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Unocoin Collaborates With CleverTap to Offer Its Users Omnichannel Customer Experiences

CleverTap

CleverTap, the modern, integrated retention cloud, today announced it has partnered with Unocoin, India’s first crypto exchange, to optimize, accelerate their user engagement, and provide a seamless omnichannel customer experience. Through this collaboration, and by integrating CleverTap’s solution into its app, Unocoin is now equipped to better understand user behavior and has the ability to create segments based on user activity, demographics, and other parameters. Unocoin will also be able to create hyper-personalized campaigns to engage with its audience across multiple channels at the right time with precise communication. “As a platform that helps individuals with investments into cryptocurrencies, we need to be cognizant of the exact needs of our users. Understanding a customer’s behavior on our app becomes vital as this helps us provide a tailored experience. Since awareness and understanding of cryptocurrencies at large is at a nascent stage, delivering precise communication becomes all the more important,” said Suhas SK, Senior Vice President - Marketing, Unocoin Technologies Private Limited. CleverTap enables Unocoin to keep track of app activity, in-app purchases, and returning users. Unocoin will also be able to personalize customer experience using real-time behavioral data with precise predictive recommendations, leading to engagement opportunities based on each user’s exact needs. “We are delighted to partner with Unocoin in their journey to make investing in cryptocurrency easy for all. With CleverTap Retention Cloud, Unocoin will be able to hyper-personalize the experience for every investor. Today, hyper-personalization is crucial at every point in a customer’s journey and is a key enabler to growth. We are confident that with our help, Unocoin will be able to grow and offer its customers exactly what they need,” said Vikrant Chowdhary, Chief Growth Officer, CleverTap. About CleverTap CleverTap is the modern, integrated retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. CleverTap drives contextual individualization with the help of a unified and deep data layer, AI/ML-powered insights, and automation enabling brands to offer hyper-personalized and delightful experiences to their customers. 1,200+ customers in 60+ countries and 10,000+ apps, including Gojek, ShopX, Canon, Mercedes Benz, Electronic Arts, TED, Jio, Premier League, TD Bank, Carousell, Papa John’s, and Tesco, trust CleverTap to achieve their retention and engagement goals, growing their long-term revenue. Backed by leading venture capital firms, including Sequoia, Tiger Global Management, and Accel, the company is headquartered in Mountain View, California, with offices in Mumbai, Singapore, Sofia, São Paulo, Bogota, Amsterdam, Jakarta, and Dubai. For more information, visit clevertap.com or follow on LinkedIn and Twitter. About Unocoin Started in 2013, Unocoin is a Bangalore-based technology startup and is India’s first entrant into the bitcoin industry. The company operates India’s largest (in Indian customer base) BTC-INR trading platform which enables Indians to buy, sell, store, use, and accept bitcoin. At its peak, Unocoin processed transactions worth more than INR 2B per month for its 1,300,000+ customers. The startup has been featured among the Top 20 companies in The Fintech20: India List, and have won prestigious titles like ‘The Golden SABRE award’ in financial communications for the project, ‘Bit-by-Bit: Building Bitcoin in India’ and ‘TECH30’ award from YourStory.For more information, visit https://www.unocoin.com/in Forward-Looking Statements Some of the statements in this press release may represent CleverTap's belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could amount in the actual result being absolutely different from the results anticipated by the statements mentioned in the press release. Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction with the information and/or statements in this press release or any related damages. Contact Details Sony Shetty sony@clevertap.com Company Website https://clevertap.com/

July 14, 2022 04:12 AM Eastern Daylight Time

#scheinchat: How to Optimize Billing in the Dental Practice

Henry Schein

Contact Details Henry Schein, Inc. Claire Barbier +1 631-454-3657 claire.barbier@henryschein.com Company Website https://www.henryschein.com

July 13, 2022 08:00 AM Eastern Daylight Time

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Elsevier Launches Global Collaboration to Understand the Impact of the Pandemic on Confidence in Scientific Research

Elsevier

Elsevier, a global leader in research publishing and information analytics, has today announced the launch of a global collaboration that will include new, independent research led by Economist Impact. The initiative aims to assess the drivers of confidence in research, examine how researchers have experienced the increased public attention on science during the pandemic, and the implications this has had on the academic research community. It is also looking at changes in the ways in which researchers communicate their findings. A main focus of the initiative will be a landmark global survey conducted by Economist Impact, experts in helping to identify critical and actionable insights, of 3,000 researchers across Europe, North America, Latin America, Middle East, Africa, and Asia. The insights will be published in a free report in Autumn 2022, and be used to create a set of actionable commitments and recommendations that will support researchers in their efforts to advance knowledge that benefits society. The initiative sees Elsevier partner with Sense about Science, which has pioneered wider engagement on the reliability of research internationally, to bring together world-renowned experts to advise and inform the collaboration via a Global Advisory Board tasked with shaping the primary research, and a Global Expert Panel that will drive the co-creation of actionable insights and recommendations to benefit the research community. Elsevier is also working in partnership with leading science and research organisations in six regions: Chinese Association for Science of Science and Science & Technology Policy (China) Körber Stiftung (Germany) Japanese Association for the Advancement of Science (Japan) Koninklijke Hollandsche Maatschappij der Wetenschappen - Royal Holland Society of Sciences and Humanities (Netherlands) Sense about Science (UK & global) Research!America (US) These organisations will bring unique perspectives from their respective countries, and co-host roundtables with Elsevier to explore the findings and discuss potential recommendations the collaboration will put forward. Anne Kitson, Senior Vice President and Managing Director of Cell Press and The Lancet, Elsevier said: “Ensuring quality research can accelerate progress for society is at the heart of what Elsevier does. Science is making extraordinary advances at an accelerated pace, but amid this change lie new challenges for researchers. We’re privileged to partner with and bring together some of the world’s leading experts to consider these challenges, and work towards recommendations that we hope will help researchers to navigate this fast-evolving scientific landscape.” Tracey Brown, Director, Sense about Science, said: “This work builds on our long-standing collaboration with Elsevier to support initiatives that improve understanding of research quality and accessible findings. If researchers have questions about the reliability of research on which to build, then these are also questions for the public and how we more broadly place confidence in findings. We are looking to this initiative to provide more of an evidence base on which initiatives can be developed and benchmarked.” Jonathan Birdwell, Regional Head of Policy Research & Insights for EMEA, Economist Impact said: “2020 was a landmark year for scientific research. The development of Covid-19 vaccines marked an extraordinary achievement for science and global scientific cooperation. The pandemic turned previously unknown researchers into household names, with politicians, business leaders and the general public more invested than ever before in the outcomes of the scientific process. But the pandemic also appears to have accelerated a number of longer-term trends affecting the research community, including the speed and volume of research published and the role of social media. What impact has the pandemic had on how researchers produce and communicate their research? How do researchers’ experiences differ by geography, gender identity and career stage? What types of tools and resources do researchers need to produce and communicate research effectively? Our research hopes to answer these questions and identify solutions that could help researchers navigate this changing landscape with confidence.” The collaboration comes as Elsevier’s Research Futures report reveals that the most cited ‘red flags’ for researchers to engage with and trust research was the source of data being unclear (60%), the journal being of low quality (57%) and the research not being peer reviewed (55%). The report, which surveyed over 1,000 researchers globally, also found that the most stated challenges to effective communication of research were pressure to publish to advance your career (63%), the sheer volume of articles being published (51%), and the growing emphasis on demonstrating novelty in research (47%). Researchers also reported an increase in their use of sharing sites, academic community platforms, and publisher websites. --- Notes to editors Global Advisory Board members include: Dr. Agnes Binagwaho, Vice-Chancellor, University of Global Health Equity, Rwanda Dr. Cary Funk, Director of science and society research, the Pew Research Center Dr. John Grove, Director of Quality Assurance for Norms & Standards, World Health Organisation Dr. Heide Hatheckmann, Senior Advisor for Transdisciplinarity and Global Knowledge Networks, Centre for the Advancement of Scholarship of the University of Pretoria and Interim Director for Future Africa. Dr. Richard Horton, Editor-in-chief, The Lancet Dr. Reiko Kuroda, Professor at Chubu University, Japan and Professor Emeritus at The University of Tokyo Dr. Nick Perkins, Board Member, International Science Council Dr. John Pham, Editor-in-chief, Cell Dr. Wim van Saarloos, Chair of the Energy Programme, European Academies Science Council (EASAC); Professor of theoretical physics, the Instituut-Lorentz, University of Leiden Dr. Michael Saliba, Professor and Head of the Institute of Photovoltaics, University of Stuttgart and Co-chair, Global Young Academy Dr. Karla Soares-Weiser, Editor-in-chief, Cochrane Dr. Jack Stilgoe, Professor of Science and Technology Policy, Dept of Science & Technology Studies, Faculty of Maths & Physical Sciences, University College London Dr. Sheila Jasanoff, Pforzheimer Professor of Science and Technology Studies, John F. Kennedy School of Government, Harvard University About Sense about Science Sense about Science is an independent non-profit that promotes the public interest in sound science and evidence. It produced the first public guide to peer review, ‘I Don’t Know What to Believe’ over a decade ago, and has since produced the first international guide to data science, co-created with user groups around the world. With its AllTrials campaign, with patients, doctors and researchers, it has achieved major changes in international regulation and compliance on the publication of clinical trial results. Sense about Science will chair the Global Expert Panel, to develop plans for improving scientific practices and helping researchers and the public to navigate research outputs. It will represent UK-based stakeholders as the local Regional Convening Partner, to draw people into a discussion of what actions and interventions researchers, scholarly publishers, universities, funders and others can make to improve confidence in research in the UK. About Economist Impact Economist Impact combines the rigour of a think-tank with the creativity of a media brand to engage a globally influential audience. We believe that evidence-based insights can open debate, broaden perspectives and catalyse progress across three core areas of expertise and leadership including sustainability, new globalisation and health. The services offered by Economist Impact previously existed within The Economist Group as separate entities, including EIU Thought Leadership, EIU Public Policy, Economist Events and SignalNoise. Our track record spans 75 years across 205 countries. Along with creative storytelling, events expertise, design-thinking solutions and market-leading media products, we produce framework design, benchmarking, economic and social impact analysis, forecasting and scenario modelling, making Economist Impact's offering unique in the marketplace. Visit www.economistimpact.com for more information. About Elsevier As a global leader in information and analytics, Elsevier helps researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. We do this by facilitating insights and critical decision-making for customers across the global research and health ecosystems. In everything we publish, we uphold the highest standards of quality and integrity. We bring that same rigor to our information analytics solutions for researchers, health professionals, institutions and funders. Elsevier employs 8,700 people worldwide. We have supported the work of our research and health partners for more than 140 years. Growing from our roots in publishing, we offer knowledge and valuable analytics that help our users make breakthroughs and drive societal progress. Digital solutions such as ScienceDirect, Scopus, SciVal, ClinicalKey and Sherpath support strategic research management, R&D performance, clinical decision support, and health education. Researchers and healthcare professionals rely on our 2,700+ digitized journals, including The Lancet and Cell; our 43,000+ eBook titles; and our iconic reference works, such as Gray's Anatomy. With the Elsevier Foundation and our external Inclusion & Diversity Advisory Board, we work in partnership with diverse stakeholders to advance inclusion and diversity in science, research and healthcare in developing countries and around the world. Elsevier is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. www.elsevier.com Contact Details Andrew Davis andrew.davis@elsevier.com Andrea White a.white@elsevier.com Company Website https://www.elsevier.com/

July 13, 2022 04:00 AM Eastern Daylight Time

Nearly Half a Million Young People Are Quitting E-cigarettes Through Text: First-of-its-kind program from truth® is helping young people quit vaping nicotine

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/qb2xLRu2VOQ E-cigarette use among young people remains at epidemic levels with nearly one in five high school students using e-cigarettes and approximately 40% of users doing so on a regular basis, according to recent data. What can be done to turn around this troubling trend? Text message programs are available to help young people on their quitting journey. This is Quitting from truth is a free and anonymous text messaging program designed to help young people quit vaping nicotine. The first-of-its-kind quit program incorporates messages from real young people like them who have attempted to, or successfully quit, e-cigarettes. Results from a clinical trial demonstrate the effectiveness of the program and found that This is Quitting from truth increased quit rates among young adults aged 18-24 by nearly 40% compared to a control group. How it works To enroll in This is Quitting, teens and young adults can text DITCHVAPE to 88709. The first messages they receive will ask for their age and product usage so that they are able to receive relevant messages. Users receive one age-appropriate message per day tailored to their enrollment date or quit date, which can be set and reset via text message. Those who are not ready to quit receive at least four weeks of messages focused on building skills and confidence. Users with a quit date receive one week of messages prior to that date and at least eight weeks of messages after their quit date. Throughout the program, users can text COPE, STRESS, SLIP or MORE to receive instant support. Upon completion of the program, users receive periodic text messages from truth and may continue to use supportive keywords for as long as they like. For more information, visit TRUTHINITIATIVE.ORG Teens and young adults can join for free by texting DITCHVAPE to 88709. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 11, 2022 04:00 PM Eastern Daylight Time

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Lauren Lawson-Zilai Joins Shatterproof® as Senior Director, Media and Public Relations

Shatterproof

Lauren Lawson-Zilai has been appointed to senior director, media and public relations of Shatterproof, a national nonprofit organization dedicated to reversing the addiction crisis in the U.S. She joins the organization in a new position to develop and implement a national communications and media strategy to advance public awareness of Shatterproof. In this role, Lawson-Zilai will position the organization and key leadership as thought leaders, garner awareness nationally and in key markets, and manage key partnerships with the media. Lawson-Zilai joins Shatterproof after spending the past 15 years with Goodwill Industries International as head of public relations and as a spokesperson. In that role, she led strategic communications for North America’s leading nonprofit provider of education, training and career services for millions of people with disadvantages and disabilities. During her tenure, she launched Goodwill’s first influencer marketing program, which included notable engagements like the BeyGOOD campaign with Beyoncé as well as celebrity and ambassador relationships with PBS’ Matt Paxton, TODAY Show’s Evette Rios and Sugarland’s Kristian Bush. She also led the public relations for two long-running public service campaigns between Goodwill and the Ad Council, known as the “Bring Good Home” and “Donate Stuff, Create Jobs” campaigns. Within the last year, she was instrumental in launching Rising Together™, a unique initiative to equip 1 million people with sustainable careers by 2025 and securing partnerships with global philanthropic partners and Fortune 50 companies such as, Bank of America and Google. “Lauren Lawson-Zilai is joining Shatterproof at a critical time as we see addiction and overdoses grow in our country. In 2021, there were nearly 108,000 drug overdose deaths in the U.S.—the most ever recorded, and a 15% increase over 2020. This is in addition to the more than 99,000 Americans who died in 2020 from alcohol-related causes. Shatterproof is dedicated to ending the devastation caused by this disease, and its focus is on revolutionizing addiction treatment, ending stigma and shame, and educating and empowering communities,” shared Kirsten Suto Seckler, chief marketing and communications officer at Shatterproof. “Lauren will help make sure that more families across the country are aware of life-saving resources being developed by Shatterproof and she will help break down the stigma of addiction in our country.” Lawson-Zilai has spent most of her career using marketing and communications to drive social change and impact and elevate the brand awareness of mission-driven nonprofit organizations in both paid and pro bono capacities. She was recently recognized as Ragan Communications’ Top Women in Communications. She is also a recipient of the Top Women in PR Award from PRNews and a Washington Women in Public Relations PR Woman of the Year (WWPR) honoree. She has received industry awards from the Association of Women in Communications, the Mobile Marketing Association, the Public Relations Society of America (PRSA) and SMARTIES for her work. In addition, she served on the PRSA Voices4Everyone taskforce, which focused on inclusive, civil discourse through diversity, equity and inclusion (DEI), civic engagement, and combating disinformation and civility, and steered the strategic direction of WWPR as part of its advisory council. Lawson-Zilai is currently a member of the Girl Scouts Nation’s Capital Women’s Advisory Board, the Editorial Advisory Board for Ragan Communications and PR Daily, the National Press Club Communicators Committee, the Board of Advisors for the National Digital Roundtable and the President’s Leadership Council for Lycoming College, her alma mater. About Shatterproof: Shatterproof is a national nonprofit organization dedicated to reversing the addiction crisis in the U.S. Shatterproof harnesses the models of business, the rigor of science and the power of a national movement to create change and save lives through three pillars of work: revolutionizing the addiction treatment system, breaking down addiction-related stigmas and supporting and empowering our communities. Find Shatterproof on Facebook, Twitter and YouTube: @ShatterproofHQ or follow them on Instagram at @weareshatterproof. To learn more, visit www.Shatterproof.org. Contact Details Shatterproof Press +1 240-910-5483 press@shatterproof.org Company Website https://www.shatterproof.org/

July 11, 2022 03:51 PM Eastern Daylight Time

‘Ready for Ron’ Releases Research Illustrating Growing Positive Sentiment for DeSantis

Ready for Ron

Today, Ready for Ron, a draft committee encouraging Florida Governor Ron DeSantis to run for President, released research it commissioned from Impact Social showing growing support for Governor DeSantis. The report shows positive sentiment for Governor Ron DeSantis grew 8 points from an earlier analysis released last week. Impact Social researchers analyzed the publicly available social media discussion in relation to Ron DeSantis and Donald Trump among swing voters from June 15 to June 29, 2022. Additional reports are expected every two weeks. Previous reports can be found here. “We carried out detailed language analysis of US social media discussions back to May 2016 to capture social media users into a database of 40,000 swing voters,” explained Phil Snape, Director at Impact Social. “With 40,000 participants, we are operating what is likely the world’s largest focus group – as big as a Football stadium.” The summary of Impact Social’s second report states: The last fortnight has been a productive period for Ron DeSantis which has seen his net sentiment jump 8 pts (-14 to -6) among floating voters. Within the positive conversation (+2pts 19 to 21), those hoping to persuade DeSantis to run for president will be delighted to see the leading topic within this discussion is how they prefer DeSantis to Trump (33%). It is worth emphasizing these opinions are posted without coercion or provocation. These floating voters are merely stating online how they favor the younger man as their next president. A small percentage (4%) are even outing themselves as Democrats before volunteering their support should DeSantis stand. Intriguingly, there is a feeling among his supporters that a sense of momentum is developing around his potential presidential candidacy. They speak excitedly about a poll in NH, an ‘endorsement’ by Elon Musk or simply muse that DeSantis’ ‘is where the smart money is’, that ‘Dems want Trump because they can’t beat DeSantis’ or that Fox will happily anoint him as leader of the GOP when the time arises. A downward trend in the number of negative posts against DeSantis (-5pts 33 to 27) will be welcomed by his camp. Yet their boss continues to take hits from across the political spectrum as some GOP voters see him as too right wing and pine for a leader dedicated to smaller government. That said, the majority of criticism stems from the left who see DeSantis as an overbearing authoritarian. They use DeSantis’ recent decision not to order Covid -19 vaccination for FL kids as a prime example of what he is capable of. This, together with perceived attacks on LGBT rights and support for gun laws increases anxiety among the left many of whom see him as a danger to America. All of which, given the ideological standpoint of the authors, might be music to DeSantis’ ears. “We are excited to see our efforts are paying off. Support for Ron DeSantis continues to grow. While we expect the attacks to increase, we are delighted his support base is increasing too,” explained Ready for Ron legal counsel and spokeswoman Lilian Rodríguez-Baz. “We are hoping to build one of the biggest grassroots movements ever, and with support growing like this, it will happen even more quickly than we anticipated.” Ready for Ron continues its TV and online advertising efforts to engage Americans to sign the petition at ReadyForRon.com to Draft Ron DeSantis to run in 2024. While ‘Ready for Ron’ is completely unaffiliated with the DeSantis campaign per federal regulations, it has taken the novel step of submitting a formal Advisory Opinion Request to the FEC seeking to share its growing supporter list with Governor DeSantis if the Draft succeeds and he announces his candidacy. Impact Social is a specialist social media, online monitoring, and analysis company. It uses big data software to track over 60 million online sites including Twitter, Facebook, all blogs, forums, and news websites. Whatever is said publicly, in the media or online it can follow live, 24/7 in 44 different languages. This is where reliance on algorithms ends. Once the data has been received its in-house experts read and analyze the content - often amounting to 1,000’s of individual posts. Impact Social’s unique methodology ensures unrivalled accuracy to show what has been said and its impact. Impact Social is the only company in the world providing this level of analysis. ### For more information or to schedule an interview with ‘Ready for Ron’ legal counsel, Lilian Rodríguez-Baz, or an Impact Social spokesperson, please contact Dan Rene at 202-329-8357 or dan@readyforron.com Contact Details Dan Rene +1 202-329-8357 dan@readyforron.com Company Website https://www.readyforron.com/

July 11, 2022 10:17 AM Eastern Daylight Time

Dr. Nirmal Joshi Named Chair of Patient Safety Authority Board

Patient Safety Authority

Governor Tom Wolf has appointed Nirmal Joshi, MD, FACP, as chair of the Patient Safety Authority (PSA) board of directors. Dr. Joshi succeeds Dr. Denise Johnson, Acting Secretary of Health and Physician General for Pennsylvania, who served as PSA’s board chair for the past year. An internal medicine physician, Dr. Joshi brings extensive experience in clinical quality, patient safety, research, and executive leadership to the role. He currently serves as the chief medical officer of Population Health for Mount Nittany Health System in State College. He is also president of the Joshi Health Foundation in Mechanicsburg—a nonprofit organization he founded to provide free healthcare to those who are unable to afford it. In 2016, Becker’s Hospital Review recognized him as one of “100 hospital and system CMOs to know.” He was also named one of “150 Living Legacy Contributors” to the Capital City by the Harrisburg SusqueCentennial Commission. Dr. Joshi has served on the Board of Asian Indian Americans of Central PA and the State Board of Medicine and has helped start new health systems in India where he began his medical education. Dr. Joshi received his Bachelor of Medicine-Bachelor of Surgery from King George Medical College and fellowship training in infectious diseases from the Milton S. Hershey Medical Center. “My special interests in clinical quality, patient safety, and improving physician-patient communication align with PSA’s work to bring awareness of issues and advance best practices in patient safety,” said Dr. Joshi. “I am honored and pleased to lead an organization that is driving these ideas and offering solutions in Pennsylvania and around the globe.” “Dr. Joshi’s passion for clinical quality and patient safety, his extensive experience in executive leadership, and his humanitarian approach are a welcome addition to the PSA,” said Regina Hoffman, executive director. “We are very much looking forward to having him at the helm.” Today, Pennsylvania leads the country in patient safety advocacy as the only U.S. state that requires healthcare facilities to report harmful events, as well as those that do not result in patient harm (i.e., near misses) but may be a harbinger of a potentially serious problem. The PSA analyzes those events, facilitates statewide performance improvement projects, and shares the information globally. The PSA is an independent state agency that collects and analyzes patient safety data to improve safety outcomes and help prevent patient harm. http://patientsafety.pa.gov/ About PSA Established under the Medical Care Availability and Reduction of Error (MCARE) Act of 2002, the PSA, an independent state agency, collects and analyzes patient safety data to improve safety outcomes and help prevent patient harm. http://patientsafety.pa.gov/ Contact Details Bev Volpe +1 609-230-4696 bev@madisongall.com Company Website http://patientsafety.pa.gov/

July 08, 2022 10:00 AM Eastern Daylight Time

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Sevita Named Among “America’s Best Employers for Diversity”

Sevita

Sevita, a leading national provider of home and community-based health care and support services, has been named by Forbes as one of “America’s Best Employers for Diversity.” The recognition was presented to organizations that have demonstrated diversity in staffing and leadership, as well as being proactive in diversity and inclusion initiatives. This marks the second consecutive year that Sevita has been named to the list. “As an organization that values integrity, respect, inclusion, and growth, earning this distinction as one of the country’s most diverse employers is wonderfully important to us,” said Natasha Hudspeth, Sevita’s Chief Diversity Officer and VP of Talent. “We are an organization that puts people at the center of all we do. We believe that everyone deserves a safe, welcoming space where they can grow and thrive. This commitment to respect and inclusion extends to everyone in our community, from the people we serve to those we employ. Investing in programs that enhance the experience for our employees is a priority for us. We serve incredibly diverse populations, and the diversity of our teams reflects that. Better representation yields better outcomes for our team members, the individuals in our care, their families, and our communities.” According to Forbes, the publication “partnered with market research company Statista to compile [this year’s list]. To determine the ranking, Statista surveyed 60,000 Americans working for businesses with at least 1,000 employees and pinpointed the companies they identified as most dedicated to diversity, equity and inclusion.” Recent diversity-focused initiatives undertaken at Sevita include: The launch of an Inclusion Council to enhance the employee experience and fuel Sevita’s commitment and common purpose to provide quality care to those we serve A company-wide tour of listening sessions and focus groups across the range of experiences and professional levels of the organization to learn what helps employees feel most valued Investment in educational opportunities that will leverage an online learning library which has been made accessible to all employees “We continue to prioritize diversity, equity, inclusion, and belonging at Sevita, and it is affirming that our team members are reporting that these actions have translated to their employee experience,” adds Hudspeth. Sevita was previously recognized by Forbes as one of “America’s Best Employers by State” (2019; then operating as The MENTOR Network). Additional information about the methodology Survey participants were asked to rate their organizations on criteria such as age, gender, ethnicity, disability and sexual orientation equality, as well as that of general diversity. Responses were reviewed for potential diversity gaps. Statista then asked respondents belonging to underrepresented groups to nominate organizations other than their own. The final list ranks the 500 employers that not only received the most recommendations, but also boast the most diverse boards and executive ranks and the most proactive diversity and inclusion initiatives. ### Sevita is a leading provider of community-based specialized health care, inspired by our core values of respect, integrity, inclusion and growth. We provide people with quality services and individualized supports that lead to growth and independence, regardless of the physical, intellectual, or behavioral challenges they face. We've made this our mission for more than 50 years. Today our team members continue to innovate and enhance care for the 50,000+ individuals we serve. Contact Details Melissa Patricio media@sevitahealth.com Company Website https://sevitahealth.com/

July 07, 2022 12:30 PM Eastern Daylight Time

90% Of Consumers Under 40 Report Wanting Healthier, Eco-Friendlier Options — This Plant-Based Brand Says It’s Delivering

Simply Better Brands

Together, the companies state they have gamified Simply Better’s new line of CBD wellness products sold under the PureKana brand. The natural, non-GMO line of CBD-infused tinctures, capsules, topical treatments and gummies are available in a virtual storefront inside New Frontier’s Odds City. This year’s Deloitte Global 2022 Gen Z & Millennial Survey reported that 90% of younger consumers surveyed were making at least some effort to reduce their impact on the environment. At least 64% were willing to pay more for more sustainable or healthier products — opting for clean ingredients and plant-based products to fuel a more active and eco-conscious lifestyle. As younger consumers take a more holistic approach to health, wellness and the environment, companies like Simply Better Brands (OTCQB: PKANF) (TSXV: SBBC) say they are committed to delivering products that are meant to hit all the right notes: clean, all-natural ingredients, a focus on well-being and driven by a sense of purpose. Against Arguably Difficult Odds, Younger Consumers Still Shop With Purpose What perhaps stands out even more about the Deloitte report’s findings is the dedication of millennials and Gen Z to healthier, more environmentally conscious consumer habits. Compared to previous generations, millennials and Gen Z consumers are less financially secure. As wages seemingly stagnate and the cost of living increases, making those more informed and eco-conscious choices gets harder. Around half of Gen Z and millennial workers are living paycheck to paycheck. Over a third are working more than one job to cover costs. Despite these extreme financial constraints, these younger consumers are reportedly still prioritizing healthier, plant-based foods and brands across categories that are more purpose-driven. Often, delivering on that mission means prioritizing healthy, natural ingredients — even in beauty products, where 45% of millennials and 46% of Gen Z shoppers say healthy ingredients are among the top factors they consider when choosing what to buy. Simply Better Brands Says It Delivers Clean, Natural, Plant-Based Products Across An Expanding Portfolio Of Categories Simply Better Brand’s portfolio of brands offers products across the plant-based, holistic wellness and lifestyle categories. Its TRUBAR line of plant-based protein bars is aimed at consumers who want natural ingredients and balanced nutrition in a convenient, on-the-go snack. TRUBAR adheres to the strict nutritional guardrails of dairy-free, soy-free, no sugar alcohol, vegan, non-GMO and gluten-free expected by loyal consumers of the brand. Meanwhile, the company’s line of clean label beauty and skincare products No B.S. emphasizes safe, clean, science-based formulas for the skin by banning roughly 1,500 ingredients from its portfolio. Products are sold in recyclable packaging that minimizes waste, and the brand regularly partners with nonprofits and organizations driving social change like the She Recovers Foundation. The company reports selling across a range of channels, including e-commerce platforms, like Amazon.com Inc. (NASDAQ: AMZN) or Shopify Inc. (NYSE: SHOP) and traditional retailers like Target Corp. (NYSE: TGT), Whole Foods (NASDAQ: WFM) and Costco Wholesale Corp. (NASDAQ: COST). The cross-selling direct-to-consumer platform can also help brands reach more consumers who share their same passion for healthier choices while assisting consumers to more easily find the products and services that fit their conscious and informed buying habits. Simply Better Also Opens Shop In The Metaverse In February, Simply Better partnered with New Frontier Presents, a metaverse company in the emerging non-fungible token (NFT) and play-to-earn gaming market. The partnership signals a commitment to being truly omnichannel by breaking in early on the opportunities for metaverse shopping experiences. Odds City is a gaming ecosystem where users can earn NFTs and cryptocurrency from playing games. Now, they can spend those earnings at the virtual PureKana storefront and get real CBD wellness products delivered to their homes. Simply Better Brands Corp. manufactures and sells hemp-based cannabidiol related products in the United States. The company offers tinctures, capsules, gummies, oils, edibles, topicals, sprays, vape pens, pet treats, bath bombs, pet wellness products, and skincare and pet-care products as well as tees, hoodies, beanies, caps, and other related products. Simply Better Brands Corp. distributes its products through e-commerce website PureKana.com, as well as through retail stores, including larger retail chains and small independent retailers; wholesalers; and various brick and mortar retailers. The company was formerly known as PureK Holdings Corp. The company was founded in 2017 and is headquartered in Vancouver, Canada. Simply Better Brands Corp. is a subsidiary of Heavenly Rx Ltd. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Simply Better Brands ir@simplybetterbrands.com Company Website http://www.simplybetterbrands.com

July 07, 2022 09:01 AM Eastern Daylight Time

Healthcare