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Financial Gravity Welcomes New Family Office Director Will Sparks

Financial Gravity Companies, Inc.

Financial Gravity Companies, Inc. (OTC: FGCO) (“Financial Gravity”) welcomes Will Sparks aboard as a new Family Office Director. A native of Midland, Texas, Will returns home after spending several years in Austin, bringing with him a heart for service and a passion for financial planning. “Finance can be overwhelming,” Will says, “but my goal is to help families feel confident about retirement, legacy planning, and their financial future.” Will brings a fresh perspective to the industry, blending a long-term mindset with a client-centered approach. Rather than pushing a one-size-fits-all plan, he works alongside clients to tailor strategies that align with their goals and relationships. Now living full-time in Midland, Will is committed to building relationships across West Texas. “In a time where we can Zoom and call, a handshake and being in person has only gotten more valuable,” he shares. Will Sparks is ready to bring thoughtful financial guidance—and a genuine West Texas handshake—to families and communities throughout the region. As a Family Office Director, Will is responsible for prescribing advanced tax solutions and ensuring his network of partners fill those solutions with fidelity to his plans. Hereliesy on the experts at Financial Gravity, Inc., a true partner- not just a vendor- who helps him deliver lower costs, higher tax efficiency, more comprehensive diversification, and more transparent risk management. Will shared, “My favorite part of the job is serving folks and giving them the best service I possibly can. I wanted to be in a spot where I could give the same level of care and service and have the same level of support to back me up, no matter where the client’s current situation sits. Everyone wants to have a team to fully back them up, and I believe Financial Gravity brings the support that I need.” A Texas A&M graduate with a background in general business and minors in history and agricultural economics, Will has always been driven by a desire to serve others. His involvement in the Young Life ministry during college helped shape his mission: to meet people where they are and walk with them through important life planning decisions Financial Gravity CEO Scott Winters shared, "We are excited to welcome Will to the Financial Gravity team. His vision of helping and serving others perfectly aligns with ours. Together, we will help ensure more families can benefit from our conflict-free plans." About Financial Gravity Companies, Inc. Our vision at Financial Gravity is to be the industry leader in democratizing family office benefits for the mass affluent American family. Our Turnkey Multi-Family Office Charter revolutionizes financial services by using a multi-disciplinary approach, bringing together all facets of a client’s financial life and empowering them with personalized solutions. The result, we feel, is an unparalleled client experience. We bring the advantages of the family office model that were once only available to the super-wealthy. We provide coordinated advice, without conflict, regarding taxes, investments, and risk management. This coordination of advice provides both efficiency and tax advantages that can generate meaningfully higher returns for clients without exposure to additional portfolio risk. For more information about Financial Gravity Companies, Inc., please visit https://financialgravity.com. Forward-Looking Statements This press release contains forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements are based on current expectations and involve inherent risks and uncertainties, including factors that could delay, divert, or change any of them and could cause actual outcomes and results to differ materially from the current expectations. No forward-looking statement can be guaranteed. Forward-looking statements in this press release should be evaluated together with the many uncertainties that affect Financial Gravity's business, and Financial Gravity undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise. Contact Details Scott Winters +1 800-588-3893 scott.winters@financialgravity.com Company Website https://financialgravity.com/

April 02, 2025 06:00 AM Eastern Daylight Time

XLRE ETF Provides Comprehensive Access to the Real Estate Sector

Select Sector SPDR

The Select Sector SPDR Real Estate Sector ETF ( XLRE ) continues to be a compelling choice for investors seeking strategically tailored exposure to the diverse real estate industry. Since its inception in 2015, XLRE has provided a focused pathway into Real Estate Investment Trusts (REITs) and real estate management and development markets, while maintaining a disciplined approach to its portfolio design. A Purposeful Portfolio XLRE is comprised of 31 holdings, offering exposure to key real estate industries including industrial, data center, and telecommunications. This ETF emphasizes large cap Real Estate companies concentrating a significant portion of its allocation—over 60%—into its top 10 holdings. Top Holdings* include: ProLogis – 9.61% American Tower A – 9.43% Welltower – 8.65% Equinix – 7.36% Simon Property A – 4.72% Realty Income – 4.71% Public Storage – 4.37% Digital Realty – 4.20% Crown Castle – 4.20% CBRE – 3.58% Low-Cost Investment Solution One of XLRE’s key advantages is its extremely competitive expense ratio of 0.08%**. This low-cost structure aims to provide investors with an affordable option by minimizing fees. For those exploring sector-specific investments, this cost-effective option may present a desirable entry point into the real estate market. Transparency Through Consistent Reporting XLRE distinguishes itself through its commitment to daily transparency. The ETF ensures its investors have access to the most up-to-date and accurate information regarding portfolio holdings and allocations, equipping them with the knowledge necessary for informed decision-making. Exposure to Established Market Participants XLRE exclusively focuses on companies within the S&P 500, aligning its portfolio with some of the most recognizable and largest names in the real estate industry. This approach allows investors to benefit from the influence of large-cap companies while still accessing sector-specific opportunities. Accessing Opportunities in Real Estate Investments XLRE provides a thoughtful solution for investors aiming to integrate real estate into their broader investment portfolios. With its structure, low expense ratio, and dedication to transparency, XLRE embodies a strategic and efficient approach to real estate. DISCLAIMER: This is a work of research and should not be taken as investment or financial advice. Therefore, Select Sector SPDRs or the publisher is not liable for any decision made based on the publication. About the Company: Select Sector SPDR ETFs offer flexibility and customization opportunities. Many investors have similar outlooks, but no two are exactly alike. Select Sector SPDR ETFs let investors select the sectors that best meet their investment goals. *Holdings, Weightings & Assets as of 3/31/25 subject to change **Ordinary brokerage fees apply DISCLOSURES The S&P 500 Index is an unmanaged index of 500 common stocks that is generally considered representative of the U.S. stock market. The index is heavily weighted toward stocks with large market capitalizations and represents approximately two-thirds of the total market value of all domestic common stocks. The S&P 500 Index figures do not reflect any fees, expenses or taxes. An investor should consider investment objectives, risks, fees and expenses before investing. One may not invest directly in an index. Transparent ETFs provide daily disclosure of portfolio holdings and weightings All ETFs are subject to risk, including loss of principal. Sector ETF products are also subject to sector risk and nondiversification risk, which generally will result in greater price fluctuations than the overall market. Diversification does not eliminate risk. An investor should consider investment objectives, risks, charges and expenses carefully before investing. To obtain a prospectus, which contains this and other information, call 1-866-SECTOR-ETF (732-8673) or visit www.sectorspdrs.com. Read the prospectus carefully before investing. ALPS Portfolio Solutions Distributor, Inc., a registered broker-dealer, is distributor for the Select Sector SPDR Trust. Media Contact: Company: Select Sector SPDRs Contact: Dan Dolan* Address: 1290 Broadway, Suite 1000, Denver, CO 80203 Country: United States Email: dan.dolan@sectorspdrs.com Website: https://www.sectorspdrs.com/ *Dan Dolan is a Registered Representative of ALPS Portfolio Solutions Distributor, Inc. ALPS Portfolio Solutions Distributor, Inc., a registered broker-dealer, is the distributor for the Select Sector SPDR Trust. SEL008298 EXP 5/31/25 Contact Details Dan Dolan +1 203-935-8103 dan.dolan@sectorspdrs.com Company Website https://www.sectorspdrs.com/

April 02, 2025 05:00 AM Eastern Daylight Time

JUST (JST) Available on Kraken with $90,000 Reef Program Airdrop

JUST

Kraken, one of the world's leading cryptocurrency exchanges renowned for its rigorous compliance standards, has officially listed JUST (JST), the native governance token of the JUST ecosystem. JUST is a leading decentralized finance (DeFi) ecosystem built on the TRON network, which consists of multiple products, including stablecoin and multi-asset lending platforms, JustStable and JustLend. The listing introduces JST/USD and JST/EUR trading pairs. In addition to the listing on Kraken, a Reef Program airdrop campaign of $90,000 worth of JST tokens has been launched. JUST Ecosystem: Powering TRON's DeFi Infrastructure JUST, launched in 2020 by the JUST Foundation, is the first comprehensive DeFi ecosystem on the TRON network. Centered around the JST token, the JUST ecosystem includes various DeFi solutions like JustStable, JustLend DAO, Staked TRX (sTRX), Energy Rental, and JustCrypto. As of March 2025, with over $310 million in market cap and a Total Value Locked (TVL) of $8 billion, JUST (JST) exemplifies its strong performance within the TRON ecosystem. Since its launch, JUST has reached several significant milestones. 2020: Initial Launch of JUST Pioneered JustLend DAO, a decentralized finance (DeFi) lending platform built on TRON. Holding a TVL of $5.7 billion standing as one of the largest lending platforms. Launched USDJ, a decentralized stablecoin fully backed on the TRON blockchain. JUST (JST) was listed on major exchanges such as Binance and Upbit, marking JUST's initial market entry. 2024: JUST’s Global Expansion Expanded international presence by listing on Brazil's Mercado Bitcoin and Turkey's Bitci exchanges. JustLend DAO Hosted HackaTRON Season 6 with TRON DAO, drawing over 500 developer teams. 2025: JUST’s Accelerated Growth January: Launched USDD 2.0 Beta offering 20% APY — fully subsidized by TRON DAO. February: Collaborated with Coinomi Wallet to enhance user integration and accessibility. March: JUST (JST) listed on Hashkey Global, significantly strengthening market presence in the Asia-Pacific region. The listing on Kraken also signals growing confidence in JST’s underlying protocol and its long-term utility within decentralized finance. As part of the broader JUST ecosystem, JST serves as a foundational asset supporting stablecoin issuance, lending, and governance. This development reinforces JUST’s position as a key contributor to the TRON network’s expanding DeFi infrastructure. As of April 1, 2025, JUST (JST) is officially live on Kraken—marking a significant milestone toward increased market accessibility and global adoption. About JustLend DAO JustLend DAO is TRON's decentralized financial platform where users can earn yields through supplied assets, borrow digital assets against collateral, participate in TRX staking, and rent Energy. Committed to developing TRON-based DeFi protocols and providing all-in-one financial solutions to its users, there is now more than $7.6B Total Value Locked in the JUST Network. The JustLend DAO provides a forum for its users to participate in governance and directives, while empowering its users with decentralized authority, trustless transactions, smart-contract automation, and security with transparent accountability. Tokens in the JustLend DAO markets (TRX, BTT, JST, NFT, USDT, TUSD, USDD) are granted statutory status as authorized digital currency and medium of exchange in the Commonwealth of Dominica. JustLend DAO exists to provide stable and convenient financial lending services for all users. Engage with the JustLend DAO community via the JustLend DAO Portal, Telegram, Twitter, and the JUST Network. Media Contact Mia media@just.network Contact Details Mia media@just.network

April 02, 2025 02:04 AM Eastern Daylight Time

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CSB Presents New Athleisure Collection with Focus on Everyday Comfort and Versatility

Grand Newswire

CSB, formerly known as Crop Shop Boutique, has released a new collection of athleisure wear designed to suit both active and relaxed settings. The brand, which began as a boutique activewear label, continues to evolve its offering with pieces that prioritise comfort, movement, and ease of wear. With an emphasis on versatile design, CSB’s latest range includes items such as sports bras, leggings, oversized tees, joggers, and loungewear sets. The pieces are made using soft, breathable fabrics developed to support a variety of daily activities — from gym sessions to rest days at home. The brand notes that its clothing is intended to offer a balance between function and casual wearability, with a focus on materials that allow for flexibility and long-term use. While the designs are aligned with current athleisure trends, the collection is rooted in practicality, offering options that suit different body types and routines. CSB has gradually built a strong following, particularly among customers looking for comfortable and adaptable wardrobe staples. In addition to its core collections, the brand periodically releases limited-edition drops and offers a rewards program aimed at fostering customer engagement. While rooted in activewear, CSB continues to expand its reach into sleepwear and leisurewear, reflecting the growing demand for garments that accommodate changing lifestyles and blurred boundaries between work, fitness, and home life. The new collection is now available online through the CSB website. About CSB: CSB is an Australian-based athleisure brand offering a range of activewear, sleepwear, and lifestyle essentials. Initially launched as Crop Shop Boutique, the brand focuses on comfort-driven design and functional fabrics intended for everyday movement and ease. Contact Details Crop Shop Boutique Rachel Dillon info@shopcsb.com Company Website https://www.shopcsb.com/

April 01, 2025 03:43 PM Eastern Daylight Time

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Thoroughbred Yacht Sales Presents a New Pinnacle of Sailing Innovation from Italia Yachts

Grand Newswire

Thoroughbred Yacht Sales is currently listing the 2023 Italia Yachts 12.98 (43ft), a sailing yacht designed to meet the needs of both racing enthusiasts and those looking for a capable cruising vessel. The model reflects Italian craftsmanship with a focus on clean lines, practical detailing, and thoughtful spatial design. This particular hull is the first in its series and features interior input from Italian design firm Abore & Partners. The interior has been styled with a light, modern aesthetic, including mirrored film on the settee fronts to reflect natural light, and a washable linen-effect bulkhead finish with contrasting black edging, which aids visibility during evening hours. The yacht’s galley has been adapted with U.S. buyers in mind, offering both top- and front-loading refrigerators, generous countertop space, and multiple storage options. In the forward cabin, the berth narrows toward the bow but includes a mix of hanging, shelved, and under-bed storage. Aft cabins, while compact, benefit from a separating technical compartment that contributes to sound insulation and cabin privacy. The vessel is offered in two configurations to suit different sailing priorities. The cruising version includes an en-suite head in the forward cabin with contemporary finishes. In contrast, the racing model leaves this area open to optimise weight distribution. A larger aft head, present in both versions, includes a separate shower stall. The Italia Yachts 12.98 is positioned as a dual-purpose yacht for those seeking a balance between speed and comfort, with performance capabilities suitable for competitive sailing and interior features designed for extended time onboard. The yacht is currently available through Thoroughbred Yacht Sales. Interested parties can view more details and specifications in the full listing: QUERENCIA ITALIA 12.98 RACER/CRUISER. About Thoroughbred Yacht Sales Founded by international racing veterans Greg Tawaststjerna and Bill Jenkins, Thoroughbred Yacht Sales is a performance-focused brokerage specializing in premium racing and cruising yachts. With decades of hands-on experience and strong industry connections, the team offers expert guidance from vessel selection to race preparation. Contact Details Thoroughbred Yacht Sales Greg Tawaststjerna +1 540-687-0700 greg@tysyacht.com Company Website https://thoroughbredyachtsales.com/

April 01, 2025 03:40 PM Eastern Daylight Time

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Aloe Semiconductor demonstrates 850-Gb/s DP-BIDI-PAM4 OSFP module at OFC 2025

Aloe Semiconductor

Aloe Semiconductor, Inc. will demonstrate 850-Gb/s per fiber pair at the Optical Fiber Communication (OFC) Conference and Exhibition in San Francisco, CA the week of March 31, 2025. This showcases the first ever practical combination of dual polarization with bi-directional technology (DP-BiDi-PAM4) to achieve a factor of four increase in fiber capacity for short links. DP and BiDi technology each increase optical escape and cabling density by a factor of two, for a total factor of four when used together. Optical escape and cabling density are becoming significant limitations in scale out and eventually scale up, making the combination of DP and BiDi use an important innovation. This technology also benefits optical circuit switching (OCS), which has been proven to significantly reduce cost and power. “We are committed to making DP-PAM4 practical, and we are excited to show our progress,” said Aloe’s CEO Christopher (Chris) Doerr. “We also show how polarization multiplexing is an orthogonal dimension and can be combined with other density-improvement technologies, such as BiDi. In the future, adding 200-Gbaud technology, 1.6T per fiber pair using DP-BiDi PAM4 will be conceivable.” The module block diagram for this demonstration is shown below. The BiDi uses 1271 nm to transmit in one direction and 1311 nm in the other. The Aloe single-chip silicon-photonic integrated circuit (PIC) contains both the transmitter and receiver. The PICs are flip-chipped together with the Broadcom Sian 2 digital-signal processor DSP and put in an Eoptolink module. The modulators are driven with the internal drivers of Sian. A transimpedance amplifier (TIA) IC is used to amplify the high-speed photo-detected signals. "We believe DP-PAM4 is an innovative technology to further increase short reach fiber capacity without the need for new silicon to support 1.6T," said Dirk Lutz, Engineer at Eoptolink. "We are excited to collaborate with Aloe in this new exciting technology." With this demonstration, Aloe continues to pave the way to higher speeds, opening up a path to 1.6T speeds on short-reach fiber links. DP demonstrations will be running at the Eoptolink booth and Aloe’s room 1018 in the Corporate Village and require a reservation to attend. Please contact Chris at cdoerr@aloesemi.com for more details. Aloe Semiconductor was founded in 2022 by former Acacia Communications Associate Vice President of Advanced Development Christopher Doerr and is based in New Jersey, USA. Find out more about the company here: https://aloesemi.com/. About Aloe Semiconductor, Inc. Aloe Semiconductor, Inc. (Aloe) is a semiconductor design company that provides best-in-class photonic integrated circuits using silicon photonics technology for optical communications. Founded in 2022, Aloe Semiconductor is creating industry-leading, high performance,application-specific silicon photonics and electronics solutions, helping networks to scale from 212G to 425G and 850G using ground-breaking dual-polarization technology. Contact Details Wilkinson + Associates Mrs Leah F Wilkinson +1 703-907-0010 leah@wilkinson.associates Company Website https://aloesemi.com/

April 01, 2025 02:30 PM Eastern Daylight Time

Aloe Semiconductor showcases 160-Gbaud PAM4 from a silicon-photonic modulator at OFC 2025

Aloe Semiconductor

Aloe Semiconductor, Inc. will showcase a 160-Gbaud PAM4 (320-Gb/s) from a silicon-photonic (SiPh) modulator at the Optical Fiber Communication (OFC) conference in San Francisco, CA the week of March 31, 2025. Aloe Semiconductor’s innovative design allows silicon photonics to reach the next jump in bit rate per lane without having to add non-CMOS materials, such as LiNbO 3, polymer, gold, or III-V elements. In optical input/output (OIO) and co-packaged optics (CPO), advanced silicon packaging plays a large role, and continuing to use pure silicon for the photonics, instead of adding new materials, will shorten the time to market. Aloe’s new design will be especially important for these applications, allowing for high speeds at low cost. “We show that with innovative design, silicon photonic modulators can move well beyond 106 Gbaud, allowing the next generation to continue taking advantage of silicon’s integration capability, advanced packaging compatibility, and fast time to market,” said Aloe’s CEO Christopher (Chris) Doerr. The enabling technology is a novel SiPh Mach-Zehnder modulator (MZM) design that increases bandwidth without trade-offs in loss or required voltage drive. It requires only conventional silicon processing, saving power and cost. In this demonstration, the modulator is driven by a high-bandwidth open-collector driver from MACOM. The driver and modulator are flip-chipped side-by-side on a high-density substrate. The electrical input signal is generated by a Keysight AWG 8199B and the optical signal is received by a Keysight 1032A. The 160-Gbaud PAM4 eye diagram is shown below. With this demonstration, Aloe continues to pave the way to higher speeds, using silicon photonics technology to create radically new, application-specific solutions for optical communications. The demonstration is running at MACOM booth #2028. Please contact Chris at cdoerr@aloesemi.com for more details. Aloe Semiconductor was founded in 2022 by former Acacia Communications Associate Vice President of Advanced Development Christopher Doerr and is based in New Jersey, USA. Find out more about the company here: https://aloesemi.com/. About Aloe Semiconductor, Inc. Aloe Semiconductor, Inc. (Aloe) is a semiconductor design company that provides best-in-class photonic integrated circuits using silicon photonics technology for optical communications. Founded in 2022, Aloe Semiconductor is creating industry-leading, high performance,application-specific silicon photonics and electronics solutions, helping networks to scale from 212G to 425G and 850G using ground-breaking dual-polarization technology. Contact Details Wilkinson + Associates Mrs Leah F Wilkinson +1 703-907-0010 leah@wilkinson.associates Company Website https://aloesemi.com/

April 01, 2025 02:22 PM Eastern Daylight Time

Introducing Saint Crewe, The New Clinically-Tested Skincare Brand For Gen Z Founded by Mom & Therapist to College-Aged Women, Erin Piper

Saint Crewe

Saint Crewe is a new dermatologist-tested, clinically backed skincare line designed specifically for Gen Z. Clinically tested on over 100 people, Saint Crewe is hypoallergenic, non-irritating, and suitable for all skin types, including sensitive skin. The brand’s four new products meet the clean beauty standards of Ulta, Sephora, and Credo while celebrating skincare as a fun, confidence-boosting ritual. As a mother of two and a therapist working with college-aged women, Saint Crewe Founder Erin Piper saw firsthand Gen Z’s growing curiosity about skincare and beauty trends. She realized that they were drawn to viral TikTok-famous products with bright, fun packaging, and the joy of experimenting with self-care. The issue? During the fun of applying face masks and creating skincare routines, the aggressive skincare ingredients were being overlooked. Many of these products contained harsh actives like retinol and glycolic acid – ingredients that weren’t suitable for their young skin. Saint Crewe Founder, Erin Piper, says, “As a mom and therapist to college-aged women, I’ve seen firsthand how much Gen Z loves experimenting with skincare. But there are too many trending products that cause more harm than good for young skin – damaged skin barriers, breakouts, irritation, you name it. That’s why I wanted to create a brand that is clinically effective, but still safe for everyday use. As a parent who has to say ‘no’ to so much – no to social media, to phones, to harmful ingredients, it feels really great to say ‘yes’ to skincare.” Erin sought out to create the ultimate solution to these concerns for the Gen Z community. She collaborated with leading labs, dermatologists, creatives, and beauty industry veterans – including the CEO of Saint Crewe, her long-time friend and skincare product development expert, Laura-Lucia Carothers – to develop a stunning range of vegan and cruelty-free skincare products that nurture this sense of curiosity while being expertly formulated to be gentle and safe for all skin types. Clean Beam Balmy Dream ($32): Lush cleansing balm formula that melts onto the skin as a foamy rinse-off cleanser that can remove sunscreen, makeup, and grime while bisabolol, ginger and calming turmeric soothes the skin. Team Gleam ($38): Daily water-gel serum that is loaded with superfruit goji berry and microalgae, helping balance the microbiome and fight against harmful blue light from screen time. Water Whip ($42): Light gel cream that delivers deep hydration and a natural glow with a boost of marine algae extract and vitamin E while soothing skin. Goji Go + Glow ($44): Packed with powerful aloe juice, microalgae and goji superberries to help keep breakouts at bay, this super mist balances excess oil while supporting your skin's microbiome. The brand’s name pays tribute to both a cherished family name and Sara Crewe, the beloved protagonist of A Little Princess. Saint Crewe isn’t just skincare, it’s innovation that redefines skincare for the next generation and anyone seeking a playful new way to care for their skin. Saint Crewe is redefining skincare for the next generation with fun, approachable, and age-appropriate formulas designed specifically for Gen Z. More than just skincare, Saint Crewe creates an experience, one that evolves with the brand’s community and becomes a playful part of their well-being. Built on the pillars of safety, individuality, integrity, well-being, and experience, Saint Crewe is committed to gentle formulations that nurture young skin with confidence and transparency. Trends fade. Skincare stays. With Saint Crewe, skincare isn’t just about looking good—it’s about feeling your best, inside and out. It will always be you. Contact Details Malinda Torres OGAKI mtorres@ogakidigital.com Company Website http://saintcrewe.com/

April 01, 2025 01:00 PM Eastern Daylight Time

Mid-Sized Data Centers Are Winning the Communications Battle While Many Industry Leaders Fall Behind

Hot Paper Lantern

Hot Paper Lantern (HPL), an integrated communications and marketing agency that helps brands build their reputations, create meaningful impact, and generate growth, released its latest data center industry study, "Who's Owning the Conversation?" The study analyzed over 35 companies spanning three key verticals: data center operators, cooling technology vendors, and network service providers. Data Center Operators included in the study: Aligned Data Centers • CloudHQ • Cologix • Compass Datacenters • COPT • CoreSite • DataBank • Digital Core REIT • EdgeConneX • Evoque Data Center Solutions • Flexential • OVHcloud • QTS Data Centers • Sabey Data Centers • STACK Infrastructure • Switch Inc. • Tencent Cloud • Vantage Data Centers Cooling Technology Vendors included in the study: Amana Heating & Air • American Standard • Bryant Heating & Cooling • Goodman Manufacturing • Heil Heating & Cooling • Nortek Global • Rheem • Rudd Heating & Cooling • York Air Conditioning • York International Network Service Providers included in the study: Adtran • Allied Telesis • Calix • Cambium Networks • D-Link • Inseego • MikroTik • TP-Link • Viavi Solutions • Zyxel Communications The research examines how these companies are shaping the mid-market narrative, identifies key areas for improvement, and offers data-driven strategies to help companies drive meaningful engagement. While some organizations take a proactive approach to their external communications by leveraging social media and media relations, others remain passive and allow third parties to shape their company’s narrative. This contrast sparks critical questions about how key sectors engage with their stakeholders and whether or not they will fully capitalize on the opportunities presented by the data center industry's unprecedented growth. "Data center operators have assumed that by just being active to generate some form of media coverage alone, this will translate to having a strong reputation. Our research proves that this is not the case. If you are not actively shaping your own story, someone else will do it for you, and often not in your favor," said Ed Moed, chief executive officer at Hot Paper Lantern. "The data center industry has grown exponentially in recent years, fueled by massive investments, technological advancement, and industry demand. Many companies have relied on that growth to define their value in the market, but as competition increases, a strong and strategic narrative is what will set organizations apart." Key Insights from the Study: Public Perception Doesn't Always Align with Coverage Volume – More coverage does not always translate to a stronger reputation. Nearly 10% of all social media conversations about the data center industry are negative. However, over 80% of that negativity comes from just two companies, and both are among the most active on social media. Their outsized presence has amplified criticism, highlighting the risks of lacking a strategic online narrative. Mid-Tier Operators Punch Above Their Weight in Influence — Despite having smaller budgets, some mid-tier data centers generate outsized impact. Based on revenue, the bottom half of companies analyzed averaged 7x more coverage and 15x more engagement, demonstrating the power of strategic messaging. Cooling Technology Vendors Are Missing Their Storytelling Opportunity — With sustainability and energy efficiency becoming critical topics, cooling providers remain surprisingly underrepresented in industry conversations. Ninety percent of cooling brands generate fewer than 500 media mentions across major platforms, creating a massive opportunity for those willing to participate in the discussion. Network Providers Are Failing to Engage the Data Center Audience — Despite playing a crucial role in data center operations, many network providers struggle to connect with their target audience. Most rely on generic product announcements rather than crafting narratives that will resonate with data center decision-makers. As a result, the top 40% of network providers account for 95% of the industry's digital visibility, leaving the majority with little influence in the conversation. "Cooling and network providers have expanded alongside the data center industry, yet their voice in industry discussions has not kept pace," said Moed. "As artificial intelligence accelerates demand for advanced infrastructure, these sectors must step forward. The companies that fail to establish themselves as industry leaders risk being overlooked, while those that actively shape the conversation will define the next phase of innovation and growth." For more details on the "Who's Owning the Conversation?" study, view the report here. HPL will continue tracking industry trends and key players, releasing quarterly reports about the evolving conversation. To stay informed on the latest findings and updates, visit www.hotpaperlantern.com and sign up for future reports. Hot Paper Lantern (HPL) is a New York City-based integrated communications and marketing agency that helps brands build their reputations, create meaningful impact, and generate growth. HPL partners with clients to find, engage, and form deeper connections with key audiences and stakeholders. For more information, visit www.hotpaperlantern.com. Contact Details Hot Paper Lantern emoed@hotpaperlantern.com Company Website https://hotpaperlantern.com/

April 01, 2025 10:00 AM Eastern Daylight Time

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