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SIGMA Announces 90mm F2.8 DG DN | Contemporary I series lens

SIGMA CORPORATION OF AMERICA

SIGMA Corporation of America, in conjunction with SIGMA Corporation (CEO: Kazuto Yamaki), announces the release of the SIGMA 90mm F2.8 DG DN | Contempary “I series” lens in the US market. The new premium compact prime lens for full-frame mirrorless camera systems will be available for $639.00 through authorized US retailers in late September 2021. Exclusively for mirrorless cameras | Compatible with full-frame cameras Capture every inspiring moment. I series | Premium Compact Primes for mirrorless users New standards of optical performance for the Contemporary line Exceptional I series build quality with a compact form-factor Supplied accessories: Magnetic metal lens cap (LCF55-01M), Hood (LH576-02), Front Cap (LCF-55III), Rear Cap (LCRII) Available mount: L-Mount, Sony E-mount * The appearance and specifications of the product are subject to change. * This product is developed, manufactured and sold based on the specifications of E-mount which was disclosed by Sony Corporation under the license agreement with Sony Corporation. * L-Mount is a registered trademark of Leica Camera AG. #SIGMA #SIGMA90mmF28Contemporary #SIGMAContemporary #SIGMAContemporaryPrime #SIGMADGDN #Iseries #SIGMAIseries Introducing SIGMA's all-new, mid-telephoto I series prime for mirrorless systems. This compact 90mm F2.8 optic is versatile, well-built and offers stunning optical performance, making it perfect for portraits, close-ups, weddings and events. A brand new 90mm F2.8 DG DN | Contemporary premium compact prime has been added to SIGMA's growing I series range. It joins four existing I series primes as well as the all-new 24mm F2, offering superb optical performance, a bright F2.8 aperture, an all-metal build and a manual aperture ring. Designed especially for mirrorless systems it feels well-balanced on modern full-frame bodies, and boasts exceptional resolving power that can keep up with the latest ultra-high-resolution cameras. With its versatile mid-telephoto focal length, the lens is the longest I series lens yet, but still remains remarkably compact and light so is ideal for day-to-day use. It is fully-optimized for mirrorless systems with ultra-fast and accurate AF performance, and it boasts outstanding optical capabilities. The rich, smooth bokeh makes for attractive backgrounds, which is perfect for portraits, and the minimum focusing distance of 50cm allows photographers to get closer to their subject. With its versatile mid-telephoto focal length, the lens is the longest I series lens yet, but still remains remarkably compact and light so is ideal for day-to-day use. It is fully-optimized for mirrorless systems with ultra-fast and accurate AF performance, and it boasts outstanding optical capabilities. The rich, smooth bokeh makes for attractive backgrounds, which is perfect for portraits, and the minimum focusing distance of 50cm allows photographers to get closer to their subject. This high-quality, everyday lens is able to bring scenes to life with its beautiful rendering and ultra-sharp optics, all in a portable, robust and tactile lens body. [Key features] 1. I series | Premium Compact Primes for mirrorless users The SIGMA I series features full-frame-compatible lenses that offer mirrorless users a new and better alternative, both in the experience of shooting with the lens and in the impressive results it is able to achieve. One of the key advantages of mirrorless cameras is their smaller form-factor, and this new 90mm optic is designed to be perfectly matched to these more compact systems without sacrificing performance. This combination of superb optical quality with exceptional portability, not previously possible with DSLR systems, will bring new opportunities to this and future generations of photographers. Simultaneously, SIGMA is aware that, in this day and age when we have such huge diversity when it comes to what we use to photograph, as represented by smartphones, people look for something more than a mere act of "taking pictures" when they choose to own a camera and lenses. SIGMA's excellence in development and processing technologies has been built up since it was founded in 1961, and has become further sophisticated with the introduction of the SIGMA Global Vision in 2012. With this as a base SIGMA has given careful thought to how photographers use and enjoy their lenses, including optical design, advanced functionality, build quality and the experience of picking up and using the lens, and with all of this carefully considered the I series was born. 2. New standards of optical performance for the Contemporary line The SIGMA 90mm F2.8 DG DN | Contemporary boasts exceptional optical performance with a ultra-high resolving power to match the latest high-resolution mirrorless cameras. The lens is built using the very latest optical technology, and includes five SLD glass elements. This helps to reduce axial chromatic aberration that cannot be corrected in-camera, allowing the lens to achieve high resolution and clear image quality with no color bleeding. A high-precision glass molded aspherical lens provides both high resolution and beautiful bokeh. Photographers can enjoy shooting with soft, large bokeh without coloration and this is something that only a full-frame lens is able to deliver. The lens also utilizes the camera's optical correction functionality, which is an advantage of mirrorless systems, SIGMA's optical designers were therefore able to concentrate on correcting aberrations that can only be corrected by the optical design, thereby improving rendering performance and reducing the size and weight of the lens. With a minimum focusing distance of 50cm and a maximum magnification ratio of 1:5, close-up macro-style photography is possible. The lens highlights the subject, allowing photographers to focus in on fine details or create more abstract compositions. The AF drive system incorporates a quiet, high-speed stepping motor, making it suitable for still images as well as video recording. 3. Exceptional I series build quality with a compact form-factor All I series lenses have an all-metal construction. The precision-cut aluminum parts not only give the barrel a sleek, stylish finish, but provide superb durability that improves the quality of the entire product. Metal materials are also used in internal structures that slide with the operation ring for added robustness. These high-precision components crafted with SIGMA's cutting-edge metalworking technology are also used in SIGMA's cine lens line-up for professional cinematographers and provide a tactile, ergonomic feel that make the lens a pleasure to use. The 90mm F2.8 DG DN | Contemporary shares the same φ64mm maximum diameter and 55mm filter size as the 24mm F3.5 DG DN | Contemporary and the 45mm F2.8 DG DN | Contemporary, making them a natural trio, especially for filmmakers who use filters more regularly. With a combined weight of only 735 grams / 25.9 oz.*, these three lenses (wide-angle, standard, mid-telephoto) can be used in tandem as part of a high-spec and compact camera system that covers a wide range of shooting situations. * The figures are for L-Mount. [Additional features] Lens construction: 11 elements in 10 groups, with 5 SLD and 1 aspherical lens elements Inner focus system Compatible with high-speed autofocus Stepping motor Compatible with lens aberration correction * Function available on supported cameras only. Available corrections may vary depending on the camera model. Support DMF and AF+MF Super Multi-Layer Coating Aperture ring Focus Mode switch Round-type lens hood (LH576-02) Magnetic metal lens cap (LCF55-01M) Mount with dust and splash resistant structure Compatible with SIGMA USB DOCK UD-11 (sold separately / for L-Mount only) Designed to minimize flare and ghosting Every single lens undergoes SIGMA's proprietary MTF measuring system 9-blade rounded diaphragm High-precision, durable brass bayonet mount “Made in Japan” craftsmanship To learn more about SIGMA's craftsmanship, please visit SIGMA website at: https://www.sigma-global.com/en/about/craftsmanship/ [Key specifications] The figures below are for L-Mount: Lens construction: 10 groups, 11 elements (5 SLD and 1 aspherical lens) | Angle of view: 27.0° | Number of diaphragm blades: 9 (rounded diaphragm) | Minimum aperture: F22 | Minimum focusing distance: 50cm / 19.7 in. | Maximum magnification ratio: 1:5 | Filter size: φ55mm | Dimensions (Maximum Diameter x Length): φ64mm x 59.7mm / φ2.5 in. x 2.4 in. | Weight: 295g / 10.4 oz. [Barcode] L-Mount: 0085126 261696 Sony E-mount: 0085126 261658 [Accessories: Supplied] Name of product / barcode Magnetic metal lens cap FRONT CAP LCF55-01M: 0085126 938680 FRONT CAP LCFIII 55mm: 0085126 930066 LENS HOOD LH576-02: 0085126 939526 REAR CAP LCR II (L-Mount): 0085126 937256 REAR CAP LCR II (Sony E-mount): 0085126 929879 [Accessories: Optional] Name of product / barcode SIGMA USB DOCK UD-11 for L-Mount: 0085126 878696 SIGMA WR PROTECTOR 55mm: 0085126 930912 SIGMA PROTECTOR 55mm: 0085126 931049 SIGMA WR UV FILTER 55mm: 0085126 930653 SIGMA WR CIRCULAR PL FILTER 55mm: 0085126 930783 Magnetic metal lens cap holder SIGMA LENS CAP HOLDER CH-11: 0085126 938666 [Contact] For further information, please contact your local authorized SIGMA Service Station listed at the link below: https://www.sigma-global.com/en/world-network/ [Information] SIGMA Corporation | https://www.sigma-global.com/en/ Product information | https://www.sigma-global.com/en/lenses/c021_90_28/ Contact Details SIGMA CORPORATION OF AMERICA Jack Howard +1 631-585-1144 SIGMA.PR@sigmaphoto.com Company Website https://www.sigma-global.com/en/

September 09, 2021 08:30 AM Eastern Daylight Time

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SIGMA Announces 24mm F2 DG DN | Contemporary I series lens

SIGMA CORPORATION OF AMERICA

SIGMA Corporation of America, in conjunction with SIGMA Corporation (CEO: Kazuto Yamaki), announces the release of the SIGMA 24mm F2 DG DN | Contempary “I series” lens in the US market. The new premium compact prime lens for full-frame mirrorless camera systems will be available for $639.00 through authorized US retailers in late September 2021. See the bigger picture. I series | Premium Compact Primes for mirrorless users New standards of optical performance for the Contemporary line Exceptional I series build quality with a compact form-factor Available mount: L-Mount, Sony E-mount * The appearance and specifications of the product are subject to change. * This product is developed, manufactured and sold based on the specifications of E-mount which was disclosed by Sony Corporation under the license agreement with Sony Corporation. * L-Mount is a registered trademark of Leica Camera AG. #SIGMA #SIGMA24mmF2Contemporary #SIGMAContemporary #SIGMAContemporaryPrime #SIGMADGDN #Iseries #SIGMAIseries The all-new 24mm F2 DG DN | Contemporary delivers exceptional edge-to-edge rendering power in an ultra-compact, all-metal body. This impressive, wide-angle, I series prime is now available for L-Mount and Sony E-mount systems. The 24mm F2 DG DN | Contemporary premium compact prime is the latest prime lens to be added to SIGMA's growing I series range. It joins four existing I series lenses as well as the new 90mm F2.8, offering superb optical performance, a bright F2 aperture, an all-metal build and a manual aperture ring. Designed from the ground up for mirrorless systems it feels perfectly-balanced on modern full-frame bodies, and boasts exceptional resolving power that can keep up with the latest ultra-high-resolution cameras. The lens' advanced optical design produces sharp, high-contrast results from the center of the frame to the far corners, and together with its F2 aperture and wide angle-of-view it's an excellent choice for night sky photography, events and interiors. Owing to its compact size the lens can be carried around effortlessly, which makes it perfect for day-to-day use. The high quality, all-metal construction, which is found on all of SIGMA's I series models, makes the experience of owning and operating this lens extremely satisfying. This new full-frame 24mm F2 prime is designed for photographers who need a sharp, fast, robust, wide-angle optic that will not weigh them down. It is available for L-Mount and Sony E-mount systems. [Key features] 1. I series | Premium Compact Primes for mirrorless users The SIGMA I series features full-frame-compatible lenses that offer mirrorless users a new and better alternative, both in the experience of shooting with the lens and in the impressive results it is able to achieve. One of the key advantages of mirrorless cameras is their smaller form-factor, and this new 24mm optic is designed to be perfectly matched to these more compact systems without sacrificing performance. This combination of superb optical quality with exceptional portability, not previously possible with DSLR systems, will bring new opportunities to this and future generations of photographers. Simultaneously, SIGMA is aware that, in this day and age when we have such huge diversity when it comes to what we use to photograph, as represented by smartphones, people look for something more than a mere act of "taking pictures" when they choose to own a camera and lenses. SIGMA's excellence in development and processing technologies has been built up since it was founded in 1961, and has become further sophisticated with the introduction of the SIGMA Global Vision in 2012. With this as a base SIGMA has given careful thought to how photographers use and enjoy their lenses, including optical design, advanced functionality, build quality and the experience of picking up and using the lens, and with all of this carefully considered the I series was born. 24mm, 35mm and 65mm - three lenses with F2 brightness in the lineup 2. New standards of optical performance for the Contemporary line The SIGMA 24mm F2 DG DN | Contemporary, like the SIGMA 35mm F2 DG DN | Contemporary and the SIGMA 65mm F2 DG DN | Contemporary, combines the highest level of optical performance even at its maximum aperture of F2 and a well-balanced body. The lens uses two SLD glass elements and one FLD glass element to correct axial chromatic aberration, which is a particular concern with bright lenses. It also incorporates two high-precision glass-molded aspherical elements, made possible by the processing technology of SIGMA's sole production facility in Aizu. This has enabled the total number of lens elements to be kept down and the size and weight of the lens to be reduced, while providing excellent correction of various aberrations. In anticipation of wide-angle lens applications, SIGMA's optical designers have ensured the lens resolution is extremely high, and is uniform from the center to the periphery of the image. Sagittal coma flare is also well suppressed, giving the lens a high degree of rendering power that makes it ideal for night sky photography. The AF drive system incorporates a quiet, high-speed stepping motor. This allows photographers to capture every detail of the spacious 24mm scene with light AF. 3. Exceptional I series build quality with a compact form-factor All I series lenses have an all-metal construction. The precision-cut aluminum parts not only give the barrel a sleek, stylish finish, but provide superb durability that improves the quality of the entire product. Metal materials are also used in internal structures that slide with the operation ring for added robustness. These high-precision components crafted with SIGMA's cutting-edge metalworking technology are also used in SIGMA's cine lens line-up for professional cinematographers and provide a tactile, ergonomic feel that make the lens a pleasure to use. The cover ring between the focus ring and the aperture ring has hairline processing that is also used for the rear cylinder of the Art line. This covering functions as a finger hold when attaching or detaching the lens. [Additional features] Lens construction: 13 elements in 11 groups, with 1 FLD, 2 SLD and 2 aspherical lens elements Inner focus system Compatible with high-speed autofocus Stepping motor Compatible with lens aberration correction * Function available on supported cameras only. Available corrections may vary depending on the camera model. Support DMF and AF+MF Super Multi-Layer Coating Aperture ring Focus Mode switch Petal-type lens hood (LH656-02) Magnetic metal lens cap (LCF62-01M) Mount with dust and splash resistant structure Compatible with SIGMA USB DOCK UD-11 (sold separately / for L-Mount only) Designed to minimize flare and ghosting Every single lens undergoes SIGMA's proprietary MTF measuring system 9-blade rounded diaphragm High-precision, durable brass bayonet mount “Made in Japan” craftsmanship To learn more about SIGMA's craftsmanship, please visit SIGMA website at: https://www.sigma-global.com/en/about/craftsmanship/ [Key specifications] The figures below are for L-Mount: Lens construction: 11 groups, 13 elements (1 FLD, 2 SLD, and 2 aspherical lenses) | Angle of view: 84.1° | Number of diaphragm blades: 9 (rounded diaphragm) | Minimum aperture: F22 | Minimum focusing distance: 24.5cm / 9.7 in. | Maximum magnification ratio: 1:6.7 | Filter size: φ62mm | Dimensions (Max. Diameter x Length): φ70mmx72mm / φ 2.8 in. x 2.8 in. | Weight: 365g / 12.9 oz. [Barcode] L-Mount: 0085126 403690 Sony E-mount: 0085126 403652 [Accessories: Supplied] Name of product / barcode: Magnetic metal lens cap SIGMA FRONT CAP LCF62-01M: 0085126 938659 FRONT CAP LCFIII 62mm: 0085126 929817 PETAL-TYPE LENS HOOD LH656-02: 0085126 939533 REAR CAP LCR II (L-Mount): 0085126 937256 REAR CAP LCR II (Sony E-mount): 0085126 929879 [Accessories: Optional] Name of product / barcode: SIGMA USB DOCK UD-11 for L-Mount: 0085126 878696 SIGMA WR PROTECTOR 62mm: 0085126 930936 SIGMA PROTECTOR 62mm: 0085126 931063 SIGMA WR UV FILTER 62mm: 0085126 930677 SIGMA WR CIRCULAR PL FILTER 62mm: 0085126 930806 Magnetic metal lens cap holder SIGMA LENS CAP HOLDER CH-11: 0085126 938666 [Contact] For further information, please contact your local authorized SIGMA Service Station listed at the link below: https://www.sigma-global.com/en/world-network/ [Information] SIGMA Corporation | https://www.sigma-global.com/en/ Product information | https://www.sigma-global.com/en/lenses/c021_24_2/ Contact Details SIGMA Corporation Jack Howard ext. 1015 +1 631-585-1144 SIGMA.PR@sigmaphoto.com Company Website https://www.sigma-global.com/en/

September 09, 2021 08:30 AM Eastern Daylight Time

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The Way We Travel Now: Airbnb Looking Ahead, Looking Back

YourUpdateTV

As summer winds down and the seasons begin to change, now is the time to look back at how Americans spent their summer traveling and what they are looking forward to experiencing in the fall. Recently, Communications Leads for North America at Airbnb, Liz DeBold Fusco, teamed with YourUpdateTV on a satellite media tour to share the most recent travel trends. A video accompanying this announcement is available at: https://youtu.be/aBehaUcamIE Not surprisingly, outdoor escapes with the family were the top summer travel trend, and as we come to the end of the summer, longer trips and reunions have become a go to. One of the biggest trends was the great escape to rural, with destinations near national and state parks among the top places to stay. Few weeks ago, Airbnb reached their biggest night ever in the US with more than 4 million guests using the platform. This has created a lot of opportunities for the Airbnb host community. This past summer, US Hosts on Airbnb collectively earned more than $1.3 billion – with some hosting while they were away to pay for their vacation to some offering one-of-a-kind unique stays, like treehouses and yurts. With the remote work trend continuing into fall, so does the increase in trips extending beyond just a weekend. Longer weekend trips with families lasting three to four days are up 70 percent, with weekday stays increasing from 63 to 65 percent. Guests’ rising and diversified interest in mid-sized cities extends beyond the weekend and is focused on fall scenery. Searches for stays in large and mid-sized cities make up about a third of searches each for fall, compared to more than half for stays in just large cities in fall 2019. Big events are also coming back, and more guests are eager to head back to stands and seats once again. In fact, a number of those top trending destinations for Labor Day Weekend and beyond are large and mid-sized cities. This is due to welcome-back iconic competitions and major music festivals, like the Made in America Festival in Philadelphia and Astroworld in Houston. You can always go to airbnb.com to find places to stay, Online Experiences to try. Or, if you are looking to share your space this fall or ahead of a big event, you can become a host at Airbnb.com/host. About Liz DeBold Fusco: Liz DeBold Fusco is a Communications Leads for North America for Airbnb. Prior to that, she was a Vice President at SKDKnickerbocker, a national public affairs firm, where she provided strategic communications guidance to organizations ranging from the NAACP and Demos to The Rockefeller Foundation and AT&T. Liz has also worked for Mayor's Fund to Advance New York City and New York City First Lady Chirlane McCray as well as the New York State Attorney General. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

September 08, 2021 07:00 PM Eastern Daylight Time

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REALTORS®’ Guidance on Current Renovation Trends That Boost Home Value

YourUpdateTV

Any homeowner or hopeful homebuyer knows it can be confusing to determine which renovations are worth their time and money and which ones are best left undone. How do you boost the return on investment of a house? How much will it cost? What should you focus on? The complexities and uncertainties surrounding these questions highlight the need to work alongside a local real estate expert. Americans spend $400 billion annually remodeling their homes, but many find the idea of taking on a remodeling project themselves too overwhelming. In fact, 35% of U.S. homeowners would rather move to another home than remodel their current home. How do real estate agents help home buyers/sellers? Community – Know local, county, and state property taxes; decipher public property information. Financial – Coordinate with lenders; research mortgage rates and terms; schedule appraisals and inspections Legal – Manage attorney reviews; navigate all require stated and federal forms; handle closing documents Expert real estate agents save home buyers time and help take stress out of the process. In fact, 91% of home buyers say they would engage their real estate agent again or recommend them to others. To learn more about REALTORS® and to find a real estate agent – www.realtor.com For tips and ideas on home renovations - https://www.houselogic.com/ About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

September 08, 2021 04:00 PM Eastern Daylight Time

FantasyStand, A Unique ‘Beat The Threshold-Style’ Fantasy Game, Officially Launches

FantasyStand

FantasyStand, a new desktop beat-the-threshold style fantasy game, has officially launched for the 2021 NFL season. Users can immediately create an account and start playing football contests at https://fantasystand.com/. FantasyStand blends an against-the-house and beat-the-threshold style game with the traditional elements of building a team through a salary cap. At the beginning of each contest Fantasy Stand will let users know what the point threshold is for that week. If the users’ team beats the point threshold set by FantasyStand, they win. “Traditional fantasy sports can be extremely frustrating. A user could form an amazing line-up, outscore thousands of users and still not win. Every week the goalposts are hidden and that was a problem I wanted to solve,” said Joe Brown, founder of FantasyStand. “We feel that our against-the-house and beat-the-threshold model provides a level of transparency in an industry where users are building fantasy teams blindly, not knowing what they need to achieve to win. By giving our users the point threshold ahead of our contests, they can confidently build their strongest team to win and ultimately have a great time doing so.” Fantasy Stand features include: Multiple contests will be offered weekly with buy-ins starting at $5 and going up to $500. Users play against the house, not each other. If you beat the given threshold, you win. (ex. Bet $100, Win $100) Additional prizes may include 10% of the total contest pot for the highest scoring user in that contest. Currently the NFL is the only sport available on the platform. FantasyStand has plans to launch basketball contests for the upcoming 2021-2022 NBA season. FantasyStand is available for desktop and mobile use via the website. An app is in development for launch in 2022 to enhance the mobile experience. Following the launch of the platform, FantasyStand will be raising a Friends and Family round of funding. The round will be used to invest in marketing, technology development and additional state licensing. FantasyStand currently operates in 25 states and will continue to add new states to its roster in 2022. For more information to create a FantasyStand account please visit: https://fantasystand.com/ ABOUT FANTASYSTAND Founded in 2020 by entrepreneur and founder Joe Brown, FantasyStand is bringing fun and transparency back to fantasy sports. FantasyStand blends an against-the-house and beat-the-threshold style game with the traditional elements of building a team through a salary cap. By blending the best of both worlds, FantasyStand is providing users a new, fun and entertaining fantasy experience. For more information to create a FantasyStand account please visit: https://fantasystand.com/ Contact Details Hot Paper Lantern Michael Adorno +1 212-931-6143 madorno@hotpaperlantern.com Company Website https://fantasystand.com/

September 08, 2021 10:01 AM Eastern Daylight Time

NFL Hall of Famer Cris Carter Joins Trainnr, First Dedicated Online Health & Fitness Marketplace

Trainnr HQ

Trainnr, the first dedicated online health and fitness marketplace that connects personal trainers with clients, is announcing today that NFL Hall of Famer Cris Carter is joining its community of elite content creators to bring NFL-quality fitness training to the Trainnr community. Available on iOS, Android and Web, the Trainnr platform connects personal trainers with clients so they can easily create, customize and distribute training content. Trainnr also offers tailored marketing and business development support and infrastructure, including a library of stock training videos, marketing materials, and social campaigns that trainers can download, edit, and make their own to further enhance and improve their personal training business. Additionally, Trainnr has made it easy for individuals seeking improved fitness or a better, more professional training experience to find a personal trainer or program that works for their interests, goals, and budget. “Cris Carter is one of the most prolific and successful NFL players to play the game, and his knowledge and experience in elite levels of training and physical performance are a perfect fit for the Trainnr Team '' said Jeffry Smith, Founder of Trainnr. “Trainnr is excited to work with Cris to make professional sports training accessible on every television, smart phone, and computer on the planet. It’s clear that Cris values what we value – democratizing world class training techniques so they are available to independent personal trainers and their customers everywhere.” One of the greatest wide receivers in NFL history, Carter scored 130 touchdowns and racked up 1,101 receptions for 13,899 yards (12.6 avg.) in 16 seasons, finishing his career as the NFL’s second all-time leading receiver and with the second-most touchdowns in league history. Carter is a member of the Pro Football Hall of Fame and the NFL’s All-Decade Team of the 1990s. “Growing up, my teammates and I only had access to the coaches we met in our youth and high school football teams. I was fortunate my high school Coach, Bill Conley, was a phenomenal teacher and in college at Ohio State, being coached by Legendary coaches Urban Meyer and Jim Tressel gave me a huge advantage over my opponents. I know that there are thousands of talented athletes out there who didn’t have that same opportunity. Elite training should not be available only to exclusive groups of people. Everyone should have access to the best tools and techniques so they can be fit and healthy! I’m excited to work with Trainnr to help every young athlete achieve their dreams, and work with adults to help teach them how to do the same for the young athletes in their charge.” About Cris Carter Aside from being a HOF football player and media personality, Cris Carter is committed to supporting young people. He received the Walter Payton NFL Man of the Year Award in 1999 in recognition of his work with inner-city youth and was selected as a mentor in President Barack Obama’s “My Brother’s Keeper” Program aiming to have a national impact on changing the trajectory of at-risk minority youth. An Ohio native, Carter attended Ohio State University where he studied communications and was a first-team All-American and two-time All-Big Ten performer. He lives in Boca Raton, Fla., and has two children, son Duron, a former wide receiver in the Canadian Football League now a coach for North Palm Beach Prep, and daughter Monterae who works for the Minnesota Vikings as their foundation programs manager. About Trainnr TRAINNR IS A PLATFORM PRODUCT BY FITWISE INC. Available on iOS, Android and web, Trainnr is the first dedicated online health and fitness marketplace that connects personal trainers with clients by providing the necessary tools and technology to democratize fitness. We strive to make quality personal training accessible to everyone regardless of race, ethnicity, age, gender, sexual orientation, religion, and socioeconomic background. Trainnr has made it easy for trainers to manage and grow their entire business in one place. Seamlessly engage with clients to help them set, track and achieve their fitness goals. Trainnr has made it easy for any individual to improve their fitness by easily finding professional training content that works for their interests, goals, and budget. Everyone deserves access to high quality health and wellness content – Trainnr provides that. Contact Details Jeffry Smith Fitwise Inc./Trainnr - Founder/CEO Jeff.smith@fitwise.pro

September 08, 2021 09:00 AM Eastern Daylight Time

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ECI Development, Community Build Announce 400-Key Sustainable Tourism Village in El Salvador

ECI Development

ECI Development, a leading provider of responsibly developed properties in Central and South America, and The Community Build, a US-based non-profit that serves communities in El Salvador, today announced plans to develop a sustainable tourism village in El Salvador. The village will provide authentic tourist experiences that celebrate and conserve local heritage and culture and will grace the Pacific coast of El Salvador near the town of El Zonte, nicknamed “Bitcoin Beach,” known for its world-class surf beaches and Bitcoin economic ecosystem. The Community Build’s 40-acre property located near El Zante, and ECI Development’s village design, engineering, marketing, and construction, as well as property and rental management post-completion, will produce a tourism village that serves equally Salvadorians and North Americans. “There is currently a shortage of hotel rooms and homes for sale along the El Salvadorian coast. The residences we will develop will serve the Salvadorian and North American marketplace for both ownership and rentals,” said Michael Cobb, CEO of ECI Development. “Because of the central location along the best surf beaches in El Salvador, and the close proximity to the town of El Zonte, the property is perfect for the development of a sustainable eco-tourism village.” The eco-sustainable village will have 400-450 addresses with multiple price points and models for both rent and ownership, offering luxury condos, affordable condos, and tiny homes ranging from $150,000 to $1 million. El Salvador is the first country in the world to adopt Bitcoin as legal tender with a law that takes effect today, September 7. In light of this world first, ECI Development will offer property discounts when buyers use Bitcoin as opposed to fiat currency or financing. “We expect the tourism village to create sustainable jobs for young people in the city and surrounding area, helping boost the local economy and preventing migration to San Salvador, the capital and the country's most populous city,” said Mike Peterson, the founder and President of Missionsake, of which The Community Build is an initiative. “We also want to become the standard-bearer for Bitcoin transactions in real estate for this country and the world, ushering in a new level of comfort for the broader society to utilize Bitcoin in their daily lives.” About ECI Development ECI Development is a real estate development company that has been responsibly developing properties within communities in Nicaragua, Belize, Costa Rica, Panama, and Argentina for more than 20 years. Visit www.ecidevelopment.com for more information. About The Community Build The Community Build is a non-profit organization born in 2017 designed to help foster the growth and education of the youth in El Zonte, El Salvador. The Community Build is an initiative of Missionsake. Missionsake exists to help develop the spiritual, mental, physical, and relational health of the missionary community in El Salvador and also of the local communities in which they serve. Visit thecommunitybuild.com for more information. Contact Details Razor Sharp PR Ray Young +1 512-633-6855 ray@razorsharppr.com Company Website https://www.ecidevelopment.com/

September 07, 2021 02:23 PM Eastern Daylight Time

RESTAURANT OPERATORS BEWARE OF ONLINE MENU BLIND SPOTS AND SUGGESTIVE SELLING TOO LATE

Revenue Management Solutions

Revenue Management Solutions, in partnership with the University of South Florida’s Center for Marketing and Sales Innovation (CMSI) and CMSI Director and Study Primary Investigator Dr. Rob Hammond, has released preliminary findings from its newest study using remote eye-tracking technology to analyze how consumers navigate online menus. TGI Fridays volunteered to participate in the first phase of the study. Early results could mark big learning for restaurants: Distinct search patterns revealed blind spots when customers review online menus on a desktop. Suggestive selling opportunities within the “buyer’s journey” of online ordering identified, a set of discrete phases uncovered during analysis. The research, which began in May 2021, marks the first remote eye-tracking study of online ordering behavior. New technology developed by iMotions in collaboration with CMSI allowed researchers to use participants’ own webcams to gather eye-tracking data as they ordered from TGI Fridays’ online test menu via their desktops or laptops. Data was analyzed using Emotional Artificial Intelligence tools, and pre- and post-study survey responses assessed participants’ recall of their ordering journey, behavior and total spend. “In the past 18 months, we’ve undergone a seismic shift in the way our customers interact with our menu,” said Sara Bittorf, Chief Experience Officer at TGI Fridays. “The research has already given us tools to improve the guest experience and increase menu profitability. We’re looking forward to exploring further menu engineering insights as the research proceeds.” Blind Spots Revealed According to the eye-tracking data and the research team’s gaze-path analysis, preliminary findings indicate a persistent blind spot on the left side of the menu. Though each respondent had a unique path, respondents started with a site’s main menu categories (appetizers, sandwiches, etc.), reading across from left to right. Respondents’ focus then shifted down toward the center of the screen, like a “T,” and navigated predominantly to the right of the center. Results show that approximately 50% of the time, respondents missed items displayed on the left of the screen altogether. Suggestive Selling The RMS and USF research team also uncovered a distinct buyer’s journey within the online ordering process, revealing untapped opportunities for suggestive selling. They observed four discrete phases with mental tasks and outcomes for each, including: Familiarization: Respondents scanned the entire menu/website. Exploration: Respondents narrowed and evaluated choices. Affirmation: Respondents began adding items to the cart while toggling back to menu options to add or search additional items. Confirmation: Respondents completed checkout. “We found that respondents were more likely to change their mind or add items during the exploration and affirmation phases of the process,” said Ryan Garner, data architect for Revenue Management Solutions. “Yet most suggestive selling happens during checkout. If these results translate across many menus — and we anticipate that they will — it could be a game changer for operators.” Researchers are finalizing the next phase of the ongoing research, which will be open to interested brands. Subsequent phases will investigate how consumers navigate brand menus with different designs across various media, including online, mobile and physical menus. Analysis will also include age and gender demographics, compare cost/spend recall to actual cost and evaluate other ordering behaviors. The research will conclude this winter. RMS first partnered with CMSI in 2019 to conduct in-laboratory eye-tracking research that revolutionized how the industry thinks about the way we read physical restaurant menus. For more than 25 years, RMS has served restaurant industry leaders with data analytics expertise and profitability solutions. This research is true to RMS’ roots — using restaurant industry science and data and translating highly academic insights into practical solutions for restaurants. About Revenue Management Solutions RMS provides numerous data-driven solutions and services to the restaurant industry, all designed to help brands drive sales and profitability while maintaining traffic and enhancing brand value long-term. RMS works with more than 50 major brands in more than 40 countries, with its patented processes of revenue management used in more than 100,000 restaurant locations globally. The company holds five U.S. patents on menu pricing and customer segmentation and supports ongoing academic research efforts. For more information on how RMS helps its clients, visit www.revenuemanage.com. About TGI Fridays As the world’s first casual bar and grill, TGI Fridays is the birthplace of fun, freedom, and celebration, bringing people together to socialize and experience “That Fridays Feeling TM ”: a sense of celebrating the fun in everyday moments, big and small. For over 50 years, Fridays has been lifting spirits around the world with more than 700 restaurants in 54 countries, serving high-quality, classic American food and iconic drinks backed by authentic and genuine service. Visit www.Fridays.com for more information and join Fridays Rewards®. Follow us on Facebook, Instagram and Twitter. Contact Details Tracy Henderson +1 720-989-3530 tracy@centerreachcommunication.com Company Website https://www.revenuemanage.com

September 07, 2021 08:05 AM Eastern Daylight Time

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NextFerm Technologies Obtains US Regulatory Marketing Approval for Astaferm® Astaxanthin Antioxidant, in Oil for Soft-Gels

NextFerm Technologies Ltd.

NextFerm Technologies (TASE:NXFR), a food-tech company developing ProteVin™, a vegan, yeast-based, non-GMO protein alternative and other innovative yeast-based nutrients, today announced receipt of regulatory marketing approval (Self-GRAS) for Astaferm®, its innovative fermented astaxanthin antioxidant in the form of Oil for Soft-Gels, in the US. Astaferm® is already sold in the US and Canada in the form of Gummies and powder by well-established Brands in North America. NextFerm expects initial Purchase orders for the oil during 2021. NextFerm currently prepares to expand the marketing of Astaferm® for additional indications such as immune system support, as well as expanding into additional serving forms, such as water-dispersible powder for food and beverages. Boaz Noy, Chief Executive Officer of NextFerm, said, “ Soft-Gels is the most popular form of consumption of Astaxanthin. This marketing approval allows NextFerm to expand its value proposition in the market, while increasing market awareness and offer fermented Astaxanthin in the form of oil with a competitive price, in addition to Astaxanthin in Gummies. we believe it will contribute to revenues growth in the coming quarters.” About NextFerm Technologies NextFerm Technologies, traded on the Tel Aviv Stock Exchange (TASE:NXFR) is a food-tech company engaged in the research, development, manufacturing and marketing of innovative, functional and vegan yeast-derived, non-GMO protein alternatives for various applications in the food and food supplement markets and the growing market for animal-derived protein alternatives. NextFerm's flagship product is ProteVin™, a vegan, yeast-derived protein alternative with nutritional value that is similar to animal-derived protein and a neutral flavor, with no aftertastes that are typical of plant-based protein. ProteVin™ is designed for a variety of categories in the alternative protein market, which is estimated at $13 billion, with an annual growth rate of 10%, including milk and dairy substitutes, meat substitutes and additional categories such as infant nutrition, adult nutrition, and sports nutrition. NextFerm is gearing up for commercialization of the product in the US in 2022. Another product currently being sold is Astaferm®, an innovative astaxanthin-based antioxidant derived from yeast that has been sold in the US since the end of 2020 through well-established and leading brands in the food supplement market in the US. In July 2021, the Company received Regulatory Marketing Approval for Astaferm® in Canada. The company has additional products which have been licensed to Lallemand, a global giant focused on yeast. For more information, visit the NextFerm website at: www.nextferm.com Legal Notice Regarding Forward-Looking Statements This announcement also includes forecasts, projections, assessments, estimates and other information which refer to future events and matters, the realization of which is uncertain and not exclusively under the Company’s control (forward-looking information). The main facts and data used to support this information are facts and data regarding the current position of the Company and its businesses (including the scope of sales and levels of profitability, manpower, commercial engagements and more), facts and data regarding the current global position of the Company’s operating segments (including industry-specific financial developments, environmental regulatory developments, the competitive environment, technological developments, the reinsurance market and more), and macro-economic facts and data (including the economic situation both in Israel and around the world, yields in the capital markets, social and state developments and more), all as known by the Company when publishing this announcement. The forward-looking information included above in this announcement is significantly based upon, in addition to the existing information held by the Company, on the Company’s current assessments and expectations of future developments vis-a-vis each one of the aforementioned parameters, and the interconnectedness of each one of these developments. The Company has no certainty that its forecasts and assessments will indeed eventuate, and the Company’s operating results may be materially different than the results assessed or implicit based on that set forth above, inter alia, as a result of a change in any of the aforementioned factors. Contact Details Nextferm Technologies Ltd. Yossi Ohana - Chief Financial Officer +972 54-771-5893 yossio@nextferm.com Investor and Media contact Meirav Gomeh-Bauer +972 54-476-4979 meirav@bauerg.com Company Website https://www.nextferm.com/

September 02, 2021 02:29 PM Eastern Daylight Time

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