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100 Houstonians in Harris and Ft. Bend Counties Awarded a Total of $1 Million Through Comcast RISE, National Initiative to Support Small Business Owners

Comcast Houston

Comcast today announced the 100 recipients of the Comcast Rise Investment Fund grants. Each small business will receive a one-time $10,000 grant from the fund. More than 100 businesses in the area will also receive technology and marketing resources. The recipients are among nearly 6,700 entrepreneurs nationwide who have been selected through the Comcast RISE program, which provides marketing, technology, and capital support to small business owners. “We are proud of all of our small businesses, the impact they have in Fort Bend County is invaluable. Many of our business owners, particularly our minority owned businesses, have faced unprecedented challenges over the past year due to the COVID-19 pandemic, and require a wide range of support to help their businesses survive,” stated Fort Bend County Judge KP George. “The Comcast Rise Investment Fund Grant provides these business owners with the critical financial lifeline and the resources needed so they can sustain and grow their businesses.” Through Comcast RISE, the company also announced it is on track to support 13,000 small businesses by the end of the year with marketing or technology support such as a TV campaign, production of a TV commercial or consulting services from Effectv, the advertising sales division of Comcast Cable, or computer equipment, internet, voice or cybersecurity services from Comcast Business. “Since we launched Comcast RISE a year ago, we have assisted more than 200 small businesses throughout the Houston area with either marketing, technology, or monetary grants. This round of Comcast RISE grants will provide even more small business owners of color with the resources and tools they need to thrive,” said Ralph Martinez, senior vice president for Comcast’s Houston region. “We look forward to empowering their success.” To further build on the program’s success and provide support to even more small businesses, Comcast also announced today a major expansion to eligibility, enabling all women-owned small businesses nationwide to apply. This expansion recognizes and seeks to help address the persistent inequities women continue to face in accessing the resources and funding that are critical to success. Comcast RISE and the Comcast RISE Investment Fund, initially launched as a response to help small businesses owners of color hardest hit by the economic impacts of the COVID-19 pandemic, continue to focus on uplifting small businesses, ensuring they continue to prosper in an ever-shifting post-pandemic economy. “As we continue to rebuild and emerge from the effects of the pandemic, small businesses will continue to be the backbone of our economy – and we must take every opportunity to help them thrive,” said Dave Watson, President and CEO, Comcast Cable. “Looking forward, this expansion will enable Comcast RISE to further empower and strengthen even more small businesses that are the heart of our local communities across the country.” In the year since its inception, Comcast RISE has awarded more than $11 million in grants and $50 million in in-kind support for marketing and technology services, impacting more than 6,700 entrepreneurs of color in 432 cities across 34 states. By the end of 2022, 13,000 businesses across the country are expected to benefit from the Comcast RISE initiative, either through the grant program or from the resources provided through Effectv and Comcast Business. In addition to the financial and business support services provided, a key part of the program is ensuring the long-term sustainability of businesses. To help address this, Comcast invests in and partners with organizations such as Ureeka to provide ongoing mentorship and resources to help small businesses succeed over the long-term. Comcast RISE, which stands for Representation, Investment, Strength, and Empowerment, is part of Project UP, Comcast’s comprehensive initiative to advance digital equity and help provide underrepresented small business owners with access to the digital tools and funding they need to thrive. Over the next 10 years, Comcast has committed $1 billion to programs and partnerships that will reach an estimated 50 million people with the skills, opportunities, and resources they need to succeed in an increasingly digital world. The program will continue to be open to racially and ethnically diverse small business owners and the expanded Comcast RISE eligibility to all women-owned businesses will be effective on January 16, 2022. More information and the applications to apply for either the grant program or marketing and technology services are available at www.ComcastRISE.com. To help drive outreach and awareness about Comcast RISE and provide additional support, training and mentorship, Comcast has also awarded $50,000 in grants to local community partners – Houston Hispanic Chamber, Houston Black Chamber, Empresarios Latinos Foundation, Houston LGBT Chamber, Asian Chamber of Commerce, Greater Houston Women’s Foundation and East End Chamber of Commerce. About Comcast Corporation Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company that connects people to moments that matter. We are principally focused on broadband, aggregation, and streaming with 57 million customer relationships across the United States and Europe. We deliver broadband, wireless, and video through our Xfinity, Comcast Business, and Sky brands; create, distribute, and stream leading entertainment, sports, and news through Universal Filmed Entertainment Group, Universal Studio Group, Sky Studios, the NBC and Telemundo broadcast networks, multiple cable networks, Peacock, NBCUniversal News Group, NBC Sports, Sky News, and Sky Sports; and provide memorable experiences at Universal Parks and Resorts in the United States and Asia. Visit www.comcastcorporation.com for more information. About Comcast Business Comcast Business offers a suite of Connectivity, Communications, Networking, Cybersecurity, Wireless, and Managed Solutions to help organizations of different sizes prepare for what’s next. Powered by the nation’s largest Gig-speed broadband network, and backed by 24/7 customer support, Comcast Business is the nation’s largest cable provider to small and mid-size businesses and one of the leading service providers to the Enterprise market. Comcast Business has been consistently recognized by industry analysts and associations as a leader and innovator, and one of the fastest growing providers of Ethernet services. For more information, call 866-429-3085. Follow on Twitter @ComcastBusiness and on other social media networks at http://business.comcast.com/social. About Effectv Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 35 million owned and represented subscribers. For more information, visit www.effectv.com. Contact Details Comcast Foti Kallergis +1 832-986-0196 Foti_Kallergis@comcast.com Comcast Misha McClure +1 832-547-6783 Misha_McClure@cable.comcast.com Company Website https://houston.comcast.com/

November 23, 2021 09:31 AM Central Standard Time

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SAINT LAURENT RIVE DROITE SUPER73

SUPER73

Keeping the timeless and characteristic style of Saint Laurent and the exciting design of the SUPER73-S2 electric bike, this Limited Edition version asserts itself through its finishes. From the matte black frame and black stainless steel bolts to the custom padded leather seat, the black leather handles, and black chain, this electric bike has been conceived and designed by Anthony Vaccarello. By revisiting a classic model of the brand, Anthony Vaccarello wanted to combine design and functionality. Yielding a unique riding experience for both short and long rides, this bike advocates an adventurous lifestyle by combining motorcycle heritage and youth culture. Available exclusively in Saint Laurent Rive Droite stores and on ysl.com SAINT LAURENT RIVE DROITE is a creative and cultural destination curated by Anthony Vaccarello, located at 213, rue saint Honoré 75001 Paris, and extended at 469 Rodeo Drive, Los Angeles. Named ‘RIVE DROITE’ as a nod to SAINT LAURENT rive gauche line that helped to democratize fashion and luxury in the sixties. SAINT LAURENT RIVE DROITE introduces a brand new retail destination for expression, exchange, and lifestyle, showcasing a wide range of products including exclusive pieces, limited editions, library, vintage, music, photography combined with art, performances, exhibitions, events and cultural exchanges. Conceptualized by Creative Director Anthony Vaccarello, the extensive and diversified offer from different creative and design fields, are imagined and embraced in new ways to enlarge the universe and the DNA of Saint Laurent. SAINT LAURENT RIVE DROITE represents an amusing and chic version of today’s Saint Laurent universe. saintlaurentrivedroite.com @ysl #saintlaurentrivedroite @anthonyvaccarello EDITOR’S NOTE High-resolution images of the Saint Laurent x SUPER73-S2 are available here: https://www.dropbox.com/sh/484umar2jekkvfc/AACKa0IeKDQ8RR8BCz8HlvnBa?dl=0 Editors wishing to review a SUPER73 electric motorbike for editorial purposes should use the Media Contacts below. MEDIA CONTACTS SUPER73 – Christiana Mullen ( christiana@super73.com ) ID Agency – Greg Emmerson ( greg@theidagency.com ) ABOUT SUPER73®  SUPER73® is an American lifestyle adventure brand based in Orange County, CA that develops products to help fuse motorcycle heritage with youth culture. Founded in 2016, SUPER73 has quickly grown into one of the most recognizable electric vehicle brands in the world with a passionate customer base including A-list celebrities, professional athletes, and many more. For more information, visit  super73.com  or on social media @super73. Contact Details Christiana Mullen +1 714-659-4883 christiana@super73.com Company Website https://super73.com

November 22, 2021 05:55 AM Pacific Standard Time

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American Translators Association Calls for Fair Working Conditions for Translators and Subtitlers in the Entertainment Industry

American Translators Association

The American Translators Association (ATA), the largest professional organization for translators and interpreters in the U.S., has shared an open letter in response to recent statements in the press and on social media about a shortage of professional translators and subtitlers. The letter is a call for fair working conditions for translators in the entertainment industry. “There is no shortage, but instead a disconnect between the value of this skilled work and the pay offered, leading to a perceived lack of qualified professionals available for these jobs and subpar subtitles in the world’s most popular titles in film and TV,” ATA President Madalena Sánchez Zampaulo stated in the letter. President Sánchez Zampaulo also noted that current practices within the entertainment industry “devalue subtitlers’ work, discourage truly qualified professionals from accepting these jobs, and impede international viewers’ enjoyment of these titles.” “On behalf of the American Translators Association, I urge film and television production studios and the language service providers they contract with to refocus on a quality subtitling process, which starts with hiring professional subtitlers at professional rates rather than unskilled multilingual labor at pay that can work out to well below minimum wage,” President Sánchez Zampaulo stated. “The veritable explosion of international entertainment options is a positive development and producing high-quality subtitles is in the best interest of studios, streaming platforms, and viewers. The professionals who work painstakingly to craft the multilingual versions of our favorite movies and shows should be able to share in the revenue generated thanks to their work.” Founded in 1959, the American Translators Association’s primary goals include fostering and supporting the professional development of translators and interpreters and promoting the translation and interpreting professions. ATA, based in Alexandria, Virginia, has nearly 10,000 members in over 100 countries. For more information on ATA, please visit www.atanet.org. Contact Details WantLeverage Communications Julie Livingston +1 347-239-0249 julie@wantleverage.com Company Website https://www.atanet.org

November 22, 2021 08:19 AM Eastern Standard Time

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Osmo Kicks Off Black Friday With Up to 60% Off Exclusive Kits & Bundles at PlayOsmo.com (11/25 - 11/29), and Cyber Monday Deals of Up to 40% Off at Amazon

Osmo

Osmo announces an exciting holiday sale that encourages kids ages 3 to 10+ to explore reading, writing, math, coding, drawing, creative problem-solving, and more. From 11/21 through 12/4, get 30% off bestselling kits and games at PlayOsmo.com, Amazon, Target, Best Buy, Meijer, PC Richard’s, Kohl’s, and select InMotion airport locations. To kick off Black Friday, Osmo offers up to 60% off select kits and bundles at PlayOsmo.com from 11/25 to 11/29; and on Cyber Monday, Osmo offers special deals of up to 40% off select products through its Amazon store. From 11/21 to 11/27, Target offers a Black Friday deal on an Osmo bestseller, while Walmart offers holiday rollbacks on eight Osmo exclusives through 1/15/22. Bestselling kits and games at 30% off through 12/4 at PlayOsmo.com, Amazon, Target, Best Buy, and other retailers include: Genius Starter Kit (base included) Little Genius Starter Kit (base included) Coding Starter Kit (base included) Creative Starter Kit (base included) Pizza Co. (base required) Detective Agency (base required) Super Studio Disney Mickey Mouse & Friends (base required) Super Studio Disney Princess (base required) Super Studio Disney Frozen 2 (base required) Math Wizard and the Magical Workshop (base required) Math Wizard and the Secrets of the Dragons (base required) Exclusive Black Friday / Cyber Monday Deals at PlayOsmo.com From 11/25 to 11/29, Osmo offers exclusive deals of up to 60% off specific kits and bundles at PlayOsmo.com, which include: Essential Math Bundle (60% off) Early Literacy Bundle (60% off) Ultimate Expansion Bundle (60% off) Kindergarten Starter Kit (60% off) Super Osmonaut Starter Kit (40% off) Preschool Starter Kit (40% off) Genius Family Starter Kit (40% off) Explorer Starter Kit (40% off) Math Wizard Bundle (up to 30% off) Pretend Play Bundle (30% off) The full list of Black Friday and Cyber Monday deals at PlayOsmo.com can be viewed here. Exclusive Cyber Monday Deals at Amazon Osmo’s Amazon Deal of the Day runs on Cyber Monday (one day only)--starting at 12:01 AM Pacific Time--and features 30% off several items, including the bestselling Genius Starter Kit for iPad (includes base set), in addition to 40% off Genius Starter Kit + Family Game Night for Fire Tablet (includes base set). The full list of Black Cyber and Monday deals at Amazon can be viewed at Osmo’s Amazon store. Exclusive Black Friday Deals at Target Target offers a Black Friday deal of 40% off the Little Genius Starter Kit for iPad from 11/21 to 11/27. The full list of Osmo‘s Black Friday and Cyber Monday deals at Target can be viewed here. Exclusive Holiday Deals at Walmart Through 1/15/22, Walmart offers holiday rollbacks of 13-20% on these items: Super Studio Disney Princess Starter Kit for iPad Super Studio Disney Mickey Mouse & Friends Starter Kit for iPad Sticks & Rings Starter Kit for iPad Monster Starter Kit for iPad Words Starter Kit for iPad Numbers Starter Kit for iPad Pizza Co. Starter Kit for iPad Detective Agency Starter Kit for iPad The full list of Osmo’s holiday specials at Walmart can be viewed here. About Osmo Osmo is an award-winning STEAM brand whose products are used in over 50,000 classrooms and 2.5 million homes. It is building a universe of hands-on play experiences that nourish the minds of children by unleashing the power of imagination. The company brings physical tools into the digital world through augmented reality and its proprietary reflective artificial intelligence. Osmo is headquartered in Palo Alto, California, and is part of BYJU’S, a global leader in online learning. Learn more at PlayOsmo.com. For information about its educational division, Osmo for Schools, visit schools.playosmo.com. Contact Details Carolyn Kamii +1 310-251-0550 carolynkpr@gmail.com Company Website http://www.playosmo.com

November 22, 2021 03:00 AM Pacific Standard Time

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Premier Rugby Sevens Crushes Expectations in 2021 Debut

Premier Rugby Sevens

Coming off its successful Inaugural Championship event in October, Premier Rugby Sevens (PR7s) has positioned itself as the league of the future as it prepares for a nationwide launch in 2022. PR7s’ debut was a watershed moment for the sports industry, as they became the first U.S. sports league to launch with men and women earning equal pay. The league made history as the first professional women’s rugby league in North America. Supported by six league sponsors and broadcast partners at FOX Sports and TSN, PR7s announced it will formally launch in 2022 with a series of events across North America. “Our debut in 2021 was more than just a proof of concept for rugby sevens in North America,” said Owen Scannell, CEO of Premier Rugby Sevens. “Based on the feedback we received from our fans, players, and partners, our debut turned out to be the launching pad for a rocket that’s about to take off next year. This is the perfect sport at the perfect time. We will expand our touring model to multiple North American cities, widen our broadcast reach, create new and exciting ways to engage fans through gaming, and offer innovative, custom content and activations for new partners. We have a shortlist of cities and dates for 2022 and will be finalizing our schedule in the coming weeks.” The Fox Sports telecasts of the PR7s Inaugural Championship attracted a cumulative audience of 472,000 viewers across FS1 and FS2 in the US, with additional live viewing on TSN3 in Canada and Facebook outside of North America. Other key indicators of success include: Total social media impressions: 5.7 million Total social media engagement: 177,000+ Instagram engagement rate: 7.05% (vs industry average of 1.79% for sports teams ) Matchday web traffic increase: 398% Matchday all-platform audience growth: 32% As the league continues to grow, PR7s announced they have started a search to expand and scale their league, including a search for specialists in marketing, finance, HR, on-field talent scouting, and partnership development. Job seekers can apply at https://prsevens.com/careers/. About Premier Rugby Sevens Premier Rugby Sevens (PR7s) is a groundbreaking professional sports league in North America that debuted on Oct. 9, 2021, on Fox Sports and TSN. PR7s is the first league of its kind with both women’s teams and men’s teams under one umbrella with equal pay. With a focus on accessibility and entertaining content for fans, the league will showcase the electrifying sport of rugby sevens through a single-day touring format in cities across the United States and Canada. To learn more about Premier Rugby Sevens, go to PRSevens.com and follow the league on Twitter, Instagram, Facebook, and LinkedIn. Contact Details Eric Nemeth eric.nemeth@prsevens.com Company Website https://prsevens.com/

November 18, 2021 01:29 PM Eastern Standard Time

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COMCAST INVESTS $16 MILLION TO EXPAND BROADBAND SERVICE TO MORE COMMUNITIES THROUGHOUT COLORADO

Comcast Colorado

Comcast today announced it invested more than $16 million to expand its network and connect more rural communities in Colorado since the end of 2020, including major projects in the towns of Eagle, Gypsum and Kremmling. These network expansions are the most recent examples of the company’s investment in Colorado to ensure residents and businesses have access to innovative, reliable, fast and secure broadband services. Since 2017, Comcast invested more than $1.3 billion in technology and infrastructure developments in Colorado, including upgrades to its broadband network. “We live and work in Colorado, and our commitment is to deliver innovative media and technology experiences and an incredible customer experience with our broadband. It is what we do,” said J.D. Keller, Senior Vice President of Comcast’s Mountain West Region, which covers Colorado, Utah, New Mexico and Arizona. “We’re innovating to bring you incredible products you can use to connect and protect, entertain and communicate now and into the future.” Comcast is a leader in the global 10G initiative, which leverages new standards and technology to dramatically increase speeds. In 2020, the company demonstrated 1.25-gigabit-per-second (Gbps) symmetrical speeds over a live network. Earlier this year in Colorado, the company conducted a lab test of “Full Duplex DOCSIS 4.0” technology and showed the ability to deliver 4-Gbps upload and download speeds. “Since Comcast’s founding more than 50 years ago, our mission and purpose has been to connect people to the moments and experiences that matter most,” said Stephanie Rideau, Senior Director of Business Development for Comcast’s Mountain West Region. “Thriving communities are built on connections whether they are hard wired or through experiences that bring us together. The more that people in our communities are connected with each other, the more we share, grow, and succeed.” “Broadband intersects with Economic Development in many ways. It can be the deciding factor for expanding or relocating businesses, effectively creating or eliminating the opportunity to retain and grow jobs,” said Kim Woodworth, Executive Director for the Economic Development Council of Colorado. “Reliable broadband services are essential to competitive communities. Comcast’s network investment ensures that our community can support any healthcare, educational or business data needs, and keep pace with the broader economy,” added Jeremy Rietmann, Gypsum Town Manager. The network expansions Comcast is currently completing in Eagle, Gypsum and Kremmling, bring the entire suite of Xfinity and Comcast Business services to these communities. In addition to Gigabit Internet service and unique home WiFi control capabilities with xFi, residential customers in these communities have access to all Xfinity services, including the award-winning Xfinity X1 video platform, Xfinity Home, and Xfinity Mobile. Comcast provides unmatched value to Xfinity Internet customers through superior WiFi coverage, control of connected devices with xFi in the Xfinity App, xFi Advanced Security for cyber security protection at the gateway level, a free Xfinity Flex 4K streaming device, as well as access to Peacock Premium and thousands of hours of free content. Businesses in these areas can get the full suite of Comcast Business products and services, including Ethernet network speeds up to 100 Gbps. Comcast continues to invest in its Colorado network to meet consumer demand, providing among the fastest, most reliable Internet speeds over its fiber-rich network, and one of the fastest in-home WiFi experiences. Comcast also offers Internet Essentials, the national’s largest and most comprehensive broadband adoption program, providing low-cost broadband service, digital literacy training and discounted computers. In the last 10 years, more than half a million people in Colorado have been connected through Internet Essentials. ### Media contact Leslie Oliver, Comcast Colorado Email: leslie_oliver@comcast.com Mobile: 303.810.6326 About Comcast Corporation Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company with three primary businesses: Comcast Cable, NBCUniversal, and Sky. Comcast Cable is one of the United States’ largest high-speed internet, video, and phone providers to residential customers under the Xfinity brand, and also provides these services to businesses. It also provides wireless and security and automation services to residential customers under the Xfinity brand. NBCUniversal is global and operates news, entertainment and sports cable networks, the NBC and Telemundo broadcast networks, television production operations, television station groups, Universal Pictures, and Universal Parks and Resorts. Sky is one of Europe's leading media and entertainment companies, connecting customers to a broad range of video content through its pay television services. It also provides communications services, including residential high-speed internet, phone, and wireless services. Sky operates the Sky News broadcast network and sports and entertainment networks, produces original content, and has exclusive content rights. Visit www.comcastcorporation.com for more information. Contact Details Leslie Oliver +1 303-810-6326 leslie_oliver@comcast.com Company Website https://colorado.comcast.com/

November 18, 2021 09:00 AM Mountain Standard Time

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SmartCone Technologies to Deliver Critical Process Validation Systems for a Safer Workplace

SmartCone Technologies, Inc.

SmartCone Technologies, Canada’s leader in IoT (Internet of Things) solutions announces a license agreement that integrates proprietary Disney technology into SmartCone’s technology eco system to create multiple critical process validation systems. Developed in collaboration with Disney Parks, Experiences and Products, this technology will push forward a more connected experience to ensure the highest level of safety at Disney Parks and beyond. “Working with Disney is a dream come true. They recognize SmartCone’s ecosystem has the ability to solve multiple use cases and are collaborating with us on a handful of projects already, which is very exciting and rewarding.” Said Jason Lee, CEO of SmartCone. By integrating Disney’s world class safety practices with SmartCone’s advanced technology solutions, a system is being created to integrate various sensors to guide users through critical processes, with visual and audible validation along the way. For example, using artificial intelligence, the system can ensure all steps of any desired process are met according to the company’s standards. In the event there is a discrepancy, the system can recognize and communicate any issue via visual and audio alerting both directly to an employee or customer so they can correct the issue. Basically, creating a “virtual guide” with an extra set of eyes. All events can be documented automatically for digital record keeping. “We have made a commitment of sharing our safety best practices and solutions with other industries and are pleased to be able to work with SmartCone to collaborate in ways to bring safety solutions to both our Disney Parks and other industries,” said Greg Hale, Chief Safety Officer and Vice President of Worldwide Safety and Assurance Disney Parks, Experiences and Products. About Disney Parks, Experiences and Products Disney Parks, Experiences and Products brings the magic of The Walt Disney Company’s powerful brands and franchises—including Disney, Pixar, Marvel, Star Wars, ESPN, Twentieth Century Studios and National Geographic—into the daily lives of families and fans around the world to create magical memories that last a lifetime. When Walt Disney opened Disneyland in Anaheim, California, on July 17, 1955, he created a unique destination built around storytelling and immersive experiences, ushering in a new era of family entertainment. More than 60 years later, Disney has grown into one of the world’s leading providers of family travel and leisure experiences, with iconic businesses including six resort destinations with 12 theme parks and 53 resorts in the United States, Europe and Asia with more than 170,000 cast members; a top-rated cruise line with four ships and plans for three more to be completed in 2021, 2022 and 2023; a luxurious family beach resort in Hawaii; a popular vacation ownership program; and an award-winning guided family adventure business. Disney’s global consumer products operations include the world’s leading licensing business; one of the world’s largest children’s publishing brands; one of the world’s largest licensors of games across platforms; more than 300 Disney store locations around the world; and the shop Disney e-commerce platform. These experiences are created by Disney Imagineers, the creative force behind experiences found in Disney theme parks, resort hotels, cruise ships and consumer products—including books, games and merchandise. About SmartCone SmartCone Technologies Inc. (SCTI) is a unique data sensory company that commercializes new Internet-of-Things (IoT) technologies powering a wide array of sensors, edge computing, sensor fusion and artificial intelligence (AI). TheSmartCone™ solutions have been used most recently in “ Return to Work ” solutions during the COVID-19 pandemic, as well as securing dangerous work sites, controlling bicycle lane traffic, managing vehicle fleets, smart warehouses, crowd control, and more. Visit us at www.thesmartcone.com For more information, please contact Tenille Houston at 1 (343) 804-0727 or tenille@thesmartcone.com Contact Details SmartCone Tenille Houston +1 343-804-0727 tenille@thesmartcone.com Company Website http://www.thesmartcone.com

November 17, 2021 10:00 AM Eastern Standard Time

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Crown Media Taps into Mirriad’s In-Video Advertising Opportunities for Holiday Season

Mirriad

Mirriad, the leading in-video advertising company powered by Academy Award Winning technology, today announced its partnership with Crown Media, enabling in-content advertising as a new avenue for brands and advertisers to engage with audiences including access to Hallmark Channel's Countdown to Christmas in 2021. The partnership has yielded early success across key advertising categories such as, Automotive, Financial and Retail and more. Utilizing a mix of creative executions enables wider category participation for in-content advertising campaigns vs. traditional product placements. This capability has resulted in new advertisers for Crown Media and has become a powerful tool for Crown Media’s sales team to extend value to existing clients. “Our partnership with Crown Media has accelerated quickly to include so many leading brands, which proves the growing demand for in-content advertising,” said Mark Melvin, EVP Sales and Brand Partnerships U.S. at Mirriad. “Brands are seeking new solutions to contextually target their consumers in a seamless and authentic way. We’re seeing massive brand interest for quality programming, such as Hallmark’s original movies.” Through the partnership, brands now have access to content on one of the highest-rated cable networks in the U.S. The success of the partnership will expand into Hallmark Channel's marquee event of the year Countdown to Christmas, which kicked off on October 24 and features an extensive slate of holiday content, including new movie premieres every Friday, Saturday, and Sunday and fan-favorite original seasonal films from years past. “We’re always looking for new technology that will enable our marketing partners to incorporate their brand messages into our programming and reach viewers in an organic way that optimizes impact,” said Chris Ward, SVP of Midwest Ad Sales at Crown Media. “Mirriad has quickly experienced great success in the first few months of our partnership. We’re excited to build on these results by expanding our partnership to enable advertisers to leverage this newly unlocked inventory during the holiday season – the most popular, highest-rated time of the year on our channels.” About Mirriad Mirriad's award-winning solution unleashes new revenue for content producers and distributors by creating new advertising inventory in content. Our patented, AI and computer vision technology dynamically inserts products and innovative signage formats after content is produced. Mirriad's market-first solution seamlessly integrates with existing subscription and advertising models, and dramatically improves the viewer experience by limiting commercial interruptions. Mirriad currently operates in the US, Europe and China. About Crown Media Family NetworksOwned and operated by Hallmark Cards, Inc., Crown Media Family Networks is home to Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama. Hallmark Channel features an ambitious slate of new, original content, including movies, scripted series, and annual specials. Hallmark Channel is also home to the popular annual holiday franchise Countdown to Christmas featuring a 24/7 lineup of holiday programming. Hallmark Movies & Mysteries is a 24-hour cable network featuring a unique mix of new, original movies and acquired series focused on the lighter side of the suspense and mystery genres. The network also features its own annual holiday programming franchise, Miracles of Christmas. Hallmark Drama showcases the rich legacy of the Hallmark Hall of Fame library and spotlights movies and series from Crown Media’s collection of original dramatic content. Crown Media Family Networks is also home to Hallmark Movies Now, the company’s subscription streaming service, which offers commercial-free, feel-good movies and series from Hallmark Channel, Hallmark Movies & Mysteries, and more, including exclusive content you can’t find anywhere else. Crown Media Family Networks’ publishing extension, Hallmark Publishing, offers original novels, as well as books adapted from Hallmark original movies. Contact Details Kite Hill Shania Roper +1 843-693-7161 shania@kitehillpr.com Company Website https://www.mirriad.com/

November 17, 2021 09:15 AM Eastern Standard Time

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HowToBet.Com Shares That Male Professional Athletes Earn Exponentially More Money Than Women ― But Not For The Obvious Reasons

HowToBet.com

HowToBet.com outlines the sports pay gap and the reasons behind it in the recent article “Gender Pay Gap: Understanding the Gender Gap in Sports Pay.” The U.S. women’s soccer team has made international headlines with their campaign to bring their salaries and benefits on par with the U.S. men’s team. But the pay difference between female and male professional athletes is not limited to the country’s top soccer stars. In fact, the gap is even larger in many sports, and staggering across the board. The National Basketball Association’s (NBA) highest player for the fifth year in a row is Stephen Curry, with a salary of $45,780,966. Curry earns over $550,000 per regular-season game. By comparison, Women's National Basketball Association (WNBA) legend Sue Bird earns the league’s maximum salary of $221,450 per year, or $6,900 per regular-season game. Bird’s salary is matched by just six other top performers in the WNBA league including Brittney Griner and Diana Taurasi. To reach parity, the women would need a 20573.27% raise. The NBA’s audience and marketing revenues are famously huge, but HowToBet.com dismantles the argument that women’s professional athletes’ salaries are always objectively dictated. The U.S. women’s soccer team brought in $50.8 million in revenue in 2016 to 2018, while the U.S. men’s team brought in $49.9 million during that time. Merchandise was also selling well, with Nike CEO Mark Parker remarking on a 2019 earnings call that the USA women’s home jersey was the best selling soccer jersey, men’s or women’s, ever sold on Nike.com in one season. Yet, in the 2021 season, women’s players’ salaries ranged from $22,000 to $52,500 while no male players earned less than $63,547 (the baseline for the reserve roster). The average male player earns $398,725 while, according to the National Women’s Soccer League Players Association (NWSLPA) estimates, three-quarters of the women players earn $31,000 or less. Earlier this year, the NWSLPA launched a campaign called #NoMoreSideHustles to bring awareness to salaries below a livable wage. Performance is also not a reason for the soccer pay disparity. The women’s soccer team has consistently far outperformed the men’s team in competition, with a FIFA ranking of #1, four world cup titles, and seven Olympic medals ― four of them gold. By contrast the men's team is ranked #13 by FIFA, has never won a world cup, and has failed to qualify for the last three Olympic games. Even in their losses, the men are better compensated. After winning the World Cup in 2015, the women’s team received a bonus of $1.725 million from the United States Soccer Federation. The men’s team, eliminated in 2014 in the 16th round,earned an extra $5.375 million. Team star Megan Rapino has publicly stated that men are “compensated on the potential that they show,” whereas “women are so often paid on what they have actually done — which normally I would say, we outperform what our contract was.” The issue is not limited to basketball or soccer, but widespread, with the British Open, the U.S. Open, and the PGA Championship offering men’s first-place prizes over $1 million above the women’s. This takes place despite large viewership and wide sponsorships for the women’s competitions. HowToBet.com looks at arguments like the theory that women’s leagues and high performance competition are relatively new and still maturing as commercial entities. The WNBA was established in 1996, whereas the NBA began in 1946. But this argument for “organic” growth does not account for non-market driven resistance. A major hurdle is attitudes. British tennis player Andy Murray, who advocates for equal prize purses in his own sport, claims that some male tennis players are deeply opposed to women receiving equal pay. Murray said in a CNN interview that some male players he has spoken with would prefer lower first-round elimination checks, for example, than higher ones that were matched by women players. HowToBet.com considers these attitudes and how they may affect the future of the pay gap, proposing that as the women’s teams become better established, their stars will have more bargaining power. Another possible influencer could be the newer niche sports like CrossFit, which have inherently more gender parity. Not incidentally, CrossFit Games has always offered an identical prize purse for male and female competitors. For More Information To learn more about gender inequalities in sports please visit https://www.howtobet.com/understanding-the-gender-gap-in-sports-pay/. About HowToBet.com HowToBet.com offers one of the world’s most comprehensive betting guides that can be accessed via a user-friendly web app. Its mission is to help make online betting safe, fun and as easy as performing a search on the web. There are already more than 400+ how-to guides freely available, all written by seasoned betting professionals. More guides are being added on a weekly basis in a continued effort to educate anyone interested in what is now a $199 billion betting industry. For more details, visit: https://www.howtobet.com/about-us/. Contact Details HowToBet.com Cristian Campan +45 50 30 42 66 cristian.campan@raketech.com Company Website https://www.howtobet.com

November 17, 2021 07:45 AM Eastern Standard Time

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