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National Study from Perfitly Reveals Consumers Eager for Online Fitting Room Solutions to Try Before They Buy, Reduce Hassle of Returns

Perfitly

Perfitly, a virtual reality/augmented reality (VR/AR) and AI-powered virtual fitting room solution that is being integrated into the e-commerce platforms of the nation’s leading retailers, today announced the results from its 2021 Virtual Shopping Habits Report. The study examines shoppers’ attitudes, behaviors and expectations from online shopping, and the types of services that would increase the effectiveness of the digital channel and ease shopper pain points going into the holiday shopping season. Conducted by Perfitly, the study surveyed more than 1,200 respondents, representative of consumers in all main geographical areas of the U.S. Key findings show the pervasiveness of online clothes shopping, shaped by the pandemic; the ongoing struggle by the vast majority of online shoppers to find the right, well-fitting purchase; and the high degree of willingness to use ecommerce tools, such as virtual fitting rooms, to select the right garment and reduce returns. The following is a breakdown of top-level data points: Online Shopping Behavior Survey data shows that the majority of shoppers purchase clothing online, motivated by both the ability to save time and the wide selection of options to choose from. More than 53% of respondents purchase at least 40% or more of their clothing online. The majority of respondents have recently purchased an article of clothing online, with 34% making online purchases within the past 2 weeks and a further 25% within the past month. Only 11% reported that they have not purchased clothes online at all in 2021. Online Shopping Hesitations and Returns The largest concern shoppers have with e-commerce is the inability to try on clothing before purchasing. Additionally, the biggest single reason shoppers return garments purchased online is due to receiving an improper fit. 48% say the inability to try clothes on is their biggest concern with online shopping; 3x more than any other cited reason. 73% of online clothes purchases are returned because of the inability to try it on; 7x more than any other cited reason. Outlook on Virtual Fitting Rooms While the majority of shoppers have not used e-commerce tools to help the selection process, they find the ability to choose a correctly sized garment as the most appealing aspect of virtual fitting rooms. More than half of the respondents have used traditional size charts with measurements, while others have used techniques such as sizing questionnaires and AR filters, showing a desire for online fitting solutions. 44% say the ability to find the correct sized garment is why they’d use a virtual fitting room; 3x more than any other cited reason. While only 7% of respondents have used a virtual fitting room, 76% say they would be more inclined to use virtual fitting room technology if it helps their selection experience and to avoid returns. More than half of respondents prefer to see a representation of themselves in virtual avatars. Holiday Shopping Plans With holiday shopping on the horizon, most shoppers are likely to shop for garments online, aiming to complete their holiday purchases by mid-December. 63% are likely or very likely to purchase clothes online this holiday season. 22% aim to complete holiday shopping by late November, and only 4% have already completed holiday shopping at the time of the survey. 21% plan to shop in early December, with 16% holding off until mid-late December. Kash Vyas, Chief Technology Officer and Co-founder at Perfitly, said, “Retailers are currently looking at a unique opportunity to increase their online presence and harness the demand for effective and engaging online shopping experiences that provide customers with the ability, and peace of mind, to purchase garments that will fit correctly and match their style expectations. Looking ahead, data suggests there’s a growing appetite for everyday shoppers to find better ways to visualize garments to take online shopping to the next level, one that mimics the in-person shopping experience along with the many conveniences of shopping online.” To learn more, please visit www.perfitly.com. About Perfitly: Perfitly is a virtual reality and augmented reality (VR/AR) and AI powered virtual fitting room solution that is being integrated into the e-commerce platforms of the nation’s leading retailers. Perfitly’s cutting-edge size recommendation and visualization platform serves fashion brands and retailers to help increase sales and conversion and reduce returns, while enhancing sustainability. Perfitly enables shoppers to try on clothes, find their perfect fit and look, and purchase with confidence - all from the comfort of their homes. To learn more, please visit: www.perfitly.com. Contact Details Paige Blair +1 732-233-2273 perfitly@n6a.com Company Website https://www.perfitly.com/

November 17, 2021 09:07 AM Eastern Standard Time

Small-town Charm, Seasonal Twinkle in Belmont, N.C.

Belmont Tourism Development Authority

This holiday season, return to traditions and twinkling lights in Belmont, N.C. From small-town celebrations to family-friendly festivities that shimmer and shine, our region shares ample charm and memory-making through the New Year. “The holidays provide a perfect opportunity for Belmont to proudly display its commitment to community, history and tradition,” said Ted Hall, chairman of Belmont Tourism Development Authority. “Belmont’s small town charm glistens as brightly as the colorful bulbs. We cannot wait to welcome families to our city for another year of Christmas cheer.” Daniel Stowe Botanical Garden ushers in its annual Holidays at the Garden, Nov. 26 to Jan. 2. Experience magic and whimsy among festive blooms at this family-friendly event. The exhibition returns with traditions and topiary displays, sparkling cherry trees and rolling lights across the Piedmont Prairie. Festivities also include wintertime tunes, food truck fare, holiday beverages and seasonal shopping. Significant COVID-19 precautions are in place at the Garden throughout the holidays, such as staggered entry times to reduce crowding. Advance tickets are required and available at dsbg.org. Continue celebrating the holidays in nearby Christmas Town U.S.A. as McAdenville, N.C., transforms for a 66th year. Nostalgia and traditions ring loudly in Christmas Town, which presents more than 150 decorated homes alongside sparkling streetscapes from Dec. 1-26, 5:30-10 p.m. each night. In addition to memorable strolls and drives throughout town, the ChristmasTown 5k, Tree Lighting Ceremony and Yule Log Parade return to the McAdenville merriment this year. In Belmont, the holidays unfold brightly beginning in November. Shop Small Saturday on Nov. 27 offers a chance to experience the city’s brick-lined sidewalks and quaint boutiques while finding those perfect presents. On Nov. 29, the City of Belmont Tree Lighting Ceremony kicks off the season’s glow as well as the fourth annual Festival of Trees, a jolly display of Christmas trees across historic downtown that runs until Jan. 3. The 72nd Annual Belmont Christmas Parade – Nov. 30, 3:30 p.m. – ushers in festive floats, marching bands, tradition, joy and Santa Claus! And on Dec. 4, in the heart of downtown, Belmont Christmas Village evokes the holiday spirit with s’mores stations, holiday music, horse-drawn carriage rides and more. Also on Dec. 4, nearby Belmont Abbey College presents its annual “Christmas at the Abbey” with two show times featuring secular and sacred music, poignant readings and lighthearted comedy. “Everyone can use a bit of holiday cheer this year,” added Hall. “Belmont is ready to deck the halls with it.” More information about all of the city’s festive celebrations available at VisitBelmontNC.org. About Belmont, N.C. Belmont, N.C., is located in Gaston County, 15 minutes west of Uptown Charlotte. Whether you’re visiting us for the first time for a vacation getaway or returning for a daytime adventure, you’re sure to enjoy a truly unique experience in Belmont. Once a place where textile industries served as the lifeblood of the community, the city now stands as a successful example of commerce and redevelopment, while maintaining charm and hospitality. With picturesque nuances brushed throughout the town, Belmont offers a scenic view of historical homes, vintage streetlamps, red brick sidewalks and memories of a simpler time. It’s a community that embraces entertainment, the arts, unique local retail, destination restaurants and a variety of special events. For more information, visit us online at www.visitbelmontnc.org. Contact Details Melinda Skutnick +1 704-525-3937 mskutnick@lyerly.com

November 17, 2021 08:17 AM Eastern Standard Time

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HowToBet.Com Shares That Male Professional Athletes Earn Exponentially More Money Than Women ― But Not For The Obvious Reasons

HowToBet.com

HowToBet.com outlines the sports pay gap and the reasons behind it in the recent article “Gender Pay Gap: Understanding the Gender Gap in Sports Pay.” The U.S. women’s soccer team has made international headlines with their campaign to bring their salaries and benefits on par with the U.S. men’s team. But the pay difference between female and male professional athletes is not limited to the country’s top soccer stars. In fact, the gap is even larger in many sports, and staggering across the board. The National Basketball Association’s (NBA) highest player for the fifth year in a row is Stephen Curry, with a salary of $45,780,966. Curry earns over $550,000 per regular-season game. By comparison, Women's National Basketball Association (WNBA) legend Sue Bird earns the league’s maximum salary of $221,450 per year, or $6,900 per regular-season game. Bird’s salary is matched by just six other top performers in the WNBA league including Brittney Griner and Diana Taurasi. To reach parity, the women would need a 20573.27% raise. The NBA’s audience and marketing revenues are famously huge, but HowToBet.com dismantles the argument that women’s professional athletes’ salaries are always objectively dictated. The U.S. women’s soccer team brought in $50.8 million in revenue in 2016 to 2018, while the U.S. men’s team brought in $49.9 million during that time. Merchandise was also selling well, with Nike CEO Mark Parker remarking on a 2019 earnings call that the USA women’s home jersey was the best selling soccer jersey, men’s or women’s, ever sold on Nike.com in one season. Yet, in the 2021 season, women’s players’ salaries ranged from $22,000 to $52,500 while no male players earned less than $63,547 (the baseline for the reserve roster). The average male player earns $398,725 while, according to the National Women’s Soccer League Players Association (NWSLPA) estimates, three-quarters of the women players earn $31,000 or less. Earlier this year, the NWSLPA launched a campaign called #NoMoreSideHustles to bring awareness to salaries below a livable wage. Performance is also not a reason for the soccer pay disparity. The women’s soccer team has consistently far outperformed the men’s team in competition, with a FIFA ranking of #1, four world cup titles, and seven Olympic medals ― four of them gold. By contrast the men's team is ranked #13 by FIFA, has never won a world cup, and has failed to qualify for the last three Olympic games. Even in their losses, the men are better compensated. After winning the World Cup in 2015, the women’s team received a bonus of $1.725 million from the United States Soccer Federation. The men’s team, eliminated in 2014 in the 16th round,earned an extra $5.375 million. Team star Megan Rapino has publicly stated that men are “compensated on the potential that they show,” whereas “women are so often paid on what they have actually done — which normally I would say, we outperform what our contract was.” The issue is not limited to basketball or soccer, but widespread, with the British Open, the U.S. Open, and the PGA Championship offering men’s first-place prizes over $1 million above the women’s. This takes place despite large viewership and wide sponsorships for the women’s competitions. HowToBet.com looks at arguments like the theory that women’s leagues and high performance competition are relatively new and still maturing as commercial entities. The WNBA was established in 1996, whereas the NBA began in 1946. But this argument for “organic” growth does not account for non-market driven resistance. A major hurdle is attitudes. British tennis player Andy Murray, who advocates for equal prize purses in his own sport, claims that some male tennis players are deeply opposed to women receiving equal pay. Murray said in a CNN interview that some male players he has spoken with would prefer lower first-round elimination checks, for example, than higher ones that were matched by women players. HowToBet.com considers these attitudes and how they may affect the future of the pay gap, proposing that as the women’s teams become better established, their stars will have more bargaining power. Another possible influencer could be the newer niche sports like CrossFit, which have inherently more gender parity. Not incidentally, CrossFit Games has always offered an identical prize purse for male and female competitors. For More Information To learn more about gender inequalities in sports please visit https://www.howtobet.com/understanding-the-gender-gap-in-sports-pay/. About HowToBet.com HowToBet.com offers one of the world’s most comprehensive betting guides that can be accessed via a user-friendly web app. Its mission is to help make online betting safe, fun and as easy as performing a search on the web. There are already more than 400+ how-to guides freely available, all written by seasoned betting professionals. More guides are being added on a weekly basis in a continued effort to educate anyone interested in what is now a $199 billion betting industry. For more details, visit: https://www.howtobet.com/about-us/. Contact Details HowToBet.com Cristian Campan +45 50 30 42 66 cristian.campan@raketech.com Company Website https://www.howtobet.com

November 17, 2021 07:45 AM Eastern Standard Time

AppYea takes steps for Future Growth

Appyea

Provides the following letter to its shareholders from its Chairman Boris Molchadsky: "I am pleased with the progress AppYea/SleepX has been making this year. As part of the long terms objective, AppYea Inc. (OTCPINK: APYP) took the initial step to advance the prospects of the Company. As disclosed in our quarterly report yesterday to the OTC for the recently completed fiscal quarter, the reverse stock split, for which we are awaiting FINRA approval, is a proactive measure that we believe will better position us for success, and ultimately generate value for all of the Company’s stockholders. The ultimate aim is to raise our stock’s visibility within the investment community by improving long-term liquidity and creating a trading environment attractive to institutional investors in the hopes of broadening our shareholders. We are confident of the prospects of the anticipated commercialization of the SleepX DreamIT X3 in 2022". Mr. Molchadsky continued: “In conjunction with the corporate actions, AppYea has secured funding sources who we believe will asist the Company to restructure prior highly dilutive debt and providing the necessary capital to enable the Company to move forward on several fronts, including: 1. Closing of the merger between AppYea and SleepX—we are awaiting the required necessary regulatory approvals. 2. Completion of development and commencement of manufacturing the first product for snoring treatment. SleepX intends to start a pilot in December with a leading hardware manufacturer after withstanding the Company's endurance tests. 3. Preparation for starting clinical trials of the product for the treatment of Sleep Apnea. 4. Locating and acquiring synergetic technologies and broadening products variety in the sleeping and respiration field. Looking ahead, the primary focus of the Company is to ensure the long-term success of the Company by acting in the best interest of all of our shareholders. Thank you for your continued support and patience”. Legal Notice Regarding Forward-Looking Statements This release includes forward-looking statements. Such statements involve risks and uncertainties which could cause actual results to differ materially from those set forth herein. No statement herein should be considered an offer or a solicitation of an offer for the purchase or sale of any securities. Although APYP believes that the expectations reflected in the forward-looking statements and the assumptions upon which they are based are reasonable, it can give no assurance that such expectations and assumptions will prove to have been correct. Forward-looking statements, which involve assumptions and describe our future plans, strategies, and expectations, are generally identifiable by use of the words "may," "will," "should," "could," "expect," "anticipate," "estimate," "believe," "intend," or "project" or the negative of these words or other variations on these words or comparable terminology. The reader is cautioned not to put undue reliance on these forward-looking statements, as these statements are subject to numerous factors and uncertainties, including but not limited to adverse economic conditions, intense competition, entry of new competitors and products, adverse federal, state and local government regulation, inadequate capital, unexpected costs and operating deficits, increases in general and administrative costs, unanticipated losses, financial condition and stock price, inability to carry out research, development and commercialization plans and other specific risks. APYP does not undertake any obligation to publicly update any forward-looking statement. Neither APYP nor SLEEPX are subject to the reporting requirements of the Securities and Exchange Commission under the Securities and Exchange Act of 1934 as amended. Contact Details AppYea Inc. Asaf Porat info@appyea.com Company Website http://www.appyea.com

November 16, 2021 09:09 AM Eastern Standard Time

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COLOR FACTORY ANNOUNCES NEW CHIEF EXECUTIVE OFFICER

Color Factory

Color Factory, the experiential art museum that celebrates the joy of color, has announced Tina Malhotra as the company’s new Chief Executive Officer, effective November 8, 2021. Malhotra has served as Color Factory’s Chief Experience Officer (CXO) for the past three years, overseeing the creative, environmental design, technical production, and physical build-out of each Color Factory location. “Creating experiences that elicit emotional responses has been a lifelong passion of mine. I’m honored to lead Color Factory as we build towards transformational growth and inclusivity,” said Malhotra. “Color has a unique and powerful ability to impact moods, elicit emotions and tell stories. It is a universal language that our artists, designers, and guests use to create genuine human connection and expand empathy. We’re focused on bringing joy and immersive art to as many people as possible through our visionary experiences and community partnerships.” Malhotra brings over 14 years of experience in experiential marketing, event production, and creative strategy. Prior to Color Factory, she spent 11 years in New York City developing experiences for brands like LEGO, HBO, Converse, Coca Cola, Delta and Condé Nast. Malhotra will be responsible for various verticals across the company’s growth plan, including marketplace positioning and creative development of its newest location in Chicago, opening Spring 2022. “We are proud to announce the exciting transition and have Tina lead as Color Factory’s exceptional visionary, spearheading the company for promising growth,” said Jeff Lind, former CEO, Color Factory. “Tina is the driving force behind the creation, builds, and creative direction of each Color Factory experience - she is a natural fit, and we are thrilled for her to take over as strategic head of the company.” Malhotra has notably helped develop and launch Color Factory’s New York City and Houston locations, and serves on the Board of Directors. ### ABOUT TINA MALHOTRA Praised for her acute attention to detail and proven track record in the experiential space, Tina Malhotra, Chief Executive Officer (CEO) of Color Factory, brings over 13 years of experience in experiential marketing, event production, and creative strategy. Malhotra is responsible for various verticals across the company’s growth plan, including marketplace positioning and overseeing the creative development for its newest location launch in Chicago, opening May 2022. Prior to being appointed CEO in November 2021, Malhotra served as Color Factory’s Chief Experience Officer (CXO) for three years, overseeing the creative, environmental design, technical production and physical build-out of each Color Factory location. Malhotra spent 11 years in New York City creating experiences for brands, including LEGO, HBO, Converse, Coca Cola, Delta, Wired Magazine and Candy Crush. ABOUT COLOR FACTORY Color Factory is an experiential art museum. Within each Color Factory location, visitors are invited to experience the joy of color through interactive installations, immersive rooms, and carefully curated moments. Color Factory collaborates with artists, art institutions, nonprofits, and brand partners to tell compelling stories that make life just a little more joyful. Since the 2017 opening of its first pop-up in San Francisco, Color Factory has grown into a series of flagship locations in New York and Houston, with a new location in Chicago opening in Spring 2022. Each location is inspired by and gives back to the city itâs in, working with local communities to identify charitable partnerships and local businesses to support along the way. To learn more, visit https://www.colorfactory.co/. Contact Details Jive PR + Digital Jalila Singerff +1 613-614-6777 jalila@jiveprdigital.com Company Website http://colorfactory.co/

November 16, 2021 09:00 AM Eastern Standard Time

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New Options to Treat Alcohol Use Disorder

YourUpdateTV

Nearly 15 million Americans have alcohol use disorder and 75 million engaged in binge drinking or heavy alcohol use in the month before a survey conducted by the National Institute of Alcohol Abuse and Alcoholism. This problem has not been solved…yet. Hope for a solution is one of the big stories coming out of the Wonderland Conference, the largest psychedelic business event, ever. YourUpdateTV spoke with Awakn Life Sciences CEO, Anthony Tennyson who discussed the problem. “Alcohol addiction is a chronic disease effecting many millions of Americans each year. The success rates for treatments are typically quite low though. Three out of four people are back drinking alcohol within 12 months of seeking treatment. There is, however, a new hope. Psychedelic assisted therapy has been proven to be more effective at treating alcohol addiction than any other currently available treatment.” Awakn Life Sciences Corp. (NEO: AWKN) (OTCQB: AWKNF) (FSE: 954) (‘Awakn’), a biotechnology company developing and delivering psychedelic therapeutics (medicines and therapies) to treat addiction, recently announced that the ‘Ketamine in the Reduction of Alcoholic Relapse’ (KARE) psychotherapy intervention study, which was the first controlled study in the world to investigate ketamine-assisted psychotherapy, will be published in the American Journal of Psychiatry later this year. Professor David Nutt, former Clinical Director of the US National Institute of Alcohol Abuse and Alcoholism and currently Clinical Director at Awakn commented. The approach we’re taking is to use new medicines to disrupt the brains processes of addiction to allow people to escape from the repetitive cravings and which tie them to the alcohol and and also with therapy to help them plot a new path in their lives. About Awakn Life Sciences Corp.: Awakn Life Sciences is a biotechnology company with clinical operations, developing and delivering psychedelic therapeutics (medicines and therapies) to better treat addiction. Awakn’s team consists of world leading chemists, scientists, psychiatrists, and psychologists who are developing and advancing the next generation of psychedelic drugs, therapies, and enabling technologies to treat addiction. Awakn will deliver this evidence backed psychedelic therapies in clinics in the UK and Europe and through licensing partnerships globally. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 15, 2021 07:11 PM Eastern Standard Time

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POCONO ORGANICS INTRODUCES NEW CBD GOURMET GUM DROP LINE

Pocono Organics

Pocono Organics’ CBD product line continues to grow as the woman-owned company introduced two new flavorful gourmet attractions, Lemon Chamomile and Vanilla Lavender CBD Gum Drops today. From hemp growing in the nutrient rich fields; transformed into new life as gourmet gum drops formulated by their scientists and Chopped Champion Chef, the pair puts Pocono Organics on the map with the number one form of CBD consumption. “Growing the first and only Regenerative Organic Certified (ROC) hemp in the world and being the largest ROC farm in the U.S.; we tend to set the bar kind of high for our CBD team to excel in creating a premium, wellness product line dedicated to providing convenience and taste-appeal,” smiles Ashley Walsh, Pocono Organics Founder/President. Formulated in-house, each Gourmet Gum Drop tin includes 25 servings and fits right in with Pocono Organics’ small batch, artisanal CBD product line featuring Bath Bombs, Nano-Particle Tincture, Hemp Extract Tincture, Creams, Salve Sticks, and Lip Balms. There’s even a pet-friendly Furry Friends Tincture! Learn more Pocono Organics CBD facts and focus on the future, including its water-soluble nano-particle technology, at PoconoOrganics.com/cbd. Pocono Organics – Inspiring People. Healing the Earth. 1015 Long Pond Road, Long Pond, PA – PoconoOrganics.com About Pocono Organics Pocono Organics is a health and wellness organization with a mission to inspire people and heal the earth. The Global Center for Research, Education, and Innovation grows the world’s first and only Regenerative Organic Certified (ROC) hemp and is one of the largest ROC farms in North America. Located in Long Pond, Pennsylvania, Pocono Organics has more than 380 acres of farmland and, at full build out, will have 120,000 square feet of greenhouse. Pocono Organics has a strategic partnership with Rodale Institute, the global leaders in Regenerative Organic Agriculture science and research and is their largest research satellite facility. Awarded the 2019 Environmental Innovator of the Year by the Green Sports Alliance, sustainability is a hallmark of Pocono Organics. The farm draws power from a 3MW, 25-acre solar farm and reclaims rainwater from 70,000 square feet of roofs for irrigation. Pocono Organics also serves the local community through its Clean Food, Dirty Hands school education program and veterans in transition through a Veteran Farmer Training Program. In addition, the property includes an organic farmer’s market and café featuring a Chopped Champion Chef, and with a 56-room adjoining hotel, is an agritourism destination, and host location for annual festivals. Please visit www.PoconoOrganics.com to learn more about Pocono Organics’ mission and work. Contact Details Pocono Organics Jeanine Hofbauer, Corporate Director of Marketing & Communications +1 570-517-1792 Jeanine@PoconoOrganics.com Company Website https://www.poconoorganics.com/

November 15, 2021 02:00 PM Eastern Standard Time

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DOM PÉRIGNON ANNOUNCES DONATION OF OVER HALF A MILLION TO LADY GAGA’S BORN THIS WAY FOUNDATION AT WORLD KINDNESS DAY DINNER IN NEW YORK CITY

Dom Perignon

This past weekend, on November 13, 2021, Dom Pérignon came together with Lady Gaga’s Born This Way Foundation, to reveal a total donation of $570,000 to the organization. For the occasion, guests from all walks of life came together to celebrate kindness at the Museum of Modern Art in NYC, including: Amanda Seyfried, Billy Porter, Pom Klementieff, Evan Mock, Tommy Dorfman, Indya Moore, Cindy Bruna, Ella Hunt, Antoni Porowski, Helena Christensen, Joshua Jackson, Brandon Blackwood, Sophie Auster, Derek Lam & Jan Schlottman, Jill & Harry Kargman, Char de Francesco, Stella Maxwell, Thomas Hayo, and Stephanie Goto, among other personalities from music, fashion, film, television, and design. Dom Pérignon x Lady Gaga: a collaboration that gives back Earlier in 2021, the paths of Dom Pérignon and Lady Gaga crossed in an inspired collaboration, sparked by a shared belief in creative freedom. Beyond creation, Dom Pérignon has long been drawn to Lady Gaga’s generosity, as she has been at the forefront of empowerment and well-being issues for 10 years. Generosity forges an essential foundation of their collaboration today. Through artistic collaborations, Dom Pérignon stands with creators to support their causes and foundations, including Lenny Kravitz and the Let Love Rule Foundation, which provides care and raises funds for communities in need. This year, as part of their collaboration with Lady Gaga, Dom Pérignon announced that it would support Born This Way Foundation. One limited-edition sculpture, two ways to embrace generosity The Dom Pérignon donation centered upon a series of limited-edition sculptures created by Lady Gaga for Dom Pérignon, in association with creative and fashion director Nicola Formichetti. From the very inception of the piece, Dom Pérignon pledged to donate the entirety of its profits from sales of the sculpture to Born This Way Foundation, a nonprofit co-founded by Lady Gaga and her mother, Cynthia Germanotta, which aims to create a kinder and braver world. “What I love most about this sculpture is that it is made with a deep purpose. Generosity always makes a difference, and I’m honored that Dom Pérignon is kind enough to give back as part of our collaboration,” said Lady Gaga. Furthermore, Dom Pérignon widened the circle of giving back with a new way to support Lady Gaga’s cause. The Maison partnered with Born This Way Foundation to create a charitable sweepstakes offering participants around the world a chance to win the most exclusive limited-edition sculpture of them all: the N° 1 in the numbered series, hand-signed by Lady Gaga. The sweepstakes closed on World Kindness Day, and Dom Pérignon donated all funds raised to Born This Way Foundation. “An act of kindness is more important today than ever before. At Born This Way Foundation, we are very appreciative of the generous donation from Dom Pérignon and also Lady Gaga’s passionate fans around the world who participated in the charitable sweepstakes,” said Cynthia Germanotta, President and Co-Founder of Born This Way Foundation. “Moments like these help fuel our belief that we can and will build a kinder, braver world – together.” For more information, please visit www.domperignon.com and bornthisway.foundation. ------- About the Dom Pérignon x Lady Gaga Limited-Edition Sculpture Designed by Lady Gaga for Dom Pérignon in collaboration with Nicola Formichetti, the enthralling sculpture acts as a veil, enfolding a majestic jeroboam of Dom Pérignon Rosé Vintage 2005. The swathe of iridescence reflects the flow and movement of a magnetic dress. Produced in 110 exclusive and numbered pieces, the limited-edition sculpture is available upon request via private sales. About Born This Way Foundation: Born This Way Foundation, co-founded and led by Lady Gaga and her mother, Cynthia Germanotta, supports the mental health of young people and works with them to create a kinder and braver world. Through high impact programming, youth led conversations and strategic, cross-sectoral partnerships, the Foundation aims to make kindness cool, validate the emotions of young people, and eliminate the stigma surrounding mental health. Learn how the Foundation encourages people to practice kindness towards themselves and their communities at bornthisway.foundation and learn more about their new book CHANNEL KINDNESS at channelkindness.org/book. About Dom Pérignon Rosé When Dom Pérignon chooses to be rosé, it is a radical declaration of freedom. Freedom to explore, to cast aside conventions and push the boundaries of creation. Dom Pérignon Rosé springs from this desire to dare, seizing the red of the Pinot Noir grape in its primal radiance, capturing its vital power in a bold, assertive assemblage. www.domperignon.com #DomPérignonXLadyGaga IG @DomPérignonOfficial FB @DomPérignonOffical ENJOY RESPONSIBLY Contact Details BPCM Sarah Pallack +1 310-850-7094 sarah@bpcm.com Company Website https://www.domperignon.com

November 15, 2021 01:48 PM Eastern Standard Time

The Adventures of Little Billy “In Search of the Magic Tree” Book, is Released

The Adventures of Little Billy

In The Adventures of Little Billy, “In Search of the Magic Tree,” best-selling business and leadership book author Barry Farber captures so many traits that highly successful leaders have, told through a wonderful children’s story. Within the story, the secrets that little Billy discovers on his adventure seem like common sense to most. But, in truth, offer up valuable life lessons for children on how they can create more meaningful friendships, deeper happiness and be on the path to greater success. The story has five key animals who all interact with Billy on his journey to find the Magic Tree. Each of the animals have been given the essential secrets of the key chapters in Farber’s Diamond in the Rough, his best-selling business book that incorporates five traits of highly successful leaders. “I believe that it’s never too early for kids to learn and understand important life values and traits on how they can be happier and more successful as they grow and mature. This book is all about giving them something fun to read, while providing strong values parents will appreciate,” said Farber. “For example, from the beginning, Lawrence the Owl speaks to helping all the animals regardless of who they are and Ruppert the Toad emphasizes that Billy needs to look on the inside of those he sees.” The Adventures of Little Billy is set to become an animated series and will be developed to be a television story soon. With that, Farber has brought in known celebrities to play each character based on how each is viewed in society. Sherman the Turtle will be played by Ottis Jerome “O.J.” Anderson, The Amazing Kreskin is set to play The Magic Tree and Bobby Collins will take on the role of Bosco the Bear. And starring in the role of Little Billy is Eden Kontesz, who at only 10 years-old, has already made a name for herself singing and acting in TV shows such as The Simpsons and Transparent. High-res scans to your specifications are available upon request. The Adventures of Little Billy was illustrated by Glen A Schofield. Color transformation was done by Shoshanna Sommer. Barry Farber is a best-selling author of 14 business and inspirational books in over 30 languages. Farber is also an award-winning radio and television host, as well as an agent and marketing consultant for corporations, professional athletes and entertainers. Learn more about Farber at www.barryfarber.com Contact Details Hot Paper Lantern Courtney Moed cmoed@hotpaperlantern.com

November 15, 2021 08:59 AM Eastern Standard Time

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