Lifestyle

Beverage: Coffee/Tea/Non-Alcoholic Beverage: Spirits/Beer/Wine Casino/Gaming Fashion Food/Cooking/Baking Health & Fitness Home Goods Hospitality Leisure Activities & Hobbies Parenting Pets Photography Seniors Travel & Tourism
News Release Digital Asset Direct

New Research from HPL Digital Sport Finds Divide Between Sports Betting Executives and Bettors on How to Acquire and Retain Users

HPL Digital Sport

Today, HPL Digital Sport (HPLDS), a specialty group within Hot Paper Lantern, that helps sports betting, fantasy sports and sports technology companies create greater brand relevance, released its new study “ 2021 State of the Sports Betting Industry - Executive Perceptions vs. User Realities. ” Two separate surveys were conducted to create the study: the first, developed in partnership with SBC Americas, is a first-of-its-kind report measuring the perceptions and attitudes of nearly 200 sports betting executives; a second survey, facilitated by YouGov, on behalf of HPLDS, questioned more than 800 American sports bettors, asking their opinions on how to best engage with them and retain their business, future betting capabilities needs and their betting habits and preferences. The data found that sports betting executives and sports bettors were not aligned on what is most important in acquiring and retaining users. Executives resoundingly said that having a superior product (55%) was the key to gaining users more than other elements like having strong customer service (13%), content (12%) or brand (11%). Bettors countered that sentiment, indicating that brand reputation and trust (47%) among betting sites/platforms was the most important factor in engaging them and retaining their attention. “The sports betting market in the US is extremely competitive. Our data found that the average sports bettor limits their use to only two to three sports betting platforms. So, it’s clearly important for these platforms to better be in tune with their audiences to create greater appeal to both acquire and retain their business,” said Ed Moed, CEO of HPLDS. “Having a compelling, user-friendly product will always be important to build a larger share of this growing sports betting audience. But, it feels like this could be happening at the expense of investing in their brands. The data doesn’t lie. This is a real problem with any strategy that doesn’t include figuring out ways to create greater brand relevance within this hotly competitive space.” Apart from the divide on the topic of product vs. brand, the study uncovered compelling insights on the future capabilities in sports betting, how different demographics view the importance of certain sports betting elements, how women bettors as an audience are growing and are being overlooked and the constant presence of the illegal sports betting markets. Future capabilities of sports betting Three-fourths (75%) of executives stated that they are planning to launch new products, innovations, technology or gameplay in 2021. Technology providers, content producers and data providers are all signaling a major push towards in-play betting and in-stadium/arena lounges. Bettors indicated that while they are excited about elevated betting experiences like in-play betting, when asked about future sports betting capabilities, having more social betting experiences rose to the forefront. Social betting (31%) and retail betting (31%) outpaced more popular media talking points like in-play betting (26%), loyalty programs (25%) and in-stadium/arena betting (24%). Creating differentiation by targeting specific demographic preferences When asking bettors about their overall experience and ranking the importance of certain sports betting elements leading them to frequently using a betting site or app, users provided a roadmap for how companies should think about targeting them. General Public Retention Roadmap Brand reputation/trust - 47% High level product/experience - 45% Ease of financial transactions - 43% Better odds and promotions - 38% Expert content - 35% Referred by friends or family - 34% Social media content that drives me to engage with the brand - 33% I like their advertisements/celebrity endorsements - 30% Breaking down that road map by age and gender it becomes clear that not all bettors find the same elements important. Gen Z, for instance, doesn’t view brand as important as other groups. While every other demographic listed brand reputation/trust (Millennials - 46%; Gen X - 53%; Boomers - 56%) as its most important retention factor. Conversely, Gen Z views referrals by family or friends (42%) as more important than brand (39%). The social experience of sports betting for Gen Z and Millennials is heightened even more when looking at how they view social media content compared to the Gen X and Boomer markets. Both Gen Z and Millennials (38%) noted social media that drives them to engage with the brand as a leading retention factor. Gen X (22%) and Boomers (14%) however don’t see the value in social media and listed it at the bottom of their priorities. Boomers and Gen X audiences follow traditional thinking surrounding sports betting, which is more functional and practical than the social experience prioritized by Gen Z and Millennials. Both Boomers (50%) and Gen X (47%) feel that odds and promotions are an important part of their experience, while odds seem to be deprioritized by Millennials (38%) and Gen Z (28%). “The potential for in-play betting in the American market is incredible,” said Moed. “While bettors are excited about in-play betting, the data shows that bettors are looking for an immersive social betting experience including retail betting and betting with friends and family. The importance of social interaction, content and sharing capabilities and social betting, should not be downplayed or overlooked.” Women bettors - An underserved market While most sports betting messaging is general or leaning male, women bettors are gaining ground as a significant segment of the market. The study found that one-in-three (33%) bettors are women. That is an increase of 5-points from HPLDS’ State of the New Sports Bettor study released in May 2020. When it comes to the most active bettors, ones that make daily bets, women (17%) are evenly split with men (18%). The data also shows that women bettors show many similarities with male bettors compared to the importance of brand, product, and ease of financial transactions. But women deviate their priorities from men when it comes to the importance of social components in sports betting. Women bettors prioritize friends and family referrals (41% women vs. 31% men) and the use of engaging social media content (38% women vs. 30% men) to keep them interested in frequenting a particular betting site or app. “The industry can’t continue to afford overlooking the growing number of women bettors in the market,” said Moed. “The audience is clearly telling us that they need to be able to trust the platforms they use. And, that trust often comes from referrals and those who are credible through social media. I don’t know if the typical promo advertising that is prevalent will work with this pickier audience. Instead, they will believe brands that are deemed as credible and recommended by many who matter.” The Continued Prominence of the Black and Gray Market Bettors stated that betting through illegal markets is still a prominent channel in 2021. More than a third of bettors are using illegal channels to place a bet (20% of bettors use offshore sportsbooks and 17% use a bookie). “We have a long way to go when more than one-third of our sample is using illegal or off-shore resources to bet,” said Moed. “I think some of this is quite normal and as the industry continues to build momentum and experience enormous growth, bettors will quite naturally turn to platforms that are legal here in the U.S. But, even if this percentage is cut in half, it means that there is still a large part of the betting population who needs to be communicated to, educated and turned towards this marketplace.” For more information on HPLDS and to view the report please visit, hpldigitalsport.com. About HPL Digital Sport Hot Paper Lantern Digital Sport is a specialty group within Hot Paper Lantern (HPL) that works with sports betting, fantasy and sports technology brands to build greater brand relevance and acquire new audiences. The group’s unique value proposition is how it leverages years of deep expertise in this category with the way it integrates specific services such as: strategic branding, customer research/analytics, performance marketing, public relations and social media strategy, experiential and high level creative design to generate results. Contact Details Hot Paper Lantern Michael Adorno +1 212-931-6143 madorno@hotpaperlantern.com Company Website https://www.hpldigitalsport.com/

June 14, 2021 10:01 AM Eastern Daylight Time

Save the Redwoods League and California State Parks to Reopen Fully Renovated Pfeiffer Falls Trail in Big Sur on June 18

Save the Redwoods League

Save the Redwoods League and California State Parks are reopening a fully renovated Pfeiffer Falls Trail in Pfeiffer Big Sur State Park on June 18, 2021. This is the first time that this Monterey County hiking trail will be open to the public since the Basin Complex Fire destroyed the popular tourist destination in 2008. “We’re thrilled to announce the reopening of the Pfeiffer Falls Trail,” said Jim Doran, program manager, Monterey District Roads and Trails, California State Parks. “Before the 2008 Basin Complex Fire, this was one of the most popular trails in Big Sur — a destination for California tourists. With the trail’s many improvements completed, we’re happy to welcome visitors once again.” The Pfeiffer Falls Trail is a 0.75-mile trail segment that leads under the redwoods, down through a gorge to a 60-foot waterfall known as Pfeiffer Falls. The trail connects with the Valley View trail to form a 1.5-mile loop. The renovated segment is complete with a newly constructed 70-foot-long pedestrian expansion bridge that spans the Pfeiffer Redwood Creek ravine. The 162,818-acre Basin Complex Fire damaged Big Sur and the trail in 2008. In subsequent years, the Soberanes Fire, landslides and a long closure of Highway 1 south of the park delayed the construction and long-awaited reopening of the trail. “This challenging project, 12 years in the making, is a testament to the great and enduring partnership between Save the Redwoods League and California State Parks,” said Jessica Inwood, senior parks program manager for Save the Redwoods League. “Together, we were able to reimagine a new trail with the long-term protection of this sensitive coast redwood ecosystem in mind.” The post-fire restoration and trail realignment work involved removing such fire-damaged infrastructure as bridges, retaining walls, railings, steps and signage. In an effort to reimagine the visitor experience and protect sensitive habitat, California State Parks and Save the Redwoods League replaced more than 4,150 square feet of asphalt and concrete and seven stream crossings with the newly aligned trail and a pedestrian bridge that spans the ravine and offers dramatic views. This realigned trail no longer brings foot traffic directly through the sensitive streambed, and it restores natural habitat necessary for a healthy aquatic ecosystem. In total, the Pfeiffer Falls Trail restoration project cost nearly $2 million to complete. This includes $909,000 from California State Parks deferred maintenance funding; a $500,000 grant from the California Natural Resources Agency’s California River Parkways Program with funds from Proposition 13, the Safe Drinking Water, Clean Water, Watershed Protection, And Flood Protection Bond Act of 2000; a $406,000 donation from The Parker Foundation; and more than $55,000 in private donations to Save the Redwoods League. The California Conservation Corps, American Conservation Experience, California State Parks Monterey District and statewide trails crews, and California State Parks Big Sur Sector staff were also instrumental in the trail construction. Recreate Responsibly State Parks is reminding visitors to recreate responsibly. Protect yourself, family, friends and your community from COVID-19 by following these prevention measures while recreating in California’s State Park System: Know Before You Go — Prior to leaving home, check the status of the park unit you want to visit to find out what restrictions and guidelines are in place. Have a backup plan in case your destination is crowded. Stay home if you are sick. Plan Ahead — Some restrooms will be temporarily closed to keep up with cleaning schedules. Bring soap/hand sanitizer. Play It Safe — Find out what precautions you should take when exploring the outdoors, especially if this is your first time visiting the State Park System. parks.ca.gov/SafetyTips Keep Your Distance — Avoid crowds. If there are too many people at a park or beach, please visit us on a different day. Wear a Mask — State Parks continues to follow the guidance provided by the California Department of Public Health. Everyone: In indoor settings, such as museums and visitor centers, face coverings are required regardless of vaccination status. Fully Vaccinated Persons: Face coverings are not required outdoors except when attending crowded outdoor events. Unvaccinated Persons: Face coverings are required outdoors any time physical distancing cannot be maintained. Leave No Trace — Leave areas as you found them by staying on designated trails and packing out all trash. Do not disturb wildlife or plants. For more information, visit http://www.parks.ca.gov/COVID19. * * * For more information, photos or to schedule an interview, contact Robin Carr at (415) 971-3991 or redwoods@landispr.com. About Save the Redwoods League: One of the nation’s longest-running conservation organizations, Save the Redwoods League has been protecting and restoring redwood forests since 1918. The League has connected generations of visitors with the beauty and serenity of the redwood forest. The nonprofit’s 29,000 members have enabled the organization to protect more than 216,000 acres of irreplaceable forest in 66 state, national and local parks and reserves. For information, visit SaveTheRedwoods.org. About California State Parks: California State Parks and the recreational programs supported by its divisions of Boating and Waterways, Historic Preservation and Off-Highway Motor Vehicle Recreation provide the opportunity for families, friends, and communities to connect. Off-highway motor vehicle recreation, boating activities, horseback riding, cycling, hiking, camping, rock climbing, tours, hikes, school group enrichment, and special events are just some of the activities enjoyed in 280 park units organized into 21 field districts throughout the state. Learn more at www.parks.ca.gov. ### Contact Details Landis Communications Inc. Robin Carr +1 415-971-3991 redwoods@landispr.com Company Website https://www.savetheredwoods.org/

June 14, 2021 06:22 AM Pacific Daylight Time

Image

The Impact of Hearing Loss and What You Can Do About It

YourUpdateTV

Hearing loss has been shown to affect nearly every dimension of human life, including physical, emotional and mental health. Recently, World Champion and Olympic Kayaker, Eric Jackson, participated in a nationwide satellite media tour to discuss his own battle with hearing loss and the importance of getting your hearing tested. A video accompanying this announcement is available at: https://youtu.be/0Ewdu9hNHF8 Hearing loss is the most common neurologic disorder in the world, affecting around 460 million people. According to the National Institutes of Health, about 37.5 million adults report some trouble hearing. Experts note that hearing loss is an undertreated condition, with an estimated 28.8 million U.S. adults with mild to severe hearing loss could serve to benefit from hearing aids. Untreated hearing loss brings higher risk of dementia, depression, memory loss, injury, and cognitive decline. There are several reasons for delay in addressing hearing loss, including recognizing and accepting that one may have hearing loss, having access to Hearing Care Professionals, and misperceptions associated with hearing aids. For Eric Jackson, hearing loss has been a lifelong battle. In 1966 at the age of two, Eric contracted Scarlet fever which caused him to completely lose his hearing in both ears. Eric is now 57 and his hearing has been partially restored over time; however, he still lives with severe hearing loss today and relies on hearing aids like ReSound ONE as necessary tools to help him communicate. All of ReSound’s hearing aids are designed with the person in mind, and is made to be discreet, comfortable, durable and functional. Hearing quality is the foundation for ReSound hearing aids, providing unmatched hearing quality, emulating the way humans hear sound. For more information, visit resound.com/online-hearing-test About Eric Jackson: Eric Jackson is a four-time world champion and an Olympian who has dominated the whitewater kayaking scene for the past three decades. Eric has received numerous accolades for kayaking, including two Everest Awards and the World Paddle Lifetime Achievement Award. He is also an entrepreneur, motivational speaker and hosts his own popular videos on YouTube. In 1966 at the age of two, Eric contracted scarlet fever which caused him to completely lose his hearing in both ears. Eric is now 54 and his hearing has been partially restored over time; however, he still lives with severe hearing loss today and relies on hearing aids and lipreading as tools to help him communicate. Eric has never let hearing loss stop him from enjoying life and pursuing his ambitions. Today, Eric spends his free time helping others achieve their goals, coaching the winners of almost every gold medal winner in freestyle kayaking over the past 15 years, including his two children. Eric’s son, 27-year-old Dane, a world champion kayaker himself, also lives with severe hearing loss which he has had since birth About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

June 11, 2021 03:00 PM Eastern Daylight Time

Video

Pennsylvania Video Gaming Association (PaVGA) Advocates for Transition of Skill Games to Regulated Video Gaming Terminals (VGTs)

Pennsylvania Video Gaming Association (PaVGA)

The Pennsylvania Video Gaming Association (PaVGA), the statewide trade association representing manufacturers, distributors and operators of video gaming terminals, continues to support legislation to ensure that skill games are subject to the same regulatory requirements as gambling devices. Currently, skill games are not regulated by any state agency and are not subject to gaming taxes on net revenues as are slot machines, video gaming terminals (VGTs) and iGaming platforms. “Regulation would provide much-needed revenue to small businesses like bars, restaurants and veterans’ clubs, which would benefit from VGTs in those locations. The anticipated revenue from VGTs versus skill games is substantial,” stated PaVGA Executive Director Denise Calabrese. The operation of these games in bars, clubs and restaurants will provide a viable, sustainable revenue stream for struggling establishments who have been hit particularly hard by the COVID-19 pandemic, as well as a stable base of new revenues to the Commonwealth. “Because there has been no alternative sustainable option to gaming revenue for bars, veterans’ clubs, and restaurants throughout Pennsylvania, those venues have turned to the skill game industry for that revenue,” Calabrese explained. “The issue is that these devices, and the companies that own and manufacture them, are not regulated and there is no oversight of those companies, the individual’s who own those companies, or the devices. Pennsylvania’s bars, restaurants and veterans’ clubs, Pennsylvania Operators, and the thousands of consumers who choose this form of entertainment, deserve to know that their gaming options are being overseen by a government agency and that proper protocols are in place to protect them.” PaVGA believes that the Pennsylvania General Assembly needs to pass legislation with urgency to resolve this issue and ensure that any gaming devices operated in the Commonwealth are subject to the full oversight of the Pennsylvania Gaming Control Board (PGCB). During a Senate Community, Economic and Recreational Development Committee hearing on June 7, a Pennsylvania Senator stated there could be as many as 55,000 unregulated skill games currently in operation in Pennsylvania. While opponents to skill game regulation warn of detrimental impacts to the Pennsylvania Lottery and casinos, both continue to realize record high revenues. Furthermore, the same operator-based model PaVGA is advocating for in Pennsylvania has been successfully implemented in Illinois with negligible impact on the revenues of the lottery or casinos. “All we want to do is bring these unregulated games under the purview of the Pennsylvania Gaming Control Board to ensure that adequate protections are in place for consumers, establishments and operators,” Calabrese said. “This is more about applying equal standards to skill and gambling operations in the Commonwealth than it is VGT expansion. We have a statutory and regulatory structure already in place in the Commonwealth that provides for the safe, fair and equitable operation of VGTs. Skill games should be brought under that construct and be treated just like current gambling devices.” Contact Details Michelle Keyser Director of Communications +1 717-724-9166 communications@pavga.org

June 11, 2021 11:00 AM Eastern Daylight Time

Phantom Fireworks Urges Shoppers to Buy Early Amid Possible Fireworks Shortage as America Celebrates Fourth of July with Lowest Pandemic Rates in over a Year

Phantom Fireworks

The US’s largest consumer based retail fireworks company urges customers to shop for fireworks supplies early - as the industry, like many other industries, faces supply chain issues with global shipment delays Phantom Fireworks stores and retailers across the nation are ready to support shoppers seeking fireworks to celebrate the season - with extended store hours, in person shopping opportunities and additional staff to help fireworks buyers select the best products for their needs Fourth of July, America’s holiday, promises to be especially celebratory this year, as the nation reaches a key milestone in its recovery from the pandemic Phantom Fireworks, the country’s top consumer fireworks retailer, is urging shoppers to purchase their fireworks early this season as supply chains face slower turn-around times due to lagging global shipments spanning numerous industries. Despite shipment timing concerns, Phantom Fireworks still anticipates ample supplies of fireworks products available for a successful, safe and celebratory season - particularly as the nation’s leaders have designated this year’s holiday as the unofficial return to normal following the pandemic year. “Like many other industries, the fireworks industry has also experienced delays due to shipment challenges facing the global market,” said Alan L. Zoldan, Phantom Executive Vice President. “The good news is that we prepared early in anticipation of high demand again this year, and are encouraging Phantom customers to do the same. We are always excited to be a big part of America’s favorite holiday - the Fourth of July, especially meaningful following the 2020 pandemic summer.” Last year’s personal fireworks sales surged to record rates industry wide, including at Phantom Fireworks. Many communities had public fireworks displays postponed and cancelled at the height of the pandemic, and sporting events, amusement parks and concerts all but disappeared. Phantom Fireworks adapted to the 2020 pandemic surge by offering a variety of purchase options online and pick-up and offering in-store pandemic-friendly hours. This year’s Independence Day holiday is showing similar momentum as national leaders, including President Biden, have declared the summer holiday as the beginning point for the nation to “mark our independence” from the virus. Because of the high demand, Phantom Fireworks has been preparing for the season with additional store openings, early shopping incentives and updated inventory, despite the emergence of supply chain challenges. Company leaders are confident that planning ahead, and early shopping will allow for the supply to hold and avoid shortages of products as the holiday approaches. “Unlike last summer, we’re hopeful that most families can celebrate this Fourth of July season together,” said Bruce J. Zoldan, Phantom President. “Phantom Fireworks stands ready to help Americans turn the page this year - to enjoy our nation’s favorite summer holiday in their individual communities safely with Phantom Fireworks products - and with a promising future for the year ahead.” To follow Phantom Fireworks on social media, visit us on Twitter ( www.twitter.com/Fireworks ), Instagram ( www.instagram.com/phantomfireworks ) and Facebook ( www.facebook.com/fireworks ). For additional information on open stores and information on this year’s shopping process, visit: www.fireworks.com About Phantom Fireworks Phantom Fireworks is the top consumer fireworks retailer in the country with retail stores in fifteen states and is also the major July 4th product supplier to several national retail chains in all states that permit the sale of consumer fireworks. Each state has different laws and guidelines that regulate both the industry as well as the new COVID-19 reopening regulations. Phantom has a comprehensive and easy-to-find listing of state protocols on their website: https://fireworks.com/education-and-safety/state-laws-and-regulations Contact Details Amelia Hoffman AHoffman@fireworks.com Company Website http://www.fireworks.com/

June 10, 2021 02:05 PM Eastern Daylight Time

Centre for Neuro Skills Sets June 24 as Grand Opening for New Austin, Texas Clinic

Centre for Neuro Skills

The Texas Brain Injury Alliance reports that 144,000 Texans sustain a traumatic brain injury each year - one every 4 minutes. The Texas Department of State Health Services reports that approximately 72,500 Texas residents have strokes each year that require hospitalization. Now, more help is on the way. Centre for Neuro Skills (CNS), a premier provider of treatment for traumatic and acquired brain injury, announced the grand opening date of its new clinic in Austin, Texas. The clinic will celebrate with an invitation-only open house on Thursday, June 24. Former CNS patients Justin Glick and Megan Guerra are guest speakers who will share their rehabilitation stories. The 17,000-square-foot facility is located at 14425 Falconhead Blvd., Building F, Suite 200, Austin. A virtual tour of the new facilities is available. To access the tour, please click here. The Austin clinic is CNS’ fourth location in Texas, joining Dallas, Fort Worth and Houston. CNS also treats patients at three facilities in California. All CNS clinics offer a continuum of care approach to therapeutic rehabilitation and disease management services for those recovering from acquired and traumatic brain injuries. “No two brain injuries are the same,” said CNS’ Chief Medical Officer, Dr. Matthew Ashley. “What sets CNS apart is our whole team focus on patients and their caregivers. This new clinic will allow us to provide localized quality care to brain injury patients in Austin and Central Texas, which will ensure better recovery. Our goal is to maximize independence and improve quality of life.” Patient Success Story – Justin Glick Former CNS patient Justin Glick and his wife Caroline relocated to Austin from Los Angeles in 2020. They have since had their first baby, Sienna. After sustaining a traumatic brain injury at work, Justin sought treatment at the CNS Los Angeles clinic. He made a remarkable turnaround in just 47 days. Justin had spent his career in a highly specialized profession – the collecting and selling of rare coins, jewelry and watches. He’s now a real estate agent with Coldwell Banker in Austin. According to Justin, “the Centre for Neuro Skills has an amazing team that helped me literally get back on my feet and back to work. Caroline and I moved to Austin last year and absolutely love it. And now, we have our friends from CNS as neighbors. Austin is fortunate to have such an outstanding resource for brain injury rehabilitation.” Rehabilitative Technology Technology and advanced care systems at the Austin Clinic include: The ZeroG® Gait and Balance System, which helps patients relearn to walk, sit, stand, balance and improve gait. The Bioness Integrated Therapy System, which addresses vision, safety and motor balance training; the system supports returning to work and driving. The Independent Living Scale tracking system, which monitors patient progress. Tablets to record/integrate patient data in real time for analysis. Patient web portal for 24/7 secure access. Dedicated physician space, including a medical exam room, secured medication room and a nursing suite. Dedicated area for behavior analysis, including a meditation/quiet room. Patient and staff kitchen; computer center and offices for case management and administration. COVID-19 Safety Staff, patients and visitors are required to wear a mask at all times when in the clinic and common areas of residential homes. Clinic and residential visitors will have their temperatures taken upon entry. CNS clinics, homes and facilities observe CDC guidelines. About Centre for Neuro Skills Centre for Neuro Skills is an experienced and respected world leader in providing intensive rehabilitation and medical programs for those recovering from all types of brain injury. CNS covers a full spectrum of advanced care from residential and assisted living to outpatient/day treatment. Founded by Dr. Mark Ashley in 1980, CNS has seven locations in California and Texas. For more information about Center for Neuro Skills, visit: https://www.neuroskills.com/, Facebook, Twitter, LinkedIn, YouTube. For a video overview of CNS, visit: https://youtu.be/Jwqve9gWtEw Media, please note: Visual assets, including photos, are available. To request an interview with CNS leadership, clinical staff or patient guests at or before the Grand Opening, please contact Robin Carr at (415) 971-3991 or CNS@landispr.com. Contact Details Landis Communications Inc. Robin Carr +1 415-971-3991 CNS@landispr.com Company Website https://www.neuroskills.com/

June 10, 2021 10:42 AM Pacific Daylight Time

Image

ForwardPMX Becomes A Fashion Avenger, Joining the Dynamic Movement to Accelerate the Fashion Industry’s Role in Achieving the UN’s Global Goals

ForwardPMX

Global data and technology driven marketing services company, ForwardPMX, has signed onto the Fashion Avengers campaign, a newly launched global initiative which highlights the critical role the fashion sector has in driving progress towards the United Nation’s 17 Sustainable Development Goals ( The Global Goals ). As the only agency partner and official Fashion Avenger, ForwardPMX joins a group of global industry leaders and top brands, creators, influencers and media, including Burberry, Rankin, Marie Claire, Pour Les Femmes and PANGAIA. The campaign is also supported by the British Fashion Council (BFC) and the Council of Fashion Designers of America (CDFA). On becoming a Fashion Avenger, ForwardPMX Global CEO, James Townsend, said, “Sustainability started as a moral choice, but it is now equally a business imperative. As Fashion Avengers, we will help to inspire a new agenda and facilitate a more strategic conversation with brands about how to ingrain sustainability and social impact within their organizations.” The Fashion Avengers campaign was established by Project Everyone, a nonprofit creative communications agency that is focused on raising awareness, inspiring action and facilitating a cross-industry network to accelerate progress for the Global Goals. The Goals were agreed upon in 2015 by 195 countries, and represent the collective ambitious plan to eradicate poverty, fight inequality and address the climate change crisis by 2030. As a sector, Fashion uniquely intersects with all 17 of the UN’s Goals, which spurred the creation of the Fashion Avengers to serve as a crucial forum and measurable framework for global industry stakeholders to collaborate and drive progress together. Townsend added, “We intend to further invest and lead in this space as we continue to grow our company, while strengthening relationships with likeminded clients who share our values and commitment to social impact and sustainability.” Gail Gallie, Co-Founder of Project Everyone, said, “As we work to positively transform the industry, we’re surrounding ourselves with new partners to help us push for a greater uptake of the Goals. We are thrilled to have ForwardPMX onboard, as they, like the diverse group of leaders joining us as partners, understand why fashion must change and how the Goals can help the sector get there.” In addition to signing on as an official Fashion Avenger, ForwardPMX is supporting Project Everyone with global digital media expertise and other pro bono communications work surrounding the launch of the campaign and beyond. The agency has also selected its own Goals out of the 17 to design its social good frameworks across EMEA, North America, MENA and APAC. “Social impact and sustainability have been deeply embedded within our agency’s culture, our proposition and our way of working over the last decade. As a Fashion Avenger, we’re not only strongly positioned to guide our fashion clients, but we’re also creating a platform to further encourage our global staff base to increase their own self-efficacy and to live a more ethical and sustainable lifestyle,” said Hanna Kubbutat-Byrne, Head of Social Impact and co-lead of ForwardPMX’s social impact arm, TransformFP. The Fashion Avengers campaign has launched at the Forest for Change at the Somerset House in London. Help spread the word beginning June 10 th using #FashionAvengers. And see the Industry launch and Fashion Avengers panel streaming live at the Goals House. About ForwardPMX: ForwardPMX is a global data and technology driven marketing services company, designed to help brands find the change that delivers meaningful growth to their businesses. With over 20 offices worldwide and 1,000 of the industry's most distinguished talent, ForwardPMX brings a unified global vision, with local depth and expertise across a comprehensive set of data, technology, consultancy and performance solutions that reach people all over the world. By pairing people with data-led process and powerful technology capabilities, ForwardPMX is uniquely positioned to deliver scale and accelerate problem solving. ForwardPMX is a proud member of The Stagwell Group. About Project Everyone: Devised by Richard Curtis, Project Everyone is a nonprofit creative communications agency focused on raising awareness, inspiring action and driving accountability for the United Nations’ Global Goals: an ambitious plan to eradicate poverty, fight inequality, and tackle the climate crisis. Project Everyone’s motto is ‘in order to make things happen, you have to make things’ - and so they create advocacy campaigns, content, programmes and events, telling stories that help multiple sectors engage with the Goals. Through a global network of campaigning organisations, philanthropists, private sector partners, governments, UN agencies, public figures, and activists, Project Everyone looks to accelerate progress towards a better future for both people and planet. About the UN Global Goals: In 2015, the 193 Member States of the United Nations agreed to 17 Global Goals (officially known as the Sustainable Development Goals or SDGs), to be achieved by 2030. Recognizing that ending poverty must go hand-in-hand with strategies that build economic growth and address a range of social needs including education, health, social protection, and job opportunities, while tackling climate change and threats to biodiversity, the Goals call on all countries to promote prosperity and social well-being whilst taking ambitious steps to protect the planet. However it is now up to all of us - governments, businesses, civil society and the general public alike - to work together to build a better, fairer future where no one is left behind. With less than 10 years to go, we have more work than ever to do. About Forest for Change From 1 - 27 June 2021, the courtyard of Somerset House will be transformed into a forest, as part of London Design Biennale. Forest for Change – The Global Goals Pavilion, invites visitors to discover the 17 UN Global Goals. The Forest is created from 400 juvenile trees, individually selected for their differing canopy shapes, heights and form. Species have been selected with the aim of ensuring future resilience to the changing London environment, and the trees will be donated to and replanted in London boroughs after they have graced the Somerset House courtyard, creating a living durable legacy. At the heart of the Forest, seventeen mirrored pillars will bring the Goals to life as the world’s To Do List for people and planet. As part of this experience, visitors will be invited to record a short message expressing the change they wish to see in the world. This will be instantly added to a participatory music installation composed by Robert M Thomas, and will become part of ‘Voices for Change’, a Google Arts & Culture Lab collaboration bringing together the voices and passions of people from across the world in an interactive online experience for the Goals. A powerful collective message for change, Forest for Change was designed by leading international artist and designer, and Artistic Director of the Biennale, Es Devlin, in collaboration with Landscape Designer Philip Jaffa and Urban Greening Specialists Scotscape and presented in partnership with Project Everyone. Contact Details ForwardPMX Sara Pollack, VP of Marketing +1 917-438-4923 sara.pollack@fowardpmx.com ForwardPMX Dammi Afolabi, Marketing & Communications Manager +447958069108 dammi.afolabi@forwardpmx.com Company Website https://www.forwardpmx.com/

June 10, 2021 04:02 AM Eastern Daylight Time

Image

World’s largest product discovery platform RangeMe opens UK retailers to over 750,000 products

RangeMe

The world’s largest product discovery and sourcing platform RangeMe has launched in the UK today. Buyers at British retailers will now be able to source over 750,000 products and connect with more than 200,000 suppliers to fill their shopping aisles and online stores with curated products meeting consumer demand. Buyers at high street chain LloydsPharmacy are currently partnering with RangeMe. RangeMe first launched in 2013 and is used today by over 12,000 retailers in the U.S., including Walmart, Ulta Beauty, Walgreens, and Albertsons. It has quickly established itself as the industry leader for retail product discovery and sourcing by becoming the world’s largest source of brands and products purchased by buyers in the US. RangeMe helps retailers and their buying teams scale product sourcing efforts with streamlined submissions, simplified discovery tools, and the industry standard digital sell sheet. RangeMe enables buyers to filter searches to find brands meeting exact sourcing needs, enables seamless connectivity and collaboration with suppliers and provides curated collections to help identify and understand category trends and emerging brands. “Consumers are looking for a variety of products from all over the world and sourcing them online. The British public is no different, yet high street retailers have struggled to offer these products in store or online principally because they don’t have sight of all that’s available in the market. RangeMe will change this for retailers bringing more choice to shopping aisles and a significant revenue opportunity,” said Nicky Jackson, CEO of RangeMe. “We will pick up the heavy lifting for buyers and present the global product market opportunity in one screen”. LloydsPharmacy which caters to the medical, lifestyle and well-being needs of millions of people in the UK is an early adopter of the RangeMe platform. “We pride ourselves on offering the widest range of products that meet the highest standards for consumers. RangeMe is already helping us to identify a wider spread of products for our customers. Equally importantly, we will quickly scale our buying operations through the platform and reduce the time to get more products on our shelves” added John Acland, Head of Category Management and eCommerce at McKesson UK, parent company to LloydsPharmacy. RangeMe also invites British suppliers to join the platform for a front-row audience of the biggest high street retailers. It is a single place to represent their brand and products to a network of thousands of retail buyers. RangeMe helps suppliers grow their retail relationships with a platform that gives them the tools and insights to manage their products, market their brand, and build awareness. RangeMe is the global online platform where retailers and suppliers can discover, connect, and grow their business. Suppliers can showcase their range, bring new products to market, increase brand visibility, and grow sales, while buyers use RangeMe to discover new products, search trends, and communicate directly with brands. “Our mission has always been to empower retailers and suppliers to be productive and successful. The world has become a smaller place but it remains distant for forging strong cross border buyer and seller relationships. RangeMe will bridge this gap for buyers and sellers around the world and ensure extraordinary products hit store shelves, faster than ever before” added Nicky Jackson. About RangeMe RangeMe, an ECRM company, is the leading online platform that streamlines new product discovery between suppliers and retailers. The platform empowers retail buyers to efficiently discover innovative and emerging products, while streamlining the inbound product submission process. For product suppliers, RangeMe enables them to grow their retail relationships with a platform that gives them the tools to manage their products, market their brand, and build awareness. Now integrated into the ECRM product offering, RangeMe adds increased breadth and depth to the industry's most complete sourcing solution for top retailers and product suppliers. Contact Details RangeMe Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://www.rangeme.com/

June 09, 2021 04:00 AM Eastern Daylight Time

Image

Graton Resort & Casino Awarded Coveted AAA Four Diamond Rating

Federated Indians of Graton Rancheria

ROHNERT PARK, Calif. (June 8, 2021) – Graton Resort & Casino, a 65-acre resort with 200 upscale hotel rooms and suites, has joined the ranks of elite hotels across the country, earning a Four Diamond rating from AAA for its superior quality and service. Only 6.3 percent of the 27,000 hotels AAA evaluates annually are awarded the Four Diamond. “The Four Diamond honor is an outstanding achievement for Graton Resort & Casino and reflects our consistent mission to provide the highest quality guest experience. Our dedicated team goes above and beyond every day to make sure that our property is the best of the best,” said Greg Sarris, tribal chairman for Federated Indians of Graton Rancheria. “With California fully reopening on June 15, we look forward to welcoming all our guests back to experience our Four Diamond quality standard - and to have some fun at the same time!” Graton’s luxurious hotel rooms include: One king or two double beds, 515 square feet, designed with modern and contemporary décor. An exceptional degree of sleeping comfort, including 320-thread-count Egyptian cotton sheets, plush down duvets and hypoallergenic pillows. A 55-inch flat-panel television. Premium furniture and granite countertops that incorporate sleek design. Seating for three guests, including an ergonomic desk chair. A large writing station with multiple USB outlets. A central air conditioning system with digital thermostat. Bathrooms that feature a large vanity area with double sinks and multiple shelves for storage; and an enhanced large underlit mirror with makeup mirror. Premium heavyweight cotton towels. Enclosed water closet. Resort amenities include: The Spa & Salon, with 10,000 sq. ft. of high-quality treatments and services. A 1,200 square feet fitness facility with state-of-the-art cardiovascular and strength-training equipment. An expanded pool area (148,000-gallon swimming pool) with a bar, pool-side dining, spacious cabanas, and comfortable lounge chairs. A full gaming experience, with 3,000 slot and video poker machines, more than 130 table games and live poker. 24/7 concierge/room service for hotel guests. Guests have a complete range of dining options: 630 Park Steakhouse (fine-dining steak and seafood, with an extensive wine list). Tony’s of North Beach and Tony’s Slice House (Italian fare with pastas, pizzas, antipasti, and salads all prepared from Tony’s famous recipes. Tony’s was recently awarded “Best Pizzeria in America” by Forbes). Daily Grill (classic, fresh American fare). Boathouse Asian Eatery (innovative Asian cuisine). Marketplace, serving everything from burritos to burgers to noodle soups and specialty coffee drinks. For more information on Graton Resort & Casino or to book your stay, visit www.gratonresortcasino.com. ### MEDIA, PLEASE NOTE: To request further information and interviews or for additional images, please contact Brianne Miller at Graton@landispr.com or (650) 575-7727. About Graton Resort & Casino Located in Sonoma County, Graton Resort & Casino has a commanding presence among the rolling hills of Northern California's wine country. Owned and operated by the Federated Indians of Graton Rancheria, Graton Resort & Casino features table games, the latest slot machines, upscale and casual dining, plus entertainment options for visitors and locals alike. For more information, please visit www.gratonresortcasino.com. About the Federated Indians of Graton Rancheria Graton Rancheria is a federally recognized Indian tribe comprised of Coast Miwok and Southern Pomo Indians. Legislation restoring federal recognition to the Federated Indians of Graton Rancheria was signed into law in December 2000. Tribal lands are located in Rohnert Park, Sonoma County, CA. For more information, visit www.gratonrancheria.com. Contact Details Brianne Miller +1 650-575-7727 graton@landispr.com Company Website https://www.gratonresortcasino.com/

June 08, 2021 10:19 AM Pacific Daylight Time

Image

1 ... 377 378 379 380 381 ... 420