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Troy University Selects TheLinkU to Maximize NIL Opportunities for Trojan Student-Athletes

TheLinkU

TheLinkU, the premier NIL platform focused on simplifying and enhancing opportunities for college athletes and institutions, has announced a new partnership with Trojans Together Collective and Troy University. The partnership will help maximize Troy’s NIL opportunities for student-athletes across all 16 sports programs. Troy Athletics will have complete access to TheLinkU’s full suite of services, including national brand partnerships that provide tremendous cost savings, general manager and revenue sharing modeling software, NIL marketplace, personalized merchandise shop, tools to help student-athletes build and grow their personal brands, and financial seminars and wealth advisors, among other resources. Troy Athletics is grateful to co-founders Chuck Carson and Jason Jones for establishing the Trojans Together Collective to support Troy University student-athletes. For the past two and a half years, Trojans Together has truly embodied their mission to Build Communities, Empower Players and Win Together. This partnership will allow for all aspects of the Trojans Together collective and its operations to be run by TheLinkU. “I’m very excited about this milestone in NIL at Troy University,” said Chuck Carson, co-founder and president of Trojans Together Collective. “It’s been an honor to be involved with the founding and operating of Trojans Together Collective and I know this new partnership is the right next step. I look forward to supporting the Collective and our new partnership with TheLinkU as we seek to lead the way in NIL in the Sun Belt Conference and beyond.” “It makes us feel great knowing that we are transitioning our operations to experienced and capable leaders with LinkU,” said Jason Jones, co-founder and vice president of Trojans Together Collective. TheLinkU also fosters sustainable revenue generation for universities through more than 30 strategic business partnerships, including the recently announced Victory Campus initiative from Victory Snacks. With these partnerships, TheLinkU significantly decreases the need for donor contributions and creates long-term financial opportunities, enabling athletic departments to achieve NIL success while maintaining financial stability. “As a former student-athlete, it’s my goal, and the goal of TheLinkU, to equip student-athletes and athletic departments with the tools they need to maximize success,” said Austin Elrod, founder and president of TheLinkU. “I have been in the shoes of these student-athletes, and I have worked shoulder-to-shoulder with numerous athletic directors across the country to help build championship-level NIL programs. That is why we can offer solutions that no one else can within the NIL space." “We are proud to partner with TheLinkU and view them as a key piece in The Trojans Together Collective’s future success in revenue generation and NIL opportunities,” said Brent Jones, director of athletics at Troy University. “With TheLinkU’s offering, we are prepared to support our teams in their pursuit of championships.” “With TheLinkU’s help, our student-athletes will be able to maximize their personal brands, and we will be able to amplify and diversify the NIL offerings available to them,” said Gerad Parker, head football coach at Troy University. “This helps create an edge for us in recruiting. By creating an environment that’s attractive to high school recruits and possible transfer students, we can compete with anyone, anywhere.” TheLinkU works with colleges and athletic programs nationwide to simplify the NIL space while protecting the interests of athletes, institutions, and the business community. To learn more, visit www.thelinku.com About TheLinkU Founded in 2022 by Austin Elrod, TheLinkU is a pioneering NIL platform dedicated to simplifying and enhancing opportunities for college athletes and institutions. With a focus on integrity and compliance, TheLinkU offers a comprehensive suite of services designed to empower athletes and support colleges in navigating the evolving NIL landscape. For more information, visit www.thelinku.com Contact Details Sterling Randle srandle@hotpaperlantern.com Company Website https://www.thelinku.com/

May 29, 2025 10:05 AM Eastern Daylight Time

Cynthia Bailey and Dana Hill-Robinson Introduce Glowissima, A New Era of Clean Skincare

Glowissima

Born from a shared belief that beauty evolves, Glowissima today announced its launch as the newest clean skincare brand to watch. Created by model, entrepreneur, and Real Housewives of Atlanta star Cynthia Bailey and beauty veteran and Cocotique founder Dana Hill-Robinson, Glowissima captures the first light of New Zealand’s sunrise in every formula, harnessing clean ingredients from the country’s pristine natural sources to empower individuals to glow naturally, confidently, and at every age. Crafted with sustainability and efficacy in mind, Glowissima’s formulas are powered by indigenous super-ingredients sourced from New Zealand—including Manuka Honey to hydrate and brighten, and Kiwi Seed Oil to boost collagen, protect against environmental stressors, and naturally brighten the skin for a more radiant complexion. "After nearly three decades in the industry, I’ve seen how transformative beauty can be when it's inclusive and intentional,” said Dana Hill-Robinson, Co-Founder of Glowissima. “With Glowissima, Cynthia and I wanted to create a brand that speaks to women who’ve evolved and who want skincare that honors their journey, not just their appearance." “After years in front of the camera, beauty has always been part of my story,” said Cynthia Bailey, Co-Founder of Glowissima. “Glowissima was born from a shared vision Dana and I had: to create a brand that uplifts people, simplifies skincare, and delivers real results using the best that nature has to offer.” Glowissima’s debut collection, crafted for all skin types and tones, includes two signature products: Miracle Elixir Face Oil ($64) – A luxurious blend of 10 natural and organic oils like sea buckthorn, rosehip, and marula, this antioxidant-rich elixir deeply hydrates, soothes, and improves skin clarity while reducing the appearance of dark spots. Ultimate Radiance Face Cream ($46) – A multitasking moisturizer that targets hyperpigmentation, fine lines, and skin texture, leaving skin with a visibly brighter, lit-from-within glow. Infused with a philosophy of affirmation and empowerment, Glowissima goes beyond skincare to foster a movement celebrating beauty without age limits or societal pressures. Glowissima is now available to shop at www.glowissima.com and will be available to shop via Amazon soon. For more information, launch updates, and brand information, follow @glowissima on social media. Hi-res imagery, interviews with the founders, and media samples are available upon request. About Glowissima: Founded by Cynthia Bailey and Dana Hill Robinson, Glowissima is a clean, high-performance skincare brand dedicated to honoring the glow at every stage of life. Drawing inspiration from New Zealand’s untouched beauty and powered by indigenous super-ingredients, Glowissima simplifies self-care rituals with effective, glow-boosting formulas. With a commitment to sustainability, inclusivity, and empowerment, Glowissima is more than skincare—it's a celebration of timeless radiance. Contact Details Six One Agency Camryn Carlson camryn@six-one.com Six One Agency Balou Fullajtar balou@six-one.com

May 29, 2025 08:03 AM Eastern Daylight Time

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Comcast to Connect 70,000 Homes and Businesses in Bryan-College Station to Reliable, Fiber Internet

Comcast Texas

Comcast will connect 70,000 new homes and businesses in Bryan-College Station to fast, secure and reliable, fiber Internet. This expansion into the region will enhance digital infrastructure, promote economic growth and position residents and local businesses for success in an increasingly digital world. The multi-year network expansion brings Xfinity and Comcast Business Internet, mobile, entertainment and security services to the two cities for the first time. The multiphase project includes building a new technology hub that will act as “the brain” of the network, supporting all Xfinity and Comcast Business services. Comcast will also install more than 1,000 miles of fiber lines – enough to span the distance from the Brazos Valley to Universal Studios in Florida. The tech leader also plans to open an interactive Xfinity retail store, which will be announced later. "Bryan-College Station is a hotbed for innovative technology, and this investment by Comcast will help our region stay competitive,” College Station Mayor John Nichols said. “Reliable broadband access is essential for our growing community, from the tens of thousands of Aggie students who call College Station home to our creative business community. Investing in strong connectivity ensures everyone has the advanced resources they need to thrive in a digital world." “We are grateful that Comcast is making this multimillion-dollar fiber infrastructure investment in our community,” City of Bryan Mayor Bobby Guiterrez said. “This investment in connectivity strengthens our local economy and helps our residents thrive. Expanding reliable high-speed Internet in Bryan will open doors for students, businesses and families. It will enhance opportunities and improve quality of life.” Residents can visit ComcastTexas.com/BCS for additional details on construction expectations and upcoming service availability. Portions of the project are currently under construction. Comcast’s most recent expansion to Bryan-College Station is part of the company’s $1.6 billion investment in technology and infrastructure in Texas over the last three years. “Expanding fiber Internet in communities like Bryan-College Station will be a catalyst for economic growth, enhancing educational opportunities and helping residents and businesses have the tools they need to thrive in the digital age,” Nicolas Jimenez, Comcast’s General Market Manager of Bryan-College Station said. “By investing in the infrastructure and connectivity of these communities, we’re empowering individuals and businesses to succeed and pave the way for a brighter, more connected future." A Network You Can Trust to be Reliable, Fast and Secure Comcast’s state-of-the-art network is built to enable residents and businesses to thrive in today’s constantly connected world. Bryan-College Station joins the 64 million homes and businesses across the country to have access to a network that is trusted by essential community organizations like hospitals, schools, transportation systems and first responders, and federal agencies like the Department of Defense. It delivers multi-gigabit Internet speeds, 99.9 percent reliability and security built in from the ground up to keep customers safe from cyber threats. Introducing Xfinity to Consumers Comcast’s residential services are marketed under the Xfinity brand. Consumers in Bryan-College Station will be able to take advantage of the full suite of Xfinity products: Internet, video, mobile, voice and home security. Xfinity offers multi-gigabit Internet speeds, powerful WiFi that reaches every corner of the home, and super-responsive, low-lag connections. Xfinity customers can enjoy a reliable, high-speed experience—whether they’re streaming sports and entertainment, video chatting with friends and coworkers, learning from home or simply browsing online. Comcast Business to Power Bryan-College Station’s Workforce For local businesses, Comcast Business offers a suite of connectivity, communications, networking, mobile, security, wireless, and managed solutions to help organizations of all sizes achieve their business goals. Industry analysts and associations have consistently recognized Comcast Business as a leader and innovator in flexible, scalable options as well as one of the fastest-growing providers of Ethernet services. Serving Everyone in the Bryan-College Station Community Comcast’s commitment to communities goes beyond building the network and aims to increase economic mobility for the local community and its residents. That’s why Comcast created Internet Essentials, a broadband adoption program that offers eligible households low-cost, high-speed Internet and affordable computers. Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company. From the connectivity and platforms, we provide, to the content and experiences we create, our businesses reach hundreds of millions of customers, viewers, and guests worldwide. We deliver world-class broadband, wireless, and video through Xfinity, Comcast Business, and Sky; produce, distribute, and stream leading entertainment, sports, and news through brands including NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible theme parks and attractions to life through Universal Destinations & Experiences. Visit www.comcastcorporation.com for more information. Contact Details Taisha Walker +1 832-942-1131 Taisha_Walker@comcast.com Company Website https://ComcastTexas.com/BCS

May 29, 2025 07:02 AM Central Daylight Time

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THE MAERCKS INSTITUTE: WHERE INNOVATION, ELEGANCE, AND ZERO-PAIN AESTHETIC SURGERY CONVERGE

The Maercks Institute

In a world where aesthetic procedures are increasingly sought after, patients are becoming more discerning—demanding not only exceptional results, but also safety, minimal downtime, and a truly elevated surgical experience. For over 15 years, The Maercks Institute in Miami has quietly set the gold standard for precisely this level of care. At its helm is Dr. Rian Maercks, a board-certified plastic surgeon with elite training from Duke University Medical Center and an international reputation for aesthetic innovation, safety, and elegance in results. Dr. Maercks’ expertise is not confined to the American academic tradition alone. His advanced surgical training and aesthetic experience span the globe—gaining exposure to the most prestigious and forward-thinking techniques across Europe, Central America, and South America. This global perspective informs his deeply nuanced understanding of beauty and anatomy across diverse cultures and aesthetic ideals, shaping the distinctive and tailored approach for which The Maercks Institute is known. Sophisticated patients from around the world turn to Dr. Maercks not only for his artistry, but for a singular promise: surgical excellence without pain, without opioids, and without the extended recoveries typically associated with aesthetic enhancement. EXAREL AND THE MAERCKS METHOD™: A BREAKTHROUGH IN PAIN-FREE, NO-DOWNTIME SURGERY The Maercks Institute offers something rarely found in aesthetic surgery today—a comprehensive array of aesthetic and corrective procedures performed with zero pain and often no need for post-operative narcotics. At the core of this revolutionary approach is Dr. Maercks’ proprietary integration of Exparel, an advanced, FDA-approved, liposomal formulation of bupivacaine that slowly releases local anesthetic over 72 hours. By combining this with his proprietary tumescent Exparel technique—which includes careful dilution, epinephrine augmentation, and a deep understanding of the gate control theory of pain—Dr. Maercks delivers procedures from deep-plane facelifts to breast augmentations with unprecedented patient comfort. Patients receive a full regional nerve block using Exparel before any incision is made. Even when general anesthesia is employed, the body is completely anesthetized locally, preventing the brain from registering pain signals both during and after surgery. The result? Patients consistently awaken feeling as though they haven't had surgery at all. They walk out of the Institute unaided, smiling, and often singing—as documented in hundreds of post-op videos at @themaercksinstitute. Remarkably, patients undergoing facelifts, body contouring, and complex revision surgeries at The Maercks Institute routinely report needing no opioids such as Percocet, no extended recovery period, and no memory of discomfort—just beautiful, natural-looking results. NATURAL REJUVENATION WITHOUT THE TELL-TALE SIGNS: THE MAERCKS LIFT As recently highlighted by the American Society of Plastic Surgeons in their article "The Mid-Facelift is Taking Facial Aesthetics by Storm", the modern patient is seeking discreet rejuvenation with minimal interruption to their lives. In response, Dr. Maercks has pioneered the MAERCKS Lift, a deep-plane midface and lower face rejuvenation technique that restores natural contours without distortion or downtime. Unlike superficial “skin pulling” methods or trendy, temporary fixes, the MAERCKS Lift works by re-supporting the deeper tissues of the face and midface along natural vectors of aging. This allows for a profoundly youthful result without the overly tight or artificial appearance seen in many conventional facelifts. Because of his innovative approach, Dr. Maercks is widely considered the go-to expert for patients desiring subtle yet significant rejuvenation. Importantly, Dr. Maercks also emphasizes holistic harmony: “A rejuvenated face must be seen in context,” he explains. “Neglecting the neck or jawline creates disharmony that patients intuitively recognize. That's why I often integrate micro-lifting or lateral platysmaplasty techniques—even in minimally invasive cases—without adding downtime or discomfort.” THE MAERCKS INSTITUTE EXPERIENCE: DISCRETION, EXCELLENCE, AND GLOBAL RECOGNITION Discerning patients seeking surgical or non-surgical facial rejuvenation, breast and body enhancement, or revision procedures find in The Maercks Institute a sanctuary of both advanced science and aesthetic artistry. With a concierge-style approach to care, elite surgical techniques, and an unwavering focus on safety and sophistication, the Institute attracts a global clientele of business leaders, public figures, and patients who value discretion and excellence. Dr. Maercks’ broad and prestigious international training through Europe, Central America, and South America allows him to draw from a uniquely diverse foundation of aesthetic understanding. This international influence has been a key driver in developing his signature techniques—each refined to prioritize safety, individuality, and natural elegance. With over 15 years in private practice, hundreds of zero-downtime success stories, and an ongoing commitment to pushing the field forward, he has earned his reputation as a trusted authority in the evolving world of plastic surgery. SCHEDULE A PRIVATE CONSULTATION For patients who value both innovation and elegance—and who are unwilling to compromise on safety or recovery—The Maercks Institute offers a uniquely refined path to self-enhancement. Discover what it means to undergo a procedure without pain, without opioids, and without sacrifice. To schedule a private consultation or learn more about our services, visit www.themaercksinstitute.com or contact the Institute directly at (305) 328-8256. Contact Details Courtney Daniels Consulting Courtney Daniels courtney@cocodaniels.com Company Website https://www.themaercksinstitute.com/

May 27, 2025 10:00 AM Eastern Daylight Time

Finding Ferdinand Shatters Sales Projections Following Debut Retail Launch at Credo Beauty

Finding Ferdinand

Finding Ferdinand, the sister-run brand on a mission to elevate your everyday routine with vegan, skin-loving formulas, is shattering sales projections just two months into the brand’s retail debut with Credo Beauty. In March 2025, the clean beauty brand launched online on credobeauty.com and rolled out to 14 Credo Beauty stores nationwide. Finding Ferdinand has far exceeded expectations since launching at Credo Beauty. Within just two months of the retail launch, the brand surpassed sales forecasts by an impressive triple digits. Additionally, Finding Ferdinand’s viral black lip balm was one of the top selling products during the Friends of Credo sale. Credo Beauty’s Senior Color Merchant, Meghan Lim, praised the brand as “Best in Class” for its exceptional launch performance at the retailer. “It’s been incredibly exciting to see Finding Ferdinand on shelves at Credo Beauty — a huge milestone for us. We’re absolutely ecstatic about the success so far, and this is just the beginning. Credo Beauty has been such a thoughtful and supportive partner, truly aligned with our values. Together, we’re keeping the momentum going by creating thoughtful in-store events and developing products and colors we know our customers will use and love,” said Nhu Le, Founder of Finding Ferdinand. Founded in 2015 by Nhu Le and now run alongside her sister, My Le, Finding Ferdinand celebrates its 10-year anniversary this year, marking a decade of innovation in color cosmetics. Nhu and My’s inspiration for the brand came from the incredible women in their family, especially their mother, a two-time cancer survivor whose strength continues to inspire the brand’s deep commitment to clean formulas. Finding Ferdinand products are 100% vegan and cruelty-free, offering proprietary cosmetic formulations that are clean and non-toxic. Finding Ferdinand takes to heart being a part of creating a better future for the world, and is committed to keeping the brand’s production sustainable - from working in small batches to prioritizing recyclable, recycled, or refillable components. For more information, follow the brand on Instagram @findingferdinand and TikTok @findingferdinand. ABOUT FINDING FERDINAND Effortless Beauty for Every Moment. Sister-run beauty brand Finding Ferdinand is here to elevate your everyday routine with vegan, skin-loving formulas that enhance—not hide—what makes you, you. Our clean, high-performance beauty essentials are designed for the way you live: easy to wear, impossible to mess up, and always a perfect fit. We hope you find something you love—and wear it your way, every day. ABOUT CREDO BEAUTY Credo Beauty offers today’s largest clean and sustainably minded beauty assortment in North America, across color, skincare, haircare and fragrance, partnering with over 135 leading brands, such as Westman Atelier, ILIA, OSEA, True Botanicals, Necessaire, and ROZ. Having built the most comprehensive guidelines, “The Credo Clean Standard™", customers can trust that they are purchasing the most effective, innovative products with safer ingredients with an emphasis on sustainable, natural and ethical materials. Trained makeup artists and estheticians (who are continually being educated by Credo Beauty and our brands) offer an exceptional experience both in-store and online. Visit one of the 15 brick-and-mortar store locations or www.credobeauty.com. MEDIA CONTACT Hallie Sawyer hsawyer@ogakidigital.com Contact Details Hallie Sawyer +1 818-388-7338 hsawyer@ogakidigital.com Company Website https://www.findingferdinand.com/

May 21, 2025 04:00 PM Eastern Daylight Time

Dr. Rian Maercks of The Maercks Institute Shares Expert Insights on Midface Lifting with the American Society of Plastic Surgeons

The Maercks Institute

The recent surge in popularity of the "midface-lift" has ignited widespread interest among patients seeking the elusive secret behind the subtly refreshed, lifted appearance often seen on celebrities—without the telltale signs of surgery. As facial rejuvenation trends evolve, the American Society of Plastic Surgeons turned to Dr. Rian Maercks, founder and medical director of The Maercks Institute in Miami, for his unique insights on this highly discussed topic in the article: "The Mid-Facelift Is Taking Facial Aesthetics by Storm". Dr. Maercks, a board-certified plastic surgeon and internationally recognized innovator in aesthetic medicine, is known for challenging conventional surgical paradigms. His eponymous MAERCKS Lift—a signature deep-plane technique—delivers profound facial support with a remarkably natural aesthetic and minimal downtime, aligning perfectly with the desires of today’s sophisticated patients. At the core of Dr. Maercks’ philosophy is an unwavering commitment to harmony and nuance, prioritizing individualized, non-cookie-cutter outcomes that defy the “operated” look so common with more aggressive procedures. In the recent ASPS article, Dr. Maercks cautions against superficial and overly simplistic approaches to midface rejuvenation. “True midface support is not about pulling skin tight—it’s about restoring the underlying architecture in a way that respects natural human anatomy,” he explains. The MAERCKS Lift accomplishes this by engaging deep structures of the face to restore youthful volume and positioning, without the conspicuous markers of surgery. However, Dr. Maercks emphasizes that focusing solely on the midface can result in aesthetic imbalance. “Facial features must work together cohesively. Neglecting adjacent areas—such as the neck—can create visual dissonance that undermines the overall result,” he notes. To address this, he frequently incorporates minimally invasive techniques such as MicroLyft™ or lateral platysmaplasty, enhancing jawline and neck definition without significantly extending recovery time. A Thoughtful Alternative to Traditional Facelifts Midface lifting has traditionally been one of the more complex aspects of facial rejuvenation, requiring surgical precision and an artistic eye. The Maercks Institute has become a trusted destination for discerning patients seeking advanced facial aesthetic care with a preference for refined, understated outcomes. Unlike standard procedures that often rely on skin tightening alone, Dr. Maercks' methodology restores facial harmony by lifting and re-supporting deeper facial layers in a natural vector of aging reversal. About Dr. Rian Maercks and The Maercks Institute Dr. Maercks completed his training in plastic and reconstructive surgery at the prestigious Duke University Medical Center and has since become a thought leader in aesthetic innovation, contributing to both clinical advancement and patient education. The Maercks Institute, located in the heart of Miami, serves a global clientele and is renowned for delivering elegant, natural results in facial rejuvenation, body contouring, and non-invasive procedures. Dr. Maercks’ thoughtful, evidence-based approach continues to attract patients who are not only seeking aesthetic enhancement but are also deeply concerned with preserving their identity and individuality. Discover the Maercks Difference As more individuals seek facial enhancement without overt signs of surgery or prolonged recovery, The Maercks Institute stands as a beacon of integrity and excellence in aesthetic medicine. Dr. Maercks invites patients interested in midface lifting, facelifting, or comprehensive facial rejuvenation to schedule a private consultation and explore the personalized, high-touch care that defines the Maercks experience. For more information or to book a consultation, visit www.themaercksinstitute.com or call (305) 328-8256. Contact Details Courtney Daniels Consulting Courtney Daniels courtney@cocodaniels.com Company Website https://www.themaercksinstitute.com/

May 19, 2025 10:00 AM Eastern Daylight Time

Sea Tow Foundation™ Releases Third Video in the "Sober Skipper™: Why It Matters" Series Featuring Professional Wakeboarder, Thomas Herman

Sea Tow Foundation

The Sea Tow Foundation ™, a nonprofit dedicated to promoting boating safety, has launched the last video in its " Sober Skipper™: Why It Matters " series, featuring professional wakeboarder, Thomas Herman. Released in conjunction with National Safe Boating Week, the new video highlights the critical role of a Sober Skipper in ensuring a safe and enjoyable experience on the water. The video series is part of the Foundation’s ongoing campaign to eliminate accidents and fatalities due to Boating Under the Influence (BUI). The campaign targets men ages 24-50, the group identified by U.S. Coast Guard statistics as most at risk for BUI-related incidents. As a professional athlete, Herman shares why staying sober on the water is essential – for safety and for peak performance. He emphasizes the importance of having a Sober Skipper behind the wheel, ensuring that wakeboarders, water sports enthusiasts and recreational boaters alike can focus on their time on the water without worrying about unnecessary risks. National Safe Boating Week is held the week prior to Memorial Day weekend (May 17-23, 2025) to reach and educate boaters at the start of the summer boating season. This year, the Sea Tow Foundation is amplifying the Sober Skipper message with the launch of the video. "Wakeboarding, like all water sports, requires focus, control and quick decision-making," said Gail R. Kulp, Executive Director of the Sea Tow Foundation. "National Safe Boating Week is the perfect time to remind all boaters and water sports enthusiasts that responsible choices—like designating a Sober Skipper—can prevent tragedies and make every boating experience safer and more enjoyable. Thomas Herman’s message reinforces the importance of making safety a priority on the water." Watch "Sober Skipper: Why It Matters to Thomas Herman" now and join the Sea Tow Foundation in this important mission: https://www.boatingsafety.com/page/Why-It-Matters ABOUT SEA TOW FOUNDATION The Sea Tow Foundation – a 501(c)(3) nonprofit organization – was started in 2007 by Captain Joe Frohnhoefer, founder of Sea Tow Services International, after he witnessed too many preventable accidents and fatalities on the water. Through its flagship programs, which include the Life Jacket Loaner Program, Sober Skipper Campaign, Flare Education and the National Boating Safety Awards, the Sea Tow Foundation strives towards its vision of a world where boaters are safe and responsible. To learn more, visit boatingsafety.com. Contact Details Keaveny Hewitt +1 919-622-5276 khewitt@onwrdupwrd.com Company Website https://www.boatingsafety.com/

May 19, 2025 10:00 AM Eastern Daylight Time

Players Health and MaxU Partner to Power the Next Generation of Mentally Resilient Athletes

Players Health

In a bold move to redefine athlete development, Players Health and MaxU today announced a strategic partnership to bring elite-level mental skills training to youth athletes across North America. Unveiled during Mental Health Awareness Month, this strategic alliance is both timely and purpose-driven. As mental health emerges as a cornerstone of athletic excellence and personal growth, Players Health and MaxU unite around a shared mission: to empower the whole athlete with transformative mindset tools that go beyond the game. Both organizations are anchored in a bold belief—mental health and performance are vital to athlete safety, now and into the future. This partnership integrates MaxU’s groundbreaking mental performance platform directly into the Players Health ecosystem—empowering young athletes with the focus, confidence, and resilience needed to thrive in sports, school, and life. “This is more than a partnership—it’s a movement,” said Dan Greco, Co-Founder of MaxU. “Together, we’re scaling access to proven mental skills training that helps athletes navigate pressure, unlock peak performance, and build habits that last a lifetime.” With a reach spanning teams, schools, and youth organizations, the impact is immediate and scalable—creating a new blueprint for how mental wellness and performance are taught, measured, and mastered in youth sports. “Over the last several years since joining Players Health, I've been focused on creating an environment where every young athlete feels supported in every part of their journey,” said Kyle Lubrano, Chief Athlete Safety Officer of Players Health. “Mental resilience is the foundation for everything else — confidence, physical performance, and long-term success. Partnering with MaxU allows us to deliver real, lasting change for athletes and families everywhere. This allows us to provide kids with the tools to believe in themselves, thrive under pressure, and carry those skills through every stage of life.” Two missions. One movement. Grounded in purpose and fueled by innovation, this alliance between Players Health and MaxU reflects a shared belief: supporting the whole athlete—physically, mentally, and emotionally—is not just the future of youth sports. It’s the standard. Players Health is a sports technology company providing digital risk management services, reporting tools and insurance products to sports organizations to empower them to stay ahead of their ever-changing safety and compliance responsibilities. Working towards establishing the safest environment for athletes, Players Health views the health and safety of athletes as a priority in today's sports landscape. Contact Details Jackson Gaskins playershealth@hotpaperlantern.com MaxU Contact MaxU info@maxu.co Company Website https://www.playershealth.com

May 13, 2025 09:00 AM Eastern Daylight Time

Air|Water Driven by Mobil 1 Celebrates Another Successful Porsche Event

Luftgekuhlt

With the third annual Air|Water Driven by Mobil 1 event in the books, the organizers would like to thank the attendees, car-owning entrants, marketing partners and exhibitors who combined to create yet another unparalleled success. And despite some rain showers, nothing could dampen the spirits of the fans who came together on April 26 in Costa Mesa, CA to share their passion for all things Porsche. As the presenting sponsor, Mobil 1 placed historic and significant cars throughout the 150-acre site, focusing on racing success from rally to endurance favorites. The striking Troy Lee Design-liveried 2024 992 GT3 Cup and 2011 997 GT3 RSR were fan favorites among the storied Mobil 1-sponsored cars. Guest of honor was the 1985 McLaren MP4/2B powered by the legendary 1.5-liter V6 turbo Porsche-TAG engine. The hero car displayed in the amphitheater powered Alain Prost to his first of four world championships, beating teammate Niki Lauda and claiming five wins in 1985. The scene at Air|Water was carefully set to transport guests back to the ’80s turbo era, flanking the F1 star with turbocharged Porsche 930 and 959 street cars. The McLaren was also surrounded by a stunning display of Paint to Sample (PTS) cars. This Porsche program allows customers to order their vehicle in unique, custom paint colors beyond the standard color palette. A team led by Will Lee (@PTSRS) sourced the most popular PTS colors applied to both air- and water-cooled vehicles, creating a stunning display of vintage and modern PTS Porsches. Another popular destination at Air|Water Driven by Mobil 1 was the Joshua Vides art installation. Working with Creative Director Jeff Zwart, the pair highlighted a Porsche 911 that Joshua recently showcased in Los Angeles. It was paired with a modern specialty 911 ST model, highlighting the themes of both Air and Water. Joshua’s unique black & white style created another dramatic highlight for attendees to enjoy. Visitors who wished to experience the very latest Porsche 911 models could participate in the Porsche Thrill Ride, which debuted at Air|Water. All event ticket holders were able to enjoy a free ride on a specially constructed course that allowed Porsche’s professional drivers to vividly demonstrate the agility and handling prowess of the latest cars. With six vehicles running throughout the show hours, visitors didn’t have to wait long to experience the exhilarating ride. If the Thrill Rides convinced visitors they needed a Porsche of their own, it was a short walk to the Broad Arrow live auction, which saw 55 cars cross the block. In total, the hammer dropped on approximately $15.3 million in sales of some of Porsche’s finest automobiles. The prime lot was a 1989 RUF CTR Yellowbird, chassis #023 uniquely specified with a lightweight interior. Following some strong bids, the CTR Yellowbird sold for $4,680,000. Also receiving plenty of attention was a 2015 Porsche 918 Spyder Weissach Martini Racing, which sold for $2,590,000. A 1966 Porsche 906 went for $1,528,500, with a 1990 Porsche 911 Coupe Reimagined by Singer sold for $1,006,000. Visitors could also browse a number of products and services in the Exhibitor Hall, which was filled with performance specialists, accessories, art, apparel, and more. It proved a popular destination for existing and future Porsche owners. As did the two Air|Water event merchandise areas, selling the latest apparel and collectibles as well as some classic items from previous events. The latest items are also available at air-water.com. After three successful years, we’re delighted to announce Air|Water Driven by Mobil 1 will be back in 2026 and the team is already planning some big surprises for visitors. LUFTGEKÜHLT 11 ANNOUNCED Dedicated exclusively to air-cooled Porsche models, the host city for Luftgekühlt 11 has finally been announced: We’re heading to Durham, NC on October 4. This will be the first time Luft has held the event on the East Coast, giving air-cooled Porsche fans a unique opportunity to experience what makes the Luft event series so special. More details about the venue will be revealed in due course, as well as the date for ticket sales. We should caution that Luft 11 will almost certainly sell-out, so mark your calendars, follow @luftgekuhlt or sign up for the newsletter at luftgekuhlt.com to ensure you hear the news first! AIR|WATER POLAND ANNOUNCED And in another “first,” the team is taking Air|Water Driven by Mobil 1 to Europe. It’s heading to Warsaw, Poland on June 13-14. A specially selected venue will host the key ingredients of air- and water-cooled Porsches, old and new, road and race: the same ingredients that have made the California events so special. For more details and ticket purchases, visit air-water.com/pages/poland EDITOR’S NOTE Images from Air|Water 2025 are available HERE Photo credit: Air|Water and Race Service A video from Air|Water 2025 is available to view and share HERE Images for Air|Water Poland are available HERE ABOUT AIR|WATER From the creators of Luftgekühlt comes the largest single-brand automotive experience to hit Southern California. Embarking on a fresh format that traces Porsche's journey from its inaugural moments to the contemporary masterpieces and most cutting-edge examples of today. For more information, visit air-water.com ABOUT LUFTGEKÜHLT In the Porsche vernacular, Luftgekühlt represents all the air-cooled cars in the manufacturer’s history, from the Pre-A 356 through the 993 model line, which ended in 1998. A true Porsche happening, Luftgekühlt is an experiential car culture event centered around a tightly curated list of historically significant or interesting cars, both street and race. There is no set formula for our events, but we're excited by cool venues, fun people, and creative expression, so you can bet those elements will always be included. The team strives to develop wild ideas that celebrate the passion we have for all things air-cooled, including exciting collaborations with likeminded people and brands. For more information, visit luftgekuhlt.com Contact Details Media Contact media@luftgekuhlt.com Company Website https://air-water.com/

May 06, 2025 07:03 AM Pacific Daylight Time

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