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FREE BACK TO SCHOOL HAIRCUTS AT CUTZ FOR KIDS EVENTS IN HUNTSVILLE

Hibbett, Inc.

Hibbett | City Gear and New Balance host Cutz for Kids Back to School event at Hibbett & City Gear stores in Huntsville. Both stores located at 2250 Sparkman Drive, NW in Huntsville, welcome the public to stop by on Saturday, July 23rd between 12 noon and 4 pm to join the festivities. Kids of all ages will be able to get free haircuts on a first-come, first-serve basis. The Huntsville Hibbett | City Gear Cutz For Kids event are two of 19 being held across the country kicking off the new school year and helping kids head back in style. There will be free children’s haircuts from local barbers, music, refreshments and fun for the whole family. “We put together this fun event with our generous partners at New Balance to support the neighborhood kids and motivate them to go back to school,” said Ben Knighten, Senior VP Operations, Hibbett, Inc. “The concept was created about four years ago by one of our Associates and has been so well received, that now the event is duplicated across multiple Hibbett and City Gear markets.” About Hibbett, Inc. Hibbett, headquartered in Birmingham, Alabama, is a leading athletic-inspired fashion retailer with 1105 Hibbett and City Gear specialty stores, located in 35 states nationwide. Hibbett has a rich history of convenient locations, personalized customer service and access to coveted footwear, apparel and equipment from top brands like Nike, Jordan, and adidas. Consumers can browse styles, find new releases, shop looks and make purchases online or in their nearest store by visiting www.hibbett.com. Follow us @hibbettsports and @citygear on Facebook, Instagram and Twitter. Contact Details Wendy Yellin pr@hibbett.com Company Website https://www.Hibbett.com

July 18, 2022 10:03 AM Eastern Daylight Time

AUW Offers Hundreds of Scholarships for Afghan Women; Donates Essential Medicines for Kabul Hospitals

Asian University for Women

KABUL, AFGHANISTAN - Media OutReach - 18 July 2022 - Asian University for Women (AUW), based in Chittagong, Bangladesh, offered hundreds of new scholarships for Afghan women who are eligible and qualified for admission to AUW's undergraduate or graduate programs. During a four-day visit to Kabul, Kamal Ahmad, Founder of the Asian University for Women, met with Mr. Sher Mohammad Abbas Stanikzai, Acting Deputy Foreign Minister of Afghanistan and former head of the Taliban's political office in Doha, Qatar, and made the offer. He also handed over a gift of essential medicines for Kabul hospitals that was requested by the Afghan authorities. Deputy Foreign Minister Stanikzai welcomed the AUW initiative and committed his support for the proposal. Afghan Deputy Foreign Minister H.E. Sher Mohammad Abbas Stanikzai presenting a gift of a plate of Lapis Lazuli to Kamal Ahmad for AUW as a token of his government's appreciation of AUW's support for Afghan women's education. Separately, Kamal Ahmad also held discussions with the Acting Minister of Higher Education; the Minister of Education; the Chancellor of Kabul University; and other senior government officials. He also called on the Ambassador of the Organization of Islamic Cooperation (OIC) based in Kabul. In addition to the scholarships, AUW has proposed to initiate a pilot online secondary school education program through which Afghan students studying at the AUW Graduate School of Education would run online classes following the Afghan national curriculum. A new MOU is being prepared in this regard to be entered into between AUW and the Afghan Ministry of Education. This pilot project would provide an opportunity for AUW Afghan Masters students to gain teaching experience while also enabling young girls to continue their education at home while the Afghan government determines its approach to girls' and women's education. The Afghan Acting Minister of Education invited AUW to make a formal proposal in this regard and noted that his Ministry will be soon initiating a Directorate of Online Education. It may be noted that AUW has been deeply engaged in education of Afghan girls and women from its inception. Currently, about 170 Afghan women attend AUW on full scholarship. About Asian University for Women (AUW): Founded in 2008 and located in Chittagong, Bangladesh, AUW is the first of its kind: a regional institution dedicated to women’s education and leadership development through liberal arts and sciences education. It is international in outlook but rooted in the contexts and aspirations of the people of Asia. Chartered by the Parliament of Bangladesh, AUW exists solely to support a rising network of women leaders, entrepreneurs, and changemakers from across the region. It seeks out women who show significant academic achievement and potential, demonstrate courage and a sense of outrage at injustice, and are empathic to the woes of other people. 1160 students from 17 countries currently attend AUW: Afghanistan, Bangladesh, Bhutan, Cambodia, China, India, Indonesia, Lao PDR, Myanmar, Nepal, Pakistan, Philippines, Sri Lanka, Syria, Timor Leste, Vietnam, and Yemen. More than 85% of AUW students are on full or near-full scholarships funded by supporters from around the world. The University has graduated over a thousand students to date. A majority of AUW graduates secure employment in the private and public sectors in their home countries while about 25% go on to pursue graduate studies at other institutions of higher learning including Oxford, Cambridge, Johns Hopkins, Stanford, Columbia, Duke, Brandeis and Tufts, among others. To learn more about Asian University for Women, please visit https://asian-university.org. Contact Details Asian University for Women (AUW) Tapu Chowdhury +880 1926-673054 tapu.barua@auw.edu.bd

July 18, 2022 09:00 AM Eastern Daylight Time

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Asia’s only diagnostic-first sexual health wellness startup Kindly secures funding round

Kindly

Health tech startup Kindly has set out to support men and women across asia dealing with sexual lifestyle disorders and fertility issues with a diagnostic-first approach. As they seek to grow and expand, Kindly has today announced a $3.25M seed round from investors around the world including Y Combinator, DG Daiwa, Olive Tree, Soma, Goodwater, and Gaingels. Founded in 2020 (previously known as Janani.life), Kindly is a holistic sexual performance and a lifestyle brand focussed on the sexual & reproductive health space. They are addressing the gap in the market of lifestyle disorders, sexual performance, and hormonal wellness – a $8b market opportunity - with their support and product range. The YCombinator (W22 cohort) backed start-up, Kindly is Asia’s only diagnostics-first lifestyle brand offering a full-stack sexual wellness solution, including at-home diagnostics, convenient expert consultations, and doctor-backed supplements. Kindly is the only brand in India to offer at-home-semen tests that are not only focused on fertility issues but also on lifestyle disorders, which are extremely common among men and women today. Kindly is addressing a marketplace of 130 million users in India alone who will benefit from Kindly’s full stack approach by early diagnosis of lifestyle disorder, expert doctor consultations and research backed supplements to overcome and manage lifestyle disorders such as sexual dysfunctions, low vitality, PCOS and menstrual pain. Nilay Mehrotra, Founder & CEO of Kindly, commented: “We’ve attracted investors from around the world and this bodes well for our expansion into markets beyond India. The whole team is passionate about empowering people to explore their sexual wellness safely and confidently and this shows in our community engagement and growth numbers. We’re breaking new ground with an all-inclusive approach to lifestyle and sexual disorders, something which hasn’t been done before. The funding round wil elevate us from from a disruptor brand to a market leader in the lifestyle and sexual wellness market. With fresh product lines, a tech-enabled platform for easy access to our services, and our intention for global expansion, we are poised to enter the next phase of our growth.” Kindly’s offerings are categorised into KindlyHis and KindlyHers to address the needs of both genders. KindlyHis is predominantly leading the conversation about sexual performance and sperm health whereas KindlyHers focuses on women’s holistic wellness offering products and services for sexual, menstrual, and hormonal wellness. Both men and women face sexual wellness concerns but due to lack of awareness and social stigma associated with these problems they refrain from seeking help. Erectile dysfunction, premature ejaculation and loss of libido are one of the major concerns for men. According to research, Prevalence of female sexual dysfunction increased with age, from 22% in women aged <20 years to 75.7% in women aged 40-50 years. Most women suffer from painful sex, vaginusmus, vaginal dryness and loss of libido but in most cases it is ignored due lack of knowledge. Kindly will use the capital to accelerate its growth and expansion across India and international markets. “As a growth-stage investor focused on bio health led businesses, we are excited to partner with Kindly. The wellness market has changed dramatically over the last year, and we believe the demand for at home diagnostics will only continue to grow. Kindly's diagnostics first based model is well positioned for success, and we believe it has the potential to grow” added Takeshi Kanamori, Managing Director, DG Daiwa ventures. About Kindly Kindly is a holistic sexual performance and a lifestyle brand for all, offering discreet, non-judgmental, convenient, end-to-end full-stack solutions. Launched in May 2022 by Nilay Malhotra and Raj Garg, the Bengaluru-based start-up provides an end-to-end, research-backed solution for sperm health & sexual performance for men, PCOS, irregular periods & period pain for women, and low libido for women. Kindly has two verticals: Kindly His and Kindly Hers. Kindly His is predominantly leading the conversation about sexual performance and sperm health whereas Kindly Hers focuses on women’s holistic wellness offering products and services for sexual, menstrual, and hormonal wellness. For more information, please visit: https://www.kindlyhealth.com/ Contact Details Kindly Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://www.kindlyhealth.com/

July 14, 2022 09:00 AM Eastern Daylight Time

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Design Guru Bobby Berk Helps Get Your Backyard Ready for Outdoor Entertaining

YourUpdateTV

Summer is here and many of us are dusting off our patios and getting ready to host family and friends. Recently, Bobby Berk, design expert from Netflix’s Queer Eye, teamed with Shutterfly on a nationwide satellite media tour to discuss some fresh and easy ways to personalize and style your outdoor space. A video accompanying this announcement is available at: https://youtu.be/qqw_Eo7WJA0 It’s time to take advantage of your outdoor space and find budget-friendly ways to make your entertaining area stand out. Luckily, with Shutterfly’s new outdoor home collections, it’s easier than ever before. The collection is made up of seven new products - from pint glasses and picnic baskets to pillows and serving platters - all uniquely designed in an array of aesthetics by independent artists, making it easy to bring your personal style into your outdoor space. According to Berk, “Infusing color is always a great way to elevate one’s outdoor tablescape. From neutral prints to earth tone colors, it's a simple way to perk up your outdoor dining scene.” Berk also suggests adding pillows to each dining chair or using a simple runner to brighten up your table. "A mistake people tend to make when designing their tablescape is choosing items that overpower the space," Berk says, "You want to make sure your space and your guests don’t feel so crowded and that they actually feel like they are outdoors.” For more information and tips on styling your outdoor space, visit shutterfly.com About Bobby Berk Berk is best known as the design guru on Netflix’s Queer Eye, but his rise to fame didn’t happen overnight. After years in the creative and design field, he took the leap to start his own brand. Epitomizing hip, urban luxury, Berk’s designs reflect a stylish and youthful spirit that perfectly fits any lifestyle. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 13, 2022 01:30 PM Eastern Daylight Time

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Custom Menswear Clothier J.Hilburn Names New CEO

J.Hilburn

DALLAS, US - Media OutReach - 13 July 2022 - J.Hilburn, a leading custom-made menswear brand, announces today that Chief Executive Officer (CEO) Dave DeFeo is retiring but will remain a Board Member and advisor to the Management Team. Stein Ove Fenne will succeed DeFeo as the new CEO, effective July 14, 2022. Stein Ove Fenne DeFeo was appointed as CEO in 2019, overseeing J.Hilburn's strategic vision, leading the company through the pandemic and returning the company to increased sales and profitable growth. Taking his place will be Fenne, a direct sales veteran with more than 25 years of experience in leading global businesses with a wealth of direct sales experience. A golf look from the J.Hilburn Spring 2022 Collection, featuring shirting by Ratti During his time as CEO, DeFeo led the company to success as it embraced the use of technology and various clienteling tools. These enabled Stylists to work with their Clients virtually using a state-of-the-art fitting technology app on their phones, a 3D garment configuration tool, visual closets and virtual calls, paving a new way for Clients to purchase custom clothing through meeting with their personal Stylists either virtually or in person, whichever they preferred. Under DeFeo's leadership, the brand also expanded its ever-popular range of custom casual clothing, proving to be a winner when the hybrid work model was adopted everywhere. A suiting look from the J.Hilburn Spring 2022 Collection, featuring cloth by Reda 1865 DeFeo says, “I am proud that we were able to transform our business and continuously provide high-quality products and services to our Clients through new technology while also expanding our casual assortment. It has been an amazing journey to lead J.Hilburn and see our progress throughout the pandemic. This is an exciting time for the company and our Stylists to grow, and I believe the company will thrive with Fenne’s leadership.” Roger Lee, Chairman of J.Hilburn, added, “I want to thank DeFeo for the tremendous work he has done to take J.Hilburn through the pandemic and transform the company into a healthy and growing one. I am sad to see DeFeo take a back seat in J.Hilburn’s future but glad he will be staying on as a Board Member and Advisor. We have been very fortunate to find Fenne during our search and are very confident that Fenne will drive our growth strategy and take the company to the next level.” Fenne served at Tupperware for 17 years before joining J.Hilburn. He was the Managing Director for the Northern Europe sector from 2007 to 2011, where he led the northern European business portfolio spanning 10 countries and successfully turned a four-year revenue decline. He was later appointed as President of the United States and Canada from 2011 to 2018 and Group President of EMEA from 2018 to 2020, overseeing Tupperware’s $1B division in Europe, the Middle East and Africa. He also helped spearhead portfolios of 17 independent business units with manufacturing operations in South Africa, Portugal, Belgium, and Greece. After abundant experiences with an Independent Stylist community like J.Hilburn’s, Fenne has a strong understanding of the direct sales business model. He has been influential in developing a high-performance leadership culture, championed innovative digital strategies and social media initiatives, and led the successful turnaround of multiple established and emerging markets. Most recently, Fenne was President of Yes You Can. Earlier in his career, he was recruited to the Norwegian Armed Forces and graduated from the Royal Norwegian Air Force Academy. Commenting on his new position at J.Hilburn, Fenne said, "I am extremely thankful and honored to be J.Hilburn’s new CEO and be part of an amazing and successful company. I have been impressed by the quality of our Stylists, product, and the strength of our Client relationships that I see so much potential in. With this, I am confident that J.Hilburn will continue to be the world's leading custom-made menswear brand." For more information on J.Hilburn, please visit www.jhilburn.com. About J.Hilburn J.Hilburn is a leading custom-made menswear brand with luxury fabrics sourced directly from the most storied Italian mills. These exceptional fabrics are crafted into individual, custom-made garments for each Client's fit and styling preference. J.Hilburn's custom-made garments are offered through a trusted network of independent Personal Stylists who offer personal fittings and styling sessions at a Client's convenience. J.Hilburn proudly delivers an unmatched apparel experience for men rooted in the core belief that every man deserves access to quality, service and value in his expression of personal style. Contact Details Liz Hickmott Liz Hickmott, Director, Marketing & Communications +1 214-738-5022 liz.hickmott@jhilburn.com

July 13, 2022 08:00 AM Eastern Daylight Time

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Clear Cannabis Inc. Partners with Stash House, New Mexico

Clear Cannabis Inc.

The Clear products will be available to recreational consumers state-wide in New Mexico due to a partnership between Clear Cannabis, Inc. (CCI) and Stash House Distribution New Mexico in August 2022. CCI is the national licensor of the legacy brand The Clear, known as the first company to create premium cannabis distillate that has paved the way to innovate award-winning flavors and products. CCI currently partners with Stash House Distribution in Oklahoma as well. “We like the Stash House manufacturing and distribution model. We work well together, we have seen success in other markets, and we have plans to continue the expansion of the partnership in other states soon” said Seth Wiggins, CCI’s President. The Clear’s launch in New Mexico will include Elite 1000mg cartridges and Elite 350mg All-in-one disposable vape pens. Both products will be offered with AAA grade premium distillate, The Clear’s award-winning flavors crafted with proprietary all-natural blends of botanically extracted compounds for a delicious and consistent consumer experience. The flavors will include Blue Raz, Golden Goat, Grapevine, Lime Sorbet, Orange Cream, and OG. “The companies with the best brands, quality, and service will win out. It’s a competitive market and only the best will survive and thrive, and we believe The Clear is a top-tier brand that delivers” said Shane Finn, COO at Stash House Distribution. Products will be made available to all licensed retail stores in August and early September 2022. Initial supply may be limited. New retail stores interested in The Clear brand may contact info@clrcan.com directly to inquire. The Clear is planning to launch additional products in New Mexico including ENDO, enhanced live resin cartridges and TWAX, infused pre-rolled joints later in the year or early 2023. About Clear Cannabis, Inc. The Clear™ is one of the original cannabis brands. The brand was founded in 2013 by a team of scientists who introduced molecular distillation to the legal cannabis market and in the process reinvented the cannabis industry. As a national cannabis brand and licensor of The Clear™, Clear Cannabis, Inc. products are available in multiple cannabis markets in the U.S. The company is focused on product consistency regardless of state, proprietary formulations, product safety, consumer experience, and expanding product lines. Contact Details Clear Cannabis Inc. Rebecca Maestas Sincere, Executive Director of Marketing +1 720-330-5000 r.sincere@clrcan.com

July 12, 2022 09:00 AM Eastern Daylight Time

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Global Leaders Decry the Trivialization and Hijacking of the ‘Apartheid’ Label to Attack the Jewish State

Combat Hate Foundation

Leaders from around the world spoke out last week against appropriation of the term “apartheid” from its historical South African context with the goal of defaming and isolating Israel by portraying it as a racist entity. At a conference co-hosted by the Combat Antisemitism Movement (CAM), NGO Monitor, and the World Zionist Organization titled “ Trivializing History: How Anti-Israel Activists Have Hijacked the South African ‘Apartheid’ Label to Attack the Jewish State,” world leaders, diplomats, legislators, and policymakers discussed what must be done to restore the “apartheid” term to its proper context and delegitimize its use in discourse about a conflict to which it has no relevance. “Categorizing Israel as an ‘apartheid’ state is just plain antisemitic,” said Vice President of the European Parliament and Special Envoy on Combating Religious Discrimination Including Antisemitism Nicola Beer. “In my opinion, such characterization counters progress made in the region concerning the peace process, instead it deepens the rifts and fuels antisemitism around the world.” The conference was held in response to the global rise in antisemitism. The “apartheid” campaign questions Israel’s right to exist as a Jewish and democratic state by framing Israel as an inherently racist state. During the past 18 months, Human Rights Watch and Amnesty International published reports accusing Israel of “apartheid,” and the UN established two bodies where the claim of apartheid will be prominently featured. These attempts distort history of what happened during South Africa’s past system of institutionalized racial segregation. Continuous misuse of the “apartheid” conversation trivializes the suffering endured by true apartheid victims of the oppressive apartheid regime. “The suffering of South Africans under Apartheid was unique and attempts to apply the same label to Israel trivialize that history and are unacceptable,” said Deputy Minister of Foreign Affairs of the Czech Republic Jiří Kozák. “We consider this open antisemitism. By claiming that Israel is a racist endeavor is in violation of the IHRA Working Definition of Antisemitism. Claims of ‘apartheid’ is not about questioning a particular policy, but about challenging the nature of the Jewish state.” “Whatever the world’s greatest and most unforgiveable crime is in any particular moment of history, the Jews will be accused of it,” said Member of the UK House of Lords Baroness Ruth Deech. “Those who accuse Israel of ‘apartheid’ are themselves racist in that their real mission is to deny the legitimacy of the only Jewish state in the world and if they got their way they would return Jews to dispersion, slaughter, and discrimination.” “Attempts to link South Africa’s past system of institutionalized racial segregation to the nuanced complexity of contemporary Israel-Palestinian relations debase history and trivialize the unique suffering of ‘apartheid’ victims,” U.S. Congressman Henry Cuellar said. “We must acknowledge the dangerous effects of falsified name-calling.” “A lot of political prisoners during the Apartheid era would have loved to live as a Palestinian in Israel,” said Member of the European Parliament and Vice Chair of the Budgetary Committee Niclas Herbst. “Applying the ‘apartheid’ label serves no purpose other than to delegitimize the Israeli state, demonizing the Jewish people and ultimately bring about Israel’s destruction,” said Former Minister for Justice and Equality and Minister for Defense of the Republic of Ireland Alan Shatter. Alongside the conference, CAM released a public petition urging people to sign a pledge to “urge decision-makers at the international, national, and local levels to vocally reject and condemn the ‘apartheid’ libel of Israel.” NGO Monitor released a number of reports debunking the claims made by Amnesty International and other NGOs. Examples of such reports can be found here and here. These releases highlight their work fighting the “apartheid” libel. “We are combating the ‘apartheid’ calumny with a carefully orchestrated strategy and a dissemination of the truth and the facts,” Elan Carr, CAM Advisory Board Member and Former US Special Envoy for Monitoring and Combating Antisemitism, said. "The antisemitic ‘apartheid’ campaign will be defeated because it is built on lies and hate." NGO Monitor Vice President Olga Deutsch commented, “It is heartwarming to see how many officials rallied to denounce the ‘apartheid’ smear. Preserving the uniqueness of the ‘apartheid’ narrative is central for the South African people, but in the context of today’s event is also crucial for the global Jewish community facing violent antisemitic attacks. Strong message from our elected officials is imperative in setting the tone for the rest of us.” Watch a video of the full event here. The Combat Antisemitism Movement (CAM) is a global coalition engaging more than 500 partner organizations and 1.7 million people from a diverse array of religious, political, and cultural backgrounds in the common mission of fighting the world’s oldest hatred. CAM acts collaboratively to build a better future, free of bigotry, for Jews and all humanity. Contact Details Ashley Perry info@combatantisemitism.org Company Website https://combatantisemitism.org/

July 12, 2022 08:12 AM Eastern Daylight Time

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FRX Innovations Renews Engagement with Harbor Access for Cross Border Investor Relations Services

FRX Innovations Inc

FRX Innovations (TSXV:FRXI) (“FRX,” or the “Company”), is pleased to announce that the Company has renewed its engagement with Harbor Access, a strategic investor relations firm with offices in Stamford, Connecticut and Toronto, Ontario. Graham Farrell, Managing Partner of Harbor Access commented, “We are delighted to continue our work with Marc and the FRX team. Consumers have exposure to toxic flame retardant chemicals through multiple products in everyday life. These toxic chemicals are being phased out, positioning FRX as one of only a few companies in the world that can address this seismic shift in demand. We are excited for what the future holds for FRX as the Company is at the leading edge of an industry that is on the cusp of major disruption.” The agreement is for a 6-month term with a monthly retainer of US$8,000. Harbor Access does not have any interest, directly or indirectly, in the Company or its securities, or any right or intent to acquire such an interest. About FRX Innovations FRX Innovations is a global manufacturing company, producing a family of environmentally sustainable flame-retardant products that serve several large markets spanning electronics, automotive, electric vehicles (EV) and medical devices. FRX is led by a team of highly experienced business and technical professionals and is positioned to be a leader in the rapidly growing flame retardant plastics and additives market. Nofia® is a registered trademark of FRX. Nofia® products are manufactured at its manufacturing facility on the Port of Antwerp in Belgium, one of the world's largest chemical producing clusters. Nofia Polyphosphonates are produced using sustainable green chemistry principles such as a solvent-free production process, no waste by-products, and near 100% atom efficiency. FRX's portfolio includes an extensive patent estate. FRX has been the recipient of numerous awards, including the EPA's Environmental Merit Award, the Belgium Business Award for the Environment, and the Flanders Investment of the Year Award. FRX has also been recognized six times on the Global Cleantech 100 list. CAUTIONARY STATEMENTS REGARDING FORWARD-LOOKING INFORMATION This press release contains "forward-looking information" within the meaning of applicable Canadian securities legislation. Generally, forward-looking information can be identified by the use of forward looking terminology such as "plans", "expects" or "does not expect", "expected", "budget", "scheduled", "estimates", "forecasts", "intends", "anticipates" or "does not anticipate", or "believes", or variations of such words and phrases or state that certain acts, events or results "may", "could", "would", "might" or "will be taken", "occur" or "be achieved". Forward-looking information in this press release may include, without limitation, statements with respect to the safety and/or efficacy of Nofia® flame retardants, the positioning of the Company within the industry, and the expected shift in consumer demand benefitting the Company. Forward-looking information is subject to known and unknown risks, uncertainties and other factors that may cause the actual results, level of activity, performance or achievements of the Company, as the case may be, to be materially different from those expressed or implied by such forward-looking information. Although the Company has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking information. The Company does not undertake to update any forward-looking information, except in accordance with applicable securities laws. Contact Details FRX Innovations Mike Goode +1 978-244-9500 mgoode@frx-innovations.com Investor Relations Graham Farrell +1 416-842-9003 ir@frx-innovations.com Media Inquiries Joseph Grande +1 413-684-2463 joe@jgrandecommunications.com

July 12, 2022 07:00 AM Eastern Daylight Time

Nearly Half a Million Young People Are Quitting E-cigarettes Through Text: First-of-its-kind program from truth® is helping young people quit vaping nicotine

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/qb2xLRu2VOQ E-cigarette use among young people remains at epidemic levels with nearly one in five high school students using e-cigarettes and approximately 40% of users doing so on a regular basis, according to recent data. What can be done to turn around this troubling trend? Text message programs are available to help young people on their quitting journey. This is Quitting from truth is a free and anonymous text messaging program designed to help young people quit vaping nicotine. The first-of-its-kind quit program incorporates messages from real young people like them who have attempted to, or successfully quit, e-cigarettes. Results from a clinical trial demonstrate the effectiveness of the program and found that This is Quitting from truth increased quit rates among young adults aged 18-24 by nearly 40% compared to a control group. How it works To enroll in This is Quitting, teens and young adults can text DITCHVAPE to 88709. The first messages they receive will ask for their age and product usage so that they are able to receive relevant messages. Users receive one age-appropriate message per day tailored to their enrollment date or quit date, which can be set and reset via text message. Those who are not ready to quit receive at least four weeks of messages focused on building skills and confidence. Users with a quit date receive one week of messages prior to that date and at least eight weeks of messages after their quit date. Throughout the program, users can text COPE, STRESS, SLIP or MORE to receive instant support. Upon completion of the program, users receive periodic text messages from truth and may continue to use supportive keywords for as long as they like. For more information, visit TRUTHINITIATIVE.ORG Teens and young adults can join for free by texting DITCHVAPE to 88709. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 11, 2022 04:00 PM Eastern Daylight Time

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