in housing for families, seniors, and those with special needs. For over 41 years, and with nearly 2,000 multi-family units, Palm Communities builds and maintains strong collaborative relationships with public agency partners, business partners, lenders, and non-profits. Palm focuses on quality for generations and believes that affordable housing is one first step to provide residents with the best opportunity to improve their life outcomes. Contact Details Palm Communities Lauren Horn +1 760-285-4230 Lhorn@palmcommunities.com Company Website https://www.palmcommunities.com

August 10, 2021 11:15 AM Pacific Daylight Time

News Release

Federated Indians of Graton Rancheria and Point Reyes National Seashore Announce Partnership

Federated Indians of Graton Rancheria

On Monday, August 9, 2021, a General Agreement for a Government-to-Government Partnership was signed between the Federated Indians of Graton Rancheria (Tribe) and the U.S. Department of the Interior, National Park Service (NPS), Interior Regions 8, 9, 10, and 12, which specifically includes the Point Reyes National Seashore and those sections of Marin County which are administrated by the Superintendent of Point Reyes National Seashore (PRNS). The 20-year General Agreement is believed to be the only one of its kind in the country. Management efforts will focus on designations of Native American Traditional Cultural Properties eligible for listing in the National Register of Historic Places and ensure Tribal views and traditional ecological knowledge are part of the management of tule elk and the ranching lands in PRNS. “This Agreement demonstrates the federal government’s respect for the Tribe’s sovereignty and self-governance, and the Tribe’s history within PRNS,” stated Greg Sarris, Tribal Chairman, Federated Indians of Graton Rancheria. “We are extremely happy and proud of this agreement and look forward to sharing, with the National Parks Service, the responsibility for restoring and enhancing our ancestral lands at PRNS. This government-to-government partnership is a model for other tribes to partner with the NPS and manage federal lands within tribal ancestral territories.” “The Tribe and NPS are now solid partners in the management of PRNS in cultural resource protection and stewardship, traditional ecological knowledge, education, research, revitalization of community and tradition, and the overall stewardship of Park lands and places,” stated Craig Kenkel, Superintendent, Point Reyes National Seashore. About Federated Indians of Graton Rancheria The Federated Indians of Graton Rancheria, a federally recognized Tribe, is a sovereign nation, with its Reservation located in Sonoma County and its ancestral territory in Sonoma and Marin counties. About Point Reyes National Seashore Point Reyes National Seashore encompasses more than 71,000 acres of beaches, coastal cliffs and headlands, marine terraces, coastal uplands, and forests and includes all tide and submerged lands to 0.25 miles offshore. The Superintendent of Point Reyes National Seashore administers an additional 15,000 acres of the North District of Golden Gate National Recreation Area. ### Contact Details Brianne Miller +1 650-575-7727 brianne@landispr.com

August 10, 2021 09:40 AM Pacific Daylight Time

ZIPPZ CBD Taps Renowned Medical Advisors, Dr June Chin, and Dr Jessica Knox

ZIPPZ

ZIPPZ, the first-of-its-kind personalized natural CBD wellness company, has announced the addition of two renowned cannabis medical advisors to the brand: Dr. June Chin and Dr. Jessica Knox, both cannabinoid and preventive medicine physicians. As cannabis becomes more widely consumed with 22.2 million users each month, the U.S. legal market is anticipated to hit $43 billion by 2025. Cue in the rapidly growing market of cannabis-based products with minimal physician involvement, and you have a nation of consumers seeking quality medicinal remedies. Disrupting the sleep and stress market, ZIPPZ provides an alternative to OTC and Rx therapies with innovative CBD and plant-based solutions. Using the natural pharmacology-based approach from their practices, Dr. Chin, and Dr. Knox will apply their knowledge to help ZIPPZ elevate cannabis as a holistic medical alternative. “ZIPPZ understands that sleep disruption and increased levels of stress and anxiousness are driven by dramatically different things for different people,” says ZIPPZ CEO, Scott Eagle.”The solution requires a unique and personalized product catered to each individual’s health needs, not a generic one-size-fits-all approach. We are thrilled to welcome Dr. Chin and Dr. Knox to help guide our custom solutions and advance our mission as an integrative medical approach.” “As a chronic pain survivor, I have been an advocate for the application of medical cannabis throughout my career”, stated Dr. Chin. “More integrative and holistic approaches to patient care is exactly what we need. I’m honored to work with the ZIPPZ team to advance this important vision while creating affordable and personalized CBD therapies for those who seek relief from stress and pain.” As part of ZIPPZ’s unique approach, the brand leverages each customer’s robust online assessment for a sophisticated understanding of their unique condition, severity, age, gender, and lifestyle. ZIPPZ then personalizes formula recommendations for each individual, offering a “trial sampling” program, in which users finalize the perfect ZIPPZ formula to meet their needs. Dr. Knox stated, “I am particularly drawn to the ZIPPZ personalized consumer assessment, as health needs should be treated for individual requirements. I look forward to applying my experience in refining the cannabinoid system and medical applications to advise ZIPPZ on their vision that each customer receives a unique remedy for their health and wellness needs.” By integrating network pharmacology principles, ZIPPZ has maximized the effectiveness of 35 proven botanicals, including CBD, to formulate products to meet each consumer’s unique needs. ZIPPZ offers hundreds of potential formula combinations, paving the way in providing credible and natural wellness therapies that work. ### ABOUT ZIPPZ: ZIPPZ is a direct-to-consumer, California-based CBD wellness company offering personalized, scientifically-formulated CBD solutions targeting sleep, stress, and anxiousness. Founded by a team of physicians, clinicians, scientists, and technologists, ZIPPZ dismisses the one-size-fits-all approach to CBD therapies. After consumers complete a quick and thorough 3-minute assessment, ZIPPZ uses data science to help match them with personalized solutions. Rooted in nature and activated by science, ZIPPZ combines CBD with 35 carefully selected botanicals to deliver therapies customized to each individual’s needs. A leader in the revolution of personalized CBD therapies, ZIPPZ offers over 250 combinations of products that provide fast and effective relief. ABOUT DR JUNE CHIN: Dr June Chin is an integrative cannabinoid medicine physician, having received her Medical Degree from Touro University and her BS- Nutrition & Food Science, Biochemistry from Cornell University. She is a Board Member of American Academy of Cannabinoid Medicine, Association for Cannabis Health Equity and Medicine (ACHEM), Co-founder & Medical Director at Medical Cannabis Mentor, Chief Medical Advisor at CannabisMD.com & Miraculo, and Chief Medical Advisor at Artemis CBD Shop. Dr Chin is also a chronic pain survivor. As a result of her experience, Dr. Chin decided to dedicate her medical career to finding effective, integrative and holistic approaches to patient care. Dr. Chin is also a frequent keynote speaker on the science and medicine of cannabis and has spoken at hospitals, conferences, and events all over the world. ABOUT DR JESSICA KNOX: Dr. Jessica Knox is a board-certified preventive medicine physician, having earned her bachelor’s degree from Harvard University before going on to earn her medical and business degrees from Tufts University. After completing her residency in preventive medicine, Dr. Knox began her study of the endocannabinoid system and cannabis medicine. She has spoken on numerous medical cannabis panels, presented at cannabis conferences nationwide, and appeared on nationally televised programs and global webcasts to discuss the burgeoning fields of Endocannabinology™ and Cannabinoid Medicine. Dr. Knox is a co-founder and CEO of the American Cannabinoid Clinics, and cofounder of Pivital Edu. She is also a co-founder and executive board member of the Association for Cannabis Health Equity and Medicine ( ACHEM ). --- To learn more, visit: zippz.com. Instagram: @zippzwellness Twitter: @zippzwellness Facebook: @zippzwellness *Statistics included from ‘CDC’, Marijuana Fast Facts and Fact Sheets and ‘Intrado Global Newswire’, Cannabis Capital Raises Triple to USD $6 Billion in First Half of 2021 Contact Details Jive PR + Digital Lynsey Gray +1 250-505-6434 lgray@jiveprdigital.com Company Website https://zippz.com/

August 10, 2021 07:00 AM Pacific Daylight Time

LivLyme Foundation Founder Olivia Goodreau to Discuss Perils of Lyme Disease in Free Webinar Hosted by Industry-Leading Quidel Corporation

Quidel Corporation

Olivia Goodreau, who founded the LivLyme Foundation at 12 years old and has since become a widely respected advocate and national spokeswoman for Lyme disease prevention and treatment, will discuss her “journey with Lyme” and the importance of early testing as part of a webinar to be held Thursday, Aug. 19. The webinar is the latest in an ongoing series sponsored by Quidel, the California-based diagnostic health care manufacturer known for successfully developing rapid diagnostic health solutions. ______________________________________________________________________ Webinar Registration The free online educational program will take place Aug. 19 at noon EDT. Registration is available now at https://education.quidel.com/registration/2580/1/r/LD-1. You may attend the webinar by accessing the same link on or after Aug. 19 at noon EDT. ______________________________________________________________________ Now 16 years old, Goodreau founded the LivLyme Foundation in 2017 to help raise money for individuals who cannot afford their Lyme medication or doctors’ visits and to fund research to find a cure for Lyme and tick-borne diseases. She has since awarded 54 grants to children and adults ages 2-21 along with four grants to top universities to fund tick-borne disease research. Goodreau is also the inventor of TickTracker, the free global app that has over 50,000 users in multiple languages worldwide. TickTracker was selected by the U.S. Department of Health and Human Services as the “top tech tool” that is solving global health problems, beating out Oracle and IBM, among others. As part of the webinar, Goodreau will discuss her journey with Lyme, including when she became ill, the number of physicians she visited, how she was diagnosed and her passion for the importance of early testing. She will also discuss her work on the “public stage,” having presented TickTracker at the White House and having met with countless members of Congress, celebrities, scientists and governmental agencies to educate and spread awareness about tick-borne diseases. Goodreau’s webinar presentation is particularly relevant today as Lyme disease is on the rise to record numbers throughout the country and has the potential to affect as many as 476,000 citizens before the year is out. For accurate and fast testing, more and more clinicians are turning to the Sofia® 2 Lyme FIA by Quidel. This revolutionary test provides the patient and physician with indicative results within 15 minutes, as opposed to days, which has historically been the norm (and during which time organisms can spread and become systemic). It can be performed in the privacy of a doctor’s office, local clinic or even by a nurse at a children’s summer camp; and it is the only test that can get results from a simple finger prick of blood. Among those expected to attend the free Aug. 19 webinar are physicians; allied health professionals; health researchers; and representatives of physician offices, laboratories, urgent care centers, patient advocacy associations and others interested in the subject. About Quidel Corporation Quidel Corporation (Nasdaq: QDEL) is a leading manufacturer of diagnostic solutions at the point of care, delivering a continuum of rapid testing technologies that further improve the quality of health care throughout the globe. An innovator for over 40 years in the medical device industry, Quidel pioneered the first FDA-cleared point-of-care test for influenza in 1999 and was the first to market a rapid SARS-CoV-2 antigen test in the U.S. Under trusted brand names, Sofia®, Solana®, Lyra®, Triage® and QuickVue®, Quidel’s comprehensive product portfolio includes tests for a wide range of infectious diseases, cardiac and autoimmune biomarkers, as well as a host of products to detect COVID-19. With products made in America, Quidel’s mission is to provide patients with immediate and frequent access to highly accurate, affordable testing for the good of our families, our communities and the world. For more information about Quidel, visit quidel.com. Contact Details Jim Yeager +1 818-264-6812 jim@breakwhitelight.com Company Website http://Quidel.com

August 10, 2021 09:00 AM Eastern Daylight Time

Niren Chaudhary, Harsha Bhogle, Raghu Raghuram, Paresh Rawal & Swaroop Sampat to participate in Akshaya Patra’s Partnerships for Hope Virtual Gala.

The Akshaya Patra Foundation USA

Akshaya Patra USA will hold its Partnerships for Hope event on Saturday, August 28th, 5 PM PT / 8 PM ET, to raise funds for COVID-19 food relief for vulnerable communities in India. The hosts of this western region virtual event include the Akshaya Patra Arizona, California, Colorado, Nevada, Oregon, and Washington State Chapters. “We are blessed to have some of the most inspiring Indian personalities from Corporate America, Entertainment, and Sports speaking at the Western Region Gala. Our audience is in for a heartwarming and inspiring treat,” said Rajiv Jain, Interim CEO of Akshaya Patra. The event will kick off with an introduction from two celebrity supporters, the talented Actor Paresh Rawal and beautiful Author and Actress Swaroop Sampat. Then Akshaya Patra’s Vice Chairman, Srivatsan Rajan, will hold a fireside chat with the world-renowned cricket commentator Harsha Bhogle. Later, Siva Sivaram, Akshaya Patra Chairman and President of Western Digital, will moderate a roundtable discussion with the astute Niren Chaudhary, CEO of Panera Bread, and prestigious Raghu Raghuram, CEO of VMware. Throughout the event guests will enjoy musical performances by the incredibly talented duo from Carnatic 2.0, composed of Mahesh Raghvan and Shravan Sridhar. Over 1,000 professionals, non-profits, government officials, and philanthropic leaders will be in attendance to celebrate Akshaya Patra beneficiaries, volunteers, and chapter teams. Mark your calendars and register now! About Akshaya Patra Established in 2000, Akshaya Patra is the world’s largest NGO school meal program, providing hot, nutritious school lunches to over 1.8 million children in over 19,257 schools through 57 kitchens in 12 states and two Union Territories in India. It costs only $20 to feed a child for an entire school year. Since the COVID-19 lockdown began on March 24th, Akshaya Patra has served more than 118 million meals to migrant workers and our beneficiaries and their families. Contact Details Akshaya Patra Foundation USA +1 781-438-3090 contact@apusa.org Company Website https://www.akshayapatrausa.org/

August 10, 2021 08:04 AM Eastern Daylight Time

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Hot Wheels x SUPER73 unveil instantly collectible, limited edition e-bike and die-cast

SUPER73

SUPER73® – the American lifestyle adventure brand specializing in electric motorbikes – has partnered with Hot Wheels, the global powerhouse leader of vehicle culture, to create the Hot Wheels x SUPER73-RX. Available in a strictly limited edition of just 24 units, these unique SUPER73-RX e-bikes have been built to allow the biggest SUPER73 fans to celebrate the incredible legacy of Hot Wheels. As the world’s leading vehicle franchise, Hot Wheels is the #1 selling toy globally, engaging fans through immersive live events, digital gaming and is the #1 rated Boys Toy Brand on YouTube. As such, the collaboration is guaranteed to become an instant and highly sought-after collectible for fans of both California-based brands. The project is based on the SUPER73-RX, which is the electric bike company’s flagship model. The RX is equipped with many industry-leading features, such as a powerful 960 watt-hours battery with four riding modes selected via the SUPER73 smartphone app. It also has a powerful four-piston aluminum front brake caliper, an inverted and adjustable coil spring fork with air assist, as well as an adjustable rear mono-shock, all housed in an aluminum-alloy frame. Building on this highly capable platform, the collaboration bikes have been fully customized to celebrate the influence of Hot Wheels on two- and four-wheel culture. It begins with a unique livery, which will be immediately recognizable to Hot Wheels fans, combining the famous logo with distinctive orange and blue graphics. Additionally, the bikes feature a custom embroidered Hot Wheels edition seat and handlebar pad created by motorcycle industry leaders, Saddlemen. Utilizing more specialist suppliers, the Hot Wheels x SUPER73-RX will be fitted with Ruffian ATV Lock-on grips by ODI, plus Stamp 1 Large pedals by Crankbrothers. Further custom additions from SUPER73 include a unique, slotted stainless steel panel that adds volume between the frame rails. There are also black battery/tank pads, a black chain, yellow-tinted headlight and distinctive SUPER73 BDGR tires with brass rims. “We’re incredibly excited and honored to partner with the iconic Hot Wheels brand for the release of the limited edition Hot Wheels x SUPER73-RX. For decades, Hot Wheels has captured the imagination of both the young and the young at heart. And they continue to push the boundaries of creativity, driving towards the future while always remaining true to their roots,” said Aaron P Wong, Co-founder & Chief Brand Officer at SUPER73. “We created the Hot Wheels x SUPER73-RX to celebrate the incredible legacy of Hot Wheels, but have greater hopes that our collaboration will inspire the next generation of trailblazers.” To complete the collaborative project, every purchase of the Hot Wheels x SUPER73-RX will include a collectible Hot Wheels diecast of a SUPER73 Ford Bronco adventure vehicle. Designed and manufactured by Hot Wheels, the Bronco graphics match the RX. The Hot Wheels car can also be purchased separately at select Hot Wheels retailers. “For more than 53 years, Hot Wheels has proven its influence in car, motorbike and pop culture with incredible designs, unrivaled performance and world-class collaborations in action sports and beyond,” said Ricardo Briceno, Vice President of Franchise Marketing at Mattel. “Working with the passionate and talented team at SUPER73 has been an extraordinary journey, and we hope that these beautifully designed Hot Wheels x SUPER73-RX electric bikes, as well as these premium die-casts, will encourage vehicle fans of all ages to enjoy a piece of true Southern California lifestyle.” The limited edition Hot Wheels x SUPER73-RX is available to order starting on August 9, 2021 exclusively from super73.com. The website also has full product details and specifications. EDITOR’S NOTE VIDEO – A video featuring the Hot Wheels x SUPER73-RX is available to share here: youtu.be/SPBQ1EyUhzI IMAGES – A selection of high-resolution images including the Hot Wheels x SUPER73-RX e-bike and Hot Wheels Bronco die cast is available here: dropbox.com/sh/84ci1vabt0xibs9/AAA3qNZ-hlcPGOh7A6OAfcKja?dl=0 ABOUT MATTEL Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. ABOUT SUPER73® SUPER73® is an American lifestyle adventure brand based in Orange County, CA that develops products to help fuse motorcycle heritage with youth culture. Founded in 2016, SUPER73 has quickly grown into one of the most recognizable electric vehicle brands in the world with a passionate customer base including A-list celebrities, professional athletes, and many more. For more information, visit super73.com or on social media @super73. Contact Details SUPER73 Christiana Mullen +1 714-659-4883 christiana@super73.com ID Agency Greg Emmerson greg@theidagency.com Company Website https://super73.com

August 09, 2021 06:05 AM Pacific Daylight Time

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