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EBY - the Authority in Seamless Underwear - Welcomes Rosario Dawson As Latest Investor

EBY

Women’s empowerment & tech apparel company EBY welcomes actress & entrepreneur Rosario Dawson as the brand’s latest investor. In September, EBY announced that they raised $6M in Series A funding, led by Dallas based investment firm Colt Ventures. The brand is pleased to complete their Series A financing with Dawson, joining past investors like venture capitalist firm Azure Capital (which boasts a portfolio that comprises of Native Deodorants, Bouqs and Sleep 8), Robert DiRomualdo (Chairman of Ulta Beauty), Ken Goldman (former CFO of Yahoo), Duncan Neiderauer (former CEO of the New York Stock Exchange) and Venus Williams. An entrepreneur herself, Rosario Dawson’s commitment to EBY is not her first venture into the lifestyle space - she is also the Co-Founder of female-artisan-produced, CFDA + Lexus Fashion* Initiative-winning fashion brand Studio189. EBY Co-Founder Renata M. Black and Dawson have been friends for years, establishing a resilient bond over their life-long unwavering dedication to the empowerment of women, and being fellow co-owners of Latinx founded businesses. EBY and Studio 189 have also partnered in the past in a product capacity - collaborating on a limited-edition release of special Studio 189 prints on EBY’s signature seamless undies. "I’ve long admired Renata’s strength as an innovative leader and very much believe in her mission of empowering women through microfinance. I’m excited to now be a part of this brand’s incredible growth and help Renata’s vision come to life.”- Rosario Dawson. EBY is utilizing the funding to introduce innovative products and adding real value at every touch point of the customer journey - continuing to honor the brand’s foundational mission of the empowerment of women through microfinance, small loans that enable an underprivileged woman to start or grow her own business. In turn, the woman becomes self-sufficient, breaking the cycle of poverty for herself and her children. By the end of 2022, EBY will have empowered 40,000 women and children out of poverty and into impact with close to 2 million dollars in microfinance funding. EBY repositions underwear as a tool for empowerment rather than one of seduction - as represented in their latest marketing campaign, ‘Feels Like This.’ The ‘Feels Like This’ Campaign is a post-pandemic social movement to ‘stop the scroll’ with a breath of emotion. ‘Feels Like This’ presents the sentiment people are scrolling for - encouraging them to embrace their ‘naked’emotions, enabling themselves to be ‘intimate’ again. The campaign features EBY’s innovative new Invisible Cotton 2.0 Collection - the first ever truly seamless cotton underwear that’s unlike any underwear on the market. The collection features cotton panties & bralettes that utilize EBY’s uniquely applied, no-slip-grip flocking technology. An upgraded fabric category for the brand, EBY spent the last year finding, testing and developing the best cotton blend fabric that they could apply their signature flocking to, in order to re-launch truly Invisible Cotton - an almost impossible feat for the fabric. EBY cotton seamless undies have a clean finish edge with no elastic, allowing for a seamless finish with no digging and no panty lines. The unique cotton-blend stretches with the wearer and never loses its shape. In addition to the Seamless Cotton Collection, EBY is launching additional premium collections, a period underwear, and a mesh collection throughout the rest of next year. “Throughout the years, Rosario and I have been in lock-step with our relentless and unapologetic pursuit of leaving this world better because we were here. What is so special about now, is that our paths have crossed - making us that much stronger and that much more unstoppable. I have had the fortune of calling her a friend, and have witnessed first-hand that she is a ride or die kind of lady. From the roles she plays, to the epic mother and entrepreneur she has become, everything she does has a transformative impact. With EBY it is no different. I am beyond thrilled to have her on side.” - Renata M. Black, Co-Founder Prices for the Seamless Cotton Collection range from $15-$45 For more information on EBY, please visit https://shop.join-eby.com. Co-founded by entrepreneur Renata M. Black in 2018, EBY is the ‘authority in seamless underwear’ - utilizing uniquely applied, no-slip-grip flocking technology to their seamless panties and bralettes. Body-inclusive EBY offers seamless underwear in sizes XS-4XL, servicing over 100 million plus-size customers who cannot shop at some of the largest retail stores in the U.S. EBY’s membership program also offers consumers an underwear subscription box with exclusive product and members-only pricing. The direct-to-consumer company’s core mission is female empowerment - not only through their offerings to their loyal subscribers and shoppers, but also by supporting women in poverty through the power of microfinance. 10% of proceeds from EBY underwear sales go to the Seven Bar Foundation to empower women through microfinance: small business loans to women in poverty that lead to incredible outcomes. By the end 2021, EBY will have impacted over 15,000 women and children out of poverty into business. Contact Details OGAKI Amber Cardullo acardullo@ogakidigital.com Company Website https://shop.join-eby.com

February 01, 2022 10:20 AM Eastern Standard Time

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Bluberi Launches Reels of Steel™ in new Big Mech™ Cabinet

Bluberi

Bluberi or (the “Company”) today announced the launch of its new game Reels of Steel™, the first game on the larger-than-life Big Mech™ cabinet. Reels of Steel was the centerpiece of the Company’s exhibit at the Global Gaming Expo in October of 2021, generating interest and anticipation from customers around the country. “Yaamava’ Resort and Casino is a great location for the world premiere of this game,” said Casey Whalen, Bluberi’s Chief Commercial Officer, “The Yaamava’ team is as excited to have the game on their floor as we are, and the customers that frequent that casino will enjoy the unique experience the game brings. The Southern California market, in general, is very important to Bluberi, and we are glad to have such a great partner in Yaamava’ to help introduce Reels of Steel to those players.” Reels of Steel is housed in Bluberi’s new Big Mech cabinet which stands over 9 feet tall. The game itself is a traditional 3-reel, 1-line mechanical slot game, full of wilds, multipliers, free games, and an exciting top award chase. Paired with the animations on the LCD screens hidden behind the etched metal reels, though, Reels of Steel delivers an experience that is anything but traditional. “ Reels of Steel is the first in a series of unique and disruptive games that we plan to bring to casino floors,” said Mike Brennan, Bluberi’s Chief Product Officer. “We are looking forward to seeing player reactions at Yaamava’, and to future installs around the country.” About Bluberi Backed by more than 25 years of industry experience, Bluberi is an inventive company that is dedicated to developing and delivering the highest quality casino gaming experience to players and operators. Our team is comprised of seasoned, multi-talented innovators who are focused on bringing gaming to life with entertaining games and high-performing cabinets. Our products are designed to add vitality to gambling and transport players to an energetic world of winning. We are the risk-taking spirit of gambling and we add imagination and innovation to everything we create. Learn more at bluberi.com. Contact Details Bluberi Media Contact Lesley Hodges, Sr. Director of Marketing Lesley.hodges@bluberi.com

January 27, 2022 02:00 PM Pacific Standard Time

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SwingJuice Apparel swings into 2022 by Exhibiting at The PGA Show

SwingJuice

FOR IMMEDIATE RELEASE SwingJuice Apparel Swings into 2022 by Exhibiting at The PGA Show Pawtucket, RI – January 24, 2022- SwingJuice.com, a lifestyle clothing and apparel brand, will be Exhibiting at the 2022 PGA Merchandise Show in Orlando, FL January 25-28, Booth 3865 to Launch their New Line of Custom Performance Polos. “We are So Excited to be back at the Show and give people a true Taste of what the SwingJuice Brand and SJ Life is all about,” said Jon Mason, Founder and Creative Director at SwingJuice. “Our New Line of Performance Polos and golf inspired gear are exactly what Golf Retail has been looking for, I’m beyond thrilled to Show it off to the World.” SwingJuice has been rapidly expanding into Green Grass and Brick & Mortar Retail during the past year in addition to having their entire collection being available at swingjuice.com. SwingJuice has developed a rabid Fan Base that has long been wondering when the launch of High Quality Performance Polos would happen, the answer is here. “The Quality of our Performance wear has far exceeded our expectations and thus our Customers should absolutely Love them,” says SwingJuice CEO Steve “Dakota” Happas. “This next phase for SwingJuice will continue to bring High Quality gear, fun designs and an overall Great vibe to the Industry. Can’t wait to see what the Future holds” The PGA Merchandise Show is happening January 25-28, 2022 at the Orange County Convention Center in Orlando FL where SwingJuice will be exhibiting at Booth 3865. If you happen to be at the Show and would like to Book an appointment to view the Entire SwingJuice Collection please contact Wholesale Director Cindy Belden at cindy@swingjuice.com. FOR IMMEDIATE RELEASE ABOUT SWINGJUICE: SwingJuice is a golf-inspired clothing and apparel brand that trailblazed the philosophy that molds were made to be broken and that clothing should be a conversation-starter. SwingJuice apparel allows consumers to display their passion for sports in a more fun, unique and approachable way. SwingJuice is also a community – established through the love of golf and expanded through the passion for all sports. The staff at SwingJuice are sports junkies just like the consumers they serve and they are always dreaming up new ways to bring unique personality to the products they design.For more information, please visit www.swingjuice.com. Keep up-to-date with all of the SwingJuice news on social media: Instagram: https://www.instagram.com/swingjuice Facebook: https://www.facebook.com/swingjuice YouTube: https://www.youtube.com/swingjuice Contact Details SwingJuice Jon Mason +1 781-710-9374 jon@swingjuice.com Company Website https://www.swingjuice.com

January 24, 2022 01:00 PM Eastern Standard Time

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Aver, the World’s First Fully Decentralized Web3 Betting Platform, Closes $7.5M Seed Funding Round

Aver

Aver, a decentralized peer-to-peer betting exchange built on the Solera blockchain, today announced it raised $7.5 million in seed funding. The raise was led by Jump Crypto, which along with its affiliate Jump Capital, is a key player in both the crypto and sports betting venture capital domain. The project also drew backing from other venture capital heavyweights, including Mirana Ventures, Susquehanna International Group, Genesis Block Ventures, Serum Ventures, Blue Pool Capital, MEXC, Gate.io, Petrock Capital and Solar Eco Fund. The seed round will be used to help bring the world’s first decentralized Web3 betting platform to market as well as fund development and legal regulatory operating costs. The platform expects to launch in mid-2022, after a closed beta in Q1 2022. The innovation underlying Aver is a blockchain protocol which enables peer-to-peer matching of bets in a way that does not require a ‘trusted middleman’ - as is the case in a traditional bookmaker or exchange such as Betfair. This enables betting at a fraction of the cost as compared and eliminates counterparty risk. Aver has ambitions to move to an open-source structure over time, allowing for third parties to build applications on top of the technology, such as new features, interfaces and markets, and supporting the continued development of the Aver ecosystem. The investor line-up represents some highly strategic investment partners for the ambitious early-stage project - including heavyweights in both the sports betting and crypto trading domains and connections to some of the world’s largest crypto exchanges. Peter Johnson, Partner at Jump Crypto - “At Jump, we are excited about the future of Web3, sports betting, and the confluence of these two areas. We believe Aver’s approach to decentralized sports betting can increase transparency, reduce costs, and enable operations at a global scale.” Dean Carlson, Head of Digital Asset Investments at Susquehanna - “Aver brings real innovation to the betting industry. Its open and decentralized mechanism of exchange has the potential to really disrupt the traditional betting markets - facilitating more fluid trading, greater price transparency and returning a significant chunk of the profit margins back to users.” David Toh, Partner at Mirana Ventures - “In many respects, blockchain and Web3 technology is still in its infancy, and we are still in the early stages of wider adoption. Part of the challenge ahead is designing a product that offers users all of the many benefits of decentralization - but without any compromise to user experience and ease-of-use versus traditional platforms. From what we’ve seen to date, we are confident that the Aver team can deliver on that.” The Aver platform is built on Solana - a blockchain network which has gathered much attention in recent months, as it boasts transaction costs and processing times approximately 1/1,000th of that on Ethereum. The team behind Aver has already brought a proof of concept technology to fruition as part of the Solana Ignition Hackathon, claiming a top spot and recognition among the hundreds of promising applications of the blockchain technology in the decentralized finance (‘DeFi’) space. For more information on Aver, please visit the project on Twitter @AverBet or at aver.bet. ABOUT AVER Founded in 2021, Aver is a decentralized peer-to-peer betting exchange built on the Solana blockchain and the world’s first decentralized Web3 betting exchange. Contact Details Hot Paper Lantern Michael Adorno +1 212-931-6143 madorno@hotpaperlantern.com Company Website https://aver.bet/

January 24, 2022 09:01 AM Eastern Standard Time

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Spotlight Sports Group Announces Title Sponsorship of the FSGA Winter Conference

Spotlight Sports Group

Spotlight Sports Group, a world-leading technology, content and media company specializing in sports betting and fantasy sports, announced the company will be the title sponsor of the upcoming Fantasy Sports & Gaming Association (FSGA) Winter Conference at the LINQ Hotel in Las Vegas on Feb. 15-16. The FSGA Winter Conference brings together fantasy sports, sports betting and gaming executives from across the world to network and discuss major trends in the marketplace, new technologies and emerging legislation and regulation impacting the entire sports gaming industry. In addition to breakout panels and keynotes, the conference features an awards ceremony and an innovation pitch competition. Spotlight Sports Group’s SVP of Business Development, Rick Wolf is a founding member of the FSGA and will co-host the event. As the title sponsor of the event, Wolf will also provide the opening remarks to start the conference focused on the massive expansion of sports betting and gaming set to take place for 2022. “With the emerging legalization of sports betting across America, specifically in states with large populations like California and Texas, companies have a limited time to take advantage of the gold rush. In 2022 alone, we’re predicting the number of American sports bettors with legal access to sports betting could double, from less than 40% to close to 75%,” said Wolf. “This year’s conference will explore all the ways businesses can innovate and create sustainable revenue streams before it's too late to scale efficiently.” In addition to the title sponsorship, the company will co-sponsor a free-to-play game for all attendees alongside the FSGA. Spotlight developed the free-to-play game through its self-service game engine. The game concept provides the FSGA audience a proof of concept of how companies can quickly bring to market a coveted user engagement tool like free-to-play games. The prop-style free-to-play game will be available to all attendees and will feature a prize of an autographed NFL jersey. “For more than 20 years, the FSGA has been at the forefront of progress for the fantasy, sports betting and gaming industries,” said Harry von Behr, Spotlight’s managing director of sport and co-US CEO. “Spotlight is one of the only companies to provide a full-service technology and content offering across the entire fantasy sports, sports betting and gaming industries. The sponsorship is a natural extension of our capabilities, providing value and insights to all those in attendance.” For more information regarding the conference and other attendees here: https://thefsga.org/fsga-winter-conference/ ABOUT SPOTLIGHT SPORTS GROUP Spotlight Sports Group (owned by Exponent Private Equity) is a leading technology, content and media business specializing in sports betting. Evolved from the Racing Post Group, Spotlight Sports Group engages millions of people directly through Racing Post, Pickswise, Free Super Tips, Fantasy Alarm and myracing. The company also has decades of experience in powering growth and conversion for the world’s biggest sportsbooks and media companies, delivering best-in-class technology and expert scalable content experiences in more than 70 languages. Contact Details Michael Adorno +1 212-931-6143 madorno@hotpaperlantern.com Company Website https://www.spotlightsportsgroup.com/en_us/

January 20, 2022 12:08 PM Eastern Standard Time

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DistroTV Launches Free-to-Stream DistroTV Español Channel Bundle

DistroTV

DistroTV, the largest, independent, free ad-supported streaming television (FAST) platform, today debuted DistroTV Español. The new free-to-stream channel bundle features 20+ Spanish-speaking channels and will be available to Spanish speakers in the U.S., as well as Spanish speakers in Latin America. This comes on the heels of the streaming platform’s push to expand its global audience footprint into both territories. This signals the start of what will be a strong 2022 for DistroTV, with more milestones on the horizon, including the FAST platform’s very first original movie premiere. “Our mission is to provide free-to-stream content to our growing and increasingly diverse global audience,” said Navdeep Saini, co-founder and CEO of DistroScale, parent company of DistroTV. “Given the fact that roughly more than 53 million people speak Spanish in the U.S., we could not be more excited to extend our free-to-stream content to this important, often under-served audience, as well as in Latin America. 2022 is all about breaking ground, and with that, breaking down content barriers so that the most viewers globally can consume content that is thought-provoking, stimulating, inclusive, and enjoyable.” DistroTV Español brings both Spanish- and English-speaking channels to new countries, such as Argentina, Colombia, Peru, Mexico, Bolivia and Ecuador, and expands upon the streaming platform’s current Spanish offerings in the US, Canada, and Europe. "The decision to bring DistroTV to Latin America presents a novel and innovative proposal,” said Ricardo Alarcón, chairman of Mexican-Colombian production firm TRIPTIC. “It means a significant amount of content produced in Latin America will be made easily available to audiences in the region. The current state of the market and audiences is right for an ad-supported OTT to achieve great success in Colombia and Latin America." “We are thrilled to partner with DistroTV as we continue to expand our digital footprint in the U.S. and Latin America,” said Victor Montilla, president of Olympusat International. “The addition of Olympusat’s free, ad-supported streaming TV channels to DistroTV’s platform provide a vast variety of scripted series, movies, and content from around the world, as well as multi-genre HD programming to Hispanic households across the Americas.” DistroTV Español currently includes the following channels, and is forecast to grow: Movies Cine Real: Focuses on award-winning and independently produced movies and series from Spain and Latin America, presented in their original Spanish-language format. Cine Sureño: Top-notch contemporary films and series from around the world, dubbed or produced in Spanish. Focuses on dramas with some action. Horrorfy: A channel dedicated to the most suspenseful and nail-biting horror, sci-fi, and thrillers from Spain, Latin America and around the world. Juntos: Family-oriented programming produced exclusively from the Hispanic audience Top Cine: A premium selection of the best scripted series and miniseries from around the globe. Features a thought-after library of original productions and exclusive fiction series appealing to the US Hispanic audience. Entertainment & Lifestyle Chiquilines: Fun and educational programming from around the world, as well as interactive entertainment that the whole family can enjoy. WappTV: Creates cultural change via gender perspective, participation and collaboration, moving to a more open, friendly community. Canela TV: Free Latino TV - with over 8000 hours of premium Spanish and English Content, it is the premier destination for US Hispanics! News & Opinion Euronews Español DistroTV continues to grow and diversify its 150+ channel content library. The platform’s strong programming lineup includes a mix of popular film and television shows, such Bloomberg, EuroNews, People TV, Magellan TV and TD Ameritrade network, as well as independent channels like Black Enterprise, as well as Kweli TV, which spotlights the rich history and global diversity of the Black community; and Desi TV, the premiere South Asian free channels. Audiences can enjoy these channels for free anywhere across a wide array of CTV and mobile devices, as well as on the web by visiting Distro.tv -- no registration, credit cards, or signup required to stream for FREE. To become a viewer and / or understand which channels are available for live and / or Video-on-Demand (VoD) access in the various countries, visit https://www.distro.tv or install DistroTV for free on Roku, Amazon Fire TV, Apple TV, Google TV, LG TV, Samsung TV, Sony TV, iOS, or Android. To access DistroTV Español, visit https://www.distro.tv/espanol/. About DistroTV DistroTV is the largest, independent, free, ad-supported streaming television service on the market. Launched in 2019 by parent company DistroScale, the platform caters to a multicultural, rapidly expanding, globally-minded audience of passionate viewers in the US, Canada, and UK. Satisfying the growing demand for premium video content in multiple languages, DistroTV delivers premium video content from producers globally across North America, the UK, Bollywood, Latin America, China, Southeast Asia, and growing. With more than 150 channels plus thousands of Video on Demand (VOD) shows, DistroTV cultivates content that covers a broad spectrum of topics to connect with people’s passion points around Entertainment, Lifestyle, Sports, News, Documentaries and International Content in live, linear and video-on-demand formats. DistroTV is available on the web, as well as through Roku, Amazon Fire TV, Google TV, Apple TV, LG TV, Samsung TV, Sony TV, and iOS and Android devices. About DistroScale DistroTV is the first direct-to-consumer offering from DistroScale, a technology company founded in 2013 and known for providing a global clientele of thousands of media properties with the industry’s most comprehensive video platform for web, apps, and streaming. DistroScale is an all-in-one solution providing infrastructure, content delivery, curation, analytics and a full suite of monetization options. Video enabled by DistroScale reaches more than 250 million visitors per month. The company is headquartered in San Francisco, CA. To become a DistroTV viewer, visit www.distro.tv. More information on DistroScale & DistroTV is available at www.distroscale.com. Contact Details Mackenzie Gavel +1 631-739-5716 mackenzie@kitehillpr.com Company Website https://www.distro.tv

January 20, 2022 09:00 AM Eastern Standard Time

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Simple Recipes and Tips to Engage the Kids in the Kitchen After Holiday Break

YourUpdateTV

A new year brings the return of hectic school schedules, but that doesn’t mean it’s time to say goodbye to the quality family time that was cherished during the holidays. Recently, mom, self-taught cook and recipe developer, Siri Daly, partnered with Juicy Juice 100% juice on a satellite media tour to share tips and recipes to help parents stay connected with their kids through cooking. A video accompanying this announcement is available at: https://youtu.be/Rl0LP-7fyQY After a year like no other, It’s more important than ever to continue to spend time together, even when families return to busy, action-packed and activity-filled schedules. No matter how busy life gets, Juicy Juice can help parents make the most of time with their family. To inspire families to cook up some fun in the kitchen, Siri Daly is sharing simple, easy-to-make, kid-friendly recipes. Parents can make them with their kids as a way to spend quality time together. These simple recipes call for “a little bit of this, a little bit of that” and their favorite Juicy Juice 100% juice. A taste of Siri’s original parent- and kid-friendly recipes: Apple Cinnamon Granola Bars – Crunch, spice & everything nice! These bars are a fantastic and easy on-the-go snack and are bursting with apple flavor. They are also the perfect addition to the lunchbox. Fruit Punch Smoothie Bowl – A deliciously juicy breakfast for your little loved ones. The bowl is basically a deconstructed smoothie made with lots of berries, creamy yogurt, and Juicy Juice 100% Juice Fruit Punch. Spinach & White Grape Frozen Pops – While these fun frozen ice pops may be packed with spinach, you wouldn’t even know it! With sweet pineapple and Juicy Juice 100% Juice in White Grape, these make an ideal “anytime” snack. Juicy Juice will be releasing additional recipes through June on juicyjuice.com/SIRIouslyFunCooking to provide families with seasonal snack and mealtime ideas throughout the year. SIRIously Fun Sweepstakes Juicy Juice is also giving parents the chance to win a $100 gift card for groceries to make Siri’s recipes, including Juicy Juice 100% juice. Each day through Friday, February 25, five winners will receive $100 gift cards, that’s 50 days of prizes! Parents need to only submit the online entry form at juicyjuice.com/siriouslyfunsweepstakes for a chance to win. Winners will also receive a signed copy of Siri Daly’s book, Siriously Delicious: 100 Nutritious (and Not So Nutritious) Simple Recipes for the Real Home Cook as an additional prize to further explore their skills in the kitchen and bond over creating more delicious dishes. For more recipes and tips from Siri, please visit juicyjuice.com/SIRIouslyFun and be sure to follow along on Facebook, Instagram and Twitter. About Siri Daly Siri Daly is a mom, a self-taught cook and a recipe developer. She is also the founder of Siriously Delicious, a popular food blog that chronicles real-life cooking, and a former Food Contributor on the TODAY Show where she still regularly appears as a guest chef for cooking segments. In addition, Siri has a cookbook called Siriously Delicious: 100 Nutritious (and Not So Nutritious) Simple Recipes for the Real Home Cook. Siri, along with her husband Carson Daly and their four children live in the greater New York area. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

January 18, 2022 12:00 PM Eastern Standard Time

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KILTER’S 2nd ANNUAL “MILES FOR MEANING” WITH $60K IN DONATION PRIZES FOR CHARITIES SET TO LAUNCH IN MARCH

Kilter

Miles for Meaning, the activity-driven charity challenge created by Kilter in 2021 will return with more donation prize money available to charities this March 1-31, it was announced by Seth Braddock, Kilter Founder & CEO. “Our inaugural Miles for Meaning was a big hit with charities and their supporters as thousands of people put in over 300,000 miles,” said Braddock.” The campaign raised $125,000. This year, our goal is to double those numbers.” Kilter is the most inclusive activity-based engagement platform for good. The platform is used by charities and brands to unite supporters and employees through everyday health, wellness and lifestyle activities. Miles for Meaning, open to both charities and companies for their supporters and employees, will provide tens of thousands of dollars in donation prizes to charities, including a $30,000 grand prize donation. Participants in the event will accumulate miles (steps, run, bike, walk, roll) from March 1-31 and can also fundraise themselves for their favorite charity if they so choose. The participating charity and company teams will compete to win cash donation prizes sponsored by Kilter, Comcast SportsTech, TVP, Bonfire, Nonprofit Hub, Charity Teams, & more. “Kilter is a game changer and that’s why I joined their advisory board,” said Meb Keflkezighi, the only person to ever win an Olympic medal and the New York City and Boston Marathons. “They support charities such as the MEB Foundation while providing runners with the world’s most inclusive supporter engagement platform. I’m looking forward to donating my hustle and racking up my Miles for Meaning this March.” During the first year of the campaign in March 2021, more than 5,500 total participants racked up 324,000 miles and $125,000 in donations for their favorite causes. The grand prize winner in 2021 was Dylan's Wings of Change, who have since used Kilter for 14 additional events and have reached 200% more supporters and doubled their fundraising potential by utilizing Kilter. ABOUT KILTER Kilter is the world's most inclusive supporter engagement platform that turns everyday health, wellness and lifestyle activities into opportunities for people to drive charitable dollars to their favorite causes, all while building culture and community to make a global impact. With 50+ trackable activities from running to yoga to pickleball to volunteering, plus our best in class user experience, functionality and customer support, employers, nonprofits and event producers will meet their supporters where they are today (on their phones) and easily exceed engagement and impact goals. Learn more at www.kilterapp.com. Contact Details Kilter Julian Lavelle +1 315-708-3494 julian@kilterapp.com Company Website https://www.kilterapp.com

January 18, 2022 10:40 AM Eastern Standard Time

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Velocity Global Named Official Global Work Platform of the LPGA and LET

Velocity Global

The LPGA announced today that Velocity Global, the leading provider of global expansion solutions, has been named the Official Global Work Platform of the LPGA and Ladies European Tour (LET) in a multi-year agreement. Velocity Global will work with the LPGA Tour and LET to highlight the global impact of their players, representing more than 60 countries, through enhanced storytelling opportunities and player recognition. “This partnership highlights that global talent pushes greater competition,” said Rob Wellner, Velocity Global Chief Revenue Officer. “Golf is truly a global sport and to achieve success, you must perform against anyone, anywhere. We’re proud to partner with the LPGA and LET to support the game’s global players just as our Global Work Platform supports talent and businesses around the world.” The partnership introduces the Velocity Global Impact Award, celebrating players who have helped to grow the sport of golf and inspire the next generation of athletes through their actions. More details on the Velocity Global Impact Award, including the structure of the 2022 nominations, will be shared in the coming months. “We’re excited to welcome Velocity Global to the LPGA Partner family and create this Impact Award to showcase our players outside the ropes,” said the LPGA’s Chief Sales Officer Kelly Hyne. “As a like-minded global business, Velocity Global will help illustrate the impact our players make in the game of golf and in their home countries. We look forward to many years of collaboration.” The LET will utilize the Global Work Platform from Velocity Global to simplify compliance, benefits and payroll for their talent to deliver tour events in 25 countries across multiple continents this year. “We are delighted to partner with Velocity Global to utilize their world-class expansion and talent solutions to help accelerate the growth of our business and international footprint,” said LET CEO Alexandra Armas. “We fully embrace this opportunity to best service our players and continue growing the game globally.” Additionally, as an Official Partner of the LPGA’s Women’s Network, Velocity Global will utilize the LPGA platform to highlight those initiatives internally focused around women’s leadership, diversity, equity, and inclusion through additional programming. Velocity Global furthered its support of the women’s game with the recent announcement that LPGA Tour players Lexi Thompson and Albane Valenzuela joined six-time PGA TOUR champion Billy Horschel and four-time APGA Tour champion Kevin Hall as its global golf brand ambassadors. About Velocity Global Velocity Global accelerates the future of work beyond borders. Its global work platform simplifies the employer and employee experience to employ any talent anywhere with just a click through its proprietary cloud-based workforce management technology, backed by personalized expertise and unmatched global scale. As the largest global Employer of Record (also known as International PEO) in 185 countries and all 50 United States, more than 1,000 brands rely on Velocity Global to build global teams without the cost or complexity of setting up foreign legal entities or state registrations. The company offers additional services including Independent Contractor Compliance to assess a workforce, and Agent of Record (AoR) to streamline payments to contractors. Velocity Global was named a “Leader” in Global Employer of Record services by prominent analyst firm NelsonHall. Founded in 2014, the company has hundreds of employees across six continents. For more information visit velocityglobal.com. About the LPGA The LPGA is the world’s leading professional golf organization for women, with a goal to change the face of golf by making the sport more accessible and inclusive. Created in 1950 by 13 Founders, the Association celebrates a diverse and storied history. The LPGA Tour competes across the globe, reaching television audiences in more than 220 countries. The Symetra Tour, the LPGA’s official qualifying tour, consistently produces a pipeline of talent ready for the world stage. The LPGA also holds a joint-venture collaboration with the Ladies European Tour (LET), increasing playing opportunities for female golfers in Europe. Across the three Tours, the LPGA represents players in more than 60 countries. Additionally, the LPGA Foundation has empowered and supported girls and women since 1991, most notably through LPGA*USGA Girls Golf, the only national program of its kind, which annually engages with nearly 100,000 girls. The LPGA Amateur Golf Association and LPGA Women’s Network provide virtual and in-person connections to female golfers around the world, while LPGA Professionals are educators, business leaders and gamechangers dedicated to growing the game of golf for everyone. Follow the LPGA on its U.S. television home, Golf Channel, online at www.LPGA.com and on its mobile apps. Join the social conversation on Facebook, Twitter, Instagram and YouTube. About the LET The LET inspires women and girls to pursue their passion and realise their potential through the game of golf. At our core, we aim to build and deliver an extensive competitive schedule of events to enable our strong, energetic, proud, and confident players to compete at the highest level, pursue their dreams and lead by example. Our diverse and multicultural membership of 316 professional golfers represents as many as 36 countries. We are a global tour with roots in Europe. We aim to entertain and excite, but also to enhance health and quality of life, as a responsible, committed and respectful partner. Inspiring – our players are inspiring role models to follow and encourage others to pursue their own dreams. Passionate – we are driven by a passion to perform to our full potential and get better every day. It’s not just about the money or the glory, but a true love for the game. Committed – we are fiercely committed to continuous improvement and recognise the grit that it takes to achieve long-term goals. 2022 marks the 44th season of golf tournaments since the professional tour was founded in 1978 and the third edition of the Race to Costa Del Sol. This year’s schedule includes 31 events in 21 different countries and a record-breaking prize fund of €24.5 million. The LET Access Series is the official development tour of the LET, formed to give players an opportunity to compete and progress onto the LET and achieve their dreams in professional golf. Ladieseuropeantour.com #RaiseOurGame Contact Details Velocity Global John Hall +1 720-650-4348 news@velocityglobal.com LPGA Christina Lance christina.lance@lpga.com LET Bethan Jones bethan.jones@ladieseuropeantour.com Company Website https://velocityglobal.com/

January 18, 2022 07:01 AM Mountain Standard Time

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